What Allpannel does

Allpannel operates as an online intermediary and aggregator, hosted at kalyanpanel.com, that issues "Online Cricket IDs" — personalized credentials that grant Indian consumers access to third-party sports betting and gaming platforms including 99exch, Play99exch, Sky247, and Betbhai9. The platform is targeted at cricket bettors engaging with IPL, test matches, and T20 internationals, and surfaces live match betting, real-time odds, player and team statistics, and a range of wagering markets (match winners, over/under, player performance). Beyond cricket, the site also exposes users to live casino, slots, sportsbook, virtual, lottery, and crash games through its partner platforms.

The onboarding flow is WhatsApp-led: prospective users contact the operator, submit identification for KYC verification, and receive a unique Online Cricket ID that authenticates them on a chosen partner platform. The company describes features such as advanced encryption, a user dashboard for bet/transaction management, and 24/7 support, though no proprietary technology stack, in-house wagering engine, or platform architecture is disclosed — Allpannel does not appear to operate the underlying gaming infrastructure.

Commercially, Allpannel is a private company with 11–50 employees and no disclosed revenue, funding, ownership, management team, or incorporation jurisdiction. The revenue model is not documented, but the affiliate/aggregator structure is consistent with referral commissions, per-account fees, or revenue-share arrangements with partner platforms. No pricing, customer segmentation, marketing channels, certifications, regulatory actions, or partnership contracts are disclosed in the source materials.

Name

Allpannel

Website

https://kalyanpanel.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Allpannel is an India-focused online intermediary that issues personalized "Online Cricket IDs," giving consumers access to third-party sports betting and casino platforms (99exch, Play99exch, Sky247, Betbhai9) via WhatsApp-based onboarding.

Ownership category

akta.pro rank

Product category

Online Sports Betting

NAICS

Gambling Industries (7132), Other Gambling Industries (713290)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Sportsbooks (Online & Mobile Operators) (MPAEACAA)

akta.pro secondary industries

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Player Account, KYC/AML & Fraud/ID Verification (MPAEACAF)

Keywords

• Online cricket betting
• Sports betting platform
• Live casino games
• Betting ID service
• Cricket wagering

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Core offering

Allpannel (operated via Kalyan Panel) provides Online Cricket IDs — personalized account credentials that grant users access to multiple cricket betting platforms where they can place wagers, track activities, and manage transactions. The platform also offers access to live casino, slots, sportsbook, virtual games, lottery, and crash games, targeting Indian cricket betting enthusiasts with secure registration and 24/7 support.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Cricket ID

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights2 records

Direct peers

• Parimatch: International sportsbook and casino operator with a strong Indian market presence. Directly comparable as an online sportsbook + casino offering cricket, live betting, and slots to Indian users via similar ID-based onboarding.
• Betbhai9: Indian cricket betting and casino platform listed as one of Allpannel's onboarding destinations. Closely comparable end-user product and target segment, representing direct distribution overlap.
• Sky247: One of the third-party sportsbook platforms that Allpannel funnels users into. Direct comparable in product (sportsbook + casino) and customer (Indian cricket bettors); represents both a partner and a potential competitor.
• Lotus365: India-focused online betting and casino platform offering sportsbook, live casino and slots. Directly comparable product offering and customer targeting to Allpannel.
• 10Cric: India-focused online sportsbook and casino with cricket as its flagship vertical. Closely comparable product mix and customer base to Allpannel's target user.
• 99exch: Another sportsbook/exchange platform that Allpannel aggregates. Operates in the same Indian cricket betting niche with overlapping user base, making it both a distribution partner and competitive threat.

Broad incumbents

• Dream11: India's largest fantasy sports platform with deep cricket (IPL) penetration. Comparable as a cricket-led real-money engagement platform targeting Indian consumers, though operating in the fantasy-sports regulatory niche rather than pure sportsbook.
• Betway India: Established global sportsbook with India-localized cricket betting, casino and slots. Comparable as a mainstream operator targeting the same Indian cricket bettor demographic.
• 1xBet: Large international sportsbook with significant India-facing operations covering cricket, casino, slots and live dealer games. Comparable breadth of product verticals and target market.

Regional players

• Dafabet: Asia-focused online sportsbook and casino operator with cricket depth and an Indian user base. Comparable product mix with a stronger brand and more diversified geographic footprint.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Allpannel