Squamish Off-Road Cycling Association
SORCA is a volunteer-led non-profit founded in 1992 that maintains a 300km+ mountain bike trail network in Squamish, BC, serving riders through annual memberships ($30–$500), race series, social rides, and youth programs, funded by member fees, sponsorships, donations, and grants.
- Company typePrivate
- Founded1992
- HeadquartersSquamish, Canada
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Squamish Off-Road Cycling Association does
Squamish Off-Road Cycling Association (SORCA) is a volunteer-led non-profit trail association founded in 1992 and based in Squamish, British Columbia. It maintains and expands a 300km+ mountain bike trail network serving the Squamish and Sea to Sky region, operating in the territory of the Skwxwú7mesh Úxwumixw (Squamish Nation). The organization's core activity is physical trail stewardship — combining volunteer labor, a small paid trail crew, and professional trail building contractors to deliver trail maintenance, new trail construction, and infrastructure such as the Stl'lhalem Sintl' Parking Lot (expanded to 110 vehicles in 2024) and the Brennan Park Youth MTB Skills Park (fully rebuilt in June 2024 under a District of Squamish licence).
SORCA's product portfolio spans membership programs ($30 student to $500 corporate, annual), a multi-discipline racing series (XC, Enduro, Downhill), weekly social rides with tiered difficulty, volunteer Dig Days, and signature events including the Loam Hustler women's enduro and the BVOD fundraiser (over $39,000 raised for Squamish SAR since 2002). The organization also runs youth development programs such as Pedal to the Medal (grades 3-7) and the Squamish Nation Youth MTB Program. Distribution is online self-serve via Spruce Registrations, with member discounts unlocked at 17+ local businesses.
Revenue mechanics are diversified across five streams: annual memberships (recurring), event registration fees, corporate sponsorships (tiered, with flagship partners including OneUp Components, Corsa Cycles, Red Bull, and Pinkbike), tax-deductible donations through Donorbox and Trailforks Trail Karma, and grants. The organization is registered as a non-profit society in British Columbia (not a registered charity), controlled by a volunteer board, and does not publicly disclose financials. In March 2025, SORCA secured a $77,055 grant from Pacific Economic Development Canada, and it maintains formal partnerships with the District of Squamish, Rec Sites and Trails BC, and the Squamish Nation.
Squamish Off-Road Cycling Association firmographics
Firmographics- Name
- Squamish Off-Road Cycling Association
- Legal name
- Squamish Off-Road Cycling Association
- Website
- https://sorca.ca
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- SORCA is a volunteer-led non-profit founded in 1992 that maintains a 300km+ mountain bike trail network in Squamish, BC, serving riders through annual memberships ($30–$500), race series, social rides, and youth programs, funded by member fees, sponsorships, donations, and grants.
- Ownership category
- akta.pro rank
Squamish Off-Road Cycling Association industry classification
Industry- Product category
- Mountain Bike Trail Association Services
- NAICS
- Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Environment, Conservation and Wildlife Organizations (813312)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Cycling Events (Road Races, Gran Fondos, Sportives) (MPAKAIAC)
- akta.pro secondary industry
- Trail Running & Ultra-Endurance Events (Trail Races, Ultras) (MPAKAIAD)
Keywords
Where Squamish Off-Road Cycling Association is headquartered
LocationHeadquarters
- HQ city
- Squamish
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Squamish Off-Road Cycling Association business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Others
Revenue model
- Membership Fees: Annual memberships ranging from $30 (student) to $500 (corporate), running January to December. Membership provides trail access, event discounts, and member-only perks at local bike shops and businesses.
- Event Registration: Social rides ($10 per event, $5 for youth under 19), XC and weekday Enduro races ($10), weekend Enduros ($20). Special events like Loam Hustler and OneUp DH have separate registration fees.
- Sponsorships: Corporate sponsorship opportunities including tiered sponsors, event hosting, dig day support, and staff memberships.
- Donations: Tax-deductible donations through Donorbox, Interac e-transfers, Trailforks Trail Karma program, and additional donations at membership checkout.
- Grants: SORCA leverages membership funds and community donations to secure grants for larger trail projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual adult membership with full access to trails, events, and member discounts |
| Subscription | Annual | Family membership covering two adults and two children at same address |
| Subscription | Annual | Discounted membership for students 24 and under with valid student ID |
| Subscription | Annual | Trail runner membership with same perks as adult membership |
| Subscription | Annual | Premium membership with additional funds going directly to trail maintenance and advocacy |
| Subscription | Annual | Corporate membership including 5 staff memberships |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Squamish Off-Road Cycling Association product offering
Product offeringCore offering
SORCA maintains and expands 300km+ of mountain bike trails in the Squamish, BC region through a volunteer-led model supported by a paid trail crew and professional contractors. The organization sells annual memberships ($30–$500) that include trail access, liability insurance, event discounts, and local business perks, and it operates a calendar of competitive races (XC, Enduro, DH), social rides, dig days, and signature events like the Loam Hustler women's enduro and the Beyond the Valleycliffe of the Dolls fundraiser.
Product overview
SORCA operates as a volunteer-led non-profit trail association offering a comprehensive portfolio of trail-based programs and events. The core offerings include membership programs (Adult, Family, Student, Trail Runner, Local Legend, and Corporate tiers ranging $30-$500/year) that provide trail access, member discounts, and advocacy representation. Event programming spans competitive racing (XC Series, Enduro Series, Downhill events including OneUp x SORCA DH), recreational social rides with multiple skill-level routes, and volunteer dig days for trail maintenance. Signature special events include the Loam Hustler women's enduro and Beyond the Valleycliffe of the Dolls (BVOD) fundraiser. SORCA also operates youth development programs including the Pedal to the Medal elementary race series and the Squamish Nation Youth MTB Program, along with managing trail infrastructure such as the Brennan Park pump track and Stl'lhalem Sintl' parking lot.
Differentiator
Problem solved
Functional benefit
Brands
- Loam Hustler: SORCA's women's enduro race event, empowering women through racing and camaraderie on the trails.
- Loam Hustler Women's Enduro
Products and services
- SORCA Membership Programs Annual membership tiers for individuals, families, students, trail runners, local legends, and corporations providing trail access, liability insurance, event participation, and discounts at 17+ local businesses including bike shops, breweries, and restaurants.
Quantifiable outcome
- Over $39,000 raised for Squamish SAR since 2002 through the BVOD event
- +2 more outcomes
Companies that use Squamish Off-Road Cycling Association
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Squamish Off-Road Cycling Association technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Squamish Off-Road Cycling Association partnerships and signals
Strategic signalPartnerships
43 partnerships are on record, tiered flagship, core and minor.
- OneUp ComponentsflagshipPresenting sponsor of OneUp x SORCA DH race, a major downhill fundraising event for SORCA celebrating Squamish's deep gravity roots.
- Squamish Valley Golf CoursecoreApres host for OneUp x SORCA DH 2026 event.
- Corsa Cycles (Presenting Sponsor)flagshipPresenting sponsor of the Loam Hustler women's enduro race. Corsa Cycles (dunbarcycles.com) has come on board as presenting sponsor for this women-specific event.
- Routes EaterycoreApres sponsor for Loam Hustler with venue at what they describe as 'the best view in Squamish'. Co-hosted with Capilano University.
- Capilano UniversityminorApres co-host for Loam Hustler event at Routes Eatery venue.
- A-Frame BrewingcoreBeer sponsor for Loam Hustler apres party, providing welcome drink for participants.
- Sea to Sky GondolaminorPlatinum sponsor of Loam Hustler women's enduro.
- Red BullminorPlatinum sponsor of Loam Hustler women's enduro.
- PinkbikeminorPlatinum sponsor of Loam Hustler women's enduro.
- DHaRCOminorFan Zone sponsor of Loam Hustler women's enduro. Mountain bike apparel brand.
- Stark ArchitectureminorSilver sponsor of Loam Hustler women's enduro.
- Nexus FitnessminorSilver sponsor of Loam Hustler women's enduro.
- Bikla-RideminorSilver sponsor of Loam Hustler women's enduro.
- Coast OpticsminorBronze sponsor of Loam Hustler women's enduro.
- Athletic BrewingminorBronze sponsor of Loam Hustler women's enduro.
- Day Time CyclingminorLocal bike shop offering 10% off (with exceptions) to SORCA members as part of the membership discount program.
- Sunflower Bakery & NoshyminorBakery and cafe offering 10% off bakery and coffee purchases to SORCA members.
- Alice and BrohmminorIce cream shop offering 10% off to SORCA members.
- Corsa CyclescoreBike shop offering 10% off (with exceptions) to SORCA members. Presenting sponsor of the Loam Hustler women's enduro race.
- Tantalus Bike ShopminorLocal bike shop offering 10% off (with exceptions) to SORCA members.
- Squamish Bike ShopminorLocal bike shop offering 10% off (with some exceptions) to SORCA members. Co-host of Enduro #2 and hosting Dig Day #8.
- Hail NutritionminorNutrition product company offering 15% off to SORCA members. Hosting Dig Day #10 with Anthill Films.
- Howe Sound BrewingcoreLocal brewery offering 15% off regular priced food and beverage to SORCA members. Co-host of Season Opener and multiple Enduro events.
- Trickster's HideoutminorRestaurant offering 10% off food and beverage to SORCA members. Hosting Rainbow Ride Pride Month social event.
- FRAPSminorLocal business offering 10% off purchase (use code 'SORCA10') to SORCA members. Hosting Dig Day #9.
- Shred ShuttleminorShuttle service offering 15% off shuttles (use code 'SORCA26') to SORCA members. Must present membership at boarding.
- Whistler Bike RentalsminorBike rental company offering 25% off DH bike rentals to SORCA members.
- House of LagerminorBrewery offering 10% off to SORCA members. Hosting Social #10 in 2025.
- Tacofino SquamishminorRestaurant participating in 'Tots for Teams' program offering free tots with purchase of food item to SORCA members.
- RideHubcoreBike shop and cafe offering 10% off rentals, retail, and coffee to SORCA members. Co-host of multiple events and dig days.
- Lifemark Physiotherapy SquamishminorPhysiotherapy clinic offering 20% off services to SORCA members.
- 7meshcoreLocal bike apparel company co-hosting Enduro #2 with Squamish Bike Shop and multiple dig days with RideHub.
- CommencycoreBike brand co-hosting Season Opener (Double Header XC & Enduro #1) with Howe Sound Brewing and hosting Enduro #4.
- RideWrapminorBike protection company hosting Dig Day #2 and sponsoring Ditch Pig trail through Trail Champs program.
- Shred ShuttleminorShuttle service providing discounted shuttles (code 'SHREDDH2025') for OneUp x SORCA DH practice day.
- TacofinocoreFood vendor co-sponsoring XC #2 and hosting apres at DHaRCO and SOARE car park with Cinco Drink Co.
- Cinco Drink Co.minorDrink sponsor co-hosting XC #2 with Tacofino, DHaRCO and SOARE.
- SOAREminorCo-sponsor of XC #2 with Tacofino, DHaRCO and Cinco Drink Co. Nonprofit organization.
- Squamish NationflagshipSORCA operates in the territory of the Skwxwú7mesh Úxwumixw. SORCA funds the Squamish Nation Youth Mountain Bike Program connecting Indigenous youth with the sport.
- District of SquamishcoreLicence agreement holder for Brennan Park Youth Mtb Skills Park, which SORCA completed a full rebuild of in June 2024 and is responsible for all maintenance and future upgrades.
- Rec Sites and Trails BCcoreGovernment body that issues Section 57 authorizations for trail building. Phil Szczepaniak worked closely with Rec Sites and Trails BC and SORCA to ensure proper permits for the Intergalactic trail.
- SpecializedminorThrough Trail Champs program (Care, Health, Adoption and Maintenance), Specialized has adopted '19th Hole' trail and will provide a full refresh to the trail.
- OneUp Components (2025)flagshipPresenting sponsor of OneUp x SORCA DH 2025 with cash prizing for Pro/Open categories and apres at Squamish Valley Golf Course.
Scale indicators6 records
Recent moves8 records
Expansion highlights4 records
Squamish Off-Road Cycling Association competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Squamish Off-Road Cycling Association social profiles
Digital presenceSquamish Off-Road Cycling Association financial estimates
Financial estimateRevenue estimate
Valuation estimate
Squamish Off-Road Cycling Association leadership team
Management profileNumber of profiles
Profiles1 record
Squamish Off-Road Cycling Association funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Squamish Off-Road Cycling Association M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Squamish Off-Road Cycling Association
What does Squamish Off-Road Cycling Association do?
SORCA maintains and expands 300km+ of mountain bike trails in the Squamish, BC region through a volunteer-led model supported by a paid trail crew and professional contractors. The organization sells annual memberships ($30–$500) that include trail access, liability insurance, event discounts, and local business perks, and it operates a calendar of competitive races (XC, Enduro, DH), social rides, dig days, and signature events like the Loam Hustler women's enduro and the Beyond the Valleycliffe of the Dolls fundraiser.
Is Squamish Off-Road Cycling Association a public or private company?
Squamish Off-Road Cycling Association is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Squamish Off-Road Cycling Association founded?
Squamish Off-Road Cycling Association was founded in 1992. It employs 11 to 50 people.
Where is Squamish Off-Road Cycling Association based?
Squamish Off-Road Cycling Association is headquartered in Squamish, Canada, in the North America region.
How does Squamish Off-Road Cycling Association make money?
Five revenue lines are on record. Membership Fees are the primary driver. The others are event Registration, sponsorships, donations and grants.
Does Squamish Off-Road Cycling Association have an API?
No public API is recorded for Squamish Off-Road Cycling Association.
What industry is Squamish Off-Road Cycling Association in?
Squamish Off-Road Cycling Association's product category is Mountain Bike Trail Association Services. Its primary akta.pro industry code is MPAKAIAC, Cycling Events (Road Races, Gran Fondos, Sportives), with a secondary code of MPAKAIAD, Trail Running & Ultra-Endurance Events (Trail Races, Ultras). Its NAICS code is 813 and its SIC code is 7997.