Adapter

What Adapter does

Adapter Group, Inc. is a Delaware-incorporated, US-based private company founded in November 2022 by Adam Ghetti (CEO) and Dr. David Bader (CKO) that builds an AI-powered personal assistant designed to filter digital noise, anticipate user needs, and act on personal context drawn from email, calendars, and messaging platforms. The product consists of three native capabilities—Listen (continuous learning from connected tools), Reveal (sifting scattered data for vital signal), and Engage (a transparent collaborator guarding user attention)—backed by a proprietary Adapter Knowledge Base that aggregates user preference inferences. Architecture is privacy-by-design, built in-house by cryptography experts, with US-based application and database servers and adherence to Google API Services User Data Policy Limited Use requirements.

The go-to-market is currently invitation-only private preview with a public waitlist, targeting individual US consumers—specifically privacy-conscious, productivity-oriented users seeking an alternative to ad-supported platforms. Distribution is digital and horizontal: a self-serve web app at adapter.com plus native integrations with iMessage, WhatsApp, and Google (Gmail, Calendar). The business model is direct user subscription ("You pay us to serve you"), explicitly excluding advertising and third-party data monetization, with pricing not yet publicly disclosed. Geographic reach is restricted to US-located users per Terms of Service.

Adapter is operating with 11-50 employees, has raised approximately $10,993,326 from 31 undisclosed investors via an SEC Form D exempt offering (total offering $16,838,331, first sale January 26, 2026), and is pre-revenue. The team draws heavily from large-platform AI and security talent, including alumni of Microsoft Co-pilot, AWS (GenAI and ML engineering), Akamai, Cisco (PIX firewall development), Shield AI, and Ionic Security, supported by academic leadership in data science and graph computing.

Name

Adapter

Legal name

Adapter Group, Inc.

Website

https://adapter.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Adapter is a US-based, privacy-first AI personal assistant that filters noise, anticipates needs, and acts on personal context from email, calendar, and messaging for individual consumers in private preview under a direct subscription model.

Ownership category

akta.pro rank

Product category

Personal AI Assistant

NAICS

Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Adaptive Learning & Personalization Engines (EDAFAFAB)

Keywords

• Personal AI assistant
• Attention management software
• AI productivity assistant
• Privacy-first personal computing
• Personal knowledge management

Headquarters

HQ city

Canton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Direct User Subscription: The company's business model is explicitly stated as 'You pay us to serve you.' This ensures alignment of interests between Adapter and the user. The service is currently in invitation-only private preview with a waitlist for beta launch. No advertising, data selling, or third-party attention monetization.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Adapter is a personalized AI-powered digital assistant that proactively filters noise, anticipates user needs, and manages schedules, preferences, and communications across a user's existing platforms including iMessage, WhatsApp, email, and calendar. The service is delivered through three integrated capabilities—Listen (learns the user's landscape from connected tools), Reveal (surfaces vital signals from scattered data), and Engage (acts as a transparent collaborator guarding user attention)—all backed by a proprietary Adapter Knowledge Base.

Product overview

Adapter is a single unified product offering a new class of personalized and collaborative technology. The product consists of three core native capabilities — Listen, Reveal, and Engage — working in harmony to serve individual agency. Listen learns the landscape of the user's life from connected tools like Google Gmail and Calendar. Reveal sifts through scattered data to find vital signals. Engage serves as a transparent collaborator that guards user attention. These capabilities are backed by the proprietary Adapter Knowledge Base that aggregates user preference inferences. Adapter meets users natively in their existing platforms including iMessage, WhatsApp, and web app.

Differentiator

Problem solved

Functional benefit

Products and services

• Adapter A personalized AI-powered digital assistant for individual users that proactively filters noise, anticipates needs, and manages schedules, preferences, and communications across existing platforms like iMessage, WhatsApp, email, and calendar.

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• GooglecoreTechnology or IntegrationAdapter integrates with Google services as a core part of its functionality. Users connect their Google account to access Gmail and Google Calendar data. The service requires a Google account for authentication. Adapter's use of Google API services adheres to Google API Services User Data Policy, including Limited Use requirements.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Replika: Consumer AI companion app that learns user preferences over time and offers a personalized, subscription-based relationship. Comparable on consumer subscription model and personalization flywheel, though more companionship-oriented.
• Brave Leo: Privacy-focused AI assistant embedded in the Brave browser. Directly comparable to Adapter on the 'privacy-first, no data monetization' positioning that targets ad-fatigued users.
• Rabbit R1: AI-native consumer device and assistant aimed at personal task automation and attention management. Compares to Adapter as another bet on a dedicated, non-phone-first personal AI surface.
• DuckDuckGo AI Chat: Privacy-preserving AI chat product from DuckDuckGo with no logging and proxied model access. Competes in the same privacy-conscious consumer niche Adapter is targeting.

Direct peers

• Microsoft Copilot: Microsoft's personal and productivity AI assistant, integrated across Windows, Microsoft 365, and consumer surfaces. Competes for the same 'personal AI co-pilot' mindshare that Adapter targets.
• OpenAI ChatGPT: The leading general-purpose consumer AI assistant with proactive and memory features. Overlaps with Adapter on personal-knowledge management, reminders, and proactive information surfacing.
• Inflection AI: Built Pi, a personal AI assistant explicitly designed around empathy and individual user interests. The closest historical direct competitor to Adapter's 'AI serving the individual' positioning.
• Apple Intelligence: Apple's on-device personal AI assistant integrated across iOS, iMessage, and Apple-native productivity apps. Directly overlaps with Adapter's ambition to be a proactive, privacy-aware personal assistant that meets users inside their existing surfaces.
• Google Gemini: Google's personal AI assistant integrated with Gmail, Calendar, and the broader Google productivity suite. Most directly comparable to Adapter on integration surfaces, user data access, and proactive assistance within daily workflows.

Broad incumbents

• Anthropic Claude: Frontier AI model provider with consumer and developer products (Claude.ai). Competes with Adapter for personal-assistant mindshare and is also a potential upstream model supplier for the Adapter stack.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/adapter
• LinkedInlinkedin.com/company/adaptergroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adapter