Eating Europe

What Eating Europe does

Eating Europe is a multi-city food and drink tour operator founded in 2011 by Kenny Dunn in Rome, now headquartered in West New York, USA, and operating across 20-23 cities in 11 European countries. The company runs more than 40 distinct small-group walking tours, cooking classes, private experiences, and corporate event packages, with tour pricing ranging from €85 to €158 per person and stated annual capacity of 50,000+ guests, having served more than 600,000 travelers since inception. Its product is experience-based rather than technology-based: the core deliverable is a curated, guide-led itinerary that visits local eateries and producers, with no proprietary booking or recommendation technology built in-house. All reservations are processed through the third-party platform FareHarbor, and the company does not disclose any owned data, model, or AI assets.

The business model is direct-to-consumer ticket sales supplemented by a multi-channel distribution stack that includes a dedicated B2B travel-agent portal, the Awin affiliate network, influencer partnerships, and premier third-party OTAs (TripAdvisor, Viator). Ancillary revenue streams include gift cards and a Flexi-Pass multi-tour product, plus higher-ticket private and corporate bookings. The company is founder-controlled, has no disclosed funding rounds, and is privately held with no M&A activity on record, indicating self-financed growth. Memberships in industry associations ETOA and USTOA and partnerships such as the social-impact collaboration with World Central Kitchen provide brand credibility and CSR positioning rather than operational technology.

Name

Eating Europe

Legal name

Eating Europe Inc.

Website

https://eatingeurope.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Eating Europe is a multi-city food and drink tour operator founded in 2011, running 40+ guided small-group tours and cooking classes across 20-23 European cities in 11 countries, serving individual leisure travelers, corporate clients, and travel agents via direct, OTA, and B2B channels.

Ownership category

akta.pro rank

Product category

Culinary Tourism Services

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Food, Market & Culinary Culture Tours (THAJAAAG)

akta.pro secondary industries

Culinary Walking & Market Tours (THAJAGAA), Private Culinary Experiences (Chef’s Table, Home Dining, Market-to-Meal) (THAJALAH)

Keywords

• Guided food tours
• Culinary tourism experiences
• Walking tours Europe
• Private food tours
• Corporate team building events

Headquarters

HQ city

West New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Food Tour Tickets: Revenue from selling tickets to guided food tours in European cities. Tours range from €85-€158 per person depending on city, tour type (group vs private), and age category. Group tours typically 3-4 hours with multiple food stops; private tours offer exclusive experiences at higher price points.
2. Corporate Events: Private corporate food tours and team building events for business clients. Includes company invoicing, purchase orders, and dedicated event coordination for executive retreats, client entertainment, incentive trips, and team building.
3. Gift Cards: Sale of gift cards (Flexi-Pass) for food tour experiences, available for purchase on the website.
4. Affiliate Commission: Commission revenue through affiliate program - partners earn 6% commission on bookings generated through their unique referral links (30-day cookie duration).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels9 records

Core offering

Eating Europe sells guided small-group and private food tours across 20+ European cities, pairing local cultural storytelling with curated tastings at family-run restaurants, markets, and hidden neighborhood venues. Group tours are capped at small sizes (typically 10-13 guests) and run 3-4 hours; private tours serve groups of 2-12 at higher per-guest rates. The company also books private corporate hospitality, team building and client entertainment events, sells Flexi-Pass gift cards, and offers select cooking classes.

Product overview

Eating Europe operates a portfolio of 40+ food tours and culinary experiences across 20+ European cities, structured as a platform of city-specific group tours and premium private tour options. The core product is small-group walking food tours (max 12 guests) featuring curated tastings at family-run restaurants, markets, and hidden local establishments. The portfolio includes: Group Food Tours (the flagship offering across Rome, Florence, Paris, London, Amsterdam, Lisbon, Venice, Porto, Madrid, Edinburgh, Naples, Milan, Sorrento, Bologna, Barcelona, Seville, Prague, Palermo, Athens, Berlin, San Sebastián, Copenhagen, and Budapest); Private Food Tours (exclusive experiences for 2-12 guests with dedicated guides); Corporate Events & Team Building (custom corporate hospitality experiences); Cooking Classes (such as pasta-making in Florence); and Flexi-Pass/Gift Cards (flexible voucher products). The company operates as a booking intermediary, directing customers through FareHarbor for reservations while curating the tour experience itself.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Food Tours Small-group walking food tours (max 10-13 guests per tour) across 20+ European cities featuring local food tastings, drinks, and cultural storytelling at family-run restaurants and hidden neighborhood venues; tours run 3-4 hours and include all food and drinks; priced €85-€158 per person by city and age tier.
• Private Food Tours Exclusive private tours for groups of 2-12 guests with dedicated guides, flexible pacing, and customized itineraries across European destinations; from €158 per guest (ages 4+) on a 7-day cancellation policy.
• Corporate Events & Team Building Private food tours and team-building experiences designed for corporate groups, executive retreats, client entertainment, and incentive programs; supported by company invoicing, purchase orders, and dedicated event coordination staff.
• Flexi-Pass Gift Cards Flexible gift cards and Flexi-Pass vouchers that recipients can redeem for tours at any European destination offered by Eating Europe; available for purchase on the company website as a one-time-voucher product.
• Cooking Classes Hands-on culinary experiences such as pasta-making classes in Florence, offering cooking instruction alongside the company's food tour portfolio across European destinations.

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Eight partnerships are on record, tiered core, major and minor.

• World Central KitchencoreOthersEating Europe partners with World Central Kitchen, a nonprofit founded by Chef José Andrés. For every tour booking, a fresh meal is donated to communities in crisis. This partnership reflects the company's social impact mission and commitment to giving back.
• FareHarborcoreTechnology or IntegrationFareHarbor is the booking engine powering Eating Europe's website, enabling real-time tour availability, online reservations, and payment processing for all tour bookings.
• TripAdvisormajorChannel Partner/ Reseller/ DistributorTripAdvisor serves as a distribution channel and review platform, featuring Eating Europe tours and enabling travelers to discover and book experiences while accumulating reviews.
• ViatormajorChannel Partner/ Reseller/ DistributorViator (owned by TripAdvisor) distributes Eating Europe tours to their global traveler audience, providing additional booking渠道 and recognition through their award programs.
• AwinminorChannel Partner/ Reseller/ DistributorAwin affiliate network enables publishers, bloggers, and content creators to drive tour bookings through affiliate links, earning 6% commission on sales generated.
• ETOA (European Tour Operators Association)minorOthersETOA is a trade association for European tour operators. Eating Europe is a certified member, providing industry credibility and network access.
• USTOA (United States Tour Operators Association)minorOthersUSTOA is a trade association for US tour operators. Eating Europe holds associate membership, demonstrating industry standing and compliance.
• Local Restaurants and Food VendorscoreStrategic or Co-development PartnerExclusive relationships with local family-run restaurants, cheese factories, osterias, and food vendors across 20 European cities. These partnerships provide exclusive access to venues that work exclusively with Eating Europe, including skip-the-line privileges and private dining experiences.

Scale indicators9 records

Recent moves15 records

Expansion highlights5 records

Broad incumbents

• Viator (Tripadvisor Experiences): Largest global marketplace for tours and experiences and a current Eating Europe distribution partner. Functions as both partner and competitor by aggregating many food tour operators.
• Airbnb Experiences: Platform offering locally-led food experiences in major European cities. Provides discovery and booking scale that Eating Europe cannot match on owned channels.
• GetYourGuide: Major OTA marketplace for tours and activities including food tours in major European cities. Represents both a distribution channel opportunity and a competitive threat via aggregated alternatives.
• Withlocals: Broader marketplace for local-led experiences including food tours across Europe and Asia. Overlaps with Eating Europe's product but operates a multi-category platform with many independent operators.
• Tours by Locals: Larger platform connecting travelers with private local guides across hundreds of cities. Some food tour overlap but a broader marketplace rather than curated culinary specialist.

Direct peers

• Secret Food Tours: Direct competitor offering small-group guided food tours across 20+ cities worldwide with similar pricing, multi-stop format, and local guide model. Closest one-to-one comparable to Eating Europe's core offering.
• Context Travel: Direct competitor offering small-group 'insider' food and cultural walks in major European cities with academic-led guides. Similar premium, expert-led positioning and pricing tier.
• Devour Tours: Direct competitor operating food tours across Europe (Madrid, Barcelona, Rome, Lisbon, etc.) focused on authentic local culinary experiences. Similar customer base, pricing, and product positioning.
• Culinary Backstreets: Direct competitor running food-focused neighborhood walking tours in major European cities including Istanbul, Athens, Barcelona, and Lisbon. Comparable storytelling-driven format with similar price points.
• Walks and Walks: Tour operator offering small-group guided walks including food tours across major European cities (Rome, Florence, Paris, London). Comparable group-size, pricing, and historical founding era.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/eatingeurope
• Facebookfacebook.com/eatingeurope
• LinkedInlinkedin.com/company/eating-europe

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eating Europe