IEVA

What IEVA does

IEVA Group is a French personalized beauty and wellness company that combines proprietary diagnostic hardware, AI-driven personalization platforms, and a multi-brand portfolio of premium skincare, haircare, and beauty service brands. The group's technology stack includes skin and hair diagnostic devices (IOMA Sphere, i-diag, Hairdiag, i-Mirror, i-Patchs), real-time on-premise formulation technology (In.Lab and In.Lab Hair), connected lifestyle devices (Time.C watches, Twin.C jewelry) that capture environmental and behavioral data, and the IEVA AI recommendation engine launched in June 2026. The myIEVA platform acts as the central subscription and personalization hub, orchestrating multi-brand customer journeys and centralizing diagnostic, declarative, and usage data.

The company's brand portfolio spans four pillars: premium care brands (IOMA, IOMA Haircare, ELENATURE, Made with CARE); expert service brands (L'Atelier du Sourcil, the No.1 eye beauty brand in France, and Boudoir du Regard); subscription brands (myIEVA, My Little Box, Gambettes Box); and a media and community brand (My Little Paris). Revenue is generated through product sales across own e-commerce and retail partners, recurring subscriptions, franchise and boutique service revenue, white-label technology licensing under the Technology for Life initiative, and media/advertising monetization through My Little Paris. The group distributes through omni-channel partnerships with major European beauty retailers Douglas and Marionnaud/AS Watson, supplemented by direct e-commerce, franchise boutiques, and proprietary media properties.

IEVA Group completed its IPO on Euronext Growth Paris on March 31, 2026, under ticker ALIEV, raising €7.3 million at €12.79 per share with Bpifrance Investissement as anchor investor, achieving a €126 million market capitalization on listing day. The company is headquartered in Paris, employs 500+ staff including franchised networks, generated approximately €43-52 million in revenue with 81% concentrated in France, and is led by founder, Chairman and CEO Jean-Michel Karam, a PhD in micro-technologies and prior founder of Euronext-listed MEMSCAP. Management targets exceeding €100 million in revenue by 2028, with planned United States entry in 2027 via acquisition of a premium beauty brand.

Name

IEVA

Legal name

IEVA Group S.A.

Website

https://ievagroup.com

Company type

Public

Founded year

2020

Operating status

Ipo

Headcount range

251–500 employees

Short description

IEVA Group is a French beauty tech company that combines proprietary diagnostic devices, AI-driven personalization platforms, and a multi-brand premium portfolio (IOMA, L'Atelier du Sourcil, myIEVA, My Little Paris) to deliver customized skincare, haircare, and beauty services to consumers in Europe, with planned US expansion in 2027.

Ownership category

akta.pro rank

Product category

Beauty Technology / Personalized Beauty

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Cosmetics, Beauty Supplies, and Perfume Retailers (45612), Beauty Salons (812112)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Services-Computer Programming Services (7371)

akta.pro primary industry

Beauty & Personal Care Omnichannel (CRAFAEAB)

akta.pro secondary industries

Hair & Scalp Devices/Tools (Dryers, Straighteners, Brushes) (CRABABAG), Beauty & Personal Care Online Retailers (CRAFADAC), Healthcare & Wellness Personalization (HDAAAGAI)

Keywords

• Personalized beauty technology
• Skin diagnostic devices
• AI beauty personalization
• Beauty subscription platform
• Connected beauty wearables

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Product Sales: Revenue from premium beauty brands including IOMA, IOMA Haircare, ELENATURE, and made with CARE. Products are sold through direct channels, retail partners, and e-commerce.
2. Subscription Revenue: Recurring subscription revenue from myIEVA personalized beauty platform, My Little Box, and Gambettes Box. These platforms generate recurring engagement and recurring revenue streams with 3x higher retention rates than industry standards.
3. Service Revenue: Revenue from L'Atelier du Sourcil and boudoir du regard boutique services. These expert service networks generate recurring revenue through franchises and integrated locations across Europe.
4. Technology Licensing & White-label: Revenue from Technology for Life initiative deploying white-label solutions to external partners, including diagnostic technologies, personalization platforms, and data services.
5. Media & Community Monetization: My Little Paris generates revenue through audience monetization, content partnerships, and driving qualified traffic to group brands and platforms.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

IEVA Group sells an integrated personalized beauty and wellness platform combining proprietary skin and hair diagnostic devices, AI-driven personalization software (IEVA AI and the myIEVA orchestration platform), connected wearables (Time.C watches, Twin.C jewelry), and a portfolio of premium French beauty brands (IOMA, IOMA Haircare, ELENATURE, made with CARE, L'Atelier du Sourcil, Boudoir du Regard) plus subscription boxes (My Little Box, Gambettes Box) and media properties (My Little Paris). It also monetizes its underlying technology stack through white-label "Technology for Life" deployments to external beauty partners.

Product overview

IEVA Group operates as a Beauty Tech company offering a portfolio of premium French brands and an integrated technology platform for personalized beauty and wellness. The portfolio spans multiple brand categories: (1) Premium Care Brands including IOMA (scientific skincare), IOMA HAIRCARE, ELENATURE, and Made with CARE; (2) Service & Experience Brands including L'Atelier du Sourcil (No.1 eye beauty) and Boudoir du Regard; (3) Platform & Subscription Brands including myIEVA (central personalization platform), My Little Box, and Gambettes Box; and (4) Media & Community Brand My Little Paris. These brands are unified by IEVA Tech, the group's proprietary technology platform encompassing diagnostic devices (IOMA Sphere, i-diag, Hairdiag, i-Mirror), In.Lab real-time formulation technology, connected devices (Time.C, Twin.C), and AI-driven personalization platforms. The myIEVA platform serves as the central subscription and personalization engine orchestrating multi-brand journeys. The group implements a 'Beauty as a Service' model combining subscriptions, products, services, and content deployed through physical boutiques, digital platforms, and media properties.

Differentiator

Problem solved

Functional benefit

Brands

• IOMA: Scientific premium skincare brand combining products, services, and diagnostic technologies; historical pillar of IEVA Group's technological and scientific expertise
• IOMA Haircare
• myIEVA
• My Little Paris
• My Little Box
• Gambettes Box
• L'Atelier du Sourcil
• Boudoir du Regard
• ELENATURE
• made with CARE
• IEVA Tech
• Time.C
• Twin.C
• IOMA Sphere
• i-diag
• In.Lab
• i-Patchs
• Hairdiag
• i-Mirror

Products and services

• IOMA (skincare brand) Premium scientific skincare brand combining products, services and diagnostic technologies; historical pillar of IEVA Group's technological and scientific expertise in personalized skincare.
• IOMA Haircare Premium haircare brand combining targeted formulations, hair expertise and diagnostic technologies built on patented active ingredient technology.
• ELENATURE
• made with CARE
• L'Atelier du Sourcil Expert service network dedicated to eye beauty combining franchised and integrated locations; No.1 brand in Eye Beauty in France, generating recurring revenue through services and product sales.
• Boudoir du Regard Expert service brand specializing in eye treatments and permanent makeup with an accessible premium and recurring approach.
• myIEVA Subscription Platform Central personalization and subscription platform of IEVA Group that structures recurring engagement, orchestrates multi-brand journeys and centralizes customer data, combining multi-brand selection, AI-driven personalization and subscription model.
• My Little Box
• Gambettes Box
• My Little Paris
• IOMA Sphere diagnostic device Professional diagnostic device for precise, standardized skin analysis at point of sale, deployed in boutiques and institutes to enable personalized skincare recommendations.
• i-diag diagnostic device Latest generation skin diagnostic device incorporating IEVA Group's most advanced technological innovations for precise skin parameter measurement.
• In.Lab real-time formulation technology Proprietary formulation technology that produces personalized skincare products at the point of sale in under one minute based on diagnostic data, miniaturizing a formulation laboratory.
• Hairdiag diagnostic device
• i-Mirror diagnostic device
• Time.C connected watches
• Twin.C connected jewelry Connected jewelry enabling environmental diagnostic analysis to assess impact on skin, collecting lifestyle data to adjust recommendations and personalized journeys.
• Technology for Life (White-label Solutions)
• IEVA AI Proprietary artificial intelligence dedicated to personalized beauty, leveraging diagnostic, usage and behavioral data to power recommendation algorithms and personalized journeys across the group's platforms.

Quantifiable outcome

• 3x higher retention rate compared to industry standards
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature14 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• UnileverminorStrategic or Co-development PartnerInstitutional and industrial strategic partner of IEVA Group, strengthening operational and commercial credibility.
• TF1minorStrategic or Co-development PartnerInstitutional and industrial strategic partner contributing to brand distribution and content enrichment.
• SEBminorStrategic or Co-development PartnerInstitutional and industrial strategic partner strengthening operational credibility.
• Reworld MediaminorStrategic or Co-development PartnerMedia partner contributing to content enrichment and brand visibility.
• DouglascoreChannel Partner/ Reseller/ DistributorMajor commercial partner for omni-channel distribution of personalized beauty products and subscriptions through Douglas retail network.
• Marionnaud / AS WatsoncoreChannel Partner/ Reseller/ DistributorMajor commercial partner for omni-channel distribution of personalized beauty products and subscriptions through Marionnaud retail network.
• Novi GroupminorChannel Partner/ Reseller/ DistributorCommercial partner contributing to brand distribution.
• April-BogartminorChannel Partner/ Reseller/ DistributorCommercial partner contributing to brand distribution.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Sephora: Sephora (LVMH) is a global beauty specialty retailer that has rolled out AI-driven personalization and diagnostics in-store. Comparable as a major retail channel that both competes for personalization mindshare and partners with brands like IEVA.
• Estée Lauder Companies: Estée Lauder is a broad incumbent with significant investments in AI personalization (e.g., Deciem, DECIEM skin diagnostics) and personalization partnerships. Comparable as a large, diversified player overlapping with IEVA in personalized beauty and diagnostics.
• L'Oréal: L'Oréal is the global beauty leader with its own AI personalization initiatives (Perso device, ModiFace, Beauty Genius) and broad brand portfolio. It overlaps with IEVA across personalized skincare and AI-driven diagnostics but at vastly greater scale.

Emerging players

• Perfect Corp: Perfect Corp provides AI and AR beauty technology (skin diagnostics, virtual try-on, personalization SaaS) used by brands and retailers — comparable to IEVA's white-label Technology for Life offering and AI personalization platform.
• Atolla: Atolla is a data-driven personalized skincare startup that uses skin diagnostics and machine learning to formulate custom serums — an emerging direct competitor in the diagnostic-led personalization niche IEVA plays in.
• Provenance (personalized beauty): Provenance is a personalized skincare brand using customer data and algorithms to formulate custom products — emerging competitor with a similar data-to-formulation approach to IEVA's IOMA and myIEVA stack.

Others

• Douglas: Douglas is Europe's leading beauty specialty retailer and a core distribution partner of IEVA Group. Comparable as a channel that defines the addressable market for IEVA's brands and is also investing in its own personalization capabilities.

Direct peers

• Curology: Curology delivers personalized prescription and non-prescription skincare formulated to individual skin profiles — directly comparable to IEVA's IOMA diagnostic-driven personalized skincare model.
• Revieve: Revieve is an AI-powered beauty personalization platform offering skin diagnostics, virtual try-on, and product recommendations to brands and retailers — directly comparable to IEVA's diagnostic and personalization AI stack.
• Function of Beauty: Function of Beauty is a direct-to-consumer personalized haircare brand that formulates custom shampoos and conditioners based on user input — directly comparable to IEVA's IOMA Haircare, Hairdiag, and In.Lab Hair personalization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about IEVA