Grand Fitness Partners

What Grand Fitness Partners does

Grand Fitness Partners was a privately held Planet Fitness franchisee headquartered in Toms River, New Jersey, that operated 98 low-cost fitness clubs across five U.S. states — California, Florida, New Jersey, Pennsylvania, and Virginia. The company was founded in 2010 (with franchise operations scaling from 2017 under Monogram Capital Partners) and grew sevenfold over an eight-year period to become one of the largest operators within the Planet Fitness franchise system. Grand Fitness Partners generated revenue through recurring consumer gym memberships at the standard Planet Fitness price points (approximately $10/month for a basic membership and $24.99/month for a Black Card membership), targeting value-conscious consumers seeking affordable fitness access without the intimidation factor of traditional gyms. The business was a pure franchise operator — it did not own proprietary technology, brands, or fitness IP, relying entirely on the Planet Fitness franchise system for brand, marketing, member processing infrastructure, and operating playbook. The company was backed by private equity, first by Monogram Capital Partners from 2017, then majority-owned by HGGC from 2021 with Monogram retaining a minority position, and was acquired by Flynn Group in March 2026 for an undisclosed amount, tripling Flynn's Planet Fitness portfolio to 141 clubs across seven states. As of the March 2026 closing, Grand Fitness Partners no longer operates as an independent entity.

Name

Grand Fitness Partners

Legal name

Grand Fitness Partners

Website

https://grandfitness.com

Company type

Private

Founded year

2017

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Grand Fitness Partners was a Planet Fitness franchisee operating 98 low-cost gym locations across five U.S. states. The company generated recurring membership revenue from value-conscious fitness consumers and was acquired by Flynn Group in March 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Toms River

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Gym Membership Revenue: Grand Fitness Partners generated recurring revenue through Planet Fitness gym memberships across its 98 locations. The company operated as a franchisee under the Planet Fitness brand, which offers low-cost membership models (approximately $10/month basic, $24.99/month for Black Card membership).

Distribution channels1 record

Core offering

Grand Fitness Partners operated as a Planet Fitness franchisee, running 98 gym locations across five U.S. states (California, Florida, New Jersey, Pennsylvania, and Virginia). The company grew from 14 clubs in 2017 to 98 clubs, providing affordable fitness memberships under the Planet Fitness brand before being acquired by Flynn Group in March 2026.

Product overview

Grand Fitness Partners is a Planet Fitness franchise operator that operated 98 fitness club locations across California, Florida, New Jersey, Pennsylvania, and Virginia. The company grew from 14 clubs in 2017 to 98 clubs under ownership of Monogram Capital Partners and HGGC, before being acquired by Flynn Group in March 2026. The company's core product is operating Planet Fitness gym locations, providing consumers with affordable fitness club memberships.

Differentiator

Problem solved

Functional benefit

Products and services

• Planet Fitness Franchise Operations Operation of 98 Planet Fitness franchise gym locations across California, Florida, New Jersey, Pennsylvania, and Virginia, providing affordable fitness memberships and access to gym equipment, group fitness classes, locker rooms, and related amenities to value-conscious consumers.

Quantifiable outcome

• Planet Fitness added 1.1 million net new members in 2025
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Flynn GroupcoreStrategic or Co-development Partner · 31 March 2026Flynn Group acquired Grand Fitness Partners in March 2026 in a major fitness acquisition. The deal tripled Flynn's Planet Fitness portfolio to 141 clubs across seven states. This was Flynn's second major fitness acquisition after entering the Planet Fitness brand system in 2023. Flynn Group is based in San Francisco and is best known for operating thousands of Taco Bell, Applebee's, and Wendy's locations.
• Planet FitnesscoreChannel Partner/ Reseller/ DistributorGrand Fitness Partners was a franchisee operator of Planet Fitness, operating 98 gym locations under the Planet Fitness brand. Planet Fitness CEO Colleen Keating cited the Flynn acquisition deal as reflecting brand strength. Planet Fitness is known for its low-cost membership model and Judgement Free Zone philosophy.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• National Fitness Partners (NPC Fitness): National Fitness Partners is a multi-state Planet Fitness franchisee with a comparable multi-unit operating footprint and similar PE-backed growth trajectory to Grand Fitness Partners.
• Fitness Connection: Fitness Connection operates a chain of large-format, value-priced fitness clubs across multiple US states, sharing the high-volume, low-cost gym model and multi-unit operator profile with Grand Fitness Partners.
• Taymax LLC: Taymax is one of the largest Planet Fitness franchisees in the United States, operating 100+ locations across multiple states under the same franchise model and value-tier positioning as Grand Fitness Partners.
• RSquared Fitness: RSquared Fitness operates a portfolio of Planet Fitness locations under the franchise model, directly comparable in scale and business model to Grand Fitness Partners.
• All Fitness Holdings: All Fitness Holdings is a multi-brand fitness franchise operator with comparable multi-unit operations and value-tier positioning, similar to Grand Fitness Partners' franchise roll-up strategy.

Emerging players

• EōS Fitness: EōS Fitness is a fast-growing value-tier fitness chain expanding aggressively across the US Sun Belt, directly competing with Planet Fitness franchisees on price, size, and amenity positioning.

Broad incumbents

• Anytime Fitness: Anytime Fitness is a globally franchised 24/7 value-tier gym chain with a similar subscription-based, multi-unit franchise model targeting the same budget-conscious consumer segment as Planet Fitness franchises.
• Flynn Group: Flynn Group is a large multi-brand franchise operator (Taco Bell, Applebee's, Wendy's) that acquired Grand Fitness Partners in 2026 to triple its Planet Fitness portfolio. Comparable as a multi-unit franchise roll-up platform and acquirer of franchisee businesses.
• Gold's Gym: Gold's Gym is an established global fitness chain with both franchised and corporate locations, offering comparable membership-based gym services across multiple US markets.
• Crunch Fitness: Crunch Fitness operates franchised and corporate-owned value-to-mid-tier gym locations, competing with Planet Fitness in the same segment with comparable membership-based recurring revenue and multi-state footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/grand-fitness-partners

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Fitness Partners