What Faseelh does

Faseelh is a Netherlands-based education technology company that operates an Arabic language learning platform for non-native speakers, with primary focus on children of Arab and Muslim diaspora families in Western countries (Europe, Americas) and adjacent markets in Pakistan, Malaysia, Indonesia, and Turkey. The platform delivers curriculum through a proprietary drama-based narrative pedagogy that integrates theatrical storytelling with vocabulary, grammar, listening, and pronunciation exercises, supported by 150+ educational videos and audio content across three course levels. Product surface comprises a web platform (faseelh.com) plus native iOS and Android applications, with an AI-assisted online placement test used to personalize entry level and audio processing for pronunciation correction. The company runs a three-tier subscription model (Basic €39.95 over 3 months, Premium €59.91 over 6 months, Full Plan €78.72 over 8 months) that includes weekly/monthly competitions with material prizes, an 80%-completion refund guarantee, and an accredited Arabic certificate at the top tier. A complementary Teacher Portal enables certified Arabic teachers to offer private live tutoring (up to $20/hour, with Faseelh taking a commission), supported by the "1000 Influential Teachers Initiative" and the "Million Influential Parents Initiative" as two-sided community programs. Distribution is self-serve and product-led across 11+ localized interface languages, with organic social, content marketing, and live events featuring Arabic language academics serving as the primary acquisition channels. The company is privately held as a Dutch Commanditaire Vennootschap with 1-10 employees, no disclosed external funding, and no disclosed management team, having won the Mohammed Bin Rashid Arabic Language Award (2024) for Best Smart Application.

Name

Faseelh

Legal name

Commanditaire Vennootschap Faseelh

Website

https://faseelh.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Faseelh is a Netherlands-based edtech company that teaches Arabic to non-native speakers — primarily diaspora children and adults in Europe, South/Southeast Asia — via a drama-based gamified platform delivered through web, iOS, and Android with a three-tier subscription model.

Ownership category

akta.pro rank

Product category

Language Learning Software

NAICS

Language Schools (61163), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Language Learning eLearning Modules (ESL/EFL) (EDAGAEAI)

akta.pro secondary industries

Young Learners ESL/EFL Materials (Pre-K–Primary) (EDAGAHAF), Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK), Academic Language Support (ESL/EFL for School & University) (EDANACAB), Grammar, Vocabulary & Pronunciation Materials (EDAGAHAB)

Keywords

• Language learning software
• Arabic education platform
• Edtech applications
• Mobile language learning
• Gamified learning platform

Headquarters

HQ city

Enschede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription plans: Three-tier subscription model (Basic 3-month, Premium 6-month, Full 8-month) providing access to courses, videos, competitions, and consultation sessions. Subscription is the primary revenue driver.
2. Private tutoring upsell: Subscribers receive discounts (10-20%) on live remote sessions with private teachers. Teachers earn up to $20/hour, with Faseelh taking a commission on bookings facilitated through the platform.
3. Language certifications: The Full Plan includes an accredited Arabic language certificate upon completion, representing a premium upsell for students seeking formal credentialing.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Faseelh is a digital Arabic language learning platform that teaches non-native Arabic speakers through drama-based storytelling, gamified competitions, and AI-powered level assessment. The service is delivered via web, iOS, and Android apps, and additionally connects learners with certified Arabic teachers for private online tutoring sessions.

Product overview

Faseelh is an Arabic language learning platform designed for non-native speakers. The product portfolio consists of a web-based learning platform and native mobile applications (iOS/Android) that deliver interactive Arabic courses through dramatic storytelling plots, video lessons, audio exercises, and gamified competitions. The platform operates a three-tier subscription model (Basic at €39.95/3 months, Premium at €59.91/6 months, and Full Plan at €78.72/8 months), with the higher tiers unlocking international competitions and accredited certification. Supporting the core platform, Faseelh offers a Teacher Portal where certified educators can register to provide live private tutoring sessions (earning up to $20/hour via Google Meet or Zoom), and an AI-powered online placement test that assesses learner levels before curriculum entry. All tiers include weekly and monthly competitions with prizes, with a refund guarantee if 80% of levels are completed without satisfaction. The platform is headquartered in the Netherlands and serves learners globally across multiple interface languages.

Differentiator

Problem solved

Functional benefit

Products and services

• Faseelh Arabic Learning Platform Web, iOS, and Android application that delivers drama-based narrative Arabic language instruction with gamified competitions, designed for non-native Arabic learners globally.
• Arabic Placement Test AI-powered online assessment tool that evaluates a learner's current Arabic proficiency level and recommends an appropriate starting point on the platform.
• Private Arabic Tutoring Service Service that connects Faseelh learners with certified Arabic teachers for one-on-one private online tutoring sessions.

Quantifiable outcome

• Reading mastery in 3 months
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• SmartworkminorStrategic or Co-development PartnerListed as an exclusive partner of Faseelh. Smartwork appears to be a technology or development partner supporting the platform's infrastructure or application development.
• Akdem IstanbulminorStrategic or Co-development PartnerListed as an exclusive partner. Akdem Istanbul is an educational institution based in Istanbul, Turkey, potentially involved in curriculum development, content creation, or regional distribution.
• Dr. Ramzy AbdelazizminorStrategic or Co-development PartnerListed as an exclusive partner. Dr. Ramzy Abdelaziz is an academic or educational figure featured as a thought leader and contributor to Faseelh's content and events.
• Ahl Al-Khayr (أهل الخير)minorStrategic or Co-development PartnerListed as an exclusive partner. A charitable or educational organization that may support Faseelh's mission of Arabic language education.
• 1000 Influential Teachers Initiative (1000 معلم مؤثر)coreStrategic or Co-development PartnerAn initiative to recruit and certify 1000 influential Arabic teachers onto the Faseelh platform, forming a critical teacher marketplace and distribution channel for private tutoring services.
• Million Influential Parents Initiative (مبادرة مليون ولي أمر مؤثر)coreStrategic or Co-development PartnerAn initiative to engage one million influential parents in supporting Arabic language education for their children through Faseelh, representing a major community-driven acquisition and retention channel.
• Dr. Wan Rosli bin Wan AhmadminorStrategic or Co-development PartnerAssistant Professor and Arabic language expert at the International Islamic University Malaysia. Featured as a guest speaker on Faseelh's event series discussing Arabic learning in Malaysia, contributing thought leadership content.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Duolingo: Global leader in gamified language learning via a freemium subscription app. Comparable to Faseelh because both rely on self-serve mobile/web learning, gamified mechanics, AI-assisted placement, and a freemium-to-paid conversion model for language acquisition.
• Memrise: Vocabulary-focused language learning app using spaced repetition, video clips of native speakers, and gamification. Comparable to Faseelh because both emphasize video/audio immersion, gamified progression, and self-paced mobile-first learning.
• Busuu: Community-driven language learning subscription with AI study plans and certification from McGraw-Hill. Comparable to Faseelh because both combine subscription courses, community/tutor interactions, and credentialed completion certificates.
• Preply: Online tutoring marketplace with subscription and per-session pricing for language tutors. Comparable to Faseelh because both combine a teacher recruitment/marketplace strategy with online delivery (Google Meet/Zoom) and tiered tutoring discounts for subscribers.
• Mango Languages: Subscription language learning platform heavily distributed through public libraries and educational institutions, with cultural and heritage-language content. Comparable to Faseelh because both target heritage/heritage-adjacent learners, emphasize cultural context, and pursue institutional channels.
• Babbel: Subscription-based language learning platform with structured, expert-developed curricula and B2B distribution. Comparable to Faseelh because both sell multi-tier language subscriptions targeting adult and family learners with structured outcomes.
• italki: Two-sided online marketplace connecting language learners with community tutors and professional teachers. Comparable to Faseelh because both monetize tutoring via a teacher marketplace layered on top of self-study content, taking a commission per session.

Broad incumbents

• Rosetta Stone: Long-established, broad-portfolio language learning brand offering subscription software plus enterprise B2B/government programs. Comparable to Faseelh as a broad incumbent offering structured language curricula with credentialing, but with a much larger language catalog and institutional distribution.
• Pimsleur: Long-established audio-based language learning method now sold via subscription and app. Comparable to Faseelh as a broad incumbent targeting adult learners with structured curricula, but with an audio-first methodology and far broader language coverage.

Emerging players

• Innovative Language (ArabicPod101): Specialized Arabic language learning resource offering podcast/audio lessons, structured curricula, and tiered subscriptions under the Innovative Language brand. Comparable to Faseelh as a focused Arabic-learning competitor using subscription pricing and multimedia content for non-native learners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@faseelh
• Facebookfacebook.com/faseelh.ed
• Instagraminstagram.com/faseelh.ed
• Xx.com/faseelh2022
• LinkedInlinkedin.com/company/faseelh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faseelh