What Rovia does

Rovia is a wealthtech platform serving Indian tech professionals who hold equity compensation (primarily RSUs) from US-listed employers. Founded in 2025 by Shivang Badaya and Arnav Grover and headquartered in Bengaluru with a US entity (Rovia Innovations Inc., Delaware), the company addresses a specific cross-border pain point: helping users track vested and unvested RSUs, optimize tax lots under India-specific rules (LTCG 24-month rule, Schedule FA, RNOR status), and diversify into US stocks/ETFs without repatriating funds to India and incurring forex or TCS costs. The product surface spans a self-serve web and mobile app (app.rovia.one, iOS, Android) plus a suite of calculators (Schedule FA Generator, RSU, Tax Loss Harvesting, Advantage) and an editorial hub (Rovia Read). Underlying infrastructure is built on Alpaca Securities LLC (DTCC member) for custody and execution and Plaid for account aggregation, with Rovia Advisors LLC (SEC-registered, CRD #339115) acting as fiduciary for advisory clients.

The business model is freemium at the platform layer ($0 platform fee) with revenue generated primarily through transaction fees — 0.15% per trade capped at $15 — plus a $5 withdrawal fee and ancillary income from payment for order flow, securities lending, and FDIC sweep programs. Go-to-market mixes product-led growth (self-serve signup), inside sales (bookable intro calls with specialists), and community-led referrals from tech employee networks. Rovia raised a $1 million pre-seed in 2026 led by Antler India, with participation from CDM Capital, AC Ventures, Operators Studio, and US/India angels, and reports tracking over $60 million in stock compensation assets across 300+ companies with 100% month-over-month AUM growth. The company currently operates with 1-10 employees and is in early scaling mode, deploying capital toward regulatory capability, brokerage infrastructure, and team expansion.

Name

Rovia

Legal name

Rovia Innovations Inc.

Website

https://rovia.one

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

Rovia is a Bengaluru-headquartered wealthtech platform that helps Indian tech professionals manage, diversify, and optimize RSUs and equity compensation from US-listed employers, using Alpaca custody and Plaid aggregation with India-specific tax tooling.

Ownership category

akta.pro rank

Product category

Digital Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Hybrid Robo-Advisory Platforms (Advisor + Automation) (FSAGAEAB)

akta.pro secondary industries

Digital/Hybrid Robo-Wealth & Retirement Advisory (FSAEABAK), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

Keywords

• RSU management platform
• Equity compensation advisory
• Cross-border wealth management
• Tax-optimized investing
• Stock diversification tools

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Trade Execution Fee: 0.15% per trade with maximum cap of $15 per transaction. Revenue generated from brokerage transaction fees when users execute trades through the platform.
2. Withdrawal Fee: $5 per withdrawal fee charged when users withdraw funds from their accounts.
3. Fully Paid Securities Lending: Rovia Advisors may receive payment from securities lending programs where client shares are lent to others. Disclosed in terms of use.
4. Payment for Order Flow: Potential compensation received for routing client orders to market makers or liquidity providers. Disclosed in terms of use.
5. FDIC Sweep Program: Revenue from FDIC sweep program where uninvested cash is swept into FDIC-insured accounts. Disclosed in terms of use.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Rovia is a wealthtech platform that helps Indian tech professionals manage, diversify, and optimize US-listed equity compensation (RSUs and stock plans) across borders without repatriating funds to India. It provides a freemium app with an RSU dashboard, tax-optimized lot selection, Schedule FA disclosure generation, and execution via Alpaca Securities LLC custody, supplemented by personalized advisory from its SEC-registered subsidiary Rovia Advisors LLC.

Product overview

Rovia is a unified wealthtech platform designed for international IT workers to manage equity compensation (RSUs and stock plans) across borders. The core product is the Rovia Platform, which integrates with Alpaca Securities LLC for brokerage custody and Plaid for account aggregation. Supporting tools include the Schedule FA Generator for foreign asset disclosure compliance, RSU Calculator, Tax Loss Harvesting Calculator, and Advantage Calculator for offer comparisons. Rovia Read provides editorial content and educational guides covering RSU basics, taxation, strategy, cross-border considerations, and offer comparisons. Rovia Advisors LLC provides SEC-registered investment advisory services including portfolio analysis and tax-optimized diversification strategies. The platform reports $60M+ in tracked stock compensation assets across 300+ companies with 100% month-over-month AUM growth.

Differentiator

Problem solved

Functional benefit

Products and services

• Rovia Platform Self-serve wealth management and RSU diversification platform for Indian tech professionals and other globally mobile individuals. Provides RSU dashboard, tax-optimized lot selection, execution via Alpaca Securities LLC, and Plaid-powered account aggregation so users can track vested and unvested RSUs across multiple employers, diversify globally without repatriating funds to India, and avoid forex round-trip costs.
• Schedule FA Generator Standalone tool that helps Indian residents generate the Schedule FA disclosure required for foreign financial assets and supports ITR-2 or ITR-3 filing with foreign RSU income.
• RSU Calculator Calculator tool for evaluating RSU values, understanding vesting schedules, and projecting equity compensation outcomes.
• Tax Loss Harvesting Calculator Calculator that identifies tax-loss harvesting opportunities within RSU positions, helping users offset capital gains through strategically timed sales.
• Advantage Calculator Calculator for comparing stock-heavy tech offers and evaluating the advantage of RSU compensation across different scenarios and share price movements.
• Rovia Advisors LLC Investment Advisory Personalized investment advisory service provided by Rovia Advisors LLC, an SEC-registered investment adviser (CRD #339115, SEC File #801-134861) acting as fiduciary under the Investment Advisers Act of 1940. Services include portfolio analysis, RSU diversification planning, tax-loss harvesting, and direct indexing for eligible clients.

Quantifiable outcome

• Users track over $60 million in stock compensation assets across 300+ companies
• +3 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and supporting.

• Alpaca Securities LLCcoreTechnology or IntegrationAlpaca Securities LLC is the DTCC member custodian holding client assets. Rovia doesn't hold assets directly; they're securely held by Alpaca for institutional-grade protection. Provides brokerage account access and trade execution.
• PlaidsupportingTechnology or IntegrationPlaid is used for secure account aggregation, linking users' brokerage accounts to Rovia platform with user consent.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Appreciate: Appreciate is an early-stage platform helping tech employees manage and diversify stock-based compensation. It is an emerging competitor addressing the same RSU concentration problem Rovia targets.
• Alinea Invest: Alinea is a digital wealth platform with RSU diversification, tax-aware investing, and educational content for tech employees. It targets a similar niche with an overlapping feature set to Rovia's tax-optimized lot selection.

Direct peers

• Vested Finance: Vested Finance offers US stocks, ETFs, and fractional shares to Indian investors with dollar-denominated accounts. It directly overlaps with Rovia in serving Indian residents looking to invest in US markets, including RSU-related use cases.
• Cube Wealth: Cube Wealth is an India-focused wealth advisory platform that provides goal-based investing including US exposure. It overlaps with Rovia in advisory-driven wealth management for affluent Indian professionals.
• INDmoney: INDmoney is an Indian super-money app aggregating domestic and US investments, taxes, and credit. It overlaps with Rovia in serving Indian tech professionals managing US-listed equity compensation and cross-border financial planning.
• Stockal: Stockal enables Indian investors to buy US stocks and ETFs and offers thematic portfolios. It competes directly with Rovia's cross-border investing proposition for Indian retail and tech professionals.

Broad incumbents

• Groww: Groww is one of India's largest retail investment platforms spanning mutual funds, stocks, and US equities. It represents a broader incumbent that could expand more aggressively into the cross-border RSU niche Rovia serves.
• Charles Schwab: Charles Schwab provides RSU plan administration, brokerage, and wealth management to US tech employees globally. It is referenced in Rovia's content as a legacy platform Indian professionals struggle to navigate.
• Zerodha: Zerodha is India's largest discount broker with Kite platform and Coin direct mutual fund offering. While primarily domestic, it is a credible broad incumbent that could move into cross-border equity management for Indian tech workers.
• Fidelity Investments: Fidelity is a major US broker that administers RSUs for hundreds of employers and holds stock comp assets for Indian employees. It is the incumbent Rovia customers like the 4-year Walmart employee switched away from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rovia-app

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds2 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rovia