What Gooramadda Olives does

Gooramadda Olives is a privately held, family-owned boutique olive producer and agritourism business operating from a single 1468 Gooramadda Rd property in the Rutherglen Wine Region of Victoria, Australia. Founded in 2013 by Melanie and Rob after relocating from Sydney, the business produces and sells award-winning extra virgin olive oils (including Hardys Mammoth, King Kalamata, and Classic varietals), infused olive oils (Rosemary & Thyme, Lemon & Lime), naturally fermented table olives (Kalamata, Manzanillo, Green Queen, Pizza Olives), and a sub-brand of sugar- and salt-free dressings called Frock. All olive oils are certified by the Department of Primary Industries to Australian Standards for Extra Virgin Olive Oils, and the proprietary infusion process and natural fermentation methods are positioned as core process know-how.

The business generates revenue through four distinct channels: cellar door direct-to-consumer sales (Saturdays, Sundays, and most public holidays), an e-commerce storefront hosted on Square (olivesandoil.square.site) shipping Australia-wide, B2B wholesale to approximately 10 named regional stockists across Victoria and NSW (including Pickled Sisters Cafe, Cofield Wines, Morris Wines, Milawa Cheese, Milawa Mustards, and brewery and golf resort venues), and a free Olive Oil Club & Providore membership that provides quarterly gourmet packs and member-only pricing. The product range has been deliberately extended into adjacent gourmet SKUs — tapenade, chutneys, Kasundi, olive oil and goats milk soaps, and a co-developed Morris Muscat Olive Oil Ice Cream with Morris Wines — and Will Studd curates the cheese assortment at the cellar door.

Strategically, Gooramadda competes on premium positioning validated by a dense trophy record across Australian and international olive competitions, including multiple Champion Table Olive titles at the Sydney Royal Fine Food Awards and Best In Show EVOO at the 2025 Australian Golden Olive Awards. The agritourism experience — rose gardens, Murray River views, and guided tastings — functions as both a sales channel and a brand-building asset. The business is bootstrapped, has 1-10 employees, and is structured as a sole proprietorship (legal name Gooramadda Olives Ochtertyre). Distribution is domestic-only across Victoria and NSW with no evidence of international export.

Name

Gooramadda Olives

Legal name

Gooramadda Olives Ochtertyre

Website

https://gooramaddaolives.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Gooramadda Olives is a family-owned boutique olive producer and agritourism business in Victoria, Australia, selling award-winning extra virgin olive oils, table olives, dressings, and gourmet SKUs via a cellar door, e-commerce store, regional stockists, and a membership program.

Ownership category

akta.pro rank

Product category

Specialty Olive Oil and Table Olives

NAICS

Starch and Vegetable Fats and Oils Manufacturing (31122), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941)

SIC

Fats & Oils (2070), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Olive Oil Production & Bottling (AFAKAEAC)

akta.pro secondary industries

Olive Groves (Olives for Oil & Table) (AFAGACAG), Virgin & Cold-Pressed Culinary Oils (AFAJALAB), Olive Oil, Vinegar & Condiment Specialty Stores (CRAHAGAJ)

Keywords

• Extra virgin olive oil
• Table olives
• Infused olive oils
• Artisan dressings
• Agritourism experiences

Headquarters

HQ city

Gooramadda

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Direct Cellar Door Sales: On-site sales at the cellar door/tasting room where visitors sample and purchase olives, olive oils, dressings, gourmet produce, and artisan goods. The cellar door is open Saturdays, Sundays, and public holidays.
2. E-commerce/Online Sales: Products sold through their online store (olivesandoil.square.site) including extra virgin olive oils, table olives, infused oils, and dressings with delivery to customers.
3. B2B Wholesale to Stockists: Supply of products to restaurants, cafes, wineries, and gourmet food shops across Victoria and NSW. Includes bulk sales in casks for extra virgin olive oil.
4. Olive Oil Club & Providore Membership: Free membership program offering quarterly emails about gourmet packs available for purchase online. Members receive special pricing on select products and access to items usually only available at cellar door.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Gooramadda Olives is a boutique olive grove and agritourism business that grows, presses, and bottles certified extra virgin olive oils (single-varietal and infused), naturally fermented table olives, and sugar-free Frock dressings. The Grove also operates a cellar door for tastings, sells complementary artisan gourmet items (tapenades, chutneys, soaps, and partner-made olive oil ice cream), and runs a free Olive Oil Club & Providore membership program.

Product overview

Gooramadda Olives is an agritourism business and boutique olive farm producing award-winning table olives and extra virgin olive oils. The core product portfolio centers on their Extra Virgin Olive Oils (including Hardys Mammoth, King Kalamata, and Classic varieties), Infused Olive Oils, Table Olives, and Frock Dressings. The Gooramadda Gourmet Range adds complementary artisan products including tapenade, chutneys, and Kasundi. They also produce specialty items like Morris Muscat Olive Oil Ice Cream (in partnership with Morris Wines) and handmade Olive Oil and Goats Milk Soaps. The business operates an Olive Oil Club & Providore membership offering exclusive access to specialty products, and maintains a cellar door for tastings and direct sales. All products are sold through their Square-powered online store.

Differentiator

Problem solved

Functional benefit

Brands

• Frock: Sugar and salt-free dressings based on award-winning extra virgin olive oil, designed for salads and various cooking applications.
• Morris Muscat Olive Oil Ice Cream

Products and services

• Extra Virgin Olive Oil Premium certified extra virgin olive oils pressed from specific olive varieties including Hardys Mammoth, King Kalamata, Classic, and Kalamata. All oils meet Australian Standards for Extra Virgin Olive Oils and are sold in bottles and bulk casks for retail and foodservice customers.
• Infused Olive Oil Extra virgin olive oils infused with strong flavors including Rosemary & Thyme and Lemon & Lime, designed for cooking, dressings, and dipping, with depth of flavor achieved through a proprietary infusion process.
• Frock Dressings Sugar and salt-free dressings based on award-winning extra virgin olive oil, designed for salads and a wide variety of meals and cooking styles. Sold under the Frock sub-brand.
• Table Olives Naturally fermented table olives including Kalamata, Black and Green Manzanillo, Green Queen, Pizza Olives, Chardy Olives, and Olive Sampler medley, available in various styles and preparations with no artificial preservatives.
• Gooramadda Gourmet Range Artisan gourmet products including award-winning Kalamata tapenade, small batch chutneys, pickles, no-sugar tomato sauce, Kasundi, vino cotto, jams, marmalades, and specialty items that complement the core olive and oil offerings.
• Olive Oil Soap Handmade artisan soap made with extra virgin olive oil from the grove, available in a fragrance-free option that visitors particularly appreciate.
• Goats Milk Soap Handmade artisan soap combining goats milk with extra virgin olive oil from the grove.
• Capers Capers sourced and stocked as part of the gourmet product range.
• Morris Muscat Olive Oil Ice Cream Specialty ice cream co-developed with Morris Wines using Gooramadda's extra virgin olive oil and Morris Wines' muscat, featuring a delicate flavor profile and sold through the product range.
• Cellar Door Tastings & Experiences Agritourism experience featuring indulgent tastings of award-winning produce, cellar door sales, and guided tastings with recipes and cooking advice from the owners, set on the olive grove above the Murray River in the Rutherglen Wine Region.
• Olive Oil Club & Providore Free membership program offering special pricing on extra virgin olive oils and table olives, plus access to purchase local and regional produce online, including items usually only available at the cellar door; members receive quarterly emails about available gourmet packs.

Quantifiable outcome

• Best Table Olive in Australia 2018 at Australian International Olive Awards
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Morris WinescoreStrategic or Co-development PartnerPartnership with Morris Wines to create Morris Muscat olive oil ice cream, combining Gooramadda's extra virgin olive oil with Morris Wines' muscat. This unique artisan ice cream is sold through Gooramadda's product range.
• Will StuddminorStrategic or Co-development PartnerWill Studd, a renowned Australian cheese selector, curates and selects many of the artisan cheeses stocked at Gooramadda's cellar door, including French, Italian, and specialty Australian cheeses.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Others

• Milawa Cheese Company: Artisan North East Victorian cheese producer and existing stockist of Gooramadda products. Comparable as a regional Victorian gourmet producer using farm-gate retail, foodservice, and visitor experience to monetize a premium local provenance story.
• Morris Wines: Historic Rutherglen winery and existing commercial partner of Gooramadda (Morris Muscat Olive Oil Ice Cream). Comparable as a Rutherglen-based agritourism and premium regional producer, and as a co-development partner demonstrating how Gooramadda monetizes its brand through cross-category collaborations.

Direct peers

• Lucini Italia: Premium Italian EVOO and infused/flavored olive oil brand sold through specialty retail and foodservice in the US and internationally. Comparable for its infused oil range and premium specialty positioning against Gooramadda's infused EVOO SKUs.
• Pukara Estate: Australian boutique producer of premium olive oils, vinegars, condiments, and gourmet pantry products with a cellar door and direct-to-consumer focus. Comparable in premium EVOO and gourmet value-added product strategy, agritourism-adjacent model, and award-led marketing.
• Mount Zero Olives: Victorian boutique olive grove producing premium EVOO, table olives, tapenades, and gourmet products, with a strong direct-to-consumer and foodservice presence. Closely comparable in product range, regional Australian positioning, and premiumization strategy.
• Prom Country Olives: Single-origin boutique olive producer in Gippsland, Victoria, focusing on premium EVOO and table olives with a farm-gate and online retail model. Comparable as a small-scale Australian boutique grower competing on quality and provenance.
• California Olive Ranch: Largest US domestic olive oil producer focused on premium extra virgin olive oils from California-grown olives with strong retail distribution. Comparable as an award-winning EVOO-first producer competing against Mediterranean imports with provenance-led branding.

Broad incumbents

• Cobram Estate Olives: Australia's largest olive oil producer and ASX-listed category leader (parent Boundary Bend), producing premium EVOOs across multiple groves. Comparable as the dominant Australian EVOO brand, but operates at vastly larger scale across farming, processing, and packaged retail.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/gooramaddaolives
• LinkedInlinkedin.com/company/gooramadda-olives

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gooramadda Olives