EQUIDITY

What EQUIDITY does

EQUIDITY (legal entity: Equidity Technologies L.L.C.) is a Dubai-headquartered fintech infrastructure provider that builds and operates a multi-tenant SaaS platform for forex and CFD brokerages. The company sells six integrated products under a single architecture: BrokerVu (CRM with KYC, payments, IB systems, and social trading), Tradyn (multi-asset trading terminal with TradingView charts on desktop, web, and mobile), RiskVu (dealing-desk and exposure monitoring), Prime (FSC Mauritius-regulated institutional liquidity via the Equidity Ltd subsidiary), ZeroMS (bridge aggregator with smart order routing and AI-based trader profiling), and Traxvo (non-custodial USDT forwarder on TRC20 and BEP20). The stack runs on AWS and Cloudflare edge nodes with co-located execution servers in tier-1 financial data centers (Equinix LD4 London), sub-millisecond order execution, 99.9% uptime SLA, and REST, WebSocket, and FIX 4.4 APIs.

The platform is delivered as a flat-rate monthly SaaS subscription with no per-user fees, complemented by a 0.5% transaction fee on Traxvo USDT deposits. Distribution is multi-channel: enterprise field sales, self-serve 15-day onboarding, white-label OEM, and a partner ecosystem of 50+ referral and technology partners across 30+ countries. The customer base spans retail forex and CFD brokers, proprietary trading desks, and financial institutions requiring regulated, multi-asset trading infrastructure. The company employs 11–50 staff in a remote-first model, operates a second office in Sydney, Australia, and is led by CEO Prakash Kumar, who previously founded BrokingTools in 2012.

EQUIDITY's core commercial proposition is consolidating fragmented brokerage technology stacks (CRM, trading platform, risk management, liquidity, bridges, payments) into a single vendor with per-tenant isolation, eliminating the multi-vendor integration burden that typically delays broker launches. The business is privately held with no disclosed funding rounds; it holds SOC 2 Type 2, GDPR, CCPA, and ISO 27001-equivalent compliance posture, and was named Best Liquidity and Technology Solution Provider at Forex Expo Dubai 2025.

Name

EQUIDITY

Legal name

Equidity Technologies L.L.C.

Website

https://equidity.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

EQUIDITY (Dubai) sells a multi-tenant SaaS platform of six integrated products — BrokerVu CRM, Tradyn trading terminal, RiskVu, Prime liquidity, ZeroMS bridge, and Traxvo USDT payments — to forex and CFD brokerages worldwide under flat monthly subscriptions and a 0.5% crypto-deposit fee.

Ownership category

akta.pro rank

Product category

Brokerage Technology Platform

NAICS

Custom Computer Programming Services (541511), Commodity Contracts Intermediation (52316), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372), Commodity Contracts Brokers & Dealers (6221), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Algorithmic Trading & Execution Platforms (FSAFANAN)

akta.pro secondary industries

Liquidity Provision & Market Making Protocols (AMMs, concentrated liquidity, LP tooling) (FSAPAEAF), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Brokerage technology platform
• Forex CRM software
• Liquidity aggregation services
• Trading risk management
• Crypto payment processing

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Licensing: Core revenue from SaaS licensing model for brokerage technology platform. Products offered as subscription with flat monthly pricing including all features - KYC, payments, IB management, social trading, REST API access. Broader fintech ecosystem alongside BrokerVu and ZeroMS platforms.
2. Trading Platform Licensing: Modern trading terminal (Tradyn) commercially available globally under SaaS licensing model providing institutional-grade multi-asset trading technology to brokerage firms.
3. USDT Deposit Processing (Traxvo): 0.5% fee on USDT deposits, zero fees on payouts. Non-custodial hardware wallet payouts with unique deposit address generation per client and auto-sweep functionality.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Equidity provides a unified multi-tenant SaaS brokerage technology platform consisting of six integrated products — BrokerVu (CRM), Tradyn (trading terminal), RiskVu (risk management), Prime (institutional liquidity), ZeroMS (bridge aggregator with AI/ML order diagnostics), and Traxvo (USDT forwarder) — delivered under white-label branding to forex and CFD brokerages globally. The platform replaces fragmented multi-vendor stacks with a single integrated system deployed via cloud with co-located trading servers, REST APIs, and sub-millisecond execution. Revenue is generated through flat monthly SaaS subscriptions and a 0.5% transaction fee on USDT deposit processing.

Product overview

EQUIDITY is a Dubai-based fintech infrastructure provider offering a unified platform of six integrated products for forex and CFD brokerages. The platform provides a complete technology stack covering client management (BrokerVu CRM), trading execution (Tradyn terminal), risk management (RiskVu), institutional liquidity (Prime), bridge aggregation (ZeroMS), and USDT payment forwarding (Traxvo). All products are designed to work together as an integrated ecosystem or independently via REST APIs, enabling brokers to deploy CRM, trading platform, risk management, and liquidity from a single platform. The architecture supports multi-tenant deployments with per-broker database isolation, real-time WebSocket streaming, sub-millisecond execution latency, and 99.9% uptime SLA.

Differentiator

Problem solved

Functional benefit

Brands

• BrokerVu: All-in-one CRM for Forex & CFD brokers with KYC, deposits, withdrawals, IB systems, and social trading.
• Tradyn
• RiskVu
• Prime
• ZeroMS
• Traxvo

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Technology PartnerscoreTechnology or IntegrationTechnology integration partners integrate their technology with Equidity's platform to create powerful combined solutions for brokers. Partners include payment providers, KYC/AML vendors, analytics platforms, and fintech companies. Full API and SDK access for deep integration, joint go-to-market strategy, listed in partner ecosystem directory, and dedicated technical integration support.
• Referral PartnerscoreChannel Partner/ Reseller/ DistributorReferral partners recommend Equidity to brokers in their network and earn recurring commissions for every successful referral. No technical integration required. Partners receive custom referral tracking dashboard, marketing materials, and sales support.
• Liquidity Providers (Tier-1 Banks)coreOthersTier-1 banks and institutional liquidity providers connected via ZeroMS bridge aggregator for best execution. Prime of Prime liquidity aggregates Tier-1 bank liquidity making it accessible to brokers without direct bank relationships.

Scale indicators9 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• IS Prime: IS Prime is a regulated Prime of Prime liquidity provider offering institutional liquidity, technology solutions, and connectivity to FX/CFD brokerages. Competes directly with Equidity's Prime liquidity offering and the downstream bridge-aggregation layer.
• PrimeXM: PrimeXM is a leading provider of bridge/aggregation technology (XCore) and connectivity solutions for multi-asset brokers and prop firms. It directly competes with ZeroMS on low-latency multi-LP aggregation and execution.
• Centroid Solutions: Centroid Solutions provides multi-asset bridge technology, liquidity aggregation, risk management, and white-label trading infrastructure to brokerages. Comparable in technology depth and broker customer focus, particularly competing with ZeroMS and RiskVu.
• B2Broker: B2Broker is the closest direct competitor — a one-stop brokerage technology and liquidity provider offering CRM, trading platforms (B2Core), risk management, liquidity, and crypto payments to forex/CFD and crypto brokerages globally. Headquartered in Dubai with similar multi-product, multi-jurisdiction positioning to Equidity.
• Leverate: Leverate provides a broad technology suite for forex brokerages including CRM (SiRiX), trading platforms, liquidity connectivity (LX), and white-label solutions. Directly competes with Equidity across CRM, trading, and liquidity categories in similar broker customer segments.
• Spotware (cTrader): Spotware's cTrader platform is Equidity's primary competitor for trading terminals at forex/CFD brokerages. cTrader offers an open API ecosystem, white-label deployments, and integrated liquidity — directly overlapping with Tradyn and the broader Equidity stack.
• OneZero Financial Systems: OneZero provides institutional-grade liquidity aggregation, bridge technology, and execution infrastructure for brokerages and prop trading firms. ZeroMS competes most directly with OneZero's bridge and aggregation products for multi-LP connectivity and smart order routing.
• Match-Trade Technologies: Match-Trade Technologies offers turnkey brokerage solutions including proprietary trading platforms (Match-Trader), CRM, liquidity, and crypto processing for FX/CFD brokers. Strong overlap with Equidity's all-in-one value proposition.

Broad incumbents

• MetaQuotes (MetaTrader 5): MetaQuotes is the dominant incumbent trading platform (MT4/MT5) for retail forex/CFD brokerages. Equidity positions Tradyn explicitly as a modern alternative to MT5, and Equidity's products integrate with MT5 servers — making MetaQuotes the largest competitor by installed base and the standard Equidity must displace or coexist with.

Emerging players

• Tools For Brokers: Tools For Brokers builds technology solutions (CRM, risk, liquidity, integrations) for MT4/MT5 brokerages. Comparable in broker-tech focus but with narrower product breadth, positioning it as an adjacent / partial-overlap competitor to Equidity's BrokerVu and RiskVu lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/equidity-com

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EQUIDITY