Branded Realities

What Branded Realities does

Branded Realities Inc. is a private U.S. technology company that builds an AR- and AI-powered fan engagement platform for professional sports franchises, universities, brand sponsors, and entertainment venues. Its patented Pose With™ technology uses holographic capture and computer vision to superimpose life-like images of athletes into fan photos in real time, available both through in-venue kiosks (e.g., eight 90-inch screens at AT&T Stadium) and a web-based mobile experience (Pose With On-The-Go) accessible in 94 countries. The flagship REALITIES™ platform, launched in 2025, adds a self-service content management system and an integrated NIL-compliant payment engine, allowing teams, athletes, agencies, collectives, and brands to create, manage, and monetize AR experiences without external developers. A second platform, HaloVault™, is scheduled for 2026 to extend the technology beyond sports into the entertainment industry.

The company generates revenue through a mix of models: a 25% share of advertising revenue on digital screens at deployed venues, subscription-based platform licensing to franchises and universities, transaction fees tied to NIL-compliant athlete compensation flows, and custom creative technology services for venue content creation. Distribution is direct B2B enterprise sales to sports teams and venue operators, supplemented by media partnerships with brands like AT&T/Wasserman and Disney, an international events channel (FIFA World Cup activations in 50+ countries), and a regional channel partnership with B-Mobile in Bermuda and the Caribbean.

The company was founded in 2022 by Erik Muendel, who bought back the Pose With technology rights from Glimpse Group after selling the original Brightline Interactive to Glimpse for $32.5 million in 2022. Branded Realities is headquartered in Alexandria, Virginia, with a satellite office in the Dallas/Fort Worth area, and operates with approximately 9 full-time employees plus a comparable number of contractors. The company closed a $1.6 million seed round in October 2025 and expanded it by an additional $800,000 shortly thereafter, with a $4–5 million Series A institutional raise targeted for late spring/early summer 2026.

Name

Branded Realities

Legal name

Branded Realities Inc.

Website

https://brandedrealities.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Branded Realities operates an AR- and AI-powered fan engagement platform, anchored by its patented Pose With™ product, that enables professional sports franchises, universities, brand sponsors, and entertainment venues to create, manage, and monetize holographic and augmented reality experiences across kiosks and mobile devices.

Ownership category

akta.pro rank

Product category

Augmented Reality Fan Engagement Platform

NAICS

Indoor and Outdoor Display Advertising (54185), Amusement Parks and Arcades (7131), Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

SIC

Services-Amusement & Recreation Services (7900), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Mobile/Digital Experiential (AR/VR, Interactive Installations) (MPAAAGAI)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Brand Activations & Experiential Campaign Design (MPAAAGAA), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Augmented reality fan engagement
• AR sports experiences
• Athlete hologram technology
• Venue monetization platform
• Fan activation software

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Advertising Revenue Share: Venues sell advertising on digital screens; Branded Realities receives 25% of advertising revenue. Fans receive images for free, creating engagement that venues monetize through screen advertising.
2. Platform Licensing: Licensing the REALITIES platform to professional sports franchises, universities, athletes, and venue operators to create their own AR experiences.
3. NIL-Compliant Revenue Distribution: Scalable system for continuous revenue generation through CMS and integrated payment engine, enabling automatic distribution of value across schools, athletes, and sponsors.
4. Venue Content Creation Services: Custom creative technology services including engagement strategies, experience requirements mapping, environmental audits, and concept visualization for venues.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Branded Realities develops and sells the REALITIES platform, an AR/AI fan engagement system that lets sports franchises, universities, athletes, brands, agencies, and venue operators create, manage, and monetize augmented reality experiences for in-venue kiosks and mobile devices. Its flagship product, Pose With The Pros, uses patented holographic capture and computer vision to superimpose life-like images of athletes onto fan photos at stadiums, arenas, and via mobile web. The company also offers custom creative technology and design services for tailored immersive experience deployments.

Product overview

Branded Realities offers a unified platform-plus-modules architecture centered on the REALITIES platform, which provides turnkey solutions for creating and monetizing AR fan experiences. The core flagship product, Pose With The Pros, enables fans to capture life-like photos and videos with athletes via patented AR technology. The platform launches with three experiential modules: Pose With Kiosk (in-venue physical kiosks), Pose With On-The-Go (mobile web experience), and Engageables (gameday experience enhancer). A fourth module, HaloVault, is planned for 2026 entertainment industry expansion.

Differentiator

Problem solved

Functional benefit

Brands

• Pose With The Pros™: Immersive AR fan experience allowing fans to take life-like photos posing with athletes at stadiums, arenas, and via mobile devices.
• REALITIES™
• HaloVault™
• Pose With Kiosk™
• Pose With On-The-Go™
• Engageables™

Products and services

• REALITIES Platform A turnkey AR/AI platform enabling teams, players, brands, agencies, collectives, and universities to create, manage, and monetize their own augmented reality experiences for kiosks and mobile devices without external developers, supporting multiple experience types including Pose With and Engageables.
• Pose With The Pros An immersive AR fan experience allowing fans at stadiums, arenas, and live events to capture life-like photos and videos posing alongside their favorite athletes, shared instantly on social media with team/event branding.
• Custom Creative Technology Services Best-in-class design and creative technology services for venues and brands, including tailored technological solutions, engagement strategies, experience and technology requirements mapping, environmental and facility audits, concept visualization, wireframes and storyboards, and program planning and budgeting.

Quantifiable outcome

• Venues report up to 10x Return on Advertising Spend from Pose With deployments
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• B-Mobile BermudacoreStrategic or Co-development Partner · 19 March 2026Strategic partnership to deploy the REALITIES platform and patented 'Pose With' augmented reality product across Bermuda and the wider Caribbean. The platform delivers immersive AR experiences including holographic capture and digital storytelling through kiosks and mobile devices, designed to enhance tourism engagement and support local business growth.
• AT&T/WassermanflagshipChannel Partner/ Reseller/ Distributor · 23 October 2025Pose With technology utilized by AT&T and Wasserman with the Dallas Cowboys at AT&T Stadium. Features eight 90-inch screens with built-in cameras. AT&T is the primary brand advertiser at the venue.
• Boston Celtics/Boston Bruins Media PartnerscoreChannel Partner/ Reseller/ Distributor · 23 October 2025Media partnerships with Boston Celtics and Boston Bruins to identify opportunities for Pose With deployments at TD Garden. Deployment marked first shared NBA/NHL arena to implement the technology.
• DisneycoreChannel Partner/ Reseller/ Distributor · 23 October 2025Media partnership with Disney to explore entertainment experiences using Branded Realities technology.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• YinzCam: YinzCam provides in-stadium mobile and AR fan engagement apps for NBA, NFL, NHL, and MLB teams, including wayfinding, AR filters, and live content - a comparable platform serving the same enterprise buyer (sports franchises and venue operators).
• Quince Imaging: Quince Imaging produces immersive visual content for sports venues, including AR/3D activations and live event projections - directly comparable to Branded Realities' in-venue AR fan experiences at stadiums and arenas.
• ARHT Media: ARHT Media produces holographic capture and display technology for live events and venues, enabling remote performances and fan engagement experiences - directly comparable to Branded Realities' Pose With hologram product and sports/entertainment use cases.
• V\u016b Systems (PIXOMODO): V\u016b Systems operates volumetric capture stages that produce photorealistic 3D holograms of athletes for fan engagement, sports broadcasts, and sponsorships - overlapping with Branded Realities' holographic capture and athlete-avatar pipeline.
• ARound (formerly MeetMo): ARound builds stadium-wide augmented reality fan engagement overlays for live sports, layering shared AR experiences into broadcasts and in-venue screens - a direct competitor to Branded Realities in the pro sports AR activation category.

Broad incumbents

• Stats Perform: Stats Perform is a large sports data and AI company whose AR/visual products (e.g., Sportradar-backed AR overlays and broadcast graphics) compete for the same sports-tech budgets as Branded Realities, albeit from a much broader portfolio.
• Glimpse Group: Glimppe Group acquired Branded Realities' predecessor Brightline Interactive in 2022 and operates a portfolio of immersive technology subsidiaries across AR/VR - making it both a former parent and a broader incumbent in the same underlying AR technology category.
• Cosm (formerly LiveLike VR): Cosm operates large-scale immersive venues and VR/AR sports viewing experiences, often in partnership with leagues and broadcasters - a broader incumbent competing for the same sports-fan attention and venue-adjacent real estate as Branded Realities.

Emerging players

• Zero Latency: Zero Latency operates free-roam VR entertainment venues used for group events, esports, and brand activations - adjacent to Branded Realities' in-venue immersive experiences but focused on full-VR gameplay rather than AR photo/social activations.
• Disguise Technologies: Disguise provides visual production platforms (extended reality stages, real-time graphics) used in concerts, broadcasts, and immersive venues - a partial overlap with Branded Realities' experience-based AR fan activations at live events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/branded-realities-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Branded Realities