GreenBridge Capital

What GreenBridge Capital does

GreenBridge Capital, LLC is a New York-based alternative lender and financial marketplace founded in 2023 that originates and facilitates loans to small and medium-sized businesses in the United States and Canada. The company operates through a multi-step online application with an inside sales team and a commission-based partner referral network, prioritizing speed (funding within 24 hours of approval) and underwriting flexibility that looks beyond conventional credit history. Its product portfolio spans seven offerings — Business Line of Credit, SBA 7a Loan, Working Capital Loan, Bridge Loan, Term Loan, Equipment Financing, and Merchant Cash Advance — with individual loan sizes ranging from $5,000 to $2,000,000 and a cumulative $250 million facilitated to 2,000+ business owners.

The company generates revenue through interest and fees on originated loans (transaction-based revenue model), supported by a $10 million senior secured revolving ABL credit facility from Jovian Capital Management secured in February 2026 to fund further acquisition and origination of revenue-based financing products. Distribution combines a self-serve direct online channel, inside sales, phone/email support, and a partner network with custom referral links; marketing is concentrated on the company website, a Trustpilot review profile, LinkedIn, Instagram, and an educational blog covering alternative financing topics. GreenBridge is privately held, independently owned, and structured as an LLC with no disclosed parent company, institutional equity backer, or cap table information.

Technology is a light, off-the-shelf stack: a Zapier-powered AI chatbot handles text-based lead capture on the website, and the company describes its underwriting as technology- and data-driven, but no proprietary AI/ML models, APIs, mobile apps, patents, or in-house engineering capabilities are disclosed. No management team, certifications, regulatory actions, or M&A activity are publicly documented, leaving the executive bench, compliance posture, and inorganic strategy largely opaque.

Name

GreenBridge Capital

Legal name

GreenBridge Capital, LLC

Website

https://greenbridgecapital.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

GreenBridge Capital is a New York-based alternative lender and financial marketplace offering SMBs seven loan products — including lines of credit, SBA loans, and merchant cash advances — funded via online application, inside sales, and partner referrals across the U.S. and Canada.

Ownership category

akta.pro rank

Product category

Alternative Small Business Lending

NAICS

Credit Intermediation and Related Activities (522), Sales Financing (52222)

SIC

Short-Term Business Credit Institutions (6153), Miscellaneous Business Credit Institution (6159)

akta.pro primary industry

Merchant Cash Advance (MCA) & Revenue-Based Financing (FSAKAGAD)

akta.pro secondary industry

CRE Bridge & Transitional Lending (FSALADAC)

Keywords

• Small business lending
• Alternative financing
• Working capital loans
• Merchant cash advance
• Business line of credit

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Loan Interest and Fees: GreenBridge Capital generates revenue through interest and fees collected on the various loan products it offers, including Business Lines of Credit, Term Loans, SBA Loans, Working Capital Loans, Bridge Loans, Equipment Financing, and Merchant Cash Advances. The company acts as a direct lender and financial marketplace providing tailored lending solutions to small and medium-sized businesses.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

GreenBridge Capital is a financial marketplace that originates and distributes alternative lending products to small and medium-sized businesses. It offers Business Lines of Credit, SBA 7a Loans, Working Capital Loans, Bridge Loans, Term Loans, Equipment Financing, and Merchant Cash Advances, accepting online applications and funding approved businesses within 24 hours. Its underwriting focuses on applicant potential and business performance rather than relying solely on traditional credit metrics.

Product overview

GreenBridge Capital is a financial marketplace for small and medium-sized businesses offering alternative business funding solutions. The platform provides a portfolio of seven distinct lending products: Business Line of Credit, SBA 7a Loan, Working Capital Loan, Bridge Loan, Term Loan, Equipment Financing, and Merchant Cash Advance. The company emphasizes alternative financing over traditional bank loans, prioritizing future potential and business performance over credit history. Products are designed to serve businesses often overlooked by conventional lending criteria, with a focus on fast approval processes and flexible repayment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Line of Credit A flexible revolving financing product that gives businesses access to a predetermined amount of capital that can be drawn as needed, with interest incurred only on the amount borrowed. Designed for SMBs that want on-demand access to working capital.
• SBA 7a Loan Government-backed loan program (U.S. Small Business Administration 7(a)) offered with favorable terms and rates, used for diverse SMB needs including expansion, equipment purchase, and working capital.
• Working Capital Loan Financing solution that provides SMBs with capital to manage day-to-day operations, cover operational expenses, and pursue growth opportunities. Captures the company's core use case of smoothing cash flow for businesses.
• Bridge Loan A short-term financing solution designed to bridge temporary gaps between transactions such as the purchase of a new property and the sale of an existing one, secured against current business assets.
• Term Loan Strategic financing product providing businesses with a lump sum of capital repaid with fixed monthly payments. Targeted at specific goals such as expansion, equipment purchase, or debt consolidation.
• Equipment Financing Tailored financing for acquiring and upgrading essential business equipment including machinery, technology, vehicles, medical equipment, and office furniture.
• Merchant Cash Advance A dynamic financing solution where repayments are tied to daily credit card sales, providing swift access to working capital with flexible, revenue-aligned repayment structures for SMBs with card-based revenue.

Quantifiable outcome

• Funding within 24 hours of approval
• +2 more outcomes

Named customers5 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature1 record

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• OnDeck Capital: Online SMB lender offering term loans and lines of credit to small businesses with fast approval and data-driven underwriting. Closely comparable in product mix, target segment (underbanked SMBs), and speed-based value proposition.
• BlueVine: Provides SMB lines of credit, term loans, and invoice factoring with a digital application flow. Directly comparable in serving the same underbanked SMB segment with revolving and term credit products.
• Funding Circle: Online SMB lending platform offering term loans and lines of credit to small businesses. Comparable in digital application flow, marketplace-style origination, and SMB target market.
• Fundbox: Offers working-capital advances and lines of credit to SMBs with a streamlined online application. Comparable in product type (working capital/advances) and inside-sales/digital GTM to SMBs.
• Rapid Finance: Direct SMB funder offering working capital, MCAs, and SBA loans with a focus on speed and flexibility. Highly comparable across product set and underbanked SMB customer base.
• Credibly: Specializes in working capital loans, merchant cash advances, and SBA loans for SMBs often declined by banks. Closely comparable in product portfolio and bank-rejected SMB target segment.
• Biz2Credit: Operates an online SMB lending marketplace connecting borrowers with multiple lenders and loan products. Comparable to GreenBridge's marketplace framing and multi-product SMB offering.
• National Funding: Provides working capital, equipment financing, and merchant cash advances to SMBs with quick decisions. Comparable across product mix (especially MCA and equipment financing) and SMB underwriting focus.

Broad incumbents

• American Express Kabbage: Amex-owned SMB credit and banking platform offering lines of credit, checking, and payments. Broader incumbent with overlapping SMB credit products and deeper balance sheet, competing with GreenBridge in the same segment.
• LendingClub: Operates a digital lending marketplace with SMB and consumer loans. Overlaps with GreenBridge's marketplace model and SMB term-loan offerings, though it spans a broader product set.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/greenbridge-capital-llc
• Instagraminstagram.com/greenbridge__capital

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GreenBridge Capital