Alberta Motor Association
- Company typePrivate
- Founded1926
- HeadquartersEdmonton, Canada
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
Alberta Motor Association firmographics
Firmographics- Name
- Alberta Motor Association
- Legal name
- Alberta Motor Association
- Website
- https://ama.ab.ca
- Company type
- Private
- Founded year
- 1926
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Ownership category
- akta.pro rank
Where Alberta Motor Association is headquartered
LocationHeadquarters
- HQ city
- Edmonton
- HQ country
- Canada
- HQ region
- North America
Markets served
Alberta Motor Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Alberta Motor Association product offering
Product offeringCore offering
Alberta Motor Association (AMA) is a membership-based automobile association providing CAA/AAA roadside assistance, towing, insurance, travel services, and driving education to over one million members in Alberta. The organization supplements its core membership with exclusive partner discounts including cell phone repair services through Dr. Phone Fix and discounted Rogers mobile, internet, and TV plans.
Product overview
Alberta Motor Association (AMA) is a member-based automobile association providing a unified membership platform centered on CAA/AAA membership services. The core offering is roadside assistance and towing services for over one million members in Alberta. AMA supplements its core membership with partner benefits including exclusive cell phone repair services through Dr. Phone Fix and discounted mobile/internet/TV plans through Rogers.
Differentiator
Problem solved
Functional benefit
Products and services
- CAA/AAA Membership
Companies that use Alberta Motor Association
Customer profileSegments1 record
Ideal customer profiles1 record
Alberta Motor Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Alberta Motor Association partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Dr. Phone FixcoreDr. Phone Fix became the exclusive cell phone repair partner for Alberta Motor Association's over one million members. The partnership provides AMA members with discounts on repairs and accessories at Dr. Phone Fix locations across Alberta province. This collaboration enhances AMA's member benefit portfolio by adding exclusive electronics repair services.
- Rogers CommunicationscoreRogers partnered with AMA and CAA to offer exclusive discounts on mobile, internet, and TV plans to AMA members. The partnership provides savings on Rogers 5G+ mobile plans, bundling offers, and additional perks including device protection and free Xfinity Self Protection service. This represents a significant member benefit in the telecommunications category.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
Alberta Motor Association competitors and assessment
Company assessmentBroad incumbents
- OnStar (General Motors): OnStar is an embedded vehicle telematics and roadside assistance service bundled into GM vehicles. Comparable to AMA's core roadside offering but delivered as a built-in vehicle feature, representing a structural threat to subscription roadside models.
- Agero: Agero is a major B2B roadside assistance and connected vehicle services platform serving insurers, automakers, and fleets. Comparable to AMA in that it operates in the roadside assistance space, though as a digital platform rather than a consumer membership model.
- American Automobile Association (AAA): AAA is the U.S. counterpart to CAA and the umbrella federation that AMA's parent belongs to. It operates at much larger scale across multiple U.S. clubs with the same roadside, insurance, travel, and discount services model, making it the closest broad incumbent benchmark.
- Allstate Roadside Services (via Agero partnership): Allstate and similar insurers offer roadside assistance as part of auto insurance policies, often using platforms like Agero. Comparable to AMA as an alternative roadside assistance provider, though delivered through insurance bundling rather than standalone membership.
Direct peers
- CAA Saskatchewan: CAA Saskatchewan provides membership-based roadside, insurance, and travel services to Saskatchewan residents within the same CAA federation as AMA. Directly comparable in federated structure, service offerings, and Canadian regional club positioning.
- Ontario CAA (CAA South Central Ontario): CAA South Central Ontario is the largest CAA club in Canada, offering roadside assistance, insurance, travel, and member benefits. Comparable to AMA in federation membership and service mix, though operating at significantly larger scale in a more populous province.
- British Columbia Automobile Association (BCAA): BCAA is a sibling CAA-club automobile association serving British Columbia with the same membership-based roadside, insurance, and travel services model as AMA. It is the most direct comparable given shared CAA federation, similar service portfolio, and adjacent Western Canadian geography.
- CAA Manitoba: CAA Manitoba is another provincial CAA-club offering the same membership-driven roadside assistance, insurance, and travel benefits to Manitoba residents. Highly comparable in business model, governance under CAA, and member service mix.
Emerging players
- Urgently: Urgently is a digital roadside assistance and mobility platform offering on-demand towing, lockout, and recovery services via mobile app. Comparable as a roadside assistance competitor, but with a tech-first, on-demand model rather than subscription membership.
- Good Sam (Good Sam Enterprises): Good Sam Club is a membership organization serving RV and outdoor enthusiasts with roadside assistance, insurance, and travel services. Comparable to AMA in membership-based roadside service model, though focused on the RV/recreational vehicle niche rather than general motorists.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Alberta Motor Association social profiles
Digital presenceAlberta Motor Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Alberta Motor Association leadership team
Management profileNumber of profiles
Profiles2 records
Alberta Motor Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Alberta Motor Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Alberta Motor Association
What does Alberta Motor Association do?
Alberta Motor Association (AMA) is a membership-based automobile association providing CAA/AAA roadside assistance, towing, insurance, travel services, and driving education to over one million members in Alberta. The organization supplements its core membership with exclusive partner discounts including cell phone repair services through Dr. Phone Fix and discounted Rogers mobile, internet, and TV plans.
Is Alberta Motor Association a public or private company?
Alberta Motor Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Alberta Motor Association founded?
Alberta Motor Association was founded in 1926. It employs 1,001 to 5,000 people.
Where is Alberta Motor Association based?
Alberta Motor Association is headquartered in Edmonton, Canada, in the North America region.
Who are Alberta Motor Association's main competitors?
Broad incumbents on record are OnStar (General Motors), Agero, American Automobile Association (AAA) and Allstate Roadside Services (via Agero partnership). Direct peers are CAA Saskatchewan, Ontario CAA (CAA South Central Ontario), British Columbia Automobile Association (BCAA) and CAA Manitoba. Emerging players are Urgently and Good Sam (Good Sam Enterprises).
Does Alberta Motor Association have an API?
No public API is recorded for Alberta Motor Association.