What Whitwell & Co does

Whitwell & Co., LLC is a fee-only, SEC-registered investment advisory firm (CRD 331958) founded in 2017 by Stefan Whitwell, CFA, CIPM, and headquartered in Bee Cave, Texas (Austin metro). The firm delivers family-office caliber wealth management to high-net-worth households with a $2,000,000 standard minimum and a stated sweet spot of $5M-$100M in investable assets, targeting business owners, senior executives, women in life transitions, and exit-focused founders. Services integrate investment management, year-round proactive tax planning, estate planning coordination, asset protection, and financial freedom planning under a single fiduciary relationship, with explicit refusal of product commissions or referral fees.

The core offering is coordinated human advisory rather than a technology platform: three named professionals (founder Stefan Whitwell, Director of Planning Rosemary Wright, CFP®, and Director of Tax Planning Tracy Dibble, EA) deliver personalized planning and execution, supported by an affiliated insurance entity (Living Prepared, LLC) and partnerships with specialized lenders (Condon Capital Group) alongside client CPAs and attorneys. Distribution relies on a content-led acquisition motion (insights blog, YouTube library, podcast, free Family Office Scorecard) that funnels prospects into Calendly bookings with named advisors.

The revenue model is subscription-style, recurring advisory fees billed directly to clients on AUM (specific schedules are not publicly disclosed), with the firm authorized to serve clients in all U.S. states but concentrating its active client footprint across 15 states and a Texas-headquartered virtual delivery model. There are no funding rounds, acquisitions, or external ownership; the firm is privately held by the founder with no parent company or institutional capital.

Name

Whitwell & Co

Legal name

Whitwell & Co., LLC

Website

https://whitwelladvisors.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Whitwell & Co. is a fee-only, SEC-registered fiduciary wealth management firm serving business owners, executives, and families with $2M+ investable assets across 15 U.S. states from its Austin, Texas headquarters, delivering coordinated investment, tax, estate, and exit planning.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Trust, Fiduciary, and Custody Activities (523991)

SIC

Finance Services (6199)

akta.pro primary industry

Private Client/High-Net-Worth Advisory (FSAEAAAN)

akta.pro secondary industries

Multi-Family Offices (MFOs) (FSAAADAB), Family Office Trust & Fiduciary Services (FSAEAKAF)

Keywords

• Fee-only wealth management
• Fiduciary advisory
• Investment management
• Tax planning
• Exit planning

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advisory Fees (AUM-based): Fee-only fiduciary advisory. Advisory fees are billed directly to clients. The firm accepts no commissions, referral fees, or other compensation from product companies. Specific fee schedules are not publicly disclosed and are quoted based on client circumstances.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Whitwell & Co is a fee-only, SEC-registered wealth management firm that delivers fiduciary investment management, integrated tax planning, estate planning, asset protection, and business exit planning to business owners, executives, and multi-generational families with $2M+ in investable assets. The firm operates on a fiduciary, fee-only basis (no commissions or product sales) and bundles investment management with holistic financial planning under one engagement.

Product overview

Whitwell & Co is a fee-only, SEC-registered investment adviser providing family-office caliber wealth management services for high-net-worth clients ($2M+ minimum). The firm operates as a single integrated advisory practice rather than a software platform, offering investment management, proactive tax planning, estate planning coordination, asset protection, and financial freedom planning as coordinated services. Key offerings include the Family Office Scorecard assessment tool, the Exit Planning Readiness Sprint for founders preparing liquidity events, and access to vetted non-traditional investments. All services are delivered through credentialed advisors (CFA, CFP, EA) under fiduciary standard, with no product commissions.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Office Scorecard

Quantifiable outcome

• Firm serves clients across 15 U.S. states as an SEC-registered investment adviser authorized in all U.S. states
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Condon Capital GroupcoreStrategic or Co-development PartnerCo-authored a joint Entrepreneur Financing Series with Whitwell & Co. Works together on founder financing challenges including mortgage underwriting issues for business owners, inflection year financing, and the 25% problem. Condon Capital Group provides specialized lending solutions while Whitwell handles financial planning coordination.
• Living Prepared, LLCcoreImplementation/ SI/ Consulting PartnerAffiliated firm that handles insurance product work for Whitwell & Co. clients. Insurance product work including life, disability, and key person insurance is coordinated through Living Prepared, LLC as part of the firm's asset protection services.
• M&A Attorneys and CPAs (Client Coordination)coreImplementation/ SI/ Consulting PartnerWhitwell & Co. coordinates with clients' existing M&A attorneys and CPAs as part of their advisory engagement. For exit planning, the firm works alongside deal attorneys; for tax planning, coordinates with clients' CPAs; for estate planning, works alongside estate attorneys.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Creative Planning: One of the largest US independent RIAs, offering integrated wealth management, tax, and estate planning to HNW and ultra-HNW clients. Directly comparable fee-only fiduciary model but at vastly greater scale (>$200B AUM) and with broader service breadth than Whitwell.
• Fisher Investments: Large independent investment management firm primarily serving HNW private clients and institutional investors. Comparable HNW target market and fee-based advisory model, though Whitwell adds tax and estate planning where Fisher is more investment-centric.
• Empower (formerly Personal Capital): Tech-enabled RIA and wealth manager serving HNW and mass-affluent clients with integrated planning, investing, and personal finance tools. Comparable HNW cohort and fee-based model; much larger AUM and a stronger technology stack than Whitwell.
• Edelman Financial Engines: Large national RIA providing financial planning and investment management to HNW households. Comparable integrated planning and investment focus and similar broad demographic of clients, but with significantly greater scale and brand recognition.
• Mariner Wealth Advisors: PE-backed national RIA providing family-office style wealth advisory to HNW individuals and business owners. Comparable fee-only, integrated wealth model and similar founder/executive/business-owner client focus, but with substantially broader scale and M&A capacity.

Direct peers

• Carson Group: PE-backed RIA platform serving HNW clients through partner advisors with comprehensive wealth, tax, and business coaching services. Closely comparable target market (business owners, HNW families) and integrated advisory offering, but operates at platform scale rather than single-firm.
• Merit Financial Advisors: Independent RIA focused on HNW individuals, families, and business owners with integrated financial planning and tax coordination. Closely comparable boutique-to-mid RIA positioning and similar client cohorts (founders, executives, multigenerational wealth).
• Sanctuary Wealth: RIA platform partnering with high-producing advisors to deliver HNW wealth management services to business owners and executives. Comparable founder/executive client base and integrated wealth, tax, and estate services, but operates as a partner-firm model.

Emerging players

• Boldin (formerly NewRetirement): Financial planning technology platform enabling advisors and consumers to build retirement, tax, and estate plans. Not a direct RIA competitor but a comparable technology-enabled player in the same HNW planning ecosystem that Whitwell serves.
• Facet Wealth: Digital-first RIA offering flat-fee financial planning and investment management to HNW households nationally. Comparable target market and fee-only fiduciary model, but differentiated by a tech-enabled delivery model that pressures traditional advisory economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@taxplanningteam
• LinkedInlinkedin.com/company/whitwell-advisors

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whitwell & Co