Mapubli

What Mapubli does

Mapubli S.L. is a privately held Spanish B2B visual communication solutions provider founded in 2003 by the Monteagudo family and headquartered in Paterna (Valencia). The company delivers end-to-end services across four pillars — Retail, Brands, Packaging, and Events — covering advisory, design, in-house production, assembly, and logistics for enterprise clients. Its core technology platform consists of a capital-intensive printing park featuring HP Indigo (small format), HP Scitex and Vutek (large and super-large format), Massivit 3D printing, Scodix digital finishing (stamping, UV, crystal effects), and proprietary multi-layer vinyl sandwich printing up to 9 layers, housed in a 10,000+ m² facility in the Polígono Fuente del Jarro industrial park.

Mapubli's business model is project-based professional services revenue from enterprise customers, with quote-based pricing, a proprietary B2B online ordering platform, and in-house logistics enabling direct distribution to any point of sale nationally and internationally. The company also operates Mapubli Hub, a corporate event rental space at the Paterna facility, and a consumer sub-brand called Deco&Fun (vinyl carpets and headboards) sold via Amazon. It serves enterprise clients in retail (Mercadona, Pepco, Dealz, Economy Cash, Leroy Merlin, Sprinter), sports and fashion brands (Puma, OVS, Panama Jack, Pikolinos), cosmetics (Casmara, Sesderma), automotive (Norauto), and a growing portfolio of sports organizations and venues (Valencia Basket, Valencia CF, Levante UD, Roig Arena, Valencia Trinidad Alfonso Marathon).

The company generated €11.5 million in revenue and employs 125+ professionals across graphic design, industrial design, engineering, and product development. It is a member of the Impriclub printing consortium, has demonstrated resilience by achieving positive growth and expanding headcount during the COVID-19 pandemic without Spanish ERTE layoffs, and has begun international expansion with projects in Portugal. The Monteagudo family retains full ownership with no disclosed external institutional investment.

Name

Mapubli

Legal name

MAPUBLI S.L.

Website

https://mapubli.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Mapubli is a Spanish B2B visual communication solutions provider delivering end-to-end retail, brand, packaging, and event services to enterprise clients, operating a 10,000 m² in-house printing and finishing facility in Paterna, Valencia, with 125+ employees.

Ownership category

akta.pro rank

Product category

Commercial Printing and Visual Communication Services

NAICS

Packaging and Labeling Services (56191)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Retailer & Small-Store Supply (C-Store, Mini-Mart, Independent Retail) (CRAEAEAD)

Keywords

• Visual communication services
• Large format printing
• Retail point of sale
• Brand identity implementation
• Event production services

Headquarters

HQ city

Paterna

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. B2B Visual Communication Solutions: Full-service visual communication provider delivering design, production, and installation services. Revenue is generated through project-based professional services including retail campaigns, brand elements, event production, and packaging. Service model includes 360-degree project management from concept through delivery.
2. Space Rental (Mapubli Hub): Corporate event space rental for meetings, training, and presentations at their Paterna facility

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Mapubli is a B2B visual communication solutions provider offering end-to-end services from advisory and design through in-house production to assembly and logistics. The company serves four main service lines: Retail (point-of-sale campaigns, window displays, store dressing), Brands (brand identity implementation through graphic elements and unique supports), Packaging (custom displays, PLV, and packaging with special finishes), and Events (trade shows, corporate events, and sporting event production). Production is carried out in-house at a 10,000+ m² facility using exclusive European HP Indigo, Vutek, Scodix, and Massivit 3D printing technology.

Product overview

Mapubli is a B2B visual communication solutions provider offering four main service lines: Retail (point of sale campaigns and window displays), Brands (brand identity experiences), Packaging (custom displays and PLV), and Events (trade show and corporate event production). The company provides end-to-end services from advisory and design through in-house production (using HP Indigo, HP Scitex, Vutek, and Scodix technology) to assembly and logistics. Their product portfolio includes 3D corporeal letters in various materials (wood, aluminum, steel, PVC, methacrylate, backlit), vinyl products (cut, printed, microperforated, acid/glass), advertising banners, illuminated boxes, exhibitors, signage, and special finishes. They also operate Mapubli Hub, a corporate event space in Valencia, and a sub-brand called Deco&Fun for digital-printed decorative items sold via e-commerce.

Differentiator

Problem solved

Functional benefit

Brands

• Deco&Fun: E-commerce brand selling digitally printed decoration products including vinyl carpets and bed headboards, sold through Amazon platform.

Products and services

• Retail Visual Communication Point-of-sale visual communication solutions including campaigns, window displays, ambient design, and visuals for flagship stores, corners, and shop windows. Designed to create impact at the point of sale for retail brands.
• Brand Identity Implementation Conversion of brand visual identity into tangible brand experiences through graphic elements, unique supports, and all elements that bring a brand to life at retail and corporate spaces.
• Packaging and PLV Solutions Custom displays, PLV (Point of Sale Advertising), and packaging combining structure, creativity, and sustainability. Designed to stand out on shelves and connect with consumers, including luxury packaging with special finishes.
• Event Visual Production Comprehensive visual production for trade fairs, corporate events, and sports events. Design, fabrication, and installation with full coverage including modular stands, textile murals, and temporary structures.
• 3D Corporeal Letters Three-dimensional letters and signage produced using 3D printing technology, allowing for infinite sizes and shapes. Available in wood, aluminum, steel, PVC, methacrylate, and backlit variants for indoor and outdoor business facades.
• Vinyl Products Vinyl products including cut vinyl (no printing required, greater resistance), printed vinyl (custom printing with up to 9-layer sandwich capability), microperforated vinyl (for glass and vehicle windows), and acid/sandblasted glass vinyl (translucent privacy effect).
• Advertising Banners Large format printed banners for building facades, scaffolding, and outdoor advertising with durability, resistance, and versatility. Includes sustainable PVC-free options.
• Vinyl Carpets Vinyl floor coverings made from PVC, 2-3mm thickness, non-slip, customizable through digital printing. Available as standalone products and through the Deco&Fun sub-brand.
• PLV (Point of Sale Advertising) Point of sale advertising materials including displays, totems, cubes, stoppers, and promotional elements for retail marketing. Includes illuminated boxes, custom exhibitors, and signage using PVC, Dibond, and magnetic prints.
• Special Finishes (Scodix) Digital special finishing effects including gold stamping, UV coating, crystal finishes, and embossing for luxury packaging and premium product presentation.
• Mapubli Hub Event Space Corporate rental space in Paterna (Valencia) for meetings, training, and events, featuring projection screens, sound, Wi-Fi, and climate control.
• Deco&Fun Sub-brand selling decorated products digitally printed including vinyl carpets and bed headboards, sold through e-commerce platforms like Amazon.

Quantifiable outcome

• 30+ years of experience serving leading brands
• +3 more outcomes

Named customers20 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Six partnerships are on record, tiered core.

• Valencia BasketcoreGTM or Marketing Partner · 1 January 2022Official sponsor of Valencia Basket basketball team. Provider of visual communication elements including corporeal lettering, illuminated displays, banners, signage, and exhibition stands. As sponsor, they participate in annual Marketing Meeting events organized by the club. Relationship is bidirectional with mutual value through brand visibility and ongoing project collaboration.
• Valencia Trinidad Alfonso (Marathon Events)coreGTM or Marketing PartnerOfficial supplier of Medio Maratón Valencia and Maratón Valencia Trinidad Alfonso. Responsible for visual communication including envelope printing for race bibs, informative signage production, custom vinyl graphics, finish line arch structure, annual event theming, 3D lettering, exhibition stands for runner fair, and over 3,000 ml of banner printing.
• HP (Hewlett-Packard)coreTechnology or IntegrationTechnology partner providing HP Indigo 15K (2 units), HP Scitex 11000, and other HP printing equipment. Hosted joint open day event 'Cooking is an art, printing too' showcasing Mapubli facilities. Active collaboration on technology demonstrations and industry events.
• ScodixcoreTechnology or IntegrationSpecial finishes technology partnership enabling digital finishing effects including gold stamping, UV, crystal, and other premium finishes for luxury packaging applications. Joint Scodix-Mapubli events to showcase capabilities.
• MassivitcoreTechnology or Integration3D printing technology provider for large-format dimensional elements. Massivit 3D printer enables production of dimensional visual elements for retail, events, and brand applications.
• ImpriclubcoreStrategic or Co-development PartnerMapubli is a member of Impriclub, a group of printing companies. This association provides strategic collaboration opportunities and shared resources within the printing industry.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Cimpress (parent of Vistaprint): Large-scale printing and visual communication conglomerate operating multiple brands including Vistaprint and BuildASign. Provides mass-customized printing and signage solutions globally; comparable in production technology stack and customer base but operates at much larger scale than Mapubli.
• HP (Hewlett-Packard): Global technology company and Mapubli's primary printing equipment partner. Provides HP Indigo, HP Scitex, and Latex printing systems used across the visual communication industry. Comparable as an incumbent in commercial printing technology, though primarily a hardware vendor rather than service provider.
• EFI (Electronics For Imaging): Provider of digital inkjet printing technology, workflow software, and superwide-format printers for signage, packaging, and textiles. Mapubli's technology partner and a comparable supplier of large-format UV/LED printing systems in the visual communication industry.
• Canon Production Printing: Division of Canon providing commercial printing systems including production inkjet and toner presses. Comparable as a printing technology provider serving commercial print and visual communication service providers across Europe with overlapping customer base.
• Avery Dennison: Global manufacturer of label and graphic materials, including signage films, reflective materials, and visual branding solutions. Comparable in serving retail signage and branding applications, though positioned upstream as a materials supplier rather than a finished service provider like Mapubli.
• Antalis: European distributor of paper, packaging, and visual communication materials serving print and signage producers. Comparable as a B2B supplier of substrates and consumables to visual communication providers across Europe, though positioned as a distributor rather than finished service provider.
• Roland DG: Manufacturer of wide-format inkjet printers, vinyl cutters, and 3D milling machines for signage, graphics, and visual merchandising. Comparable as a technology ecosystem provider to Mapubli's Vutek and HP fleet, though primarily a hardware vendor to the same end markets.
• 3M Commercial Solutions: Division of 3M providing signage films, graphic materials, and visual communication solutions globally. Comparable as a supplier of branded signage and graphics substrates used in retail and visual merchandising applications, though positioned as a materials vendor rather than full-service producer.

Direct peers

• Spandex: Pan-European supplier of materials, equipment, and services for signage, graphics, and visual communication. Directly comparable as a B2B visual communication provider serving sign makers, printers, and visual merchandising professionals across Europe with a similar customer profile to Mapubli.
• FASTSIGNS: Global signage and visual communication franchise producing custom signs, graphics, and visual marketing solutions for B2B clients. Comparable service offering covering design, production, and installation of branded visual communications for retail and enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/mapubli_sl
• Instagraminstagram.com/mapubli_sl
• LinkedInlinkedin.com/company/mapubli-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mapubli