Apple Original Films
Apple Original Films is the film production division of Apple Inc., producing and acquiring feature films and documentaries distributed through Apple TV+ streaming and cinemas. The division serves global consumers in ~180 countries with prestige theatrical releases, award-winning series, and live sports including Formula 1 and MLB.
- Company typePublic
- Founded2019
- HeadquartersCupertino, United States
- Headcount—
- GTM typeB2C
- OfferingDigital Commerce or Content
What Apple Original Films does
Apple Original Films is the film production division of Apple Inc., launched in 2019 alongside the Apple TV+ streaming service. The division produces and acquires feature films and documentaries distributed through Apple TV+ and in cinemas, with notable commercial success including F1 The Movie (highest-grossing sports film of all time at $629M+ global box office, 2026 Oscar winner), Killers of the Flower Moon, Wolfs, The Gorge, and collaborations with major filmmakers including Martin Scorsese, Brad Pitt, Leonardo DiCaprio, and Jennifer Lawrence. The 2026 slate expansion includes seven announced projects spanning sci-fi thriller, animation, romantic comedy, and documentary formats.
The distribution infrastructure is built on Apple's proprietary Apple TV+ streaming platform supporting 4K HDR, Dolby Vision, and Dolby Atmos across Apple hardware (iPhone, iPad, Mac, Apple TV 4K, Apple Vision Pro), partner smart TVs (Samsung, LG, VIZIO, Sony), streaming devices (Roku, Fire TV, Google TV), game consoles (PlayStation, Xbox), Android devices, and web browsers, reaching approximately 180 countries with localized pricing. Content strategy pairs premium theatrical releases with streaming debuts on Apple TV+ and live sports programming including MLB Friday Night Baseball and Formula 1 racing (US exclusive, starting 2026).
Revenue is generated primarily through Apple TV+ subscriptions at $12.99/month in the US and €9.99/month in Europe, with Apple One Premier and Family bundles combining up to five Apple services (Music, Arcade, iCloud+, TV+) at a discount. Partnership bundles with Peacock (NBCUniversal) are offered at $14.99/month (with ads) and $19.99/month (ad-free), representing 30%+ savings versus standalone subscriptions. Acquisition channels include 7-day free trials, 3-month hardware-bundled trials with Apple TV 4K purchases, and theatrical box office revenue from cinema releases. The company targets general entertainment consumers, families, and sports enthusiasts through horizontal segmentation, with no third-party advertising on the platform.
Apple Original Films firmographics
Firmographics- Name
- Apple Original Films
- Legal name
- Apple Inc.
- Website
- https://tv.apple.com
- Company type
- Public
- Founded year
- 2019
- Operating status
- Operating
- Short description
- Apple Original Films is the film production division of Apple Inc., producing and acquiring feature films and documentaries distributed through Apple TV+ streaming and cinemas. The division serves global consumers in ~180 countries with prestige theatrical releases, award-winning series, and live sports including Formula 1 and MLB.
- Ownership category
- akta.pro rank
Apple Original Films industry classification
Industry- Product category
- Video Streaming & Original Film Production
- NAICS
- Motion Picture and Sound Recording Industries (512), Motion Picture and Video Distribution (51212)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)
- akta.pro primary industry
- Animated Series Production (TV/Streaming) (MPADACAG)
- akta.pro secondary industries
- Animated Feature Film Production (MPADACAH), Docuseries & Episodic Nonfiction (TV/Streaming) (MPADADAB)
Keywords
Where Apple Original Films is headquartered
LocationHeadquarters
- HQ city
- Cupertino
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Apple Original Films business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Subscription Revenue: Apple TV+ generates revenue primarily through monthly and annual subscription fees. The service is offered as a standalone subscription at $12.99/month (US) or bundled with other Apple services through Apple One plans. Subscriptions are recurring with free trial periods to drive acquisition.
- Apple One Bundle: Apple TV+ is included in Apple One bundles (Premier and Family tiers), which combine up to five Apple services. This creates bundled revenue from customers who may primarily subscribe for other services (music, iCloud storage), with Apple TV+ as an included add-on.
- Peacock Partnership Bundle: Apple offers a partnership bundle with Peacock streaming service at discounted rates ($14.99/month with ads, $19.99/month ad-free), creating co-revenue sharing arrangements with NBCUniversal.
- Theatrical Release Revenue: Apple Original Films generates theatrical box office revenue from feature films released in theaters before streaming debut. F1 The Movie generated over $629 million at global box office, with theatrical distribution partnerships for cinema releases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard monthly subscription - $12.99/month after 7-day free trial |
| Subscription | Monthly | Apple One Premier bundle - includes Apple TV+ plus Apple Music, Apple Arcade, iCloud+ |
| Subscription | Monthly | Apple One Family bundle - family sharing plan with same services |
| Subscription | Monthly | Apple TV + Peacock Premium bundle - $14.99/month (with ads) |
| Subscription | Monthly | Apple TV + Peacock Premium Plus bundle - $19.99/month (ad-free) |
| Freemium | Pay-as-you-go | Free trial - 7 days free |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Apple Original Films product offering
Product offeringCore offering
Apple Original Films produces and acquires feature films and documentaries for theatrical release and distribution on the Apple TV+ streaming platform. The division produces premium original content starring A-list talent (e.g., Brad Pitt, Leonardo DiCaprio, Jennifer Lawrence, Martin Scorsese projects) and distributes it exclusively through Apple TV+ in approximately 180 countries, complemented by selective theatrical releases for tentpole titles.
Product overview
Apple Original Films is Apple's film production division producing original feature films for theatrical release and Apple TV+ streaming. Apple TV+ serves as the streaming platform for Apple Original content, offering hundreds of exclusive shows and movies with new releases weekly. The portfolio includes award-winning films like F1 The Movie, sci-fi series like Dark Matter and Silo, comedy series like Shrinking and Ted Lasso, and thriller series like Cape Fear and Widow's Bay. The service also provides live sports coverage including Formula 1 racing and MLB baseball.
Differentiator
Problem solved
Functional benefit
Brands
- Apple Original Films: Film production division of Apple Inc. producing feature films and documentaries for Apple TV+
Products and services
- Apple TV+ Apple's subscription streaming service offering hundreds of exclusive Apple Original shows and movies with new releases weekly and no advertisements. Includes live sports content (MLB Friday Night Baseball, Formula 1 for US viewers, Major League Soccer).
- F1 The Movie Feature film directed by Joseph Kosinski and starring Brad Pitt, distributed theatrically and on Apple TV+. Became the highest-grossing sports film of all time, surpassing $629 million at the global box office, and won an Academy Award in 2026.
- Liminal Sci-fi thriller film starring Vanessa Kirby and Yahya Abdul-Mateen II, directed by Louis Leterrier, adapted from the Telepaths graphic novel published by AWA Studios.
- Little Santa Animated feature film based on Jon Agee's children's book, produced with WildBrain as the animation studio. Reunites with Academy Award-winning director Peter Baynton and producer Julia Pistor, with original songs by Bret McKenzie.
- One Month Mark Romantic comedy film starring Jennifer Lawrence, attached to star and produce through her Excellent Cadaver banner, acquired in a competitive auction with 40 buyers submitting offers.
- The Last First: Winter K2
Quantifiable outcome
- F1 The Movie generated over $629 million at global box office, becoming highest-grossing sports film of all time
- +2 more outcomes
Companies that use Apple Original Films
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Apple Original Films technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Apple Original Films partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- WildBraincoreWildBrain serves as the animation studio for Apple Original Films' animated feature 'Little Santa,' based on Jon Agee's beloved children's book. The film reunites Apple with Academy Award-winning director Peter Baynton and producer Julia Pistor. WildBrain brings extensive animation capabilities to produce the origin story of young Santa Claus on an Oz-like journey through the North Pole, featuring original songs by Bret McKenzie.
- Chernin EntertainmentcoreChernin Entertainment landed the rights to produce romantic comedy 'One Month Mark' in a highly competitive auction where 40 buyers submitted offers. Jennifer Lawrence is attached to star and produce through her Excellent Cadaver banner. Chernin brings established rom-com production expertise and distribution capabilities to the project.
- AWA StudioscoreAWA Studios (Artists, Writers & Artisans) partnered with Apple Original Films on sci-fi thriller 'Liminal,' based on the Telepaths graphic novel published by AWA. The film stars Vanessa Kirby and Yahya Abdul-Mateen II, directed by Louis Leterrier. AWA original creators serve as executive producers on the project.
- The Walsh CompanyminorThe Walsh Company co-produced sci-fi thriller 'Liminal' with Apple Original Films and AWA Studios. The partnership adds production expertise and financing to the project.
- StudiocanalcoreStudiocanal partnered with Apple Original Films on Martin Scorsese's 'What Happens at Night,' adapting Peter Cameron's 2020 novel about an American couple traveling to a snowy European town to adopt a baby. The partnership continues Apple and Studiocanal's successful collaboration following 'Killers of the Flower Moon.'
- Sikelia ProductionscoreMartin Scorsese's Sikelia Productions serves as producer on 'What Happens at Night,' continuing the director's relationship with Apple Original Films. Leonardo DiCaprio and Jennifer Lawrence star in the Gothic psychological horror film.
- Propagate ContentminorPropagate Content produced documentary 'The Last First: Winter K2,' acquired by Apple Original Films. The film chronicles the 2021 expedition attempting the first winter ascent of K2, featuring mountaineers John Snorri Sigurjónsson, Ali Sadpara, and Sajid Sadpara.
- Object StudiosminorObject Studios co-produced documentary 'The Last First: Winter K2,' a Sundance Film Festival selection directed by Amir Bar-Lev. The film will join Apple TV+'s slate of award-winning documentary features.
- VenturelandminorVentureland co-produced documentary 'The Last First: Winter K2,' working with Propagate Content and Object Studios on the mountaineering documentary that premiered at Sundance.
- NBCUniversal (Peacock)coreApple partnered with NBCUniversal to offer Apple TV + Peacock bundles at discounted rates ($14.99/month with ads, $19.99/month ad-free), creating cross-platform subscriber acquisition opportunities. Bundle subscribers save over 30% compared to separate subscriptions.
- MLB (Major League Baseball)coreApple TV+ offers Friday Night Baseball with two MLB matchups each Friday during the regular season, bringing live sports content to the streaming platform for US subscribers.
- Formula 1 ManagementcoreStarting in 2026, Apple TV streams every Formula 1 Grand Prix (US only) including every practice lap, qualifying session, and race. This live sports partnership expands Apple TV+ content offerings significantly.
- Smart TV Manufacturers (Samsung, LG, VIZIO, Sony)coreApple TV app is pre-installed or available for download on smart TVs from Samsung, LG, VIZIO, Sony, and other manufacturers, providing widespread distribution of Apple TV+ content beyond Apple hardware owners.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Apple Original Films competitors and assessment
Company assessmentDirect peers
- A24: A24 is an independent entertainment company producing and distributing theatrical films and television with prestige positioning. It is comparable to Apple Original Films in producing premium, award-eligible feature films with strong auteur and creative-vision focus, though at smaller scale.
- Lionsgate: Lionsgate produces and distributes theatrical films and operates Starz streaming. It is a direct peer to Apple Original Films in theatrical film production and SVOD operation, with comparable library depth and premium content ambitions at smaller scale.
- Paramount Pictures: Paramount Pictures produces and distributes theatrical films and supplies content to Paramount+. It is a direct peer to Apple Original Films in theatrical film production and streaming platform integration, with a similar premium-originals positioning.
- Netflix: Netflix is the largest global SVOD service and operates Netflix Studios for original film and series production. It is directly comparable to Apple Original Films as both produce premium original content distributed exclusively on owned streaming platforms with global reach, competing for the same A-list talent and subscriber wallet share.
- Walt Disney Studios: Walt Disney Studios produces theatrical feature films and creates original content for Disney+. It is a direct peer to Apple Original Films in theatrical film production, A-list talent relationships, and operating a major SVOD platform (Disney+) with premium originals.
- Amazon MGM Studios: Amazon MGM Studios produces and acquires theatrical films and original series for Prime Video. It is a direct peer to Apple Original Films in producing premium original films and series for an owned streaming platform, with similar capital backing and global distribution ambitions.
- Searchlight Pictures: Searchlight Pictures (a Disney subsidiary) produces specialty theatrical films with strong awards positioning. It is comparable to Apple Original Films in producing prestige theatrical titles targeting award recognition and adult audiences, though Searchlight does not operate its own streaming platform.
- Warner Bros. Pictures: Warner Bros. Pictures produces theatrical films and supplies content to HBO Max/Max. It is a direct peer to Apple Original Films in theatrical film production and integration with a major streaming service, with comparable A-list talent and franchise economics.
- Sony Pictures: Sony Pictures produces theatrical films and supplies content to Crunchyroll and other streaming platforms. It is a direct peer to Apple Original Films in theatrical feature production with comparable A-list talent relationships and global distribution scale.
- Universal Pictures: Universal Pictures produces and distributes theatrical films globally and supplies content to Peacock. It is a direct peer to Apple Original Films in theatrical film production and operating a major SVOD service with premium originals, competing for similar talent and theatrical audiences.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Apple Original Films financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apple Original Films leadership team
Management profileNumber of profiles
Profiles1 record
Apple Original Films funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apple Original Films M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apple Original Films
What does Apple Original Films do?
Apple Original Films produces and acquires feature films and documentaries for theatrical release and distribution on the Apple TV+ streaming platform. The division produces premium original content starring A-list talent (e.g., Brad Pitt, Leonardo DiCaprio, Jennifer Lawrence, Martin Scorsese projects) and distributes it exclusively through Apple TV+ in approximately 180 countries, complemented by selective theatrical releases for tentpole titles.
Is Apple Original Films a public or private company?
Apple Original Films is a public company. It is classified as public and is currently operating.
When was Apple Original Films founded?
Apple Original Films was founded in 2019.
Where is Apple Original Films based?
Apple Original Films is headquartered in Cupertino, United States, in the North America region.
How does Apple Original Films make money?
Four revenue lines are on record. Subscription Revenue is the primary driver. The others are apple One Bundle, peacock Partnership Bundle and theatrical Release Revenue.
Who are Apple Original Films's main competitors?
Direct peers on record are A24, Lionsgate, Paramount Pictures, Netflix, Walt Disney Studios, Amazon MGM Studios, Searchlight Pictures, Warner Bros. Pictures, Sony Pictures and Universal Pictures.
Does Apple Original Films have an API?
No public API is recorded for Apple Original Films.
What industry is Apple Original Films in?
Apple Original Films's product category is Video Streaming & Original Film Production. Its primary akta.pro industry code is MPADACAG, Animated Series Production (TV/Streaming), with a secondary code of MPADACAH, Animated Feature Film Production. Its NAICS code is 512 and its SIC code is 7812.