MOBI-O

What MOBI-O does

MOBI-O is a non-profit Centre d'expertise en mobilit\u00e9 durable (also operating under the designation Centre de gestion des d\u00e9placements, or CGD) headquartered at 347 boulevard Saint-Joseph, bureau C, in Gatineau, Quebec, Canada. Founded in September 2012 with funding from the Minist\u00e8re du transport du Qu\u00e9bec through the Programme d'aide gouvernementale aux modes de transport alternatifs \u00e0 l'automobile (PAGMTAA), it is the first CGD in Gatineau and operates within a provincial network of eight CGDs coordinated by the Association des Centres de gestion des d\u00e9placements du Qu\u00e9bec (ACGDQ). The organization serves employers, educational institutions, municipalities, MRCs, and citizens across the Outaouais and Abitibi-T\u00e9miscamingue regions, delivering advisory work in sustainable mobility and community mobilization programs.

The service portfolio is split across two lines. Expert consulting services include Plan local de d\u00e9placement (territorial mobility planning), Plan de gestion des d\u00e9placements (employer/organizational commute plans), Plan de d\u00e9placement scolaire (school travel plans), Interventions \u00e0 la carte, \u00c9tudes et recherches, and Coordination de campagnes. Mobilization/awareness campaigns include the recurring D\u00e9fi sans auto solo challenge, \u00c0 l''\u00e9cole \u00e0 pied ou \u00e0 v\u00e9lo je suis capable!, Tous pi\u00e9tons!, Mois du v\u00e9lo, Toutes \u00e0 v\u00e9lo, Velovolt Outaouais, and the Rue-\u00e9cole initiative. Supporting digital offerings are limited to an informational website (mobi-o.ca) and an interactive Quiz de d\u00e9placement that recommends transport modes; the organization does not develop proprietary technology products.

The business model is non-profit and services are delivered free of charge to clients. Operating revenue comes primarily from Quebec government program envelopes (PAGMTAA and the Programme d'aide au d\u00e9veloppement du transport collectif, PADTC) channeled through the Ministry of Transport, supplemented by project-level grants and partnerships. Revenue figures are not publicly disclosed. Distribution is direct: consulting mandates are executed via field engagements, while mobilization is carried out through events, school programs, public consultations, and digital channels. The organization is governed by an eight-member board (six supporting members, one worker member, and a non-voting Ville de Gatineau representative) under Co-Directors G\u00e9n\u00e9raux \u00c9milie Rachiele-Tremblay and Patrick Robert-Meunier, and operates with a team of roughly 15-16 members.

Name

MOBI-O

Legal name

MOBI-O

Website

https://mobi-o.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

MOBI-O is a non-profit Centre d'expertise en mobilit\u00e9 durable headquartered in Gatineau, Quebec, delivering advisory services and community mobilization campaigns for sustainable transportation across the Outaouais and Abitibi-T\u00e9miscamingue regions since 2012.

Ownership category

akta.pro rank

Product category

Sustainable Mobility Consulting Services

NAICS

Administration of Urban Planning and Community and Rural Development (925120), Administration of Housing Programs, Urban Planning, and Community Development (925), Support Activities for Transportation (488)

SIC

Transportation Services (4700), Services-Social Services (8300)

akta.pro primary industry

Local Transportation, Parking & Mobility Administration (BPAIACAM)

akta.pro secondary industry

Infrastructure, Housing & Community Development (BPAGABAL)

Keywords

• Sustainable mobility consulting
• Transportation demand management
• Mobility planning services
• Active transportation programs
• Community mobility advocacy

Headquarters

HQ city

Gatineau

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Government Funding and Grants: MOBI-O is primarily funded through government programs, notably the Ministère du transport du Québec via the Programme d'aide gouvernementale aux modes de transport alternatifs à l'automobile (PAGMTAA) and the Programme d'aide au développement du transport collectif (PADTC). The organization was established with support from the Quebec Ministry of Transport and operates as a Centre de gestion des déplacements (CGD).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

MOBI-O provides free advisory and consulting services in sustainable mobility to employers, municipalities, schools, and institutions across the Outaouais and Abitibi-T\u00e9miscamingue regions. Its core offerings include displacement management plans (Plans de gestion des d\u00e9placements), local mobility plans (Plans locaux de d\u00e9placement), school travel plans (Plans de d\u00e9placement scolaire), customized mobility interventions, mobility studies and research, and coordination of community awareness campaigns such as D\u00e9fi sans auto solo. The organization also operates public awareness campaigns and educational programs to promote active transportation and public transit use.

Product overview

MOBI-O is a non-profit mobility expertise center serving the Outaouais and Abitibi-Témiscamingue regions since 2012. The organization offers two complementary service lines: (1) Expert consulting and support services for displacement management, including Plans de gestion des déplacements, Plans locaux de déplacement, and Plans de déplacement scolaire; and (2) Mobilization and awareness initiatives including campaigns like Défi sans auto solo, À l'école à pied ou à vélo je suis capable!, Tous piétons!, and Mois du vélo. Supporting tools include a Quiz de déplacement and practical planning resources for various transport modes. MOBI-O functions as a consultancy rather than a technology platform product company.

Differentiator

Problem solved

Functional benefit

Products and services

• Plan de gestion des d\u00e9placements Expert advisory and support service for displacement management that facilitates sustainable mobility for employees, beneficiaries, and clients traveling to various activity centers. Targets employers and large organizations seeking to reduce single-occupancy vehicle commuting.
• Plan local de d\u00e9placement A participatory planning process that identifies and prioritizes orientations and key actions for transportation within a given territory, addressing resident displacement conditions, traffic flow, parking, and urban development. Targets municipalities and MRCs.
• Plan de d\u00e9placement scolaire School travel plans that propose corrective measures to improve safety, autonomy, and pleasure for students on their journey to school. Targets primary and secondary schools in the Outaouais region.
• Interventions \u00e0 la carte Customized mobility interventions tailored to specific organizational needs and contexts. Targets employers, municipalities, and institutions seeking bespoke sustainable mobility support.
• \u00c9tudes et recherches Research and study services examining mobility patterns, transportation issues, and sustainable mobility solutions. Targets municipalities, organizations, and institutions seeking data-driven mobility insights.
• Coordination de campagnes Coordination services for sustainable mobility awareness and engagement campaigns. Targets organizations and municipalities seeking to launch or run mobility awareness initiatives.
• Conf\u00e9rences et kiosques Presentations and informational booths for promoting sustainable mobility to employees, clients, and students. Targets organizations, schools, and events seeking expert speakers and educational booths.
• Outils pratiques de planification des d\u00e9placements (Practical trip planning tools) A suite of practical planning tools covering walking, cycling, bus, carpooling, car sharing, adapted transport, and intermodality information. Targets citizens in the Outaouais and Abitibi-T\u00e9miscamingue regions seeking sustainable transportation options.
• D\u00e9fi sans auto solo An annual friendly competition encouraging organizations and students to use sustainable transportation alternatives to single-occupancy vehicles. Targets organizations, schools, and municipalities in the Outaouais and Abitibi-T\u00e9miscamingue regions.
• \u00c0 l'\u00e9cole \u00e0 pied ou \u00e0 v\u00e9lo, je suis capable! A school-based campaign developing active transportation culture among young people, promoting healthy habits, and raising parent awareness about active travel. Targets primary schools in the Outaouais region.
• Tous pi\u00e9tons! A national pedestrian awareness campaign promoting walking practice and pedestrian culture across Quebec. Targets the general public and municipalities in Outaouais and Abitibi-T\u00e9miscamingue.
• Mois du v\u00e9lo (Cycling Month programming) An annual cycling month featuring diverse cycling activities for residents of the Outaouais region. Targets citizens and cycling advocates in Outaouais.
• Toutes \u00e0 v\u00e9lo A women-focused cycling program designed by and for women to encourage cycling participation. Targets women in the Outaouais region.

Quantifiable outcome

• Reduced single-occupancy vehicle commuting: 2016 Défi sans auto solo avoided 2,400 kg CO2 and covered 20,687 km in sustainable transport
• +2 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered major, core and minor.

• Coalition S'allier pour le tramwaymajorStrategic or Co-development Partner · 1 January 2021MOBI-O serves as spokesperson for this coalition advocating for the Gatineau-Ottawa tramway project; coalition includes 23+ organizations and 500+ individual supporters as of 2021.
• Association des Centres de gestion des déplacements du Québec (ACGDQ)coreStrategic or Co-development PartnerMOBI-O is one of 8 Centres de gestion des déplacements (CGD) in Quebec affiliated with ACGDQ. The association coordinates CGD activities province-wide and provides shared resources, best practices, and collective advocacy.
• Ville de GatineaucoreStrategic or Co-development PartnerKey municipal partner; MOBI-O was established following Gatineau's Stratégie de gestion des déplacements; City provides ongoing support and collaboration on mobility initiatives; a City representative serves as non-voting board member.
• Société de transport de l'Outaouais (STO)coreStrategic or Co-development PartnerMajor partner in promoting public transit; STO collaborates on Défi sans auto solo and other mobility campaigns; provides passes and support for sustainable transportation initiatives.
• Vivre en VillemajorStrategic or Co-development PartnerStrategic partner in sustainable urban planning and mobility; collaborated on the original Stratégie de gestion des déplacements pour Gatineau et sa région (2008-2010) that led to MOBI-O's creation.
• Piétons QuébecmajorStrategic or Co-development PartnerCollaboration on the national 'Tous piétons!' pedestrian awareness campaign; jointly organized the Tournée Tous Piétons regional event in Outaouais in April 2021.
• Action vélo OutaouaismajorStrategic or Co-development PartnerLocal cycling advocacy organization; collaborates on cycling promotion activities including Mois du vélo, cycling events, and the 'Toutes à vélo' program.
• CCHADO (Coalition pour un centre hospitalier accessible et durable de l'Outaouais)majorStrategic or Co-development PartnerMOBI-O joined this coalition advocating for optimal location of the future university-affiliated hospital in terms of sustainable mobility access.
• Société de l'assurance automobile du Québec (SAAQ)minorStrategic or Co-development PartnerCollaborates on road safety initiatives and educational campaigns; MOBI-O submitted a brief to SAAQ's public consultations on road safety in 2017.
• MRC de PontiacminorChannel Partner/ Reseller/ DistributorRural municipality partner; participated in Défi sans auto solo programs; represents rural mobility needs in the region.
• Service de police de la Ville de GatineauminorStrategic or Co-development PartnerCollaborates on road safety awareness videos and educational programs; participated in pedestrian safety campaign 'Tous piétons!'.
• TranscollinesmajorStrategic or Co-development PartnerRural transit operator; MOBI-O supports and promotes their initiative to expand public transit to all MRCs in Outaouais.
• BrigilminorStrategic or Co-development PartnerLocal developer; participated in Défi sans auto solo 2021 launch alongside Mayor and STO President.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mobili-Q (CGD Québec): One of the other 8 Quebec Centres de gestion des déplacements, serving the Capitale-Nationale region. Directly comparable to MOBI-O as a peer CGD offering identical service lines (Plans de gestion des déplacements, Plans locaux, awareness campaigns).
• Transcollines: Rural public transit operator in the Outaouais region and core MOBI-O partner. Comparable as a regional mobility service provider working on the same Outaouais transit and accessibility challenges.
• Action vélo Outaouais: Regional cycling advocacy organization in Outaouais that co-organizes cycling campaigns like Mois du vélo and 'Toutes à vélo'. Comparable to MOBI-O as a local active-transportation mobilization counterpart in the same region.
• Piétons Québec: Quebec pedestrian advocacy organization running the national 'Tous piétons!' campaign, which MOBI-O co-implements regionally. Closely comparable as a Quebec mobility advocacy organization with overlapping mandate on active transportation and road safety.
• Vivre en Ville: Quebec non-profit specializing in sustainable urban planning and mobility. Directly comparable to MOBI-O as a peer non-profit consultancy in the Quebec sustainable mobility ecosystem; co-authored the original SGDG strategy that led to MOBI-O's founding.

Emerging players

• Équiterre: Quebec environmental non-profit with mobility and active transportation programs. Comparable as a peer non-profit addressing sustainable mobility in Quebec, though at a larger provincial scale and with broader environmental mandate.

Regional players

• Vivacité: Montreal-based active mobility advocacy organization. Comparable to MOBI-O as a peer Quebec mobility advocacy group promoting walking, cycling, and sustainable transportation, though focused on the Montreal metropolitan region.

Broad incumbents

• Exo: Major Quebec public transit authority operating in the greater Montreal area. Comparable as a broader incumbent in Quebec regional transportation, but at much greater scale and with operating (rather than advisory) mandate.
• Société de transport de l'Outaouais (STO): Major Outaouais public transit operator and MOBI-O core partner. Comparable as a major regional mobility player in Outaouais, though STO operates transit services whereas MOBI-O provides advisory and mobilization.

Others

• Association des Centres de gestion des déplacements du Québec (ACGDQ): Umbrella network of the 8 Quebec CGDs including MOBI-O. Comparable as the coordinating body of MOBI-O's direct peers across Quebec; an ecosystem participant rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MOBIOGatineau
• Xx.com/mobi_o
• LinkedInlinkedin.com/company/mobi-o

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBI-O