Velum Fermentation
- Company typePrivate
- Founded2021
- HeadquartersPittsburgh, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Velum Fermentation firmographics
Firmographics- Name
- Velum Fermentation
- Website
- https://velumfermentation.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Velum Fermentation industry classification
Industry- Product category
- Craft Brewery
- NAICS
- Breweries (312120), Drinking Places (Alcoholic Beverages) (72241)
- SIC
- Malt Beverages (2082), Beverages (2080)
- akta.pro primary industry
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)
- akta.pro secondary industries
- Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK), Craft Beer Bars & Taprooms (THAFAEAG), Taprooms & Brewpubs (CRANACAF)
Keywords
Where Velum Fermentation is headquartered
LocationHeadquarters
- HQ city
- Pittsburgh
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Velum Fermentation business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Draft Beer Sales: On-site draft beer sales including IPAs, pilsners, lagers, wits. Price points range from $5-$7 per pour.
- Packaged Goods (4-pks to go): Off-site consumption packaged beer sales in 4-pk and 6-pk formats. Prices range $9.50-$14.
- Cocktails and Wine: Mixed drinks including Boilermakers, Moscow Mules, Purple Limeade. Wine options available. Price points around $10.
- Brew Crew Membership: Annual membership program offering 10% off beer, 10% off merch, $4 Beer Monday, two exclusive parties, one free birthday beer. Membership fee $125.
- Private Event Hosting: Hosting private events including birthdays, weddings, corporate events, fundraisers with drink packages and catering options.
- Pickleball Court Reservations: Indoor pickleball court reservations through Court Reserve App. Revenue from court booking fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Draft Beer - $5-$7 |
| Unit Pricing | Pay-as-you-go | 4-Packs to Go - $12-$14 |
| Unit Pricing | Pay-as-you-go | 6-Packs to Go - $9.50 |
| Unit Pricing | Pay-as-you-go | Cider - $8 |
| Unit Pricing | Pay-as-you-go | Cocktails - $10 |
| Subscription | Annual | Brew Crew Membership - $125 |
| Unit Pricing | Pay-as-you-go | Billiard Tables - $10 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Velum Fermentation product offering
Product offeringCore offering
Velum Fermentation is a craft brewery and neighborhood taproom in Southside Pittsburgh that brews and serves a rotating lineup of craft beers on draft and in 4-pack/6-pack formats, alongside house-made kombucha, hard cider, wine, and signature cocktails. The venue is differentiated by combining its beverage program with indoor pickleball courts, a pinball-centered arcade, billiards, and private event hosting, supported by a Brew Crew annual membership loyalty program.
Product overview
Velum Fermentation is a craft brewery in Pittsburgh's Southside neighborhood offering a diverse beverage portfolio centered on house-brewed beers available on draft and in packaged formats (4-packs and 6-packs), complemented by house-made kombucha, hard cider from partner A Few Bad Apples, wine, and cocktails using spirits from Wellspring Distillery. The venue provides indoor pickleball courts, a pinball-centered arcade, and billiard tables as recreational amenities, alongside private event hosting services and a loyalty program called BREW CREW. A resident food truck (Cold Friends Kitchen) provides on-site food service.
Differentiator
Problem solved
Functional benefit
Products and services
- Draft Beer (On-Tap) Rotating lineup of house-brewed craft beers (IPAs, pilsners, lagers, sours, wits, and collaborations such as 'Hella Good Hazy IPA' with Burgatory) served on draft at the Southside Pittsburgh taproom for on-premise consumption. Targeted at adult craft beverage consumers.
- Packaged Beer (4-Packs and 6-Packs) Canned and bottled beers (4-pack and 6-pack formats) sold for off-premise consumption, including flagship and seasonal SKUs.
- Kombucha House-made kombucha in rotating flavors (apple ginger, grape, cherry, etc.), available at the taproom to be enjoyed as-is or mixed with spirits.
- Saved by the Berry Hard Cider Limited-release hard cider produced from rescued berries sourced via a food-rescue partnership with 412 Food Rescue, with proceeds supporting future food rescue operations.
- Hard Cider (A Few Bad Apples) Hard cider on tap produced by partner A Few Bad Apples, with weekly rotating flavors utilizing forgotten fruit for sustainable community cider making.
- Wine and Cocktails Wine selection and signature mixed cocktails (Boilermaker, Moscow Mule, Purple Limeade) using spirits from Wellspring Distillery.
- BREW CREW Membership $125/year annual loyalty membership providing 10% off beer and merchandise, $4 Beer Mondays, two exclusive parties per year, and one free birthday beer.
- Indoor Pickleball Court Reservations Indoor pickleball courts available for reservation through the Court Reserve Mobile App, with walk-in play permitted when courts are not booked.
- Arcade and Billiards Large pinball-centered arcade with token-operated machines (accepting small bills and credit cards) plus two billiard tables available for $10 per session (cue sticks, chalk, and balls included).
- Private Event Hosting On-site event hosting for birthdays, weddings, corporate events, and fundraisers, with drink packages (open bar, drink tickets), resident food truck or outside catering, and AV equipment including an 86-inch TV with HDMI.
Quantifiable outcome
- Diverted nearly 10,000 pounds of rescued berries from waste stream
- +1 more outcomes
Companies that use Velum Fermentation
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Velum Fermentation technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Velum Fermentation partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- 412 Food Rescuecore412 Food Rescue, described as the nation's largest volunteer food rescue group with over 26,000 volunteers, partnered with Velum Fermentation to create a limited-release hard cider called 'Saved by the Berry' from nearly 10,000 pounds of rescued berries. Revenue from cider sales supports future food rescue operations. 412 Food Rescue has diverted more than 39 million pounds of food from Western Pennsylvania's waste stream.
- Cold Friends KitchencoreResident food truck partner serving food at the brewery. Provides full menu offerings for taproom customers. Alternate food truck bookings for events only available with a full buyout.
- A Few Bad ApplesminorCider provider supplying cider on tap. Organization's mission is to utilize forgotten fruit for sustainable community cider making. Flavors vary by week.
- Wellspring DistilleryminorLocal spirits supplier providing whiskey, vodka, and gin used in cocktails and kombucha mixed drinks. Featured in Boilermaker, Moscow Mule, and Purple Limeade.
- BurgatoryminorCollaborated with Burgatory to brew Hella Good Hazy IPA - a hazy IPA blend of pineapple, grapefruit zest and orange with balanced bitterness.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Velum Fermentation competitors and assessment
Company assessmentDirect peers
- Grist House Craft Brewery: Pittsburgh craft brewery serving draft beer and packaged goods with a taproom focus. Directly comparable local craft brewing competitor.
- Trace Brewing: Pittsburgh craft brewery and taproom with a strong community/events focus. Closest comparable multi-concept venue competitor in the same city.
- East End Brewing Company: Long-established Pittsburgh craft brewery with draft, packaged, and on-premise sales. Comparable craft production footprint in the same metro.
- Church Brew Works: Pittsburgh brewpub operating a full restaurant and taproom alongside its own brewing. Comparable brewery-plus-hospitality venue model.
- Hop Farm Brewing Co. Pittsburgh craft brewery producing a diverse draft and packaged lineup for on-site consumption. Comparable local craft production and taproom model.
- Industry Public House: Pittsburgh craft beer-focused venue combining a wide tap list with food and events. Comparable multi-purpose craft beer hospitality concept.
Emerging players
- Insurgo Coffee Roasters (Reclamation): Although a roaster rather than brewer, this small Pittsburgh venue shares the multi-purpose community space and fermentation-adjacent food/beverage programming model Velum is pursuing.
Broad incumbents
- Tröegs Independent Brewing: Pennsylvania craft brewery with a tasting room plus packaged distribution. Comparable craft production and on-premise experience at larger scale.
- New Belgium Brewing: National craft brewery with taprooms and broad packaged distribution. Comparable craft brewing category at incumbent scale.
- Southern Tier Brewing Company: Larger regional craft brewery with broad distribution and taproom operations. Comparable craft brewing and taproom model at greater scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Velum Fermentation social profiles
Digital presenceVelum Fermentation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Velum Fermentation leadership team
Management profileNumber of profiles
Velum Fermentation funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Velum Fermentation M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Velum Fermentation
What does Velum Fermentation do?
Velum Fermentation is a craft brewery and neighborhood taproom in Southside Pittsburgh that brews and serves a rotating lineup of craft beers on draft and in 4-pack/6-pack formats, alongside house-made kombucha, hard cider, wine, and signature cocktails. The venue is differentiated by combining its beverage program with indoor pickleball courts, a pinball-centered arcade, billiards, and private event hosting, supported by a Brew Crew annual membership loyalty program.
Is Velum Fermentation a public or private company?
Velum Fermentation is a private company. It is classified as unknown and is currently operating.
When was Velum Fermentation founded?
Velum Fermentation was founded in 2021. It employs 1 to 10 people.
Where is Velum Fermentation based?
Velum Fermentation is headquartered in Pittsburgh, United States, in the North America region.
How does Velum Fermentation make money?
Six revenue lines are on record. Draft Beer Sales are the primary driver. The others are packaged Goods (4-pks to go), cocktails and Wine, brew Crew Membership, private Event Hosting and pickleball Court Reservations.
Who are Velum Fermentation's main competitors?
Direct peers on record are Grist House Craft Brewery, Trace Brewing, East End Brewing Company, Church Brew Works, Hop Farm Brewing Co. and Industry Public House. Insurgo Coffee Roasters (Reclamation) is listed as an emerging player. Broad incumbents are Tröegs Independent Brewing, New Belgium Brewing and Southern Tier Brewing Company.
Does Velum Fermentation have an API?
No public API is recorded for Velum Fermentation.
What industry is Velum Fermentation in?
Velum Fermentation's product category is Craft Brewery. Its primary akta.pro industry code is THAFALAA, Brewpubs & Taprooms (On-site Beer Service), with a secondary code of AFAFABAK, Kombucha & Other Fermented Non-Alcoholic Beverages. Its NAICS code is 312120 and its SIC code is 2082.