burnd

What burnd does

burnd is a direct-to-consumer skincare company that designs and sells high-performance sunscreen and complementary skin-repair products targeting active, outdoor-oriented consumers. The company was organized as a Delaware LLC in 2021 and is headquartered in East Hampton, New York, with a current headcount of 11–50. It is led by co-founders Dr. Mark Mitchnick, M.D. (Chief Scientific Advisor; Stanford-trained pediatrician and named inventor of the transparent zinc oxide platform) and Malachy Mitchnick (CEO). Distribution is exclusively DTC through its Shopify-powered storefront, getburnd.com—no retail or wholesale channels are disclosed.

The product line centers on burnd SPF41 Sunscreen ($35), a broad-spectrum hybrid mineral-organic sunscreen built on a proprietary reverse-emulsion technology stabilized with silicone, using 8.1% transparent zinc oxide, 7.5% octinoxate, and 8.0% homosalate, with 80-minute water resistance and a clear, non-greasy finish. The line is completed by burnd restore ($40), a microbiome-restoring serum with plant-derived squalane, and burnd cleanse ($29), an amino-acid-based cleanser using PENTAVITIN, with multi-SKU bundles (The Duo at $65, a Father's Day Bundle at $89) and apparel merchandise. The brand is supported by Judge.me verified reviews averaging 4.89–4.97 stars across SKUs.

Go-to-market is product-led, content-driven, and amplified by grassroots sports-community sponsorships rather than paid acquisition alone. Active 2026 partnerships include National Junior Tour powered by Under Armour (7,500+ youth athletes across 40 US states), Veteran Golfers Association, Honcho Pickleball (60+ locations), National Ski Patrol, Federation of Surfing Costa Rica (12 elite surfers), and a cause-marketing relationship with AIM at Melanoma Foundation. The company's first disclosed capital event was a March 2026 SEC Form D for a $1.6 million Rule 506(b) exempt equity offering, of which $750,000 had been sold to three investors at a $50,000 minimum check. The firm has not yet raised institutional venture capital.

Name

burnd

Legal name

Burnd

Website

https://getburnd.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

burnd is a direct-to-consumer skincare brand selling high-performance, water-resistant SPF41 sunscreen and complementary repair products to active outdoor consumers via its own Shopify e-commerce store, amplified through sports-community sponsorships.

Ownership category

akta.pro rank

Product category

Sun Care and Skincare

NAICS

Paint and Coating Manufacturing (32551)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Sunscreen (Body) (CRABAHAB)

akta.pro secondary industries

Sunscreen (Face) (CRABAHAA), SPF Cosmetics & Daily Wear (Tinted SPF, BB/CC, SPF Primers) (CRABAHAL)

Keywords

• Broad spectrum sunscreen
• Mineral sun protection
• Microbiome skincare serum
• Facial cleanser skincare
• Skincare bundle sets

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Direct-to-Consumer Sunscreen Sales: Primary revenue from selling sunscreen and skincare products directly to consumers through e-commerce platform, including individual products and bundled offerings. Products include SPF41 sunscreen ($35), Restore serum ($40), Cleanse ($29), and bundled sets.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

burnd manufactures and sells a high-performance sun care and skincare line led by its SPF41 broad-spectrum hybrid mineral-organic sunscreen ($35) developed with proprietary reverse emulsion and transparent zinc oxide technology. The line is completed by a microbiome-restoring facial serum (burnd restore, $40) and an amino acid-based cleanser (burnd cleanse, $29), sold individually and as curated bundles (the duo, father's day bundle) directly to consumers through the brand's e-commerce site.

Product overview

burnd is a high-performance sun and skincare brand founded by Dr. Mark Mitchnick (a pediatrician who invented transparent zinc oxide technology). The core product portfolio consists of burnd SPF41 Sunscreen (hybrid mineral/organic broad-spectrum sunscreen), burnd restore (microbiome-restoring moisturizing serum), and burnd cleanse (amino acid-based facial cleanser). These products are offered individually or as bundled systems: 'the duo' combines SPF41 and Restore, while the 'father's day bundle' includes all three core products plus branded merchandise. The brand emphasizes science-backed formulations, medical-grade standards, and products designed for real-world use without compromising on elegance or performance.

Differentiator

Problem solved

Functional benefit

Products and services

• burnd SPF41 Sunscreen A hybrid mineral-organic broad-spectrum sunscreen combining micro-particle zinc oxide with reverse emulsion and silicone stabilization technology. Offers SPF 41 protection with 80-minute water resistance, clear drying formula with no white cast, and is suitable for sensitive skin. Sold at $35 per 3.4 FL OZ / 100 ML tube.
• burnd restore A microbiome-restoring moisturizing serum containing Squalane (from sugar cane), Plukenetia Volubilis Seed Oil (Sacha Inchi), and Tocopherol (Vitamin E). Clinically proven to restore skin barrier function and deliver long-lasting hydration. Sold at $40 per bottle.
• burnd cleanse A gentle, hydrating amino acid-based facial cleanser featuring PENTAVITIN that removes sunscreen, makeup, and daily grime without stripping natural oils. Provides up to 8 hours of post-wash hydration. Sold at $29 per tube.
• the duo A two-product bundle combining burnd SPF41 Sunscreen and burnd Restore Serum, designed as a minimalist daily skincare system for protection and moisturization. Sold at $65 (regular $75).
• father's day bundle A three-product bundle including SPF41 Sunscreen, Cleanse facial cleanser, and Restore serum, offering a complete simplified skincare routine. Sold at $89 (regular $104).

Quantifiable outcome

• 4.89/5 star rating from 131+ reviews for SPF41; 4.97/5 from 38 reviews for Restore; 4.92/5 from 169 reviews for The Duo bundle
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• National Junior Tour powered by Under ArmourcoreGTM or Marketing Partner · 20 May 2026burnd named official sunscreen of The National Junior Tour powered by Under Armour. Partnership provides burnd SPF 41 sunscreen to over 7,500 youth athletes competing across 40 states annually in junior golf. Collaboration promotes sun protection habits among young athletes as part of broader focus on athlete wellness and longevity in the sport.
• AIM at Melanoma FoundationcoreStrategic or Co-development PartnerAIM at Melanoma directs the only collaborative fresh frozen primary melanoma tissue bank in existence, giving researchers critical samples needed to develop and refine life-saving immunotherapies. burnd supports the science behind better outcomes for melanoma patients through this partnership.
• Veteran Golfers AssociationcoreGTM or Marketing PartnerVGA uses golf to build community, connection, and renewed purpose for veterans and their families. burnd is official sunscreen partner providing protection for members during outdoor golf activities, aligning with burnd's mission to get people outside doing what they love while protecting them.
• Honcho (Pickleball)minorGTM or Marketing PartnerHoncho is the largest amateur pickleball community in the US, running leagues and tournaments across 60+ locations nationwide. As pickleball is the fastest-growing sport and played outdoors, this partnership gets burnd sunscreen into the hands of active outdoor community members.
• Federation of Surfing Costa RicacoreGTM or Marketing Partnerburnd is official sunscreen of Costa Rican National Surf Team, supporting 12 elite athletes competing on the world stage. Partnership was formalized in a country that formally reclassified sunscreen as a health product, representing strong alignment in sun protection values.
• National Ski PatrolcoreGTM or Marketing PartnerNational Ski Patrol members face high altitude, intense UV exposure, extreme cold, and long days outdoors - exactly the conditions burnd builds products for. burnd provides sunscreen protection for people who keep everyone else safe on the mountain.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/burndskincare
• Instagraminstagram.com/burndskincare/?hl=en
• TikToktiktok.com/@burndskincare
• LinkedInlinkedin.com/company/getburnd

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about burnd