What Stock does

Stock is a Chicago-based for-profit company founded in 2024 by logistics veteran Abby Nawrocki, operating a dual-sided marketplace platform that connects consumer brands and third-party logistics (3PL) companies holding excess or obsolete inventory with nonprofit organizations seeking donated goods. The platform addresses what the company and a 2022 Avery Dennison report estimate as $163 billion in usable inventory discarded annually by U.S. 3PL operators, providing a streamlined donation channel in a market where liquidation and disposal had previously been the primary alternatives. The underlying technology is a self-serve web marketplace accessible at stockitbetter.com, with dedicated onboarding flows for both supply-side donors (brands and 3PLs) and demand-side recipients (nonprofits), enabling independent listing and matching without sales-assisted onboarding.

Stock's go-to-market is product-led growth: both donor and nonprofit users self-register through the website, and the company relies on its site as the primary acquisition channel rather than outbound sales. The revenue model is not publicly disclosed; available sources describe the offering in subscription-recurring terms but do not specify pricing tiers, transaction fees, or take rates. In approximately six months of operation, Stock reports that over $5 million in goods have flowed through the platform directly to underserved communities. The company raised a $1.5 million pre-seed round in 2024 led by M25 with participation from Storytime Capital, Mighty Capital, LongJump, and IU Ventures, and operates with 1-10 employees out of Chicago.

Name

Stock

Legal name

Stock

Website

https://stockitbetter.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Stock is a Chicago-based marketplace founded in 2024 that connects brands and 3PLs holding excess or obsolete inventory with nonprofits for donation. The self-serve platform has facilitated over $5 million in goods donated within its first six months.

Ownership category

akta.pro rank

Product category

Excess Inventory Donation Marketplace

NAICS

Used Merchandise Retailers (4595)

SIC

Wholesale-Misc Durable Goods (5090)

akta.pro primary industry

Bulk Liquidation, Returns & Overstock Recommerce Marketplaces (CRAFAGAO)

akta.pro secondary industry

Returns & Salvage (Customer Returns) Retail (CRAEAFAC)

Keywords

• Excess inventory donation
• Inventory donation marketplace
• 3PL donation platform
• Surplus goods redistribution
• Brand nonprofit donation

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketplace Platform: Platform connecting inventory donors (brands and 3PLs) with nonprofits for donation purposes. Revenue model not explicitly disclosed in available sources.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Stock operates a self-serve online marketplace where consumer brands and third-party logistics (3PL) companies list excess and obsolete inventory for donation to nonprofits. The platform enables direct matching between inventory donors (brands and 3PLs seeking to free up warehouse space, reduce disposal costs, and claim tax write-offs) and nonprofit recipients needing donated goods for community programs.

Product overview

Stock is a single unified marketplace product that connects brands and 3PLs with nonprofits for donating excess and obsolete inventory. The platform serves two user segments: donors (brands and 3PLs) who list inventory for donation, and recipients (nonprofits) who sign up to receive donations. In just six months, over $5 million in goods have flowed through the platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Stock Marketplace Self-serve two-sided online marketplace where consumer brands and third-party logistics (3PL) companies list excess and obsolete inventory for donation to nonprofits. Brands and 3PLs sign up to list dead inventory; nonprofits sign up to receive donated goods. The platform handles matching and donation transactions, enabling donors to free up warehouse space, reduce disposal costs, and claim tax write-offs at 100% of fair market value, while providing nonprofits with goods to support their community missions.

Quantifiable outcome

• Over $5 million in goods donated through the platform in six months
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Liquidity Services: Liquidity Services runs large-scale surplus asset marketplaces (GovDeals, Liquidation.com, NetworkIntl). It serves as a broad incumbent in the excess-inventory disposition space and could easily add a donation vertical to compete with Stock.
• Happy Returns: Happy Returns (owned by UPS) handles box-free returns for retailers and could expand into donation of returned/excess goods. Operates at scale in the same supply-chain ecosystem where Stock is building.
• Optoro: Optoro provides returns management and excess-inventory optimization for major retailers. While focused on resale rather than donation, it operates in the same excess-inventory value chain and could pivot into donation services.

Emerging players

• Material Return: Material Return operates a donation-and-resale platform for retailer excess and returns, channeling goods to nonprofits and secondhand markets. It directly parallels Stock's donation-marketplace model with overlapping nonprofit-side supply.
• ReverseLogix: ReverseLogix provides returns management software for retailers and 3PLs, addressing the upstream problem that generates excess inventory. Comparable as an enterprise-facing platform serving the same 3PL customer base.
• ReturnGO: ReturnGO offers AI-powered returns and exchange management for e-commerce brands and 3PLs. It addresses the returns-to-excess-inventory pipeline at the source, similar to how Stock captures the downstream disposition market.

Direct peers

• B-Stock Solutions: B-Stock operates B2B liquidation marketplaces where retailers and 3PLs sell excess inventory to business buyers. It directly competes with Stock by addressing the same excess-inventory disposition problem at the 3PL/brand level, though B-Stock focuses on resale rather than donation.
• 888 Lots: 888 Lots is a wholesale marketplace for buying and selling bulk lots of excess inventory, customer returns, and overstock. It competes with Stock for the same 3PL/brand supply side, just through resale rather than donation.
• Give Back Box: Give Back Box facilitates donation of returns and excess inventory from e-commerce shippers to nonprofits. It directly competes with Stock on the donation use case, though it focuses on consumer returns rather than 3PL-held inventory.

Others

• Dropoff: Dropoff provides last-mile logistics for time-sensitive shipments including retail donations and reverse logistics. It serves as a potential fulfillment partner or competitor for the physical movement of inventory from 3PLs to nonprofits.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stock