House Pickleball

What House Pickleball does

House Pickleball, Inc. is a New York-based direct-to-consumer pickleball brand founded in 2024 by Mark Vermylen. The company designs, manufactures, and sells custom and pre-designed pickleball paddles through its Shopify e-commerce storefront at housepickleball.com, serving individual recreational and competitive pickleball players as well as organizations seeking branded bulk orders. Its core product lineup includes the Bread 'n Butter and Barb paddle series (each available in multiple colorways at $74.99 per paddle), accessories such as a 3-pack of pickleball balls ($15.00) and the Courtside Cap ($34.99), and the Barb Bundle at $119.99.

The paddles are built with carbon fiber faces and polypropylene honeycomb cores paired with vegan leather grips, and the company operates a 3-step online customization tool that allows customers to add colors, patterns, text, logos, and grip options. Standard orders ship in 3-5 business days; bulk custom orders carry a 25-paddle minimum and a 14-day production lead time after proof approval, with free shipping on orders over $250. The business is differentiated less by proprietary technology (similar carbon fiber and honeycomb constructions are common in the category) and more by a community-first lifestyle brand positioning, anchored in NYC street court culture and a portfolio of brand collaborations with Queer Pickle NYC, NYC Backgammon Club, Cheez-It, Corona, and MOSCOT. Customer-facing guarantees include the House Guarantee (two replacement paddles if any paddle breaks) and a Paddle Buyback program that offers a $50 rebate toward a new House MAX paddle.

House Pickleball monetizes almost entirely through one-time hardware sales (individual paddles, accessories, bundles) plus a quote-based custom design service for organizational buyers, and is supported by a small (1-10 employee) team. The company supplemented its seed capital with a Regulation CF equity crowdfunding raise of $73,601 from 60 investors on October 19, 2024, facilitated by Documents Republic. The company does not currently sell through third-party retail or distribution channels.

Name

House Pickleball

Legal name

House Pickleball, Inc.

Website

https://housepickleball.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

House Pickleball, Inc. is a New York-based direct-to-consumer lifestyle pickleball brand that designs, manufactures, and sells custom and pre-designed carbon fiber paddles and accessories via Shopify, serving individual players and organizations through a custom design service and branded collaborations.

Ownership category

akta.pro rank

Product category

Pickleball Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting Goods Retailers (45911)

akta.pro primary industry

Pickleball Equipment & Accessories Retail (CRAMAFAB)

Keywords

• Custom pickleball paddles
• Pickleball equipment
• Carbon fiber paddles
• Pickleball accessories
• Paddle design service

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel

Revenue model

1. Paddle Sales: Primary revenue stream from selling pre-designed and custom pickleball paddles to individual consumers. Standard paddles priced at $74.99; custom paddles quoted per order with 25-paddle minimum for bulk custom orders.
2. Accessories and Gear: Sale of complementary pickleball products including pickleball balls ($15.00 for 3-pack), Courtside Cap ($34.99), and paddle bundles ($119.99). One-time purchase model for each item.
3. Bulk Custom Paddle Orders: B2B custom paddle orders for organizations, events, and brand collaborations with 25-paddle minimum and 14-day lead time. Revenue generated per custom batch order with design fees included in pricing.
4. Reg CF Securities Offering: Crowdfunded equity raise through Documents Republic platform, raising $73,601 from 60 investors in October 2024 Reg CF securities offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels5 records

Core offering

House Pickleball designs, manufactures, and sells custom and pre-designed pickleball paddles featuring carbon fiber faces and polypropylene honeycomb cores through its Shopify storefront. The company offers a 3-step online design tool for personalized paddles (colors, patterns, text, logos, grips), a buyback/trade-in program, and complementary accessories including pickleball balls, branded apparel, and paddle bundles, with bulk custom orders (25-paddle minimum) for organizations and brand collaborations.

Product overview

House Pickleball is a community-first lifestyle brand offering stylish pickleball paddles and accessories. The core product lineup consists of the Bread 'n Butter and Barb paddle series (each available in multiple color variants at $74.99), sold alongside accessories (pickleball balls), apparel (Courtside Cap), and bundled packages (The Barb Bundle at $119.99). The company differentiates through its custom paddle design service, allowing customers to create personalized paddles with custom artwork, colors, patterns, and grips. Additionally, House operates a Paddle Buyback Program offering a $50 rebate for trade-ins toward a new House MAX paddle. The company also hosts collaborations with brands like Queer Pickle NYC, NYC Backgammon Club, Cheez-It, Corona, and MOSCOT.

Differentiator

Problem solved

Functional benefit

Products and services

• Bread 'n Butter Paddle House Pickleball's flagship paddle, available in multiple colorways (Green, White), built with a carbon fiber face and polypropylene honeycomb core, sold at $74.99 per paddle. Targeted at individual pickleball players seeking stylish, high-performance equipment.
• The Barb Paddle A House Pickleball core paddle line available in Pastel Pink and White Hot colorways, featuring carbon fiber face and polypropylene honeycomb core, priced at $74.99. Aimed at modern, style-conscious pickleball players.
• Queer Pickle NYC Collaboration Paddle Limited collaboration paddle co-designed with Queer Pickle NYC, available in Orange and Purple colorways, sold through the House Pickleball Shopify storefront as part of the brand's cultural partnership lineup.
• House x NYC Backgammon Club Paddle Collaboration paddle with the NYC Backgammon Club that fuses NYC gaming culture with House Pickleball's lifestyle positioning, sold via the House Pickleball website.
• Custom Paddle Design Service Bespoke paddle customization service letting customers design their own pickleball paddles with custom colors, patterns, text, logos, and grips via a 3-step online process. Includes a free design service with 2-3 mockups produced by the in-house design team within 48 hours, and 14-day production lead time after proof approval. Available to individual consumers and organizations ordering a minimum of 25 paddles.
• 3 Highlighter Green Balls 3-pack of outdoor pickleball balls in highlighter green, priced at $15.00, sold as a complementary accessory to House Pickleball paddles for individual players.
• The Barb Bundle Bundled package of The Barb paddle plus accessories priced at $119.99, covered by the House Guarantee (two replacement paddles if any paddle breaks under any conditions). Targets individual players seeking a value pack.
• Courtside Cap Branded House Pickleball cap with bold embroidered text, green brim, and the House logo, priced at $34.99, positioned as post-game and lifestyle apparel for individual customers.
• Paddle Buyback Program (Trade Your Paddle) Sustainability initiative allowing customers to trade in their old pickleball paddle for a $50 rebate toward a new House MAX paddle, with traded paddles refurbished and donated to community programs.

Quantifiable outcome

• Paddles delivered in 14 days for custom orders
• +2 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Queer Pickle NYCcoreStrategic or Co-development PartnerCollaboration partner for co-branded pickleball paddle designs. Queer Pickle NYC is a community organization; the partnership features paddle designs in orange and purple colorways. Represents House's community-focused brand positioning.
• NYC Backgammon ClubminorStrategic or Co-development PartnerCollaboration partner for House x NYC Backgammon Club co-branded paddle. Combines NYC gaming culture with pickleball lifestyle brand positioning.
• Cheez-ItminorStrategic or Co-development PartnerBrand collaboration featured on House Pickleball collaborations page, indicating co-branded paddle design partnership with the snack food brand.
• CoronaminorStrategic or Co-development PartnerBrand collaboration featured on House Pickleball collaborations page, indicating co-branded paddle design partnership with the beer brand.
• MOSCOTminorStrategic or Co-development PartnerBrand collaboration featured on House Pickleball collaborations page, indicating co-branded paddle design partnership with the NYC eyewear brand.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Franklin Sports: Franklin is a large multi-sport equipment manufacturer with a meaningful pickleball paddle line sold through mass retail. Comparable to House on product, but operates at much greater scale with a sporting goods generalist model rather than pickleball-lifestyle focus.
• Gamma Sports: Gamma is a racquet-sport heritage brand (tennis, badminton) with a pickleball paddle range sold through sporting goods retail and pro shops. Overlaps with House on racquet-sport category and customer, but distributed more broadly rather than DTC-first.

Direct peers

• Engage Pickleball: Engage produces premium pickleball paddles with proprietary polymer core technology, sold predominantly DTC. Closely aligned with House on target customer and product technology stack.
• Selkirk Sport: Selkirk is the leading premium pickleball paddle brand, offering carbon fiber and polymer-core paddles across a wide price range through DTC e-commerce. Competes directly with House Pickleball in the same product category, serving the same modern recreational and competitive players.
• Vulcan Pickleball: Vulcan (Vulcan Sporting Goods) is a pickleball-focused paddle and accessory brand with both polymer and carbon-fiber lines. Direct competitor to House in the design-conscious and custom paddle niche.
• JOOLA Pickleball: JOOLA, originally a table tennis brand, has aggressively expanded into pickleball paddles and is a top-tier competitor with pro endorsements and broad retail distribution. Direct competitor to House in the carbon fiber pickleball paddle category for serious and casual players.
• Paddletek: Paddletek is an established pickleball paddle specialist with multiple lines of polymer and carbon-fiber paddles. Directly comparable to House Pickleball on core product and target market of recreational-to-competitive pickleball players.
• Onix Sports (by Escalade Sports): Onix is a long-standing pickleball equipment brand offering paddles, balls, and nets at mainstream price points. Competes with House Pickleball for the recreational player buyer in the same product and price corridor.

Emerging players

• CRBN Pickleball: CRBN is a newer DTC pickleball paddle brand built around raw carbon fiber construction and a streamlined custom build. Adjacent to House on audience and aesthetic, but skewed to performance-oriented players.

Regional players

• Pickleball Royal: Pickleball Royal is a paddles-and-accessories retailer offering curated pickleball gear online. Comparable to House as a pickleball-specialist e-commerce peer, though operating more as a multi-brand retailer than a manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House Pickleball