What Pickleball One does

Pickleball One Co., Ltd. (株式会社ピックルボールワン) is a Tokyo-based, privately held Japanese pickleball business operator founded in 2023 and led by Representative Director Shusaku Kumakura (熊倉周作). The company runs the pickle-one.com comprehensive pickleball information media platform, aggregating news, equipment reviews, tournament coverage, court discovery across all 47 Japanese prefectures, circle/club listings, lessons, and original market research — including the first large-scale 30,000-person Japan Pickleball Market Survey (2026). It monetizes through four streams: (1) a proprietary e-commerce store (pickleball-jpn.shop) selling its own PB1-branded paddles alongside international brands such as Gearbox, Vulcan, JOOLA, Selkirk, and ProXR; (2) the DinkDink event management service launched in March 2026 for organizing pickleball tournaments and events; (3) branded tournament organization, most notably the PB1 CUP national championship with 8 regional qualifiers; and (4) media/affiliate revenue from its content portal.

Strategically, Pickleball One is positioned as the central enabler of Japan's pickleball industry, backed by Mitsui Fudosan's strategic investment (April 2026, syndicate including ASICS Ventures, Dentsu Group, Sansan, and TBS Innovation Partners). The company operates a flagship physical court (PICKLEBALL ONE GINZA SHIMBASHI) in Tokyo and serves as the business operator for Japan's largest corporate pickleball league — the Corporate Pickleball & BIZ CUP, which has approximately 130 participating companies across seven Tokyo locations leading to a Nihonbashi final in 2026. Partnerships with Toray Industries, TBS Holdings, and Sansan Pickleball Club extend the company's footprint into corporate wellness, professional tournament hosting (including the first Tokyo PPA Tour in 2026), and pro player development. The company's vision — articulated as "becoming an Enabler in the pickleball industry and spreading FUN AS ONE globally" — frames it as both a content authority and infrastructure provider for a sport whose Japanese player base grew approximately 9x in one year (from ~5,000 in April 2024 to ~45,000 by March 2025).

Name

Pickleball One

Legal name

株式会社ピックルボールワン

Website

https://pickle-one.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Pickleball One is a Tokyo-based pickleball media, e-commerce, and event-management platform serving Japanese players and corporate customers, operating the pickle-one.com portal, an equipment store, the DinkDink event SaaS, and the PB1 CUP national tournament, with strategic backing from Mitsui Fudosan and partners including Toray, TBS, and Sansan.

Ownership category

akta.pro rank

Product category

Pickleball Media and Event Services

NAICS

Sporting Goods Retailers (459110)

SIC

Retail-Hobby, Toy & Game Shops (5945), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Pickleball media platform
• Pickleball event management
• Pickleball e-commerce
• Pickleball tournament organization
• Pickleball market research

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Equipment E-commerce Sales: Pickleball One operates its own online store (pickleball-jpn.shop) selling pickleball paddles, equipment, and gear. The store features both proprietary PB1 branded paddles (SHERBET/BLACK) and third-party international brands (Gearbox, Vulcan, ProXR, Engage, JOOLA, etc.). Revenue is generated through direct product sales to consumers.
2. Event Management Services: Through its DinkDink platform, Pickleball One provides event management services to organize and operate pickleball tournaments and events across Japan, generating revenue from event operations and participation fees.
3. Tournament Organization: The company organizes its own branded tournaments including the PB1 CUP national championship with regional qualifiers, generating revenue through tournament entry fees and sponsorships.
4. Media & Content Platform: The pickleball-one.com platform serves as a comprehensive media portal covering news, columns, equipment reviews, event listings, and market research, attracting large audiences that convert through e-commerce and event participation.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Pickleball One operates a comprehensive pickleball media and services platform in Japan, aggregating news, events, tournaments, courts, circles, lessons, and equipment reviews on pickle-one.com. The company sells pickleball equipment through its own e-commerce store (pickleball-jpn.shop), runs a national tournament circuit (PB1 CUP), publishes proprietary market research, and offers an event management service called DinkDink for organizing pickleball events.

Product overview

Pickleball One operates as a comprehensive pickleball media and services platform in Japan. The core offering is the Pickleball One media platform (ピックルボール情報総合メディア) which aggregates pickleball news, events, tournaments, court listings, club information, lessons, and equipment reviews. The platform extends into event management via DinkDink, organizes national competitions like PB1 CUP with 8 regional qualifiers, provides market research and data statistics services, offers OEM paddle manufacturing, and runs an e-commerce online store (pickleball-jpn.shop) for equipment sales.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered major and core.

• Toray Industries, Inc.majorStrategic or Co-development Partner · 7 April 2026Toray Industries serves as a major partner for the Corporate Pickleball & BIZ CUP tournament organized with Mitsui Fudosan. Toray supports the tournament as part of Mitsui Fudosan's broader '&BIZ' initiative, which fosters inter-company exchanges among tenant companies in its office buildings. Pickleball One is invested in by Mitsui Fudosan as the pickleball business operator for this initiative.
• TBS HoldingsmajorStrategic or Co-development Partner · 7 April 2026TBS Holdings and Mitsui Fudosan launched Phase 5 of their joint pickleball promotion project in Japan, including hosting the first-ever Tokyo metropolitan PPA Tour tournament in 2026. Pickleball One is positioned as the central platform and business operator supporting this national pickleball expansion initiative. The project aims to elevate pickleball to the next level in Japan through integrated sports entertainment at commercial facilities.
• Sansan Pickleball ClubcoreStrategic or Co-development PartnerSansan Pickleball Club is a key strategic partner providing full sponsorship for Pickleball One's top pro training project. The Sansan Pickleball Club location is featured on Pickleball One's platform as a court finder option, and Sansan has invested in facility development (Sansan Pickleball Court Ikebukuro). The training project aims to develop globally competitive professional pickleball players.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Engage Pickleball: Engage is a pickleball paddle and equipment brand with a strong community and tournament presence — directly comparable to Pickleball One's equipment retail and event programming model.
• Selkirk Sport: Selkirk is a top pickleball paddle manufacturer that combines branded equipment, content (Selkirk TV, podcasts), and community programming — directly analogous to Pickleball One's blend of e-commerce, content, and event programming in pickleball.
• JOOLA: JOOLA is a leading global pickleball equipment brand (paddles, balls, accessories) with a content, community, and tournament ecosystem — directly comparable to Pickleball One's equipment retail and community-building model, though operating at global scale rather than Japan-only.
• Gearbox Sports: Gearbox is a pickleball paddle and equipment brand distributed through Pickleball One's storefront; comparable as a multi-brand equipment competitor also building community and content in the pickleball space.
• PPA Tour (Professional Pickleball Association): The PPA Tour is the leading professional pickleball tour and Pickleball One's tournament partner for the Tokyo metropolitan PPA event; both operate tournament circuits and media coverage, with the PPA being the global standard and Pickleball One the Japan-local enabler.

Emerging players

• Pickleball Magazine: Pickleball Magazine is a US-based niche media outlet covering pickleball news, equipment reviews, and tournament coverage — directly comparable to Pickleball One's media/content pillar, though at earlier stage and in a different geography.

Broad incumbents

• Decathlon: Decathlon is a global sporting goods retailer expanding its pickleball assortment in Japan through its store network; broadly comparable as a multi-category sporting goods retailer intersecting with Pickleball One's e-commerce niche.
• Rally House: Rally House is a US-based multi-brand sporting goods retailer focused on team sports and emerging categories including pickleball; comparable as a multi-brand sporting goods retailer serving enthusiast customers.

Others

• Top Court: Top Court is a pickleball court surfacing and facility construction company — adjacent infrastructure provider to Pickleball One's physical court operations and facility activation strategy.

Regional players

• Sansan Pickleball Club: Sansan Pickleball Club is a Japan-based pickleball community and facility operator that co-sponsors Pickleball One's pro training project; comparable as a domestic pickleball community/court operator in the same Japanese market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Pickleballone
• YouTubeyoutube.com/@pickle-one
• Instagraminstagram.com/pickleballone_official
• TikToktiktok.com/@pickleball_jpn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pickleball One