GRAI
- Company typePrivate
- Founded2025
- HeadquartersWarsaw, Poland
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
GRAI firmographics
Firmographics- Name
- GRAI
- Legal name
- Grai Inc.
- Website
- https://www.grai.fm/
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
GRAI industry classification
Industry- Product category
- AI Music Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
Keywords
Where GRAI is headquartered
LocationHeadquarters
- HQ city
- Warsaw
- HQ country
- Poland
- HQ region
- Europe
Offices2 records
Markets served
GRAI business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel
Revenue model
- Auto-renewable subscriptions: Recurring revenue via GRAI Weekly and GRAI Yearly/Annual auto-renewing subscription plans billed through Apple App Store and Google Play Store; subscriptions auto-renew unless cancelled 24 hours before period end (Apple) or before current period ends (Google).
- One-time in-app purchases: Non-renewing purchases such as credit packs and unlockable features or digital content, charged once to the user's Apple ID or Google Play account at purchase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GRAI Weekly auto-renewing subscription with features shown in-app at purchase. |
| Subscription | Annual | GRAI Yearly/Annual auto-renewing subscription with features shown in-app at purchase. |
| One time/ perpetual license | Pay-as-you-go | One-time in-app purchases such as credit packs and unlockable features. |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
GRAI product offering
Product offeringCore offering
GRAI builds and sells AI-powered mobile applications that let users remix existing music tracks, alter styles using generative AI, and share derivative outputs socially. The platform is delivered through a native iOS remixing app and an Android AI music playground, complemented by a social music experience ("Music with Friends") for collaborative remixing and sharing with artist consent. A planned opt-in licensing system with rights holders is intended to govern catalog usage and generate new royalty payments for artists.
Product overview
GRAI is a single-product platform built around AI-powered music remixing, delivered as a suite of mobile apps and a planned rights-management layer rather than a unified desktop application. The core consumer offering consists of the iOS Remixing App and the Android AI Music Playground, with the "Music with Friends" social music app layered on top to enable remixing, sharing, and transformation of tracks with artist consent. Underneath sits a roadmap Rights-Holder Management & Opt-In Licensing System, intended to let music labels control how their catalogs are used and to generate new royalty payments for artists. Monetization is delivered through the GRAI Weekly and GRAI Yearly auto-renewable subscriptions and one-time in-app purchases (credit packs and unlockable features) sold via the Apple App Store and Google Play Store.
Differentiator
Problem solved
Functional benefit
Products and services
- GRAI Remixing App (iOS) Native iOS application that lets users remix existing music tracks, alter styles using AI, and share derivative outputs socially; targeted at Gen Z and Gen Alpha music listeners who discover music through culture and short-form platforms.
- GRAI AI Music Playground (Android) Android AI music playground app for generating and experimenting with remixed tracks, complementing the iOS remixing app and forming GRAI's dual-platform mobile distribution.
- Music with Friends (social music app) Social music application within GRAI's portfolio that lets users remix, share, and transform tracks collaboratively with proper artist consent; positioned as GRAI's consumer-social alternative to AI music generators like Suno and Udio.
Quantifiable outcome
- Targets younger demographics (Gen Z, Gen Alpha) who discover music through culture and short-form platforms, expanding addressable audience beyond traditional music creators.
- +1 more outcomes
Companies that use GRAI
Customer profileSegments3 records
Ideal customer profiles2 records
GRAI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
GRAI partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Music labels and rights holderscoreGRAI is working with music labels to establish an opt-in licensing system that would generate new royalty payments for artists whose tracks are used in its remix flows. Relationship is Mutual: labels get new royalty streams and consent controls; GRAI gets licensed catalogue and artist buy-in.
- Apple App StorecoreApple hosts the iOS app and processes subscription billing and refunds for GRAI Weekly and GRAI Yearly/Annual purchases. Them to Us infrastructure relationship.
- Google Play StorecoreGoogle hosts the Android AI music playground and processes subscription billing and refunds for GRAI Weekly and GRAI Yearly/Annual purchases. Them to Us infrastructure relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
GRAI competitors and assessment
Company assessmentBroad incumbents
- TikTok (ByteDance): TikTok is GRAI's primary marketing and discovery channel and the dominant short-form video platform shaping Gen Z/Gen Alpha music discovery. As an incumbent it could also build native AI remix tools, representing a major strategic threat or potential partner.
- Spotify: Spotify is the global streaming incumbent increasingly investing in AI DJ, personalization and creator tools. Comparable as the platform where GRAI's rights-holder royalty flow ultimately needs to settle and as a potential competitor in AI-augmented listening experiences.
- Smule: Smule operates established social music apps (Smule, Sing!) with karaoke and collaboration features aimed at casual and younger users. Comparable to GRAI as a broader incumbent in social participatory music on mobile, though without an AI generation layer.
Direct peers
- Boomy: Boomy is a consumer AI music generation platform that lets users create and distribute songs, with built-in royalty mechanisms via streaming services. Comparable to GRAI on AI music creation for non-producers and on revenue share for creators.
- Udio: Udio is named alongside Suno as the reference AI music generator GRAI is positioning against. Both target consumer music creation with generative AI; GRAI overlays a social/remix workflow and planned label licensing.
- BandLab: BandLab is a social music creation platform popular with Gen Z creators, combining mobile DAW tools with a sharing/community feed. Comparable to GRAI on the social music creation and mobile-first Gen Z audience axis.
- Suno: Suno is the most-cited direct competitor to GRAI's AI music generation capability, producing full songs from text prompts. GRAI explicitly differentiates against Suno by leading with social remixing and rights-holder opt-in licensing rather than pure generation.
Emerging players
- Loudly: Loudly offers AI music generation targeted at creators and brands with licensing baked in. Comparable to GRAI on the AI music + rights-managed catalogue thesis, though Loudly focuses on B2B creators rather than consumer social remixing.
- Endel: Endel generates personalized audio/music on mobile with a strong consumer subscription model. Comparable to GRAI on mobile-native AI audio subscription monetization and personal audio experiences, though oriented to ambient/functional rather than remix use cases.
- Splash: Splash is an AI music creation app targeting younger consumers with vocal remixing and generative tools. Comparable to GRAI on the consumer AI music + social remix intersection, though with a different distribution and rights approach.
Market position
Strengths5 records
Weaknesses5 records
Key risks6 records
Key highlights7 records
Customer concentration
GRAI social profiles
Digital presenceGRAI compliance and trust
Trust signalCompliance1 record
GRAI financial estimates
Financial estimateRevenue estimate
Valuation estimate
GRAI leadership team
Management profileNumber of profiles
Profiles3 records
GRAI funding detail
Funding detailFunding overview
Funding rounds1 record
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GRAI M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GRAI
What does GRAI do?
GRAI builds and sells AI-powered mobile applications that let users remix existing music tracks, alter styles using generative AI, and share derivative outputs socially. The platform is delivered through a native iOS remixing app and an Android AI music playground, complemented by a social music experience ("Music with Friends") for collaborative remixing and sharing with artist consent. A planned opt-in licensing system with rights holders is intended to govern catalog usage and generate new royalty payments for artists.
Is GRAI a public or private company?
GRAI is a private company. It is classified as venture growth investor backed and is currently operating.
When was GRAI founded?
GRAI was founded in 2025. It employs 11 to 50 people.
Where is GRAI based?
GRAI is headquartered in Warsaw, Poland, in the Europe region.
How does GRAI make money?
Two revenue lines are on record. Auto-renewable subscriptions are the primary driver. The others are one-time in-app purchases.
Who are GRAI's main competitors?
Broad incumbents on record are TikTok (ByteDance), Spotify and Smule. Direct peers are Boomy, Udio, BandLab and Suno. Emerging players are Loudly, Endel and Splash.
Does GRAI have an API?
No public API is recorded for GRAI.
What industry is GRAI in?
GRAI's product category is AI Music Software. Its primary akta.pro industry code is MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering). Its NAICS code is 5132 and its SIC code is 7372.