The Block Jax

What The Block Jax does

The Block Jax operates a multi-acre outdoor food hall and entertainment venue in Jacksonville, Florida, located on Gate Parkway near St. Johns Town Center. The venue combines a 10,000-square-foot covered pavilion housing eight local food vendors (Stackd Burgers, Chancho King, Darkside Tacos, Little Butt Hutt Smokehouse, Dairy Joy, Hungry Owl Jax, Just Kitchen Pita Bar, Slingin Wieners Jax), three on-site bars (Main Bar with 20 rotating craft taps including four Southern Swells exclusives, Mezzanine Bar for upscale cocktails, and Kanine Bar), live music on the RTEAM Pavilion stage, a fenced kids play park ("Kids on the Block") partnered with Jacksonville Mom, and Kanine Social's private off-leash dog park. Guests order food and beverages via a web-based QR/online ordering platform that supports multi-vendor ordering under a single transaction with SMS notifications, while private events of 12 to 1,000+ guests are managed through Tripleseat.

The business model is primarily transactional: The Block Jax derives revenue from food and beverage sales routed through its eight vendors and three bars, private event bookings across multiple configurable indoor/outdoor spaces, and ticketed public events such as World Cup watch parties, with many community events offered free to drive footfall. In August 2024, the company raised $92,115 in debt-based securities through the Honeycomb Credit community investment platform to fund a customer mobile app and loyalty program. The venue targets Jacksonville families with children ages 2–10, dog owners, local food enthusiasts, and corporate event planners, supported by a GTM motion combining social media (Instagram), email newsletters, blog content, local partnerships (Community First Credit Union, Jacksonville Mom), and Eventbrite ticketing. Distribution is direct-to-consumer via a walk-in physical venue operating Wednesday through Sunday, with no mobile app currently available.

Name

The Block Jax

Legal name

The Block Jax

Website

https://theblockjax.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

The Block Jax operates a multi-acre outdoor food hall and entertainment venue in Jacksonville, FL, combining eight local food vendors, three bars, live music, a kids play park, and a private dog park to serve families, pet owners, food enthusiasts, and corporate event planners in a single walk-in destination.

Ownership category

akta.pro rank

Product category

Outdoor Food Hall & Entertainment Venue

NAICS

Amusement Parks and Arcades (7131), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industry

Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Outdoor food hall
• Live music venue
• Kids play park
• Private event hosting
• Dog park bar

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Food and Beverage Sales: Revenue from eight food vendors and three bars operating on-site. Vendors include local concepts like Stackd Burgers, Chancho King, Darkside Tacos, Little Butt Hutt Smokehouse, Dairy Joy, Hungry Owl Jax, Just Kitchen Pita Bar, and Slingin Wieners Jax. Bars include Main Bar (20 taps with rotating craft beers including 4 exclusive to The Block Jax brewed by Southern Swells), Mezzanine Bar (upscale craft cocktails), and Kanine Bar (canned beer and basic cocktails).
2. Private Event Bookings: Revenue from hosting corporate parties, team cocktail hours, birthday parties, brand launches, rehearsal dinners, and holiday celebrations. Event spaces accommodate 12 to 1000+ guests with full buyout options available.
3. Ticketed Public Events: Revenue from ticketed events including World Cup watch parties and special entertainment. Many community events are free to attend.
4. Community Investment (Honeycomb Credit): Debt-based securities offering through Honeycomb Credit platform to raise capital for developing customer app and loyalty program.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

The Block Jax operates a 10,000-square-foot outdoor entertainment venue in Jacksonville, Florida that combines an outdoor food hall with eight local food vendors, three on-site bars, a live music pavilion, a children's play park (Kids on the Block), and a private dog park (Kanine Social). The venue hosts private and corporate events for groups of 12 to 1,000+ guests, ticketed public events, and casual walk-in dining and entertainment for families and dog owners.

Product overview

The Block Jax is a multi-acre outdoor gathering space in Jacksonville, Florida that combines an outdoor food hall with eight local vendors, live music at the RTEAM Pavilion, kids entertainment at Kids on the Block play park, and pet amenities at Kanine Social's private dog park. The venue operates three bars (Main Bar, Mezzanine Bar, Kanine Bar) and offers sports viewing on a 30-foot LED wall. All ordering is managed through a web-based QR/online platform. Private event hosting is available through multiple configurable spaces accommodating 12 to 1000+ guests, with Tripleseat-powered booking. The space is designed as a family-friendly community hub targeting hyperlocal growth in the Jacksonville market.

Differentiator

Problem solved

Functional benefit

Brands

• Kids on the Block: A fully fenced, secure children's play area featuring slides, tunnels, hills, hopscotch, board games, and a life-sized Candy Land, designed for children ages 2–10.
• RTEAM Pavilion

Products and services

• Outdoor Food Hall A 10,000-square-foot outdoor food hall featuring eight local food vendors offering diverse cuisines including BBQ, tacos, burgers, ice cream, Thai food, and Mediterranean fare. Guests can order via QR codes or an online platform from multiple vendors under a single order.
• RTEAM Pavilion (Live Music Venue) Outdoor stage venue for live music performances featuring local musicians and touring bands. Hosts live music daily during lunch and dinner hours on the RTEAM Pavilion stage.
• Kids on the Block (Kids Play Park) Fully fenced children's play area with slides, tunnels, hills, hopscotch, board games, and a life-sized Candy Land. Designed for children ages 2-10. Co-branded with Jacksonville Mom and requires a digital waiver for entry.
• Kanine Social (Dog Park) Private membership-style dog park with Community First Credit Union Bark Park branding. Features private off-leash area for dogs to play and includes a Kanine Bar with canned beer and basic cocktails.
• Private Event Spaces Versatile event hosting with multiple spaces including The Pavilion & Turf Lounge, The Mezzanine, The Lounges, and Full Buyouts. Accommodates groups of 12 to 1,000+ guests for corporate events, team building, birthday parties, rehearsal dinners, and holiday celebrations.
• Bar Services Three on-site bars: Main Bar (20 taps with rotating craft beers including 4 brewed exclusively for The Block Jax by Southern Swells, plus basic cocktails), Mezzanine Bar (upscale craft and specialty cocktails), and Kanine Bar (canned beer and basic cocktails near the dog park).
• Sports Viewing Sports viewing experience featuring a massive 30-foot LED wall for broadcasting college football, NFL games, and other sporting events, with multiple TVs throughout the venue and ice-cold craft beer on tap.

Quantifiable outcome

• Supports local vendors and artisans by providing high-traffic platform for small businesses

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Kanine SocialcoreStrategic or Co-development PartnerOn-site private dog park operator providing dedicated dog play area at The Block Jax. Features include off-leash play space, supervised environment, and Kanine bar serving canned beer and cocktails. Represents The Block Jax's second Jacksonville location.
• RTEAM PavilioncoreStrategic or Co-development PartnerLive music stage and entertainment partnership. RTEAM provides the performance stage for local musicians and touring bands performing at The Block Jax. Musicians inquire about gigs through [email protected].
• Southern Swells Brewing Co.majorStrategic or Co-development PartnerCraft brewery partnership featuring 4 exclusive beers brewed specifically for The Block Jax. New beers introduced weekly. Located at The Block as a vendor offering high-quality local craft beer.
• Community First Credit UnionminorGTM or Marketing PartnerNaming sponsor of the Bark Park at Kanine Social, providing community support and brand visibility for The Block Jax's dog-friendly amenities.
• Jacksonville MomminorGTM or Marketing PartnerLocal parenting resource partnership for kids programming and family-focused content. Co-branded kids play area brought to by Jacksonville Mom.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Armature Works: Tampa Heights mixed-use food hall and event venue featuring multiple local food vendors, bars, and event spaces in a renovated industrial building. Comparable Florida-based food hall with event hosting and curated local vendor mix.
• Halcyon: Alpharetta, GA mixed-use development featuring an outdoor food hall (Fleuric) with multiple local restaurants, bars, and event lawn. Comparable suburban Atlanta format combining food hall + outdoor events + community programming.
• Avondale Brewing Co. Birmingham, AL craft brewery with on-site food vendors, live music stage, and private event hosting in a converted industrial space. Comparable craft beverage + food vendor + live entertainment destination.
• SteelStacks: Bethlehem, PA arts and entertainment campus with multiple event venues, food and beverage vendors, live music programming, and community gathering spaces. Comparable multi-attraction outdoor destination with strong live music component.
• Truck Yard: Dallas-based outdoor food hall and bar combining food trucks, picnic tables, live music, and dog-friendly seating. Highly comparable outdoor multi-vendor format with similar family-and-pet positioning, though Truck Yard is more bar-centric.
• City Foundry STL: St. Louis mixed-use food hall and entertainment destination combining multiple food vendors, bars, and event spaces. Comparable curated food hall + event venue model with strong local-vendor identity.
• Boxyard RTP: Durham, NC shipping-container food hall with rotating local vendors, bars, and event programming in an outdoor setting. Closely comparable outdoor food hall concept with event-driven programming, though smaller scale.

Broad incumbents

• Ponce City Market: Atlanta-based large-scale food hall, retail, and entertainment destination in a historic building featuring multiple food vendors, bars, event spaces, and rooftop entertainment. Comparable curated food hall + event model at significantly larger scale and more urban.

Regional players

• The Wharf Miami: Miami outdoor dining and entertainment complex with multiple restaurants, bars, live music venues, and event programming along the waterfront. Comparable multi-vendor outdoor entertainment district in a different Florida market.

Others

• Kanine Social: Jacksonville-based private dog park operator that actually partners with The Block Jax to operate the on-site Kanine Bar and dog park. Listed as OTHERS because it is an embedded partner/operator rather than a competitor, but directly tied to The Block's pet-friendly offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/theblockjax
• Facebookfacebook.com/TheBlockJax

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Block Jax