Veteran Golfers Association
The Veteran Golfers Association is a U.S. nonprofit competitive golf league serving U.S. military veterans and their families, operating the VGA Tour with 40,000+ members across 50 states and 4 international chapters, hosting 2,100+ annual tournaments and 64 championships.
- Company typePrivate
- Founded2014
- HeadquartersPinehurst, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Veteran Golfers Association does
The Veteran Golfers Association (VGA) is a U.S. nonprofit 501(c)(3) competitive golf league headquartered at 100 Magnolia Road Suite 101, Pinehurst, North Carolina, dedicated to serving U.S. military veterans and their family members through organized golf. The organization operates the VGA Tour, a chapter-based competitive platform hosting 2,100+ local tournaments annually across all 50 U.S. states plus international chapters in Germany, Puerto Rico, Australia, and Bahrain, with 40,000+ active members and 64 championships per year. Its product portfolio includes the annual VGA National Championship (held each fall, with divisions for Veteran, Women's, Combat Wounded, and Family), the Armed Forces Cup (a Ryder Cup-style inter-service competition among Army, Navy, Air Force, Marines, and Coast Guard members), the Liberty Cup for highest-skill members, and the biennial international Clover Cup tournament.
The VGA's technology stack is deliberately minimal: it operates a standard web application for member registration, login, and tournament management at vgagolf.org, plus a separate e-commerce storefront at vgaclubhouse.com for branded merchandise. Delivery is powered by a network of regional directors (North, South, Central, West) and ~48+ state-level chapter leads, with each state and country managed through dedicated email channels. The organization generates revenue through three streams: recurring annual membership fees, charitable donations (collected online via PayPal or by mail), and corporate sponsorship from 25+ named partners including Anheuser-Busch, Wyndham Hotels & Resorts, Fox Sports, Srixon, Bettinardi, Goodyear, Black Rifle Coffee, Navy Mutual, and Nine Line Apparel. Pricing is not publicly disclosed.
The VGA serves a single end-customer segment — U.S. military veterans and their families — across all service branches, with pain points addressed including veteran isolation, military-to-civilian transition challenges, and physical/emotional wellness through recreation. The organization was featured on Fox & Friends on June 24, 2023, has a strategic partnership with VFW (Veterans of Foreign Wars), and is led by President/CEO Josh Peyton with a board chaired by Bob Peele. Tax filings (Form 990) are publicly available from fiscal years 2014/15 through 2024.
Veteran Golfers Association firmographics
Firmographics- Name
- Veteran Golfers Association
- Legal name
- Veteran Golfers Association
- Website
- https://vgagolf.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Veteran Golfers Association is a U.S. nonprofit competitive golf league serving U.S. military veterans and their families, operating the VGA Tour with 40,000+ members across 50 states and 4 international chapters, hosting 2,100+ annual tournaments and 64 championships.
- Ownership category
- akta.pro rank
Veteran Golfers Association industry classification
Industry- Product category
- Amateur Sports League
- NAICS
- Sports Teams and Clubs (711211)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Tours & Professional Circuits (MPAKAAAK)
- akta.pro secondary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
Keywords
Where Veteran Golfers Association is headquartered
LocationHeadquarters
- HQ city
- Pinehurst
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Veteran Golfers Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Membership Fees: The VGA generates revenue through annual membership fees from veterans and their family members who join the organization to participate in tournaments and events.
- Donations and Charitable Contributions: VGA accepts donations to support programs that enrich veteran lives through golf. Donations can be made online via PayPal or mailed to their headquarters.
- Sponsorship: Corporate sponsors provide financial and in-kind support in exchange for brand visibility and association with the veteran community. Sponsors include golf equipment manufacturers, apparel brands, hotels, and financial services companies.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Veteran Golfers Association product offering
Product offeringCore offering
The Veteran Golfers Association operates a nonprofit competitive golf league for U.S. military veterans and their family members. It hosts thousands of local tournaments annually across all 50 states and select international locations, organized through a chapter and regional director network, and culminates in a national championship each fall along with specialty events such as the Armed Forces Cup, Liberty Cup, and biennial international Clover Cup.
Product overview
The Veteran Golfers Association (VGA) operates as a nonprofit competitive golf league dedicated to enriching the lives of Veterans and their family members through golf. The organization's product portfolio centers on the VGA Tour, which hosts thousands of local tournaments annually across all U.S. states and select international locations, culminating in the annual VGA National Championship each fall. Beyond the core tour, the VGA offers two flagship inter-service competitions: the Armed Forces Cup (a Ryder Cup-styled match play event for top points earners) and the Liberty Cup (for the highest-skill members). Additional offerings include the biennial international Clover Cup tournament, a chapter network managed by regional directors across all 50 states and international locations, and the VGA Clubhouse retail shop for branded merchandise.
Differentiator
Problem solved
Functional benefit
Products and services
- VGA Tour The VGA Tour is the organization's core competitive golf league that hosts thousands of local tournaments annually across all U.S. states and select international locations, enabling veterans and their family members to participate in organized competitive golf events.
- VGA National Championship The annual VGA National Championship is the culminating national tournament held each fall, where qualifying members compete for championships across multiple divisions including Veteran, Women's, Combat Wounded, and Family categories.
- Armed Forces Cup A Ryder Cup-styled match play championship between the five U.S. military branches (Army, Navy, Air Force, Marine Corps, Coast Guard), rewarding top VGA points earners with participation-based selection.
- Liberty Cup A Ryder Cup-styled match play championship for the highest-skill-level VGA members, featuring competition between military branches in a team-based format at Liberty National Golf Club.
- Clover Cup An international tournament held every two years for VGA members, with past locations including Doonbeg, Ireland (October 2024).
- VGA Chapter Network A network of state and international chapters managed by regional directors, providing localized VGA tournament access and community for veterans across all 50 U.S. states, Germany, Australia, Bahrain, and Puerto Rico.
- VGA Clubhouse (Merchandise Shop) An e-commerce platform for VGA-branded merchandise including apparel, golf equipment, and accessories, accessible at vgaclubhouse.com.
Quantifiable outcome
- 40,000+ veteran golfers served annually
- +2 more outcomes
Companies that use Veteran Golfers Association
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
Veteran Golfers Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Veteran Golfers Association partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered minor and moderate.
- AJGA (American Junior Golf Association)minorPartnership providing visibility on the VGA website. AJGA is a non-profit organization dedicated to junior golf development.
- Anheuser-BuschminorCorporate sponsor with logo displayed on VGA website. Anheuser-Busch is a major brewing company supporting veteran causes.
- BettinardiminorGolf equipment manufacturer sponsor providing logo visibility on VGA website. Bettinardi produces golf clubs and putters.
- Black Rifle Coffee CompanyminorVeteran-founded coffee company sponsor with logo displayed on VGA website.
- Bojangle'sminorRestaurant chain sponsor with logo displayed on VGA website.
- BurndminorSponsor with logo displayed prominently on VGA website homepage.
- CaddyDaddyminorGolf equipment sponsor offering VGA members a 20% discount. CaddyDaddy produces golf club travel cases and accessories.
- DoglegminorGolf equipment sponsor with logo displayed on VGA website.
- Dunning GolfminorGolf apparel manufacturer sponsor with logo displayed on VGA website.
- EZ-GOminorGolf cart manufacturer sponsor with logo displayed on VGA website.
- Fox SportsmoderateMedia partner with logo displayed on VGA website. VGA Golf was featured on Fox & Friends on June 24, 2023.
- Galvin GreenminorGolf apparel sponsor with logo displayed on VGA website.
- Golf ForeverminorGolf training and fitness sponsor with logo displayed on VGA website.
- GoodyearminorTire company sponsor with logo displayed on VGA website.
- Keiser University College of Golf & Sport ManagementminorEducational institution sponsor with logo displayed on VGA website. Provides golf education programs.
- Navy MutualminorLife insurance provider offering exclusive rates for VGA members with logo displayed on VGA website.
- Nine Line ApparelminorVeteran-founded apparel company sponsor with logo displayed on VGA website.
- PGA Tour SuperstoreminorGolf retailer sponsor with logo displayed on VGA website.
- Riomar ShoesminorGolf footwear sponsor with logo displayed on VGA website.
- SQAIRZminorGolf footwear and equipment sponsor with logo displayed on VGA website.
- SrixonminorGolf equipment sponsor with logo displayed on VGA website.
- StrackalineminorGolf course equipment sponsor with logo displayed on VGA website.
- US Kids GolfminorJunior golf equipment sponsor with logo displayed on VGA website.
- VesselminorGolf bag manufacturer sponsor with logo displayed on VGA website.
- Wyndham Hotels & ResortsminorHotel chain sponsor with logo displayed on VGA website. Provides accommodation options for traveling VGA members.
- Zero FrictionminorGolf accessories sponsor with logo displayed on VGA website.
- VFW (Veterans of Foreign Wars)moderateMajor veterans service organization partner with logo displayed on VGA website. VFW is one of the largest veterans organizations supporting veteran causes.
- True TimberminorApparel sponsor with logo displayed on VGA website.
- NO BULLminorAthletic footwear and apparel brand sponsor with logo displayed on VGA website.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Veteran Golfers Association competitors and assessment
Company assessmentBroad incumbents
- American Legion: Massive U.S. wartime veterans organization with thousands of local posts. Comparable in operating a chapter/post-based structure serving veterans nationwide, providing programmatic and community engagement tied to veteran identity.
- Wounded Warrior Project: Major nonprofit supporting injured veterans with programs in mental health, physical wellness, and community engagement. Comparable in addressing veteran transition challenges and offering recreation/team-sport programming, though at a much larger fundraising scale.
- Disabled Sports USA: Larger nonprofit providing adaptive sports and recreation programs to wounded warriors, injured veterans, and civilians with disabilities. Broader scope than VGA but overlapping mission on veteran recreation, rehabilitation, and community.
- Veterans of Foreign Wars (VFW): One of the largest U.S. veteran service organizations with millions of members across posts nationwide. Already a VGA partner; serves overlapping membership demographic but with a far broader service mission.
Direct peers
- Folds of Honor: Nonprofit providing educational scholarships to military families, often funded through golf tournaments and corporate partnerships. Overlaps directly with VGA on the veteran golf tournament circuit, sponsor overlap (Wyndham, others), and member demographic.
- Birdies for the Brave: PGA TOUR-owned charitable initiative supporting active-duty military, veterans, and their families through golf events. Comparable in mission (golf-for-veterans), sponsor base (military-aligned brands and corporate partners), and event-driven engagement model.
- PGA Hope: PGA of America's rehabilitative golf program for U.S. veterans and active-duty military. Most direct functional peer: also runs a structured, multi-chapter golf program for the same veteran and military-affiliated target population, often through partnerships with local VA and PGA Sections.
- Salute Military Golf Association: Veteran-focused golf membership organization that hosts tournaments and benefits for service members. Directly comparable nonprofit model targeting the same veteran golfer demographic with competitive events and sponsor relationships.
Emerging players
- The First Tee: Youth development organization teaching character and life skills through golf, with a national chapter footprint. Comparable as a golf-identity nonprofit with a multi-chapter structure and corporate sponsorship base, though younger demographic.
Others
- AJGA (American Junior Golf Association): National nonprofit dedicated to junior golf competition and development. Listed as a VGA partner; comparable as a nonprofit golf tournament operator with a national chapter and championship structure serving a defined golf demographic.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Veteran Golfers Association social profiles
Digital presenceVeteran Golfers Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Veteran Golfers Association leadership team
Management profileNumber of profiles
Profiles1 record
Veteran Golfers Association funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Veteran Golfers Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Veteran Golfers Association
What does Veteran Golfers Association do?
The Veteran Golfers Association operates a nonprofit competitive golf league for U.S. military veterans and their family members. It hosts thousands of local tournaments annually across all 50 states and select international locations, organized through a chapter and regional director network, and culminates in a national championship each fall along with specialty events such as the Armed Forces Cup, Liberty Cup, and biennial international Clover Cup.
Is Veteran Golfers Association a public or private company?
Veteran Golfers Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Veteran Golfers Association founded?
Veteran Golfers Association was founded in 2014. It employs 1 to 10 people.
Where is Veteran Golfers Association based?
Veteran Golfers Association is headquartered in Pinehurst, United States, in the North America region.
How does Veteran Golfers Association make money?
Three revenue lines are on record. Membership Fees are the primary driver. The others are donations and Charitable Contributions and sponsorship.
Who are Veteran Golfers Association's main competitors?
Broad incumbents on record are American Legion, Wounded Warrior Project, Disabled Sports USA and Veterans of Foreign Wars (VFW). Direct peers are Folds of Honor, Birdies for the Brave, PGA Hope and Salute Military Golf Association. The First Tee is listed as an emerging player. AJGA (American Junior Golf Association) is listed as an others.
Does Veteran Golfers Association have an API?
No public API is recorded for Veteran Golfers Association.
What industry is Veteran Golfers Association in?
Veteran Golfers Association's product category is Amateur Sports League. Its primary akta.pro industry code is MPAKAAAK, Golf Tours & Professional Circuits, with a secondary code of MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs). Its NAICS code is 711211 and its SIC code is 7997.