RealSource Residential

What RealSource Residential does

RealSource Residential is a private multifamily real estate investment firm headquartered at 2089 East Fort Union Blvd., Salt Lake City, Utah, that acquires and operates B+ value-add multifamily assets across six US states (Kentucky, North Carolina, Nevada, Texas, Georgia, and Colorado). The firm runs a vertically integrated platform spanning acquisitions, renovation and construction management, asset management, and property management, and it markets private placement investment opportunities directly to accredited individual investors. Its named portfolio includes Crown Pointe Apartments (Georgetown, KY), Stratford at Hillcrest (Winston-Salem, NC), Summit on Boulder (Henderson, NV), Summerwood Cove (Dallas, TX), The Mark 7120 (Morrow, GA), The Mark at Riverdale (Atlanta, GA), and Extra Space Storage (Colorado Springs, CO), and the firm reports $1B+ in cumulative investments and 6,300+ renovated apartment units across 35 years of operation.

The firm's core technology stack centers on two proprietary frameworks. First, an "Econometric Model" that evaluates 35-40 market indicators to assess growth potential, economic stability, and demographic trends across US markets and guides acquisition decisions. Second, a "Prime Time Investing" framework for timing market entry, hold, and exit decisions based on market-cycle analysis. Investor-facing distribution runs through an AppFolio-based investor portal and a relationship-driven direct sales motion, supplemented by website content, email newsletters, and personalized investor calls. There is no evidence of a mobile app, public API, or SDK surface.

Revenue mechanics follow a real estate sponsor model: RealSource raises capital from accredited investors for specific multifamily deals, charges acquisition, asset management, and property management fees, and retains carried interest on successful exits while distributing returns to LPs. The current Summerwood Cove Recapitalization offering is marketed at a 22%+ IRR target, with reported 300%+ returns for original Summerwood Cove investors over a decade, and one named investor (Joan) cites a relationship dating to 1995. The firm does not publicly disclose pricing, AUM, or revenue.

Name

RealSource Residential

Legal name

RealSource Residential

Website

https://realsourceresidential.com

Company type

Private

Founded year

1989

Operating status

Operating

Short description

RealSource Residential is a Salt Lake City-based private multifamily real estate investment firm that acquires and operates B+ value-add multifamily properties across six US states, raising capital from accredited investors through a vertically integrated, direct-to-LP platform.

Ownership category

akta.pro rank

Product category

Multifamily Real Estate Investment

NAICS

Lessors of Residential Buildings and Dwellings (53111), Real Estate Property Managers (53131)

SIC

Real Estate Dealers (For Their Own Account) (6532), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Asset Management (BPAJAMAA)

akta.pro secondary industry

Senior & Assisted Living Residential Property Management (BPAJAFAE)

Keywords

• Multifamily real estate
• Value-add investments
• Real estate investment management
• Accredited investor offerings
• Multifamily property investment

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Investment Management: RealSource operates as a multifamily real estate investment firm, generating revenue through management of investor capital in value-add multifamily properties. Returns are distributed to investors with the firm retaining a portion as management fees and carried interest on successful investments.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

RealSource Residential is a private multifamily real estate investment firm that acquires, renovates, and manages B+ value-add apartment communities for accredited and institutional investors. The firm manages investor capital across a portfolio of multifamily properties in six U.S. states, generating returns through value-add renovations, asset management, and operational improvements while charging management fees and carried interest.

Product overview

RealSource Residential operates as a vertically integrated multifamily real estate investment platform offering comprehensive services through its core offerings: Prime Time Investing (strategic market timing), the Econometric Model (proprietary data-driven market analysis using 35+ indicators), Value-Add Specialist Services (targeted property renovations and repositioning), and In-House Capabilities (acquisitions, construction, asset management, and development). The company's investment platform manages a portfolio of multifamily properties across 6 US states, focusing on B+ value-add opportunities. The portfolio includes named properties such as Crown Pointe Apartments, Stratford at Hillcrest, Summit on Boulder, Summerwood Cove, The Mark 7120, The Mark at Riverdale, and Extra Space Storage.

Differentiator

Problem solved

Functional benefit

Products and services

• Value-Add Specialist Services

Quantifiable outcome

• 22%+ IRR on Summerwood Cove Recapitalization opportunity
• +3 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Fundrise: Fundrise runs an eREIT/crowdfunding platform that lets individual investors access private real estate deals, mirroring RealSource's accredited-investor syndication approach. Both serve retail investors seeking passive multifamily exposure with transparent reporting.
• CrowdStreet: CrowdStreet is an online real estate investment marketplace that connects individual accredited investors with sponsors running multifamily and other property deals — directly overlapping RealSource's GTM motion (accredited-investor outreach, investor portal, offering documents).
• Harrison Street: Harrison Street is an alternative real estate asset manager investing across multiple property types including multifamily, serving institutional and high-net-worth investors — a directly comparable operating model and customer base to RealSource's accredited-investor multifamily focus.
• Pretium Partners: Pretium is a large institutional multifamily/SFR investment manager that acquires and operates value-add rental housing, directly comparable to RealSource's B+ value-add multifamily thesis. Both target similar renter demographics and use vertically integrated asset management to drive returns.

Emerging players

• Roofstock: Roofstock is a single-family rental (SFR) investment marketplace that lets individual investors buy income-producing rental homes — an emerging player in adjacent residential rental investment with overlap on the accredited-investor customer segment.

Broad incumbents

• Blackstone (Real Estate): Blackstone is the world's largest real estate PE investor with massive multifamily exposure (e.g., AirDNA, Tricon, Home Partners of America). A broad incumbent that competes for institutional multifamily capital and sets market pricing, dwarfing RealSource's scale.
• Starwood Capital Group: Starwood Capital is a major global real estate investment firm with significant multifamily and BTR strategies; a broad incumbent that competes in the same value-add multifamily space as RealSource from an institutional scale.
• JLL (Multifamily Capital Markets): JLL's Multifamily Capital Markets group advises on multifamily property acquisitions, financing, and sales — an incumbent services provider participating in the same transaction value chain as RealSource's acquisitions team.
• Brookfield Real Estate: Brookfield Asset Management runs one of the largest global real estate platforms with housing/multifamily exposure — a broad incumbent that competes for institutional capital flows into the same asset class.
• KKR Real Estate: KKR's Real Estate group invests across multifamily, multifamily development, and housing globally — a broad incumbent that competes for institutional LP capital and prime multifamily assets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RealSource Residential