Green SM Indonesia
Green SM Indonesia is a Jakarta-based all-electric ride-hailing and licensed-taxi platform, wholly owned by Vingroup's GSM unit. It operates VinFast EV fleets across three service tiers serving individual commuters, corporate clients, and families in Indonesia.
- Company typePrivate
- Founded2023
- HeadquartersDki Jakarta, Indonesia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Green SM Indonesia does
Green SM Indonesia (legal entity PT XANHSM Green and Smart Mobility Indonesia) is a Jakarta-based all-electric ride-hailing and licensed-taxi platform and a wholly-owned subsidiary of Vingroup's Green and Smart Mobility (GSM) unit. The company launched commercial operations in Jakarta in December 2024 following its March 2024 incorporation, deploying a fleet of VinFast-manufactured electric vehicles across three product tiers: Green SM Car (standard, VF5 Plus / Herio Green), Green SM Premium (luxury, VFe34 / Nerio Green), and Green SM Limo (7-seater, VinFast Limo Green). The platform differentiates on a stated safety architecture — interior and exterior cameras with 24/7 monitoring — and on an in-house driver-verification regime, positioning itself as a formally licensed taxi operator rather than a peer-to-peer ride-hail service.
The business operates a hybrid revenue model. Core monetization comes from per-ride transaction fees, with drivers retaining up to 55% of fares, supplemented by recurring subscription tiers (Green to Work at Rp1,000/month for corporate commuters; Green Family at Rp9,900/month for household use) and a referral program. Service is delivered through a mobile app with claimed route-optimization and AI-assisted safety features, while vehicle supply and energy infrastructure are sourced internally from the Vingroup ecosystem (VinFast vehicles, V-Green charging), with charging-coverage partnerships such as the V-Green/HPCL tie-up in India.
Strategically, Green SM Indonesia sits inside a GSM group that has expanded to five markets — Vietnam, Indonesia, Philippines, Laos, and India, with a Denmark presence — and is preparing a 2028 H2 IPO reportedly targeting a $20 billion group valuation. Indonesia is the Southeast Asian anchor and the testbed for scaling the EV-taxi model abroad, with capital deployment evidenced by an IDR 600 billion (~$35.3 million) working-capital loan from Bank Central Asia in April 2026 and the RouteMatic Corporate Partnership driving the India rollout. Near-term overhangs include an April 2026 KNKT investigation following a train-collision incident involving a Green SM taxi.
Green SM Indonesia firmographics
Firmographics- Name
- Green SM Indonesia
- Legal name
- PT XANHSM Green and Smart Mobility Indonesia
- Website
- https://id.greensm.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Green SM Indonesia is a Jakarta-based all-electric ride-hailing and licensed-taxi platform, wholly owned by Vingroup's GSM unit. It operates VinFast EV fleets across three service tiers serving individual commuters, corporate clients, and families in Indonesia.
- Ownership category
- akta.pro rank
Green SM Indonesia industry classification
Industry- Product category
- Electric Ride-Hailing Services
- NAICS
- Taxi and Ridesharing Services (485310), Passenger Car Rental (532111)
- SIC
- Local & Suburban Transit & Interurban Hwy Passenger Trans (4100)
- akta.pro primary industry
- EV Ride-Hailing / Chauffeur Services (EV-Only Fleets) (THADANAG)
- akta.pro secondary industries
- Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport) (TLABALAF), Sustainable / Low-Emission Ground Transportation Programs (THACAIAL), Motorbike Taxi & Two-Wheeler Ride-Hailing (THAIAGAG)
Keywords
Where Green SM Indonesia is headquartered
LocationHeadquarters
- HQ city
- Dki Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices3 records
Markets served
Green SM Indonesia business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Ride-Hailing Transaction Fees: Green SM operates a revenue-sharing model where drivers receive up to 55% of ride revenue. The company retains the remaining portion as platform revenue from transaction fees across all-electric vehicle fleet operations in Indonesia and India.
- Green to Work Subscription: Subscription service for daily commuters offering 30 rides with 20% discount up to Rp50,000 per trip for Rp1,000 monthly subscription. Targets office workers with discounted daily commute transportation.
- Referral Program Revenue: Referral program where existing users earn Rp35,000 discount for each successful referral who completes their first ride, up to 10 referrals per month.
- Green Family Subscription: Family account subscription at Rp9,900 offering 50 discount codes (18% off up to Rp50,000) for up to 5 family members, with total benefits up to Rp2.5 million.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Green to Work subscription for daily commuters |
| Other | Pay-as-you-go | Referral program rewards |
| Subscription | Monthly | Green Family shared account subscription |
| Transaction based/ take rate | Pay-as-you-go | Driver partnership revenue share |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Green SM Indonesia product offering
Product offeringCore offering
Green SM Indonesia operates an all-electric taxi and ride-hailing platform that provides on-demand urban transportation using VinFast electric vehicles booked through its mobile app. The company offers two consumer service tiers — Green SM Car (standard, VF5/Herio Green vehicles) and Green SM Premium (VFe34/Nerio Green vehicles) — alongside subscription services (Green to Work commuter plan, Green Family plan), a referral program, and a corporate EV mobility solution through its RouteMatic partnership in India. The asset-owned fleet model with salaried professional drivers distinguishes it from traditional aggregator-based ride-hailing platforms.
Product overview
Green SM Indonesia is an all-electric taxi and ride-hailing platform operated by PT XANHSM Green and Smart Mobility Indonesia (GSM Indonesia), backed by Vietnam's Vingroup and VinFast. The platform operates through two primary service tiers — Green SM Car (standard, using VF5/Herio Green vehicles) and Green SM Premium (luxury, using VFe34/Nerio Green vehicles) — accessible via the Green SM mobile app for iOS and Android. Supplementary offerings include Green to Work (workplace commute subscription), Akun Keluarga (family account management with shared booking), and the Green SM Referral Program. In India, the company operates Green SM Limo using VinFast Limo Green seven-seater SUVs through a corporate partnership with RouteMatic. All services rely exclusively on VinFast electric vehicles.
Differentiator
Problem solved
Functional benefit
Brands
- Green SM Car: Economical, comfortable, and eco-friendly daily mobility service using Taksi Herio Green or VF5 electric vehicles
- Green SM Premium
- Green SM Limo
Quantifiable outcome
- 114.4% year-on-year MAU growth in 2025
- +2 more outcomes
Companies that use Green SM Indonesia
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Green SM Indonesia technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature3 records
Green SM Indonesia partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor, core and major.
- NeoNiche Integrated SolutionsminorIndian experiential marketing agency that executed the official India launch event for Green SM in New Delhi. Long-standing event partnership with VIN Group across multiple brand launches including VinFast and V-GREEN.
- RouteMaticcoreMoU partnership for deploying Green SM electric vehicles across Routematic's corporate transportation operations in India. Combines RouteMatic's AI-powered fleet management platform serving over 400 enterprises with Green SM's all-electric fleet. Partnership aims to help enterprises meet sustainability goals and ESG commitments.
- Urban VaultmajorStrategic partnership to provide managed office spaces across India as Green SM begins operations. Green SM opened first Indian office with 16,000 sq ft managed workspace at Paras Twin Towers in Gurugram, commencing operations June 5, 2026. Urban Vault provides approximately 500 seats initially, scaling to nearly 1,000 seats by year-end.
- V-GreencoreV-Green is building dedicated charging infrastructure across India to support Green SM operations. Part of Vingroup's broader EV ecosystem push through VinFast. V-Green also partnered with Hindustan Petroleum Corporation Limited to deploy EV charging stations across HPCL's nationwide network.
- Hindustan Petroleum Corporation Limited (HPCL)coreV-Green partnered with HPCL to deploy EV charging stations across HPCL's nationwide network in India, supporting Green SM's charging infrastructure needs.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Green SM Indonesia competitors and assessment
Company assessmentDirect peers
- Ola Cabs: Ola is a major Indian ride-hailing platform with growing EV operations (Ola Electric) and asset-light plus asset-owned models. It competes with Green SM India in Delhi NCR and Bengaluru corporate and consumer ride-hailing segments.
- Gojek (GoTo Group): Gojek is the incumbent Indonesian ride-hailing leader, deeply embedded in Jakarta and other Indonesian cities with motorbike and car ride-hailing. It competes head-to-head with Green SM Indonesia for consumer and corporate ride demand, though Gojek is not EV-only.
- Grab Holdings: Grab is the dominant ride-hailing and multi-service super-app across Southeast Asia (Singapore HQ), operating in Indonesia, Vietnam, Philippines, and others with a massive driver network. It is directly comparable to Green SM on ride-hailing core, target customer, and multi-market Southeast Asia strategy.
- BluSmart Mobility: BluSmart is an all-electric ride-hailing service operating in India (Delhi NCR, Bengaluru) with an asset-owned EV fleet model. It is the closest direct peer to Green SM on EV-only ride-hailing, premium positioning, and corporate channel focus in the Indian market.
Regional players
- Maxim Indonesia (PT Maxim Mitra Seva): Maxim is a regional Indonesian ride-hailing and delivery platform competing in mid-tier segments. It competes with Green SM Car on price-sensitive consumer rides in Indonesian cities, though without the EV-only positioning.
Others
- RouteMatic: RouteMatic is an Indian AI-powered corporate mobility platform serving 400+ enterprises and 350,000 monthly users. It is a strategic partner and ecosystem enabler for Green SM's corporate channel, plus a peer-like operator in managed corporate ground transport.
- VinFast Auto: VinFast is Vingroup's EV manufacturing arm and exclusive vehicle supplier to Green SM. It is a strategic sibling rather than competitor; their fates are intertwined through intra-group pricing, supply, and shared brand reputation.
Broad incumbents
- ComfortDelGro: ComfortDelGro is one of the world's largest land transport companies, with taxi and corporate mobility services across Asia. It is a broad incumbent comparable on corporate ground transport programs and asset-owned fleet operations relevant to Green SM's enterprise channel.
- Lyft: Lyft is a major North American ride-hailing incumbent comparable on consumer ride-hailing mechanics, subscription, and corporate channel. It is not a geographic competitor but serves as a broad peer benchmark for ride-hailing unit economics and platform strategy.
- Uber Technologies: Uber is the global ride-hailing incumbent with operations or partnerships across Southeast Asia and India. While not EV-only, Uber competes for premium and corporate ride demand and serves as a broad incumbent benchmark for ride-hailing unit economics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Green SM Indonesia social profiles
Digital presenceGreen SM Indonesia financial estimates
Financial estimateRevenue estimate
Valuation estimate
Green SM Indonesia leadership team
Management profileNumber of profiles
Profiles1 record
Green SM Indonesia funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Green SM Indonesia M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Green SM Indonesia
What does Green SM Indonesia do?
Green SM Indonesia operates an all-electric taxi and ride-hailing platform that provides on-demand urban transportation using VinFast electric vehicles booked through its mobile app. The company offers two consumer service tiers — Green SM Car (standard, VF5/Herio Green vehicles) and Green SM Premium (VFe34/Nerio Green vehicles) — alongside subscription services (Green to Work commuter plan, Green Family plan), a referral program, and a corporate EV mobility solution through its RouteMatic partnership in India. The asset-owned fleet model with salaried professional drivers distinguishes it from traditional aggregator-based ride-hailing platforms.
Is Green SM Indonesia a public or private company?
Green SM Indonesia is a private company. It is classified as corporate owned and is currently operating.
When was Green SM Indonesia founded?
Green SM Indonesia was founded in 2023. It employs 5,001 to 10,000 people.
Where is Green SM Indonesia based?
Green SM Indonesia is headquartered in Dki Jakarta, Indonesia, in the Asia region.
How does Green SM Indonesia make money?
Four revenue lines are on record. Ride-Hailing Transaction Fees are the primary driver. The others are green to Work Subscription, referral Program Revenue and green Family Subscription.
Who are Green SM Indonesia's main competitors?
Direct peers on record are Ola Cabs, Gojek (GoTo Group), Grab Holdings and BluSmart Mobility. Maxim Indonesia (PT Maxim Mitra Seva) is listed as a regional player. Others are RouteMatic and VinFast Auto. Broad incumbents are ComfortDelGro, Lyft and Uber Technologies.
Does Green SM Indonesia have an API?
No public API is recorded for Green SM Indonesia.
What industry is Green SM Indonesia in?
Green SM Indonesia's product category is Electric Ride-Hailing Services. Its primary akta.pro industry code is THADANAG, EV Ride-Hailing / Chauffeur Services (EV-Only Fleets), with a secondary code of TLABALAF, Ride-Hailing / On-Demand Mobility for Business (Managed Ground Transport). Its NAICS code is 485310 and its SIC code is 4100.