Leland Little Auctions

Name

Leland Little Auctions

Legal name

Leland Little Auctions, Ltd.

Website

https://lelandlittle.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Auction House Services

NAICS

Jewelry, Watch, Precious Stone, and Precious Metal Merchant Wholesalers (42394), All Other Miscellaneous Retailers (459999), Toy and Hobby Goods and Supplies Merchant Wholesalers (423920)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Auction Houses (Luxury Watches & Jewelry) (CRAKAKAF)

akta.pro secondary industries

Coins, Currency & Bullion Collectibles Retail (Numismatics) (CRALAGAF), Vintage & Antique Collectibles Retail (CRALAGAE), Residential Real Estate Auctions (BPAJAEAA)

Keywords

• Fine art auctions
• Collectibles auction
• Estate auction services
• Jewelry auctions
• Online auction bidding

Headquarters

HQ city

Hillsborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Buyer's Premium: Commission charged to buyers on auction purchases. Standard rate is 20% on LelandLittle.com, 25% through third-party platforms, and 10% for vehicle auctions. This is the primary revenue driver.
2. Seller Commission: Commission charged to consignors for selling items at auction. Rates are established in consignment contracts.
3. Shipping Services: Partnership with ThePackengers for shipping services, with costs passed to buyers. Additional revenue from packaging and handling fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Leland Little Auctions operates a multi-department auction house from Hillsborough, North Carolina, conducting live, online, and estate auctions across 16+ specialized collecting categories including fine art, fine jewelry, decorative arts, Asian art, fine wine and rare spirits, estate and collector vehicles, rare coins, silver, sporting art, modern art, prints and photographs, pottery and porcelain, furniture, luxury accessories, books and historical documents, and properties. The firm provides consignment, valuation, cataloguing, authentication, marketing, and bidding services to both collectors (buyers) and consignors (sellers), with items sold primarily without reserve.

Product overview

Leland Little Auctions is a multi-department auction house operating from Hillsborough, North Carolina, offering an integrated platform of auction services across diverse collectible categories. The company operates 16 specialized departments (Asian Arts, Rare Coins, Jewelry, Fine Wine & Rare Spirits, Fine Art, Pottery & Porcelain, Furniture, Estate & Collector Vehicles, Modern, Sporting Art, Silver, Properties, Luxury Accessories, Prints/Multiples/Photographs, Decorative Arts, and Books/Maps/Historical) that feed into various auction formats including Signature Week Auctions, Estate Auctions, and single-category auctions. The core online bidding platform enables both pre-live absentee bidding with maximum bid functionality and real-time live auction participation. The company also offers consignment services, preview events, wine tastings, and community gatherings like the monthly Carbs & Carburetors car meet and Sporting Art Fair.

Differentiator

Problem solved

Functional benefit

Products and services

• Auction Sales Services End-to-end auction sales across 16 specialized departments (Fine Art, Fine Jewelry, Decorative Arts, Asian Art, Fine Wine & Rare Spirits, Estate & Collector Vehicles, Rare Coins, Silver, Sporting Art, Modern, Prints/Multiples/Photographs, Pottery & Porcelain, Furniture, Luxury Accessories, Books/Maps/Historical, Properties), conducted via live gallery sales, online absentee bidding, and real-time internet bidding. Targeted at collectors and consignors of quality objects and estates.
• Consignment Services Accepts consignments of quality objects, collections, and estates for sale at auction. Items are typically catalogued and sold within two to four months of contract date. Includes valuation, marketing, and seller commission negotiation. Targeted at individuals, families, and estates looking to liquidate valuable items.
• Online Bidding Platform Proprietary internet bidding system at LelandLittle.com supporting both pre-live absentee bidding with maximum bid functionality and real-time live internet bidding during auctions. First-year participants subject to spending limits. Used by buyers worldwide to participate in Leland Little auctions.
• Signature Week Auctions Major multi-department auction events combining Asian Art, Fine Wine and Spirits, Fine Art, Fine Jewelry, and Decorative Art sales into a single week of auctions, generating significant total realized values (e.g., $2.2M in March 2026, $1.35M in June 2026). Targeted at collectors seeking curated cross-category buying opportunities.
• Estate Auctions Single-owner estate auctions featuring curated collections from estates such as Dr. Larry Southworth and other private collectors, including 18th century Virginia antiques, art, and collectibles. Targeted at consignors liquidating whole estates and collectors seeking provenance-rich single-owner offerings.

Quantifiable outcome

• $1.35 million in sales for June 2026 Signature Week Auctions
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core, major and minor.

• ThePackengerscoreImplementation/ SI/ Consulting PartnerShipping partnership for fulfillment of most auction items. ThePackengers provides custom packaging, transportation, and full-risk cargo insurance for shipments. Buyer authorizes LLA to act as agent for shipping arrangements. Partnership covers parcel delivery through UPS, DHL, and FedEx, plus white-glove transport for large pieces.
• LiveAuctioneersmajorChannel Partner/ Reseller/ DistributorThird-party bidding platform partnership for select auctions. Buyers can bid through LiveAuctioneers with 25% buyer's premium. Payment and shipping handled through LiveAuctioneers for those buyers.
• NCModernistminorGTM or Marketing PartnerPartnership for annual George Matsumoto Prize awards ceremony held during Modern & Contemporary Night preview events, celebrating North Carolina modernist architecture.

Scale indicators4 records

Recent moves1 record

Broad incumbents

• Heritage Auctions: Large US-headquartered auction house dominating coins, luxury accessories, and collectibles categories. Overlaps with Leland Little's Rare Coins and Luxury Accessories departments and represents a scaled competitor and category benchmark.
• Christie's: Global blue-chip auction house setting pricing benchmarks for fine art, jewelry, and watches. Sets the upper bound of the competitive set and influences Leland Little's mid-market consignments.
• Bonhams: Global auction house with deep fine art, jewelry, watches, and collectibles coverage. Represents a tier above Leland Little but competes for similar mid-to-high-value consignments.

Direct peers

• Skinner Auctioneers: Regional New England auction house with multi-department coverage including fine art, jewelry, and decorative arts. Closely comparable mid-tier US auction house competing for similar consignors and buyers in the same price tiers.
• Freeman's | Hindman: Mid-tier US auction house (formerly Freeman's, merged with Hindman) operating fine art, jewelry, and decorative arts departments with both live and online sales. Directly comparable in scope and target consignor/buyer profiles.
• Cowan's Auctions: Cincinnati-based auction house offering fine art, decorative arts, jewelry, and historic firearms/sporting auctions. Comparable mid-tier multi-department model with online and in-person bidding.
• Brunk Auctions: Asheville, NC-based auction house with similar multi-department model covering fine art, antiques, jewelry, and collectibles. Strong geographic and category overlap with Leland Little in the Southeast US market.
• Thomaston Place Auction Galleries: Mid-tier New England auction house with diverse departments including fine art, antiques, and jewelry. Comparable multi-department regional model with similar scale and target audience.
• James D. Julia Auctioneers: Maine-based auction house specializing in firearms, fine art, and antiques. Comparable mid-tier regional competitor with similar specialty category overlap (sporting arms, decorative arts).

Regional players

• Neal Auction Company: New Orleans-based regional auction house with fine art and decorative arts focus. Comparable mid-tier regional competitor in the Southeast US collecting market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/llauctions
• Facebookfacebook.com/lelandlittleauctions

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leland Little Auctions