Paige
Paige is a Houston-based digital legacy and estate planning platform offering will creation, encrypted document and password storage, and scheduled posthumous messaging to U.S. consumers and as a white-label service for community banks and credit unions.
- Company typePrivate
- Founded2020
- HeadquartersHouston, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Paige does
Paige (legal entity Resteasiest.com, a Delaware corporation; formerly The Postage, rebranded to Paige) is a Houston-based digital legacy and estate planning platform serving two distinct end markets: individual consumers seeking affordable self-serve estate planning, and community banks and credit unions seeking a turnkey legacy-planning offering for their depositors. The platform is built around four integrated modules — an Online Will Maker producing state-specific, attorney-approved wills valid in 49 states plus D.C. (Louisiana pending); a Document Vault with 256-bit SSL encryption and a proprietary system that fragments customer data across separate storage locations; a Password Manager for credential handoff to delegates; and a Memories & Messages module that schedules photos, videos, and written messages for future or posthumous delivery. Distribution is hybrid: a direct-to-consumer self-serve website/app with a free trial and $3.99/month membership, supplemented by a B2B2C channel in which community financial institutions offer Paige as a white-label or co-branded benefit to their customers, with the company citing 300%+ ROI for partner banks. Revenue is generated through monthly subscriptions, one-time will purchases ($75 single, $125 couple), and a discounted referral tier at $1.99/month.
Paige firmographics
Firmographics- Name
- Paige
- Legal name
- Resteasiest.com
- Website
- https://go-paige.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Paige is a Houston-based digital legacy and estate planning platform offering will creation, encrypted document and password storage, and scheduled posthumous messaging to U.S. consumers and as a white-label service for community banks and credit unions.
- Ownership category
- akta.pro rank
Paige industry classification
Industry- Product category
- Estate Planning Software
- NAICS
- Funds, Trusts, and Other Financial Vehicles (525)
- SIC
- Finance Services (6199)
- akta.pro primary industry
- Special Needs & Supplemental Needs Trust Services (FSAAANAJ)
Keywords
Where Paige is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Paige business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Paige Membership Subscription: Monthly subscription at $3.99/month (after 1-month free trial) offering comprehensive legacy planning tools including unlimited will edits, contacts, documents, messages, memories, passwords, and business details. Bank partner customers may receive lower promotional rates.
- Single Will Purchase: One-time fee of $75 for individual will creation with attorney-approved documents, unlimited edits, and legal validity across 49 states. Compares to $400+ value of traditional attorney-drafted wills.
- Two Wills Package: One-time fee of $125 for couple/family plan including two attorney-approved wills. Allows spouses or partners to plan together with tailored individual wills that work in harmony.
- Referral Program: Referred users receive free first month plus discounted rate of $1.99/month. Referrers benefit from knowing loved ones' affairs are organized and accessible.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Paige Membership - Full platform access |
| One time/ perpetual license | Pay-as-you-go | Single Will - One-time purchase |
| One time/ perpetual license | Pay-as-you-go | Two Wills - Couple/family plan |
| Subscription | Monthly | Referral Rate - Discounted membership |
Go-to-market motion4 records
Distribution channels3 records
Marketing channels9 records
Paige product offering
Product offeringCore offering
Paige is a digital legacy and estate planning platform that enables individuals and couples to create state-specific legally valid wills, securely store critical documents and passwords, and preserve memories with posthumous message scheduling. The platform is offered directly to consumers via web/app as one-time will purchases ($75/$125) or a $3.99/month membership, and through a B2B2C white-label channel distributed by community banks and credit unions to their account holders.
Product overview
Paige is a digital legacy and estate planning platform that operates as a unified consumer-facing application. The core product portfolio consists of four integrated modules: Online Will Maker (legal will creation), Document Vault (secure document storage), Password Manager (credential storage), and Memories & Messages (digital legacy preservation with scheduled posthumous delivery). These modules are available either as individual one-time purchases (Single Will at $75, Two Wills at $125) or as part of a monthly Paige Membership subscription ($3.99/month) that bundles all features with unlimited edits. For financial institutions, Paige offers a B2B partnership platform that white-labels these tools for banks and credit unions to distribute to their customers, with banks reporting 300%+ ROI from the partnership.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Will Maker Digital tool that guides users through creating a state-specific, legally valid will in approximately 15 minutes. Available in 49 states and Washington D.C. for $75 (individual) or $125 (couple), with attorney-approved templates covering guardian appointments, executor designations, beneficiary assignments, and specific gifts.
- Document Vault Secure digital vault for storing critical documents including wills, legal papers, marriage licenses, financial records, deeds, vehicle registration, medical records, and burial preferences. Features 256-bit SSL encryption, proprietary data-splitting, and user-controlled access sharing with trusted delegates.
- Password Manager Secure password and PIN storage system that allows users to share access credentials with trusted delegates upon passing. Stores login information for banking, bills, devices, and subscriptions.
- Memories & Messages Digital memory preservation tool enabling users to store photos, videos, audio files, and written stories. Includes scheduled message delivery feature for posthumous messages to be sent at specific dates or upon passing, such as graduations, weddings, or birthdays.
- Paige Membership Monthly subscription at $3.99/month (after 1-month free trial) offering unlimited will edits, contacts, documents, messages, memories, passwords, and business details. Bank partner customers may receive promotional rates.
- Single Will (One-time Purchase) One-time fee of $75 for a single attorney-approved will with unlimited edits, guardian appointments, executor designations, beneficiary assignments, and specific gifts. Marketed as $400+ less than traditional attorney-drafted wills.
- Two Wills Package Package for couples and spouses at $125, providing two attorney-approved wills that work in harmony for the family. Each will is tailored to the individual.
- Paige for Financial Institutions White-label partnership program enabling banks and credit unions to offer Paige's legacy planning tools to their customers. Designed to reduce churn rates, engage customers in future planning, and differentiate banking services, with bank partners reporting 300%+ ROI.
Quantifiable outcome
- 300% or higher ROI for banks
- +2 more outcomes
Companies that use Paige
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Paige technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
Paige partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Finance FactorscoreFirst Hawaii partnership with Finance Factors, Hawaii's largest locally owned depository financial services company. Partnership brings modern legacy planning tools to Finance Factors customers across Hawaii.
- First Federal Savings & Loan of San RafaelcoreCalifornia-based First Federal partnership to bring modern legacy planning to employees and customers. Partnership helps financial institutions build relationships with customers and their children through estate planning services.
- Victory BankcoreWest Texas-based Victory Bank partnership to bring legacy planning tools to employees and customers. Partnership announced November 2025 to support families and small businesses across West Texas.
- Claremont Savings BankcoreNew Hampshire-based Claremont Savings Bank partnership to bring legacy planning tools to families and small businesses. Partnership supports community banking approach to multi-generational wealth planning.
- Thomaston Savings BankcoreConnecticut-based Thomaston Savings Bank partnership to simplify legacy planning for Connecticut families. Partnership enables banks to build meaningful long-lasting relationships with customers across generations.
- Bryant UniversityminorPartnership to offer free legacy and estate planning tools to Bryant University alumni. Exclusive digital planning services available to Bryant alumni to protect their family's future.
- AmBank Company (American State Bank, American Investment & Trust, Perspective Insurance)coreAmBank Company partnership offering customers unique opportunity to access estate and legacy planning services. Partnership includes American State Bank, American Investment & Trust, and Perspective Insurance to serve customers and communities.
- Whitwell & Co.minorInvestment management and financial planning firm partnership to bring estate planning and legacy planning resources to clients through secure digital planning services.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Paige competitors and assessment
Company assessmentDirect peers
- Cake: Cake is an end-of-life planning platform offering wills, advance directives, and posthumous message features. Its combination of wills plus legacy messaging overlaps with Paige's Memories & Messages and will-creation modules.
- Everplans: Everplans is a digital estate planning platform focused on secure storage of important documents, directives, and end-of-life information. Comparable to Paige's Digital Vault and overall legacy-planning positioning.
- Lantern: Lantern offers end-of-life and estate planning tools marketed to consumers and through institutional partners. Its will, document, and legacy functionality overlaps directly with Paige's core product suite.
- Wealth.com: Wealth.com is an estate planning platform built for financial advisors and institutions, offering white-label tools for client estate plans. Its B2B2C distribution model through advisors and banks is structurally similar to Paige's bank-partner channel.
- Snug: Snug provides an online estate planning platform marketed primarily to financial advisors and their clients. Comparable to Paige on will creation, document storage, and the financial-advisor/institution distribution angle.
- Vanilla: Vanilla is an estate planning platform that works with financial advisors to deliver wills, trusts, and related documents to clients. Comparable to Paige on estate planning functionality and financial-institution distribution.
- FreeWill: FreeWill provides a free online will-creation tool and partners with nonprofits and financial institutions to drive adoption. It overlaps with Paige's will-creation functionality and B2B2C distribution strategy through institutional partners.
- Trust & Will: Trust & Will is an online estate planning platform offering wills, trusts, and related documents directly to consumers. It is the closest direct competitor to Paige's Online Will Maker and subscription bundles, competing on price, state coverage, and ease of use.
Broad incumbents
- LegalZoom: LegalZoom is a large, established online legal services platform that includes wills among its broader offerings (LLC formation, trademarks, etc.). Its breadth and brand recognition make it a broad incumbent competing in the same online-will category as Paige.
- Rocket Lawyer: Rocket Lawyer is a broad online legal services subscription platform that includes will creation as part of a wider document and attorney-access portfolio. It competes with Paige in online wills but operates as a much broader legal-services incumbent.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Paige social profiles
Digital presencePaige financial estimates
Financial estimateRevenue estimate
Valuation estimate
Paige leadership team
Management profileNumber of profiles
Profiles2 records
Paige funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Paige M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Paige
What does Paige do?
Paige is a digital legacy and estate planning platform that enables individuals and couples to create state-specific legally valid wills, securely store critical documents and passwords, and preserve memories with posthumous message scheduling. The platform is offered directly to consumers via web/app as one-time will purchases ($75/$125) or a $3.99/month membership, and through a B2B2C white-label channel distributed by community banks and credit unions to their account holders.
Is Paige a public or private company?
Paige is a private company. It is classified as venture growth investor backed and is currently operating.
When was Paige founded?
Paige was founded in 2020. It employs 11 to 50 people.
Where is Paige based?
Paige is headquartered in Houston, United States, in the North America region.
How does Paige make money?
Four revenue lines are on record. Paige Membership Subscription is the primary driver. The others are single Will Purchase, two Wills Package and referral Program.
Who are Paige's main competitors?
Direct peers on record are Cake, Everplans, Lantern, Wealth.com, Snug, Vanilla, FreeWill and Trust & Will. Broad incumbents are LegalZoom and Rocket Lawyer.
Does Paige have an API?
No public API is recorded for Paige.
What industry is Paige in?
Paige's product category is Estate Planning Software. Its primary akta.pro industry code is FSAAANAJ, Special Needs & Supplemental Needs Trust Services. Its NAICS code is 525 and its SIC code is 6199.