Squamish Off-Road Cycling Association

What Squamish Off-Road Cycling Association does

Squamish Off-Road Cycling Association (SORCA) is a volunteer-led non-profit trail association founded in 1992 and based in Squamish, British Columbia. It maintains and expands a 300km+ mountain bike trail network serving the Squamish and Sea to Sky region, operating in the territory of the Skwxwú7mesh Úxwumixw (Squamish Nation). The organization's core activity is physical trail stewardship — combining volunteer labor, a small paid trail crew, and professional trail building contractors to deliver trail maintenance, new trail construction, and infrastructure such as the Stl'lhalem Sintl' Parking Lot (expanded to 110 vehicles in 2024) and the Brennan Park Youth MTB Skills Park (fully rebuilt in June 2024 under a District of Squamish licence).

SORCA's product portfolio spans membership programs ($30 student to $500 corporate, annual), a multi-discipline racing series (XC, Enduro, Downhill), weekly social rides with tiered difficulty, volunteer Dig Days, and signature events including the Loam Hustler women's enduro and the BVOD fundraiser (over $39,000 raised for Squamish SAR since 2002). The organization also runs youth development programs such as Pedal to the Medal (grades 3-7) and the Squamish Nation Youth MTB Program. Distribution is online self-serve via Spruce Registrations, with member discounts unlocked at 17+ local businesses.

Revenue mechanics are diversified across five streams: annual memberships (recurring), event registration fees, corporate sponsorships (tiered, with flagship partners including OneUp Components, Corsa Cycles, Red Bull, and Pinkbike), tax-deductible donations through Donorbox and Trailforks Trail Karma, and grants. The organization is registered as a non-profit society in British Columbia (not a registered charity), controlled by a volunteer board, and does not publicly disclose financials. In March 2025, SORCA secured a $77,055 grant from Pacific Economic Development Canada, and it maintains formal partnerships with the District of Squamish, Rec Sites and Trails BC, and the Squamish Nation.

Name

Squamish Off-Road Cycling Association

Legal name

Squamish Off-Road Cycling Association

Website

https://sorca.ca

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

SORCA is a volunteer-led non-profit founded in 1992 that maintains a 300km+ mountain bike trail network in Squamish, BC, serving riders through annual memberships ($30–$500), race series, social rides, and youth programs, funded by member fees, sponsorships, donations, and grants.

Ownership category

akta.pro rank

Product category

Mountain Bike Trail Association Services

NAICS

Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Environment, Conservation and Wildlife Organizations (813312)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)

akta.pro secondary industry

Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)

Keywords

• Mountain bike trail maintenance
• Trail network advocacy
• Cycling race events
• Trail association membership
• Volunteer trail building

Headquarters

HQ city

Squamish

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual memberships ranging from $30 (student) to $500 (corporate), running January to December. Membership provides trail access, event discounts, and member-only perks at local bike shops and businesses.
2. Event Registration: Social rides ($10 per event, $5 for youth under 19), XC and weekday Enduro races ($10), weekend Enduros ($20). Special events like Loam Hustler and OneUp DH have separate registration fees.
3. Sponsorships: Corporate sponsorship opportunities including tiered sponsors, event hosting, dig day support, and staff memberships.
4. Donations: Tax-deductible donations through Donorbox, Interac e-transfers, Trailforks Trail Karma program, and additional donations at membership checkout.
5. Grants: SORCA leverages membership funds and community donations to secure grants for larger trail projects.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

SORCA maintains and expands 300km+ of mountain bike trails in the Squamish, BC region through a volunteer-led model supported by a paid trail crew and professional contractors. The organization sells annual memberships ($30–$500) that include trail access, liability insurance, event discounts, and local business perks, and it operates a calendar of competitive races (XC, Enduro, DH), social rides, dig days, and signature events like the Loam Hustler women's enduro and the Beyond the Valleycliffe of the Dolls fundraiser.

Product overview

SORCA operates as a volunteer-led non-profit trail association offering a comprehensive portfolio of trail-based programs and events. The core offerings include membership programs (Adult, Family, Student, Trail Runner, Local Legend, and Corporate tiers ranging $30-$500/year) that provide trail access, member discounts, and advocacy representation. Event programming spans competitive racing (XC Series, Enduro Series, Downhill events including OneUp x SORCA DH), recreational social rides with multiple skill-level routes, and volunteer dig days for trail maintenance. Signature special events include the Loam Hustler women's enduro and Beyond the Valleycliffe of the Dolls (BVOD) fundraiser. SORCA also operates youth development programs including the Pedal to the Medal elementary race series and the Squamish Nation Youth MTB Program, along with managing trail infrastructure such as the Brennan Park pump track and Stl'lhalem Sintl' parking lot.

Differentiator

Problem solved

Functional benefit

Brands

• Loam Hustler: SORCA's women's enduro race event, empowering women through racing and camaraderie on the trails.
• Loam Hustler Women's Enduro

Products and services

• SORCA Membership Programs Annual membership tiers for individuals, families, students, trail runners, local legends, and corporations providing trail access, liability insurance, event participation, and discounts at 17+ local businesses including bike shops, breweries, and restaurants.

Quantifiable outcome

• Over $39,000 raised for Squamish SAR since 2002 through the BVOD event
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Partnerships

43 partnerships are on record, tiered flagship, core and minor.

• OneUp ComponentsflagshipStrategic or Co-development Partner · 14 June 2026Presenting sponsor of OneUp x SORCA DH race, a major downhill fundraising event for SORCA celebrating Squamish's deep gravity roots.
• Squamish Valley Golf CoursecoreGTM or Marketing Partner · 14 June 2026Apres host for OneUp x SORCA DH 2026 event.
• Corsa Cycles (Presenting Sponsor)flagshipStrategic or Co-development Partner · 30 May 2026Presenting sponsor of the Loam Hustler women's enduro race. Corsa Cycles (dunbarcycles.com) has come on board as presenting sponsor for this women-specific event.
• Routes EaterycoreGTM or Marketing Partner · 30 May 2026Apres sponsor for Loam Hustler with venue at what they describe as 'the best view in Squamish'. Co-hosted with Capilano University.
• Capilano UniversityminorGTM or Marketing Partner · 30 May 2026Apres co-host for Loam Hustler event at Routes Eatery venue.
• A-Frame BrewingcoreGTM or Marketing Partner · 30 May 2026Beer sponsor for Loam Hustler apres party, providing welcome drink for participants.
• Sea to Sky GondolaminorGTM or Marketing Partner · 30 May 2026Platinum sponsor of Loam Hustler women's enduro.
• Red BullminorGTM or Marketing Partner · 30 May 2026Platinum sponsor of Loam Hustler women's enduro.
• PinkbikeminorGTM or Marketing Partner · 30 May 2026Platinum sponsor of Loam Hustler women's enduro.
• DHaRCOminorGTM or Marketing Partner · 30 May 2026Fan Zone sponsor of Loam Hustler women's enduro. Mountain bike apparel brand.
• Stark ArchitectureminorGTM or Marketing Partner · 30 May 2026Silver sponsor of Loam Hustler women's enduro.
• Nexus FitnessminorGTM or Marketing Partner · 30 May 2026Silver sponsor of Loam Hustler women's enduro.
• Bikla-RideminorGTM or Marketing Partner · 30 May 2026Silver sponsor of Loam Hustler women's enduro.
• Coast OpticsminorGTM or Marketing Partner · 30 May 2026Bronze sponsor of Loam Hustler women's enduro.
• Athletic BrewingminorGTM or Marketing Partner · 30 May 2026Bronze sponsor of Loam Hustler women's enduro.
• Day Time CyclingminorGTM or Marketing Partner · 1 January 2026Local bike shop offering 10% off (with exceptions) to SORCA members as part of the membership discount program.
• Sunflower Bakery & NoshyminorGTM or Marketing Partner · 1 January 2026Bakery and cafe offering 10% off bakery and coffee purchases to SORCA members.
• Alice and BrohmminorGTM or Marketing Partner · 1 January 2026Ice cream shop offering 10% off to SORCA members.
• Corsa CyclescoreGTM or Marketing Partner · 1 January 2026Bike shop offering 10% off (with exceptions) to SORCA members. Presenting sponsor of the Loam Hustler women's enduro race.
• Tantalus Bike ShopminorGTM or Marketing Partner · 1 January 2026Local bike shop offering 10% off (with exceptions) to SORCA members.
• Squamish Bike ShopminorGTM or Marketing Partner · 1 January 2026Local bike shop offering 10% off (with some exceptions) to SORCA members. Co-host of Enduro #2 and hosting Dig Day #8.
• Hail NutritionminorGTM or Marketing Partner · 1 January 2026Nutrition product company offering 15% off to SORCA members. Hosting Dig Day #10 with Anthill Films.
• Howe Sound BrewingcoreGTM or Marketing Partner · 1 January 2026Local brewery offering 15% off regular priced food and beverage to SORCA members. Co-host of Season Opener and multiple Enduro events.
• Trickster's HideoutminorGTM or Marketing Partner · 1 January 2026Restaurant offering 10% off food and beverage to SORCA members. Hosting Rainbow Ride Pride Month social event.
• FRAPSminorGTM or Marketing Partner · 1 January 2026Local business offering 10% off purchase (use code 'SORCA10') to SORCA members. Hosting Dig Day #9.
• Shred ShuttleminorGTM or Marketing Partner · 1 January 2026Shuttle service offering 15% off shuttles (use code 'SORCA26') to SORCA members. Must present membership at boarding.
• Whistler Bike RentalsminorGTM or Marketing Partner · 1 January 2026Bike rental company offering 25% off DH bike rentals to SORCA members.
• House of LagerminorGTM or Marketing Partner · 1 January 2026Brewery offering 10% off to SORCA members. Hosting Social #10 in 2025.
• Tacofino SquamishminorGTM or Marketing Partner · 1 January 2026Restaurant participating in 'Tots for Teams' program offering free tots with purchase of food item to SORCA members.
• RideHubcoreGTM or Marketing Partner · 1 January 2026Bike shop and cafe offering 10% off rentals, retail, and coffee to SORCA members. Co-host of multiple events and dig days.
• Lifemark Physiotherapy SquamishminorGTM or Marketing Partner · 1 January 2026Physiotherapy clinic offering 20% off services to SORCA members.
• 7meshcoreGTM or Marketing Partner · 1 January 2026Local bike apparel company co-hosting Enduro #2 with Squamish Bike Shop and multiple dig days with RideHub.
• CommencycoreGTM or Marketing Partner · 1 January 2026Bike brand co-hosting Season Opener (Double Header XC & Enduro #1) with Howe Sound Brewing and hosting Enduro #4.
• RideWrapminorGTM or Marketing Partner · 1 January 2026Bike protection company hosting Dig Day #2 and sponsoring Ditch Pig trail through Trail Champs program.
• Shred ShuttleminorGTM or Marketing Partner · 1 January 2026Shuttle service providing discounted shuttles (code 'SHREDDH2025') for OneUp x SORCA DH practice day.
• TacofinocoreGTM or Marketing Partner · 1 January 2026Food vendor co-sponsoring XC #2 and hosting apres at DHaRCO and SOARE car park with Cinco Drink Co.
• Cinco Drink Co.minorGTM or Marketing Partner · 1 January 2026Drink sponsor co-hosting XC #2 with Tacofino, DHaRCO and SOARE.
• SOAREminorGTM or Marketing Partner · 1 January 2026Co-sponsor of XC #2 with Tacofino, DHaRCO and Cinco Drink Co. Nonprofit organization.
• Squamish NationflagshipStrategic or Co-development Partner · 1 January 2026SORCA operates in the territory of the Skwxwú7mesh Úxwumixw. SORCA funds the Squamish Nation Youth Mountain Bike Program connecting Indigenous youth with the sport.
• District of SquamishcoreStrategic or Co-development Partner · 1 January 2026Licence agreement holder for Brennan Park Youth Mtb Skills Park, which SORCA completed a full rebuild of in June 2024 and is responsible for all maintenance and future upgrades.
• Rec Sites and Trails BCcoreStrategic or Co-development Partner · 1 January 2026Government body that issues Section 57 authorizations for trail building. Phil Szczepaniak worked closely with Rec Sites and Trails BC and SORCA to ensure proper permits for the Intergalactic trail.
• SpecializedminorGTM or Marketing Partner · 1 January 2026Through Trail Champs program (Care, Health, Adoption and Maintenance), Specialized has adopted '19th Hole' trail and will provide a full refresh to the trail.
• OneUp Components (2025)flagshipStrategic or Co-development Partner · 19 October 2025Presenting sponsor of OneUp x SORCA DH 2025 with cash prizing for Pro/Open categories and apres at Squamish Valley Golf Course.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sorca.ca
• Instagraminstagram.com/squamishbikes

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Squamish Off-Road Cycling Association