RideWrap
- Company typePrivate
- Founded2017
- HeadquartersWhistler, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
RideWrap firmographics
Firmographics- Name
- RideWrap
- Legal name
- RideWrap
- Website
- https://ridewrap.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
RideWrap industry classification
Industry- Product category
- Bicycle Frame Protection
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Motorcycles, Bicycles & Parts (3751)
- akta.pro primary industry
- Bike Accessories Retail (Lights, Locks, Racks, Bags) (CRAMAHAD)
- akta.pro secondary industry
- Cycling & Bike Retail (Sales, Service & Accessories) (CRAMABAH)
Keywords
Where RideWrap is headquartered
LocationHeadquarters
- HQ city
- Whistler
- HQ country
- Canada
- HQ region
- North America
Offices8 records
Markets served
RideWrap business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Protection Kit Sales: One-time sales of bike frame protection kits at various coverage levels (Tailored 99%, Covered 65%, Essential 30%). Revenue generated from direct consumer sales through e-commerce and through dealer network.
- Component Protection Sales: Sales of specialized protection products including Fork Protection, Crank Protection, Wheel Protection, Shuttle Armor, Chainstay Armor, and VHS Chain Sound Dampener.
- Film and Accessories: Bulk film sales by the foot for DIY projects and Super Cutter software users. Replacement pieces and installation tools.
- Installation Services: Professional installation services offered at 6 RideWrap locations globally.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Tailored Protection - MTB Frame Kit |
| One time/ perpetual license | Pay-as-you-go | Tailored Protection - Gravel Frame Kit |
| One time/ perpetual license | Pay-as-you-go | Covered Protection - Mountain/E-bike/Hardtail |
| One time/ perpetual license | Pay-as-you-go | Covered Protection - Road/Gravel |
| One time/ perpetual license | Pay-as-you-go | Essential Protection |
| One time/ perpetual license | Pay-as-you-go | Creator Protection |
| One time/ perpetual license | Pay-as-you-go | Fork Protection |
| One time/ perpetual license | Pay-as-you-go | Crank Protection |
| One time/ perpetual license | Pay-as-you-go | Wheel Protection |
| One time/ perpetual license | Pay-as-you-go | Shuttle Armor |
| One time/ perpetual license | Pay-as-you-go | VHS V-3 Chain Sound Dampener |
| Other | Pay-as-you-go | Shipping |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
RideWrap product offering
Product offeringCore offering
RideWrap designs, manufactures, and sells protective film kits for bicycles, built around its proprietary Lotus Pro™ film. The portfolio spans tiered frame protection kits (Tailored, Covered, Essential, Creator), component-specific kits (Fork, Crank, Wheel Protection), and accessories (Shuttle Armor, Chainstay Armor, VHS Chain Sound Dampener, Film by the Foot, Replacement Pieces, Installation Tools). Products are sold direct-to-consumer through ridewrap.com and via a global dealer network, with professional installation offered at six RideWrap locations.
Product overview
RideWrap is a bike protection company that offers a tiered product portfolio centered around protective films and kits for bicycle frames, forks, and components. The core portfolio comprises four protection levels: Tailored Protection™ (custom-fit, up to 99% coverage), Covered Protection™ (universal-fit by bike type, 65% coverage), Essential Protection™ (basic universal, 30% coverage), and Creator Protection™ (limited-edition graphic kits, 40% coverage). Component-specific add-ons include Fork Protection, Crank Protection, and Wheel Protection™ kits. Accessories encompass Shuttle Armor (downtube), Chainstay Armor, VHS V-3 Chain Sound Dampener (chain noise reduction), Film by the Foot (bulk film), Replacement Pieces, and Installation Tools. All products use RideWrap's proprietary Lotus Pro™ film — a recycled-material, self-healing, superhydrophobic protection film with a 10-year warranty. Products are designed for DIY installation with professional installation options available at RideWrap locations. The company has production facilities in Canada, USA, Australia, Sweden, Germany, and UK, serving a global dealer network.
Differentiator
Problem solved
Functional benefit
Brands
- Lotus Pro™: Proprietary bike-specific protection film technology used in all RideWrap products. Features self-healing, superhydrophobic properties, made from recycled materials with 10-year warranty against yellowing and cracking.
- Tailored Protection™
- Covered Protection™
- Essential Protection™
- Creator Protection™
- VHS
- Super Cutter™
Products and services
- Tailored Protection™ Kit Custom-fit bike frame protection kits tailored to specific bike make, model, and size, providing up to 99% frame coverage with 3mm gaps between protection pieces — the highest coverage on the market.
- Covered Protection™ Kit Universal-fit protection kits designed for specific bike types, covering up to 65% of the frame by targeting high-wear areas including headtube, toptube, downtube, chainstay, and seatstays.
- Essential Protection™ Kit Universal-fit basic protection kit covering up to 30% of the bike frame, protecting against cable rub, rock chips, and scratches at a $40 USD price point.
- Creator Protection™ Kit Limited-edition graphic protection kits with artistic designs created in collaboration with riders, brands, and artists, offering 40% frame coverage in clear gloss, clear matte, or opaque finishes.
- Fork Protection Kit Fork protection kits covering up to 99% of crown and lowers (Tailored) or 65% (Covered), available for MTB, road, and gravel forks.
- Crank Protection Kit Crank protection kits designed to protect bike cranks from scratches and heel rub during rides, available in Tailored (up to 99% coverage, model/length-specific) and Covered (65% coverage, universal MTB/road fit) versions.
- Wheel Protection™ Kit Wheel protection kits defending carbon or aluminum wheels from rock chips, scratches, and rim damage, covering up to 85% of the wheel with 6 pieces per wheel (3 per side); fits 27.5", 29", 650, and 700c wheels.
- Shuttle Armor High-durability urethane armor protecting the downtube from tailgate and shuttle pad wear, with universal fit across all bike types; includes one Shuttle Armor unit and install cleaning wipe per package.
- Chainstay Armor Cut-to-fit chainstay and seatstay protector made from high-durability polyurethane rubber that eliminates chain slap and protects against paint chips and trail debris; DIY-friendly with high-strength adhesive backing.
- VHS V-3 Chain Sound Dampener Silicone chainstay protector designed to eliminate chain slap noise and protect the chainstay, featuring a wider base, softer silicone, angled low-profile bumps, and kiss-cut adhesive backing (350mm × 140mm × 10mm).
- Film by the Foot Bulk Lotus Pro™ self-healing, superhydrophobic protection film sold by the foot for DIY projects and Super Cutter software users needing custom-cut applications.
- Replacement Pieces Individual replacement protection pieces for existing RideWrap kits, allowing customers to replace specific worn or damaged sections without purchasing a full kit.
- Installation Tools Installation accessories including pre-install cleaning wipes, installation microfiber cloths, squeegees, and slip solution concentrate; included with all RideWrap kits for successful DIY installation.
- Professional Installation Service Professional protection kit installation services offered at six RideWrap-owned retail locations worldwide (including Golden, CO and Santa Cruz, CA in the US) for customers who prefer expert installation over DIY.
- Super Cutter™ Dealer Software Proprietary bike pattern software provided to authorized RideWrap dealers via the Dealer Portal, enabling on-site on-demand creation of bike protection kits using RideWrap's pattern library.
Quantifiable outcome
- 77% of production materials diverted from landfill
- +2 more outcomes
Companies that use RideWrap
Customer profileSegments6 records
Ideal customer profiles7 records
RideWrap technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature3 records
RideWrap partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- SpecializedminorCreator Protection kit collaboration featuring Miranda Miller Tokyo Dream design on Specialized Stumpjumper 15, highlighted in a short film produced by Specialized and RideWrap
- CrankworxminorCrankworx sponsorship and presence at major mountain bike event series, with athlete Ben Thompson winning Silverstar Slopestyle
Scale indicators4 records
Recent moves6 records
RideWrap competitors and assessment
Company assessmentBroad incumbents
- 3M: 3M supplies industrial adhesive films, including paint protection products used across automotive and cycling applications. As the underlying film technology supplier to much of the industry, 3M is both a potential OEM partner and a competitive threat to RideWrap's proprietary film strategy.
- Muc-Off: Muc-Off is a large, established bike care and protection brand offering cleaners, lubes, and limited protective accessories. It is a broader incumbent whose protection-adjacent offerings (frame protectors, drivetrain care) compete with portions of RideWrap's portfolio.
- XPEL: XPEL is a leading paint protection film manufacturer primarily serving the automotive market, but its films are widely used in the bike protection aftermarket. It represents a competitive technology benchmark and a potential encroachment threat as it expands into powersports and cycling channels.
Emerging players
- OneUp Components: OneUp Components designs and sells mountain bike components and accessories, including select protective accessories. While not a direct film competitor, it represents an adjacent emerging player serving the same premium MTB customer base that RideWrap targets.
- Customerizer: Customerizer offers customizable frame protection graphics and kits for bicycles, similar to RideWrap's Creator Protection line. It is an emerging, design-focused player in the niche graphic protection subcategory.
Direct peers
- Lizard Skins: Lizard Skins sells a wide range of cycling accessories including frame protection films, chainstay protectors, and similar components. It competes with RideWrap in the protection category while also offering broader grip/bar tape and accessory lines.
- Invisiframe: Invisiframe produces custom-cut and universal bike frame protection kits with a similar DIY-friendly positioning. It directly competes with RideWrap in the UK and European markets, particularly in the tailored protection segment.
- ECHELON Bike Protection: ECHELON sells bike-specific frame protection films and kits, focusing on the mountain bike and road bike segments. It is a direct competitor to RideWrap in tailored and universal protection products.
- Sharkskinz: Sharkskinz offers adhesive frame and component protection products for mountain bikes and motorcycles. It overlaps with RideWrap on bike protection kits and serves a similar enthusiast customer segment.
- All Mountain Style (AMS): All Mountain Style makes adhesive frame protection kits for mountain bikes, including tailored and universal-fit options using polyurethane films. It is the most direct functional competitor to RideWrap's Tailored Protection and Covered Protection lines, serving the same MTB customer base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
RideWrap social profiles
Digital presenceRideWrap financial estimates
Financial estimateRevenue estimate
Valuation estimate
RideWrap leadership team
Management profileNumber of profiles
RideWrap funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RideWrap M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RideWrap
What does RideWrap do?
RideWrap designs, manufactures, and sells protective film kits for bicycles, built around its proprietary Lotus Pro™ film. The portfolio spans tiered frame protection kits (Tailored, Covered, Essential, Creator), component-specific kits (Fork, Crank, Wheel Protection), and accessories (Shuttle Armor, Chainstay Armor, VHS Chain Sound Dampener, Film by the Foot, Replacement Pieces, Installation Tools). Products are sold direct-to-consumer through ridewrap.com and via a global dealer network, with professional installation offered at six RideWrap locations.
Is RideWrap a public or private company?
RideWrap is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RideWrap founded?
RideWrap was founded in 2017. It employs 11 to 50 people.
Where is RideWrap based?
RideWrap is headquartered in Whistler, Canada, in the North America region.
How does RideWrap make money?
Four revenue lines are on record. Protection Kit Sales are the primary driver. The others are component Protection Sales, film and Accessories and installation Services.
Who are RideWrap's main competitors?
Broad incumbents on record are 3M, Muc-Off and XPEL. Emerging players are OneUp Components and Customerizer. Direct peers are Lizard Skins, Invisiframe, ECHELON Bike Protection, Sharkskinz and All Mountain Style (AMS).
Does RideWrap have an API?
No public API is recorded for RideWrap.
What industry is RideWrap in?
RideWrap's product category is Bicycle Frame Protection. Its primary akta.pro industry code is CRAMAHAD, Bike Accessories Retail (Lights, Locks, Racks, Bags), with a secondary code of CRAMABAH, Cycling & Bike Retail (Sales, Service & Accessories). Its NAICS code is 336991 and its SIC code is 3751.