KindlyMD

What KindlyMD does

KindlyMD, Inc. was a Utah-based, integrated healthcare provider founded in 2020 by Tim Pickett, MPAS-C, operating three physical clinics across the Wasatch Front in Provo, Ogden, and Murray (Salt Lake City), plus a telemedicine channel. The company delivered a unified "Complete Care" model that combined primary care, mental health therapy, pain and injury treatment, medication management, weight loss (including Ozempic, Mounjaro, and Wegovy), sleep support, and Utah medical cannabis card evaluations under coordinated prescriber-Behavioral Health Clinician teams. Clinicians used a proprietary integrated care management platform that paired traditional prescriptions with cognitive behavioral therapy (CBT) and other evidence-based modalities (CPT, PE, BEP, NET, ACT, EFT, IFS, DBT, ERP, MBAT, group therapy) and tracked functional improvement outcomes - the company reported that 88% of patients reduced reliance on traditional painkillers and prescription medications, illicit drugs, and alcohol.

Revenue was generated through unit-priced clinical services billed to insurance (in-network with Select Health, Medicare, Blue Cross Blue Shield, United, Cigna, Aetna, PEHP, EMI Health, Wise & Urgent, and Medicaid) and self-pay patients ($249 initial Complete Care visits, $149 follow-ups, $119 therapy sessions, $99 medical card evaluations), supported by the Uplift financial assistance program. Customer acquisition relied on direct scheduling, insurance network participation, social media, provider referrals, and educational content on the UtahMarijuana.org resource site and Discover Marijuana YouTube channel.

In May 2025 KindlyMD was merged into Nakamoto Inc. (publicly traded), with David Bailey, former crypto advisor to the Trump administration, becoming CEO of the combined entity. The merged company subsequently acquired BTC Inc. and UTXO Management in August 2025 and pivoted toward a Bitcoin-native operating company and treasury strategy, exiting legacy healthcare. All KindlyMD clinics are scheduled to close in 2026 (behavioral health services ending May 22, 2026; all remaining services ending June 18, 2026). The public parent held approximately $286 million in Bitcoin (about 4,467 BTC) as of June 2026 and executed a 1-for-40 reverse stock split in May 2026 after its shares collapsed more than 99% from peak.

Name

KindlyMD

Legal name

KindlyMD, Inc.

Website

https://kindlymd.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

KindlyMD was a Utah-based integrated healthcare provider operating three clinics across the Wasatch Front, delivering combined primary care, mental health, pain treatment, and medical cannabis card services to individual patients before merging into Nakamoto Inc. in 2025.

Ownership category

akta.pro rank

Product category

Integrated Primary Care & Behavioral Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Psychiatry & Medication Management Platforms (HLALAEAB)

akta.pro secondary industries

Behavioral Health-Integrated Chronic Care (SUD comorbidity, collaborative care) (HLALAFAK), Substance Use Disorder (SUD) Benefit Management (HLAEAHAF)

Keywords

• Integrated healthcare services
• Behavioral health therapy
• Medical cannabis evaluations
• Pain management treatment
• Primary care clinics

Headquarters

HQ city

Murray

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Clinical Healthcare Services: KindlyMD generates revenue through providing integrated healthcare services including primary care, mental health therapy, pain treatment, weight loss programs, sleep support, medication management, and medical cannabis card evaluations. Revenue comes from both insurance billing (Select Health, Medicare, Blue Cross Blue Shield, United, Cigna, Aetna, PEHP, EMI Health, Wise & Urgent, and Medicaid) and self-pay patients.
2. Self-Pay Services: Direct patient payments for services including Complete Care initial visits ($249), follow-ups ($149), therapy sessions ($119), and medical card evaluations ($99). Also offers weight loss injections and various prescription medication management services.
3. Medical Card Program: Revenue from medical cannabis card evaluations and renewals, providing qualifying patients with physician recommendations for Utah Medical Cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

KindlyMD provides integrated healthcare services that combine traditional prescriptions, behavioral health therapy, and alternative medicine (including medical cannabis recommendations) into unified care plans. Services are delivered through three Utah clinics and telemedicine, covering mental health, primary care, pain and injury treatment, weight loss, sleep support, medication management, and autism treatment. Patients are billed through insurance or self-pay, with HSA/FSA eligibility and a Uplift financial assistance program for underserved patients.

Product overview

KindlyMD is a Utah-based healthcare services company offering a unified integrated care platform called Complete Care that combines traditional prescriptions, behavioral health services, and alternative medicine. The core product portfolio includes Mental Health Services, Medical Card (Medical Cannabis) evaluations, Medication Management, Pain Treatment, Primary Care, Sleep Support, Weight Loss Program, Integrated Autism Treatment, and comprehensive Therapy Services (CBT, CPT, PE, BEP, NET, ACT, EFT, IFS, DBT, MBAT, ERP, and Group Therapy). The company operates multiple clinic locations (Provo, Ogden, Murray/Salt Lake City) and offers telemedicine. Services are delivered through a collaborative care team model consisting of prescribers and Behavioral Health Clinicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Mental Health Services Comprehensive mental health services combining traditional therapy with functional focus and alternative options such as medical cannabis or Ketamine therapy when appropriate. Services include treatment for anxiety, depression, PTSD, addiction, and more for patients in Utah.
• Medical Card Program Utah Medical Cannabis Card evaluation and recommendation service. Provides qualifying patients with physician recommendations to obtain a medical card, including education on safe and effective plant-based medicine use for state-approved qualifying conditions.
• Medication Management Person-centered medication management integrating prescriptions, mental health care, and medical card recommendations. Includes prescribing for pain medications, depression/anxiety medication, ADHD medication, sleep medications, weight loss injections, and erectile dysfunction medications.
• Pain Treatment Comprehensive pain and injury treatment emphasizing the connection between physical and mental health. Offers non-opioid solutions, alternative pain relief including medical cannabis, and accelerated functional improvement through integrated care.
• Primary Care Comprehensive primary care integrating functional mental health and physical medicine with compliant access to alternative medicine. Combines primary care, mental health support, and alternative treatments in a whole-person approach.
• Sleep Support Treatment for insomnia and sleep disorders combining traditional sleep medications, alternative and plant-based medicines, and behavioral health clinician support for developing healthy sleep habits.
• Weight Loss Program Medically-managed weight loss program offering Ozempic (Semaglutide), Mounjaro (Tirzepatide), and Wegovy injections with behavioral health support and the MEANS model (Medical, Emotional, Activity, Nutrition, Sleep).
• Integrated Autism Treatment Personalized autism treatment offering mental healthcare, specialized therapies, Applied Behavior Analysis (ABA), and Medical Cannabis recommendations for individuals with Autism Spectrum Disorder in Utah.
• Therapy Services Comprehensive therapy services including Cognitive Behavioral Therapy (CBT), Cognitive Processing Therapy (CPT), Prolonged Exposure Therapy (PE), Brief Eclectic Psychotherapy (BEP), Narrative Exposure Therapy (NET), Acceptance and Commitment Therapy (ACT), Emotion-Focused Therapy (EFT), Internal Family Systems (IFS), Dialectical Behavioral Therapy (DBT), Mindfulness-Based Art Therapy (MBAT), Group Therapy, and Exposure and Response Prevention (ERP).

Quantifiable outcome

• 88% of patients reduce prescriptions, illicit drugs, and alcohol
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• BTC InccoreStrategic or Co-development Partner · 1 August 2025Nakamoto Inc. (the entity KindlyMD merged into) acquired BTC Inc. in August 2025 as part of its strategy to build a Bitcoin-native operating company. BTC Inc. is a Bitcoin-focused media and events company.
• UTXO ManagementcoreStrategic or Co-development Partner · 1 August 2025Nakamoto Inc. acquired UTXO Management in August 2025 as part of its Bitcoin treasury strategy. UTXO Management is involved in Bitcoin-focused financial operations.

Scale indicators6 records

Recent moves8 records

Expansion highlights4 records

Market position

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/KindlyMD
• YouTubeyoutube.com/@kindlymd
• Facebookfacebook.com/kindlymdclinics
• Instagraminstagram.com/kindly.md

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KindlyMD