MAMI Mumbai Film Festival

What MAMI Mumbai Film Festival does

MAMI Mumbai Film Festival is a non-profit film festival organization operated by the Mumbai Academy of Moving Image (MAMI), a society registered under India's Societies Registration Act, 1860 and established as a public trust under the Public Trust Act, 1950. Founded in 1997 and headquartered in Mumbai, MAMI runs India's premier South Asian film festival, screening 110+ films from over 45 countries each year across 20+ screens at 8 venues including NMACC, PVR INOX, INOX, and the historic Regal Cinema. The festival curates competitive sections (South Asia Competition, India Gold, International Competition, Dimensions Mumbai, Royal Stag Barrel Select Large Short Films) and presents awards including the Golden Gateway Award, NETPAC Award, and Film Critics Guild Gender Sensitivity Award.

Beyond the annual festival, MAMI operates a Year Round Programme (YRP) of sub-branded initiatives including MAMI Select: Filmed on iPhone (an Apple-backed filmmaker mentorship programme), Word to Screen Market (a literary-to-film adaptation marketplace), the Rashid Irani Young Critics Lab (ages 18-25), the Colorists Workshop, and the Movie Mela nostalgia programme. Revenue derives from delegate badge fees (Rs 500-5,000 per badge), corporate sponsorships (Royal Stag Barrel Select, Turkish Airlines, PVR INOX, NMACC), ticketing through BookMyShow, and Film Market participation fees. The MyMAMI mobile app (iOS/Android) handles festival information and seat reservations, built on the DataKal StarBase event management platform, with Razorpay processing web payments. Registered delegates include general audiences, accredited press, and film industry professionals (buyers, distributors, producers, and sales agents).

Name

MAMI Mumbai Film Festival

Legal name

Mumbai Academy of Moving Images

Website

https://mumbaifilmfestival.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

MAMI Mumbai Film Festival, operated by the non-profit Mumbai Academy of Moving Image, is India's premier South Asian film festival, screening 110+ films from 45+ countries annually in Mumbai and running a year-round programme of filmmaker development, film criticism labs, and industry networking.

Ownership category

akta.pro rank

Product category

Film Festival & Cultural Events

NAICS

Motion Picture and Video Exhibition (51213), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture Theaters (7830)

akta.pro primary industry

Film Festivals & Festival Organizers (MPADAKAD)

akta.pro secondary industries

Screening Rooms & Cinematheques (Nonprofit/Institutional) (MPADAKAF), Media Asset Management (MAM) Platforms (MPAHAGAA)

Keywords

• Film festival events
• Curated cinema screenings
• Film industry programs
• Talent development initiatives
• Cultural programming

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Delegate Registration: Festival delegates pay registration fees for badges (General, Senior Citizen, Industry) that grant access to screenings, masterclasses, and events
2. Sponsorship & Partnerships: Corporate sponsors and partners provide financial and in-kind support including screening venues, airline services, marketing support, and event infrastructure
3. Film Screenings & Events: Revenue from ticket sales and seat reservations for film screenings, sessions, and special events across multiple venues

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

MAMI operates an annual six-day film festival in Mumbai screening 110+ curated films from over 45 countries across competitive sections (South Asia Competition, India Gold, International Competition, Dimensions Mumbai, Royal Stag Barrel Select Large Short Films), supported by a Year Round Programme of masterclasses, conversations, and special events. Beyond screenings, MAMI sells delegate badges and individual tickets, runs talent development programmes (MAMI Select: Filmed on iPhone, Rashid Irani Young Critics Lab, Colorists Workshop), facilitates a Film Market and Industry Programme for distributors and producers, and operates the MyMAMI mobile app for festival access.

Product overview

MAMI Mumbai Film Festival is organized by Mumbai Academy of Moving Image (MAMI), a non-profit organization. The core offering is the annual six-day film festival (October) showcasing 110+ films from over 45 countries. The Year Round Programme (YRP) extends engagement throughout the year with film screenings, masterclasses, and special programmes for members. Supporting programmes include MAMI Select: Filmed on iPhone (talent development using iPhone 16 Pro Max), Word to Screen Market (literary-to-film adaptation platform), Rashid Irani Young Critics Lab (young film critics development), Colorists Workshop (color-grading skill development), Movie Mela (film nostalgia celebrations), and Curatorial Collaborations (festival partnerships). The MyMAMI mobile app provides festival access via iOS and Android. The Industry Programme facilitates networking and knowledge-sharing for film professionals.

Differentiator

Problem solved

Functional benefit

Brands

• Year Round Programme (YRP): Year-round activities including film screenings, masterclasses, conversations, and special programmes for children and young adults.
• MAMI Select: Filmed on iPhone
• Word to Screen Market
• Rashid Irani Young Critics Lab
• Colorists Workshop

Products and services

• MAMI Mumbai Film Festival Annual six-day film festival organized by Mumbai Academy of Moving Image (MAMI), showcasing 110+ curated films from 45+ countries across 20 screens and 8 venues in Mumbai, with competitive sections including South Asia Competition, India Gold, International Competition, Dimensions Mumbai, Royal Stag Barrel Select Large Short Films, and NETPAC. Target attendees are cinephiles, filmmakers, and film industry professionals.
• Year Round Programme (YRP) Year-round programme of film screenings, masterclasses, conversations, and special initiatives for members and cinephiles, extending MAMI's engagement beyond the annual festival window. Audience includes MyMAMI community members, cinephiles, and students.
• MAMI Select: Filmed on iPhone Talent development initiative in which emerging filmmakers are selected to create short films shot entirely on iPhone, receiving mentorship from established Indian filmmakers, production grants, and premiere screening opportunities. Target audience is emerging filmmakers from South Asia.
• Word to Screen Market Platform facilitating direct engagement between authors, publishers, and content creators to option stories for films, TV, and digital mediums, with curated book selections and matchmaking between literary works and screenwriters. Target audience is literary agents, publishers, screenwriters, and producers.
• Rashid Irani Young Critics Lab Lab for young writers aged 18-25 with interest in film criticism, providing workshops, mentorship, and opportunities to develop future film critics and journalists. Target audience is aspiring film critics and journalism students aged 18-25.
• Colorists Workshop Skill-development workshop for aspiring and experienced color-grading professionals, cinematographers, and filmmakers, providing hands-on training in the color-grading craft. Target audience is color-grading professionals, cinematographers, and filmmakers.
• Screen to Word Grant Grant initiative in partnership with HarperCollins India that awards INR 200,000 along with a publishing contract to selected authors writing about Indian cinema. Target audience is authors and publishers producing cinema-related literature.
• MyMAMI Mobile App Mobile application for festival attendees that delivers schedules, seat reservations, updates, news, and festival highlights via iOS and Android. Target audience is registered festival delegates and members.
• MAMI Independent Initiative supporting independent cinema voices with a focus on building an ecosystem for new cinematic voices and facilitating exchange of ideas, collaborations, and business opportunities. Target audience is independent filmmakers and the broader independent cinema community.
• Industry Programme & Film Market Forward-looking platform bringing together filmmakers, domain experts, and industry players through conversations, knowledge-sharing sessions, and networking opportunities, including a dedicated Film Market section accessed via the Rs. 5,000 Industry Badge. Target audience is film industry buyers, distributors, producers, sales agents, and festival programmers.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core and minor.

• PVR INOXcoreChannel Partner/ Reseller/ DistributorScreening partner and largest film exhibitor in India with 1756 screens across 113 cities. Provides cinema venues for festival screenings and helps advance the movie-going experience.
• Regal CinemacoreChannel Partner/ Reseller/ DistributorHistoric art deco cinema house in Colaba, Mumbai, hosting MAMI screenings since 2015. First cinema in India to install cinemascope and first air-conditioned cinema house.
• Soho House MumbaicoreStrategic or Co-development PartnerCommunity partner hosting industry conversations, screenings, and events for Mumbai's creative talent. Provides venue for Industry Programme.
• Royal Stag Barrel SelectcoreGTM or Marketing PartnerPartner for Large Short Films section, championing distinctive original narratives. Collaborates on programming and awards for short films.
• Turkish AirlinesminorOthersAirline partner providing travel support for the festival. Flying to most countries globally, celebrating 91 years of service.
• BookMyShowcoreChannel Partner/ Reseller/ DistributorRegistration and ticketing partner for festival badges and seat reservations. India's leading entertainment destination with operations in multiple countries.
• Australian Consulate General in MumbaiminorStrategic or Co-development PartnerInstitutional partner strengthening bilateral relations between India and Australia through cultural initiatives, supporting film screenings with Australian connections.
• British CouncilminorStrategic or Co-development PartnerUK's international organization for educational and cultural relations, creating opportunities for cultural exchange through film programming.
• German Consulate General in MumbaiminorStrategic or Co-development PartnerGerman mission supporting screening of films with German links including Dying, Riefenstahl, and Burden of Dreams, fostering artistic exchange.
• Goethe-Institut / Max Mueller Bhavan MumbaiminorStrategic or Co-development PartnerGerman cultural institute promoting cultural exchange, language learning, and international dialogue through arts and cinema.
• Institut Français en IndeminorStrategic or Co-development PartnerFrench cultural institute fostering cultural exchange between India and France, promoting French cinema and arts at the festival.
• Embassy of SpainminorStrategic or Co-development PartnerPromoting Spanish language and culture, strengthening cultural exposure between India and Spain through cinema.
• Consulate General of IrelandminorStrategic or Co-development PartnerSupporting Irish film presence at the festival, promoting Ireland's cultural heritage and film industry capabilities.
• Istituto Italiano di Cultura di MumbaiminorStrategic or Co-development PartnerItalian cultural institute providing platform for cultural exchanges between Italian and Indian communities through cinema and arts.
• Norwegian Consulate GeneralminorStrategic or Co-development PartnerSupporting Norwegian film screenings and cultural promotion, fostering mutual understanding between Norway and India.
• Solomon & Co.minorImplementation/ SI/ Consulting PartnerFull-service law firm founded in 1909, providing legal services including Intellectual Property, Media & Entertainment law.
• PR Pundit Havas RedcoreGTM or Marketing PartnerAward-winning integrated communications consultancy managing PR for the festival across three offices in India.
• Independent Creators CominorGTM or Marketing PartnerCreative solutions company providing brand strategy, design, UI/UX, social media campaigns, and video production for the festival.
• 24x7 Facilities Management ServicesminorOthersEvents safety and disaster management company providing security services and cinema anti-piracy operations.
• Om Sai Milan EnterprisesminorOthersProfessional printing services provider delivering high-quality customized printing solutions for festival materials.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Cannes Film Festival: The world's most prestigious film festival and Marché du Film, the largest film market. Comparable to MAMI as a higher-tier incumbent operating in the same exhibition/industry space, with broader global reach and a much larger market footprint.
• Sundance Film Festival: Premier independent film festival with a strong year-round Institute and artist-support programmes (labs, grants), comparable to MAMI's MAMI Select and Young Critics Lab in building emerging talent. Serves as a broader incumbent in the independent cinema exhibition and talent-development space.

Direct peers

• Toronto International Film Festival (TIFF): One of the world's most prestigious annual film festivals, comparable to MAMI in its role as a global discovery platform for international cinema with a strong industry/market component and year-round programming. Both festivals target filmmakers, distributors, and cinephiles with curated competition and market sections.
• New York Film Festival (NYFF): Long-running curated film festival (Film at Lincoln Center) with a similar curatorial model of hand-picked international premieres, retrospectives, and filmmaker conversations. Comparable to MAMI in its focus on artistic merit, industry relevance, and metropolitan cinephile audiences.
• International Film Festival of India (IFFI): India's flagship international film festival held annually in Goa, the most direct domestic peer to MAMI. Both operate as curated international film festivals in India with competitive sections, Indian and international cinema, and industry screenings.
• BFI London Film Festival: Major UK-based international film festival operating under the British Film Institute, similar to MAMI in its mix of public screenings, industry events, awards, and institutional backing. Both blend curatorial programming with industry engagement in a single metropolitan market.
• Busan International Film Festival (BIFF): Asia's most prominent film festival and a key Asian cinema discovery hub, directly comparable to MAMI as a regional film festival with a strong industry programme (Asian Film Market) and a focus on emerging Asian filmmakers. Both serve as gateways for regional content to global buyers.

Regional players

• Indian Film Festival of Melbourne: Diaspora-focused Indian film festival based in Australia, comparable to MAMI in programming Indian and South Asian cinema to a specific audience. Operates in a different geography and serves as a complementary rather than directly competitive platform for South Asian filmmakers.
• Singapore International Film Festival (SGIFF): Regional Asian film festival with Southeast Asian focus, comparable to MAMI as a regional festival serving filmmakers, industry, and cinephile audiences. Operates with similar industry/youth programmes but in a different geographic market than Mumbai.

Emerging players

• Telluride Film Festival: Highly curated, prestige-oriented boutique festival known for awards-season launches, comparable to MAMI in curatorial depth and prestige positioning. Operates as a smaller, more selective player relative to major commercial festivals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/mumbaifilmfest
• YouTubeyoutube.com/@MAMIMumbaiFilmFestival
• Facebookfacebook.com/MumbaiFilmFestival
• LinkedInlinkedin.com/company/mumbai-academy-of-moving-image-mami-
• Instagraminstagram.com/mumbaifilmfestival

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAMI Mumbai Film Festival