ICE-International currency exchange

What ICE-International currency exchange does

ICE-International Currency Exchange (ICE Canada) is a privately held retail foreign currency exchange provider headquartered in Richmond, British Columbia, and operating since 1979. The company serves Canadian travelers and select business customers through a network of more than 90 retail locations spanning major Canadian airports (Toronto Pearson, Montreal Trudeau, Vancouver, Ottawa, Quebec City, Calgary, Edmonton, Winnipeg, Victoria), shopping malls, and city-center branches, with sister entities in Ireland and the United States extending the group to more than 400 offices across 20+ countries and 65+ airports worldwide. Its core proposition is the Click & Collect service, which allows customers to reserve rates online across over 60 currencies and complete payment at pickup in under three minutes, supplemented by a 24/7 multi-currency ATM network and travel-related add-ons (prepaid cards, international SIM cards, travel insurance).

The underlying technology is a multi-currency exchange platform combining a web-based Click & Collect ordering system (clickcollect.ice-canada.ca) with a proprietary ATM network tied to an in-house 24/7 support desk; the business also operates a referral partner platform at referrals.ice-canada.ca and a mobile app for order management. ICE monetizes through transaction-based take rates on currency exchange, concession fees ($9.95 at airports, $4.95 at malls), ATM withdrawal fees, and B2B currency processing for airport partners, duty-free retailers, and transportation workers; CAA members receive fee-free transactions at collection points under a partnership with the Canadian Automobile Association. Strategic customer access is anchored by exclusive distribution agreements with CAA and AMA (Alberta Motor Association) and dedicated foreign currency processing relationships with airport authorities, giving ICE a defensible physical distribution footprint rather than a technology-driven moat.

Name

ICE-International currency exchange

Legal name

International Currency Exchange

Website

https://ice-canada.ca

Company type

Private

Founded year

1979

Operating status

Operating

Ownership category

akta.pro rank

Product category

Retail Foreign Currency Exchange

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232), Travel Agencies (561510)

akta.pro primary industry

Cross-Border Payments & FX (multi-currency wallets, DCC, remittance) (THALAHAE)

akta.pro secondary industries

Travel Money Cards & Multi-Currency Prepaid (FSAMANAI), Multi-Currency Accounts, Wallets & IBAN Services (FSAMAIAG), International Bill Pay & Cross-Border Airtime/Top-Up (FSAGAKAM)

Keywords

• Foreign currency exchange
• Retail bureau de change
• Travel money services
• Multi-currency ATMs
• Click and collect currency

Headquarters

HQ city

Clarke City

HQ country

Canada

HQ region

North America

Offices10 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Currency Exchange Transaction Fees: Revenue generated from foreign currency exchange transactions, offering competitive rates on over 60 currencies including USD, EUR, and GBP
2. ATM Withdrawal Fees: Multi-currency ATM network generates fees from currency withdrawals at airports, tourist areas, and city centre locations
3. Business Currency Processing Services: Foreign currency processing and cash handling services for airport partners, duty free retailers, and transportation workers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

ICE-International Currency Exchange provides retail foreign currency exchange services, allowing customers to buy travel money in over 60 currencies (including USD, EUR, GBP) via its Click & Collect online ordering system with pickup at 90+ airport and branch locations across Canada. The company complements its core exchange service with a 24/7 multi-currency ATM network, prepaid travel cards, international SIM cards, and travel insurance, and provides B2B foreign currency processing and cash handling services to airport partners, duty free retailers and transportation workers.

Product overview

ICE International Currency Exchange operates as a retail foreign currency exchange provider offering a unified service platform centered around its Click & Collect system. The core offering combines online currency ordering with physical pickup at over 90 airport and branch locations across Canada. Supporting services include multi-currency ICE ATMs (available 24/7), pre-paid travel cards, international SIM cards, and travel insurance. For business customers, ICE provides currency processing, cash handling, and secure deposit services. The Click & Collect system serves as the primary customer-facing digital product, enabling online currency reservation, rate locking, and in-store pickup at major Canadian airports including Toronto Pearson (YYZ), Vancouver (YVR), Montreal (YUL), Ottawa (YOW), and Quebec City (YQB).

Differentiator

Problem solved

Functional benefit

Brands

• Click & Collect: Online currency ordering service allowing customers to reserve foreign currency online and pay on pickup at airport and branch locations.

Products and services

• Click & Collect Foreign Currency Ordering Online ordering system allowing customers to reserve foreign currency online and pick it up at airport or branch locations across Canada. Order can be completed in under 3 minutes with rate lock-in, collection point selection and pay-on-pickup functionality. Serves Canadian individual travelers preparing for international trips.
• Retail Foreign Currency Exchange In-person retail currency exchange service offering over 60 currencies (including USD, EUR, GBP and many other major and minor currencies) at competitive rates, delivered at 90+ airport and shopping mall branches across Canada.
• ICE Multi-Currency ATMs Automated teller machines dispensing cash in multiple major currencies including Euros and US Dollars, located at major Canadian airports, tourist areas and city centres. Available 24/7 with support from an in-house help desk. Targeted at travelers who need foreign currency access outside branch hours.
• Travel Insurance Services Travel insurance services offered as part of travel extras at select ICE branches, intended to provide comprehensive coverage for Canadian travelers purchasing foreign currency at ICE locations.
• Pre-Paid Travel Cards Pre-paid cards available at select ICE locations, designed to meet travelers' needs for convenient and secure currency access abroad without carrying large amounts of cash.
• International SIM Cards North American SIM cards usable by most handsets, top-uppable by phone or online, sold at ICE branches for international travelers needing mobile connectivity while abroad.
• Business Currency Processing & Cash Handling B2B foreign currency processing and cash handling services for businesses, including airport operations, duty free retailers, and travel-related businesses. Services include foreign currency processing, secure cash deposits, and tips handling for taxi drivers and baggage handlers. Staff receives, counts, secures and deposits funds on behalf of the client.
• Fax & Photocopy Services Fax and photocopy services available at all ICE Canada branches, intended for travelers in need of such document services.
• Referral Partner Program Partnership program allowing businesses to earn commissions for referred currency orders, operated via a dedicated referral platform. Designed for businesses and individuals who want to monetize traffic to a foreign exchange offering.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• CAA (Canadian Automobile Association)coreGTM or Marketing PartnerCAA members receive best exchange rates with no fees upon presenting their CAA card at currency pickup locations. This partnership provides exclusive discounts to CAA's member base.
• AMA (Alberta Motor Association)coreChannel Partner/ Reseller/ DistributorAMA locations across Alberta serve as collection points for ICE currency orders. ICE is the currency supplier and AMA is the collection point. Includes ATM access for USD, EUR, GBP and MXN at AMA locations.
• Airport AuthoritiescoreStrategic or Co-development PartnerICE provides foreign currency services and cash solutions for airport operations, with dedicated currency processing and support at major Canadian airports including Toronto Pearson, Montreal Trudeau, Vancouver International, Ottawa, and Quebec City.
• Duty Free RetailersminorStrategic or Co-development PartnerICE supports duty free retailers with secure and reliable foreign currency processing services, including cash handling and currency solutions.
• Taxi Drivers and Transportation WorkersminorOthersICE provides foreign currency processing services specifically for taxi drivers and baggage handlers, including tips processing in foreign currencies.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Western Union: Western Union is a global incumbent in cross-border money movement, offering FX, remittance, and prepaid cards through digital and agent networks. It overlaps with ICE on consumer FX for travelers and migrants but operates at much broader scale and via a digital-first model rather than airport retail.
• MoneyGram: MoneyGram is a global cross-border P2P payments and FX provider serving consumers and businesses through digital and retail agent locations. It competes with ICE on consumer FX access but with a remittance-led, digitally-distributed business model rather than airport-centric retail.
• Euronet Worldwide:

Direct peers

• Travelex: Travelex is the world's largest retail foreign exchange and Bureau de Change operator, with airport and high-street locations globally offering cash exchange, prepaid travel cards, and ATMs. It is the closest direct competitor to ICE in both product scope (multi-currency cash, travel cards, ATMs) and airport-centric distribution model.

Emerging players

• Wise (formerly TransferWise): Wise is a digital-first cross-border payments platform offering multi-currency accounts, debit cards, and remittance at mid-market FX rates. It competes with ICE for the same end customer (Canadian and global travelers/SMBs) but via a fully digital, app-based channel, representing the structural digital alternative to ICE's physical exchange model.
• Revolut: Revolut offers multi-currency accounts, FX, travel cards, and travel insurance through a mobile app. It is an emerging digital player whose FX, prepaid travel card, and travel-insurance products directly overlap with ICE's core cash, prepaid card, and insurance offerings, targeting the same traveler persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ICECURRENCYCANADA
• LinkedInlinkedin.com/company/ice-international-currency-exchange

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICE-International currency exchange