Display Technologies

What Display Technologies does

Display Technologies is a U.S.-headquartered designer and supplier of retail shelf organization and beverage merchandising systems, operating as a brand under Marmon Foodservice Technologies, a subsidiary of Marmon Holdings (Berkshire Hathaway). Founded in the early 1960s and based in Plainview, New York, with a European presence through a Düsseldorf office, the company builds its business on a portfolio of point-of-purchase merchandising hardware, including gravity-fed glides (Visi-Slide, Visi-Clear, Visi-Plus, Visi-Xtra), spring-loaded pusher systems (Visi-Fast), modular cold vault shelving (Ice-Glide, launched March 2024), and custom retail fixtures. Its core technical proposition is mechanical front-facing and planogram-compliance automation via gravity and spring physics rather than electronics, with products manufactured from virgin and recycled polypropylene and supported by registered trademarks and a referenced patent portfolio.

The company monetizes through hardware sales of configured shelf units sold on per-unit pricing to beverage brands, retail chains, and convenience stores. It reaches customers via a hybrid go-to-market: six regional North American distributors (Heartland, Midwest, West Coast, Northeast, Southeast, Canada), three EMEA distributors (Finland, Sweden, Czech Republic), a direct e-commerce storefront at shop.display-technologies.com, and a customer-care line. Its primary end segments are convenience stores (c-stores) optimizing cold vaults and impulse-purchase zones, national and regional retail chains requiring consistent multi-site merchandising, and beverage manufacturers seeking branded fixtures and limited-time-offer displays.

The business model is a stable, capital-backed niche hardware franchise rather than a high-velocity software or SaaS operation. Growth levers observed in the data are incremental product-line extensions (Ice-Glide, Custom Solutions portfolio), geographic build-out in EMEA, and channel diversification via direct e-commerce, all underwritten by Marmon Holdings' financial strength and access to 200 affiliated business units. No pricing is publicly disclosed, no revenue figures are available, and no AI, software, or data-analytics layer is present in the product set.

Name

Display Technologies

Legal name

Marmon Foodservice Technologies, Inc.

Website

https://displaytechnologies.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Display Technologies designs and supplies retail shelf organization and beverage merchandising systems (gravity-fed glides, spring-loaded pushers, and custom fixtures) for convenience stores, retail chains, and beverage brands, operating as a Marmon Foodservice Technologies brand backed by Berkshire Hathaway.

Ownership category

akta.pro rank

Product category

Retail Beverage Merchandising Equipment

akta.pro primary industry

Promotional Products & Branded Merchandise Retail (CRALAJAM)

Keywords

• Beverage merchandising systems
• Shelf organization solutions
• Point-of-purchase displays
• Cold vault shelving
• Retail merchandising hardware

Headquarters

HQ city

Plainview

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beverage Merchandising Hardware Sales: Display Technologies generates revenue through the sale of physical shelving and merchandising products including gravity-fed glides, spring-loaded pushers, floor displays, and custom solutions for retail beverage merchandising. Products are sold through distributors and direct e-commerce with per-unit pricing based on configuration and quantity.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Display Technologies designs, manufactures, and supplies retail shelf organization and beverage merchandising systems, including gravity-fed glides, spring-loaded pusher mechanisms, floor displays, cooler door accessories, pricing and promotion components, and custom merchandising solutions. Products are sold to convenience stores, retail chains, and beverage brands through authorized distributors across North America and EMEA, as well as directly via an e-commerce storefront.

Product overview

Display Technologies offers a comprehensive portfolio of point-of-purchase beverage merchandising and shelf organization solutions for retail environments, primarily serving convenience stores. The product line is organized into four main categories: Shelf Organization (Visi-Slide, Visi-Fast, Visi-Clear, Visi-Plus, Visi-Floor, Visi-Xtra, Cooler-Plus, Ice-Glide), Space Optimization (Brand-It, Under Shelf Can Roller, Expandable Add-A-Shelf), Pricing and Promotion (Brandle, Visi-Data Clear Sleeve), and Custom Solutions (Stack Rack, Flex Display, Cooler Rack, Space to Sales, End Cap, Cooler Topper, Knee Knocker, Neck Hanger Wing Rack, Skinny Rack, Branded Visi-Fast, Color Match Visi-Slide). The core technology uses gravity-fed glides and spring-loaded pushers to keep products front-facing and organized on retail shelves, with products designed for cold vault, glass door merchandiser, gondola shelf, and open air cooler applications.

Differentiator

Problem solved

Functional benefit

Products and services

• Visi-Slide Gravity-fed beverage merchandising glide system for angled shelves that naturally glides products forward to keep shelves stocked and organized. Features breakaway depths and modular lanes for planogram compliance across various package sizes.
• Visi-Fast Spring-loaded beverage pusher glide system for flat shelves that drives merchandise forward as products are shopped. Features integrated track system, customizable breakaway depths, and is manufactured from recycled polypropylene.
• Visi-Clear Premium gravity-fed glide with water-clear front ring for maximum brand visibility. Designed for angled shelves with customizable breakaway depths and modular lane configurations.
• Visi-Plus One-piece design gravity-fed glide for angled shelves with easy installation. Made of virgin polypropylene, fully recyclable, built for durability and planogram integrity.
• Visi-Floor Gravity-fed floor display system for angled and flat shelves with adjustable dividers. Features repositionable polycarbonate dividers and grid configurations for various shelf sizes.
• Visi-Xtra Compact gravity-fed glide pre-fitted for common cooler models. Made of virgin polypropylene, designed for quick easy installation with minimal waste.
• Ice-Glide Cold vault beverage merchandising shelving with customizable lane configurations. Features snap-fit components, repositionable dividers, gravity-fed glides, and removable parts for easy cleaning. Made from virgin high-density polypropylene.
• Cooler-Plus Dual-technology shelf system supporting both pusher track technology for flat shelves and gravity-fed for angled shelves. Features price and promotional channel with clear data strip.
• Brand-It Cooler door suction cup display that affixes to cold vault doors creating additional merchandising space. Features clear front for product visibility and customizable graphics for promotions.
• Under Shelf Can Roller Wire-based under shelf roller system for increasing merchandising capacity. Robust wire construction with no movable parts, no tools required for installation.
• Expandable Add-A-Shelf S-hook installed shelf expansion that maximizes existing space. Supports Visi-Slide and Visi-Clear, no tools required for installation.
• Brandle Cooler door handle with 180-degree branding and interchangeable graphics for limited time offers and seasonal promotions. Features universal fit with no-tool installation.
• Visi-Data Clear Sleeve Clear data strip with protective front for pricing solutions. Connects to common shelf applications, protects price tags from debris and spills.
• Stack Rack Modular injection molded plastic display with multiple configurations for optimizing store space. Features changeable graphics for pricing and promotion.
• Flex Display Adjustable wire floor display available in Skinny, Mid-Size, and Large configurations. Features casters for mobility and adjustable shelves for various product sizes.
• Cooler Rack Wire floor display that attaches to existing coolers creating incremental space. Features changeable graphics for pricing and promotion.
• Space to Sales Mobile display rack with spring-loaded pushers for popular SKUs and gravity-fed shelves for wide product variety. Features wheels for ease of movement.
• End Cap

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and major.

• Marmon Foodservice TechnologiescoreStrategic or Co-development PartnerDisplay Technologies is a proud brand of Marmon Foodservice Technologies, a subsidiary of Marmon Holdings. This parent company relationship provides access to 200 independent business units and innovation centers, along with shared resources and distribution networks.
• Zink FoodservicemajorChannel Partner/ Reseller/ DistributorRegional distributor covering the Heartland USA region from Columbus, Ohio. Part of the North American distributor network for Display Technologies products.
• RNcBev Inc.majorChannel Partner/ Reseller/ DistributorCanadian distributor located in Etobicoke, Ontario serving the Canadian market with Display Technologies beverage merchandising solutions.
• Kariplast OymajorChannel Partner/ Reseller/ DistributorFinnish distributor (EMEA region) serving Nordic markets with Display Technologies products.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Hussmann: Hussmann (part of Panasonic) provides commercial refrigeration and merchandising solutions to grocery, c-store, and foodservice retailers. Overlapping c-store and retail customer base with Display Technologies, with broader merchandising and cold vault refrigeration offerings.
• Georgia-Pacific: Georgia-Pacific (Koch Industries subsidiary) operates retail packaging and merchandising businesses at scale. They serve as a broad incumbent in POP displays and retail fixtures for consumer brands, with far larger portfolio breadth than Display Technologies' niche beverage focus.
• Sonoco Products: Sonoco Products is a global packaging conglomerate with significant POP display and consumer goods retail packaging operations. As a much larger incumbent, they serve overlapping customer needs at scale, including shelf-ready packaging and branded in-store displays.

Direct peers

• Menasha Corporation: Menasha Packaging is a major POP display and retail packaging manufacturer serving consumer goods brands with in-store displays, signage, and shelf-ready packaging. Comparable B2B model selling physical merchandising solutions to retail and beverage brand customers.
• Great Northern Corporation: Great Northern Corporation manufactures in-store displays, signage, and POP fixtures for retail environments including convenience stores and grocery. Comparable in designing and producing physical merchandising solutions for consumer product brands and retailers.
• DCI Marketing: DCI Marketing is a retail display and merchandising services company designing POP displays, fixtures, and retail environments for consumer brands and retailers. Comparable to Display Technologies' custom solutions and branded fixture offerings.
• Trion Industries: Trion Industries designs and manufactures POP merchandising fixtures, shelf management systems, and pusher technologies for retail beverage and consumer goods displays. Direct overlap with Display Technologies' gravity-fed glide and spring-loaded pusher offerings, serving similar c-store and grocery customers.
• Frank Mayer and Associates: Frank Mayer and Associates designs and manufactures custom retail displays, kiosks, and POP merchandising solutions for consumer brands and retailers. Comparable to Display Technologies' Custom Solutions portfolio (Stack Rack, Flex Display, End Cap).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/58772

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Display Technologies