Creativity at Work

What Creativity at Work does

Creativity at Work is a Vancouver-based, founder-owned consulting and training practice founded in 1999 by Linda Naiman. The firm partners with senior leaders and enterprise teams to develop 'creative intelligence' through arts-based learning, whole-brain thinking, and mental fitness coaching, with named clients including Sony Interactive Entertainment, Intel, Cisco, Dell, American Express, HSBC, RBC, PwC, SAP, IBM, GE, PepsiCo, Procter & Gamble, and the United Nations. Its core methodology, the proprietary Creative Intelligence Framework, integrates analytical clarity, artistic imagination, relational intelligence, and practical execution across three operational levels: sense-making, relational flow, and action momentum, supported by 72 arts-based learning activities codified in the co-authored book 'Orchestrating Collaboration at Work' (Wiley, 2003).

The business operates as a sole proprietorship with a headcount of one plus contractors and no external funding. Revenue is generated primarily through quote-based enterprise consulting, customized workshops, leadership and team coaching, and facilitated sessions, supplemented by a self-paced Creative Resilience online course on the Kadenze platform and book sales through Amazon and direct PayPal transactions. Go-to-market combines content-driven demand generation (blog, newsletter, free handbook, free 15-minute consultation via TidyCal) with direct enterprise sales, keynote speaking, and conference engagements. Pricing is quote-based for enterprise work, with no public rate card.

The firm holds no AI, software, or technology product capability; its deliverables are human-delivered professional services. The practice is differentiated by Linda Naiman's 20+ year personal brand, recognition by IBM as a creative leadership innovator, and media presence in European Business Review, Inc.com, and The Globe and Mail, all of which concentrate revenue risk on the founder.

Name

Creativity at Work

Legal name

Linda Naiman dba Creativity at Work

Website

https://creativityatwork.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Creativity at Work is a Vancouver-based, founder-owned consulting practice founded in 1999 that delivers arts-based creativity, innovation, and leadership training to enterprise clients and individual learners.

Ownership category

akta.pro rank

Product category

Professional Training and Coaching

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYEDABAMAH

Creativity & Innovation Mindset

Education/Corporate Training & Professional Development/Soft Skills Development

SECONDARYEDABANAH

Strategy, Decision-Making & Business Acumen Coaching

Education/Corporate Training & Professional Development/Executive Coaching Services

SECONDARYEDAMAHAD

Innovation & Design Thinking Programs

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Entrepreneurship & Business Enrichment

Keywords

• Creative intelligence training
• Arts-based learning
• Leadership coaching services
• Design thinking workshops
• Team collaboration training

Headquarters

HQ city

Vancouver

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services (Training, Coaching, Consulting): Customized training programs, leadership and team coaching, and consulting engagements delivered to enterprise clients. Revenue generated through project-based fees for workshops, facilitation sessions, and coaching programs. Services are tailored to organizational objectives and sold directly to enterprise buyers.
2. Online Course Sales: On-demand Creative Resilience course available through Kadenze platform. Approximately 20-30 hours of content delivered online for self-paced learning. Individual enrollment model.
3. Book Sales: Orchestrating Collaboration at Work book sold through Amazon (paperback) and direct PDF ebook sales via PayPal. Co-authored by Arthur B. VanGundy and Linda Naiman, published by Wiley in 2003.
4. Affiliate Revenue: Amazon affiliate marketing program generating commissions on referred sales of books and products mentioned on the website.
5. Free Consultation:

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels7 records

Core offering

Creativity at Work delivers creative intelligence training, leadership and team coaching, and consulting services to enterprise clients using arts-based learning, whole-brain thinking, neuroscience, and mental fitness principles. The company offers customized workshops, facilitated sessions, executive retreats, an on-demand online course, and a published activity book, serving Fortune 500 companies, the UN, and other global organizations. Services are tailored to organizational objectives around innovation, collaboration, leadership development, and change management.

Product overview

Creativity at Work is a professional coaching and training consultancy offering a portfolio of services centered on Creative Intelligence development for leaders and teams. The core offering is the Creative Intelligence Training program, which encompasses multiple interconnected services including Whole-Brain Creativity for Innovation workshops, Leadership and Team Coaching, Mental Fitness Coaching for Reinvention, and Arts-Based Learning for Organizations. These are supplemented by specialized offerings such as Design Thinking Training/Workshops for Teams, Collaboration Workshops/Training, The Alchemy of Leadership Workshop, and Arts-Based Dialogue for Strategic Conversations. The company also offers an on-demand Creative Resilience Program (self-paced online course) and has published the book 'Orchestrating Collaboration at Work' as a resource for trainers and facilitators. All services leverage arts-based learning, neuroscience insights, and whole-brain thinking approaches to help organizations achieve breakthroughs in creativity, innovation, collaboration, and leadership.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative Intelligence Training for Leaders & Teams

Quantifiable outcome

• Organizations investing in creativity are 88% more likely to achieve growth, innovation, and higher employee engagement (Adobe study)
• +8 more outcomes

Named customers22 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• KadenzecoreStrategic or Co-development PartnerKadenze is the online learning platform hosting the Creative Resilience: How to Flourish in the Face of Life's Challenges course. Course consists of approximately 20-30 hours of on-demand content for individual learners. Partnership enables self-paced online access to Creative Resilience training.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon Services LLC Associates Program participant. Paperback version of Orchestrating Collaboration at Work sold through Amazon marketplace. Affiliate links on website generate commission on referred sales.
• Arthur B. VanGundycoreStrategic or Co-development PartnerCo-author of 'Orchestrating Collaboration at Work' book. VanGundy was a pioneer in idea generation techniques and wrote 15 books including Getting to Innovation. Collaboration produced 72 arts-based learning activities for corporate trainers.
• WileyminorChannel Partner/ Reseller/ DistributorOriginal publisher of 'Orchestrating Collaboration at Work' (2003). Book subsequently republished by Booksurge (2007).

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• frog (Capgemini Engineering): Global design and strategy firm providing innovation consulting, design thinking, and organizational transformation to enterprise clients. Directly comparable premium brand in the creativity and innovation consulting space.
• IDEO: Global design and innovation consultancy that pioneered human-centered design thinking for enterprises. Directly comparable as a premium innovation training and facilitation provider serving Fortune 500 clients, though IDEO operates at far greater scale.
• LUMA Institute: Innovation training and design thinking education firm offering workshops, certification, and curated methods (LUMA System) for individuals and organizations. Comparable because it teaches innovation through structured, activity-based learning experiences targeting enterprise teams.
• The Second City Works: Applies improv and comedy-based methodologies from The Second City to corporate training, leadership, and team collaboration. Closely comparable in the niche of arts/improv-based experiential learning for enterprise teams.

Emerging players

• Hasso Plattner Institute of Design (d.school): Stanford-affiliated design thinking institute offering executive education, workshops, and design thinking training for leaders and teams. Comparable as a thought-leadership and education-oriented design thinking provider, though rooted in an academic institution.
• Eight, Inc. Design and brand strategy firm founded by Tim Kobe (Apple Store designer) offering innovation and brand experience strategy for global enterprises. Comparable as a boutique design and innovation consultancy working with senior executives on transformation.
• Kaos Pilots: Creative leadership school offering programs that combine entrepreneurship, creativity, and social innovation. Comparable in its focus on developing creative leadership capabilities through experiential, arts-infused learning, though primarily educational rather than consulting.
• Voltage Leadership Consulting: Innovation and leadership development consultancy that designs experiential learning programs for enterprises. Comparable as a small, specialized firm delivering creativity, innovation, and leadership training to corporate teams.

Broad incumbents

• Doblin (Deloitte): Innovation strategy practice inside Deloitte, offering design thinking and innovation capability building at massive scale to global enterprises. Overlaps with the company's innovation training and design thinking offerings as part of a much larger consulting portfolio.
• McKinsey & Company (Organization Practice): Global management consultancy with a sizable organization practice addressing leadership development, culture, and innovation capability. Competes indirectly by offering creativity and innovation transformation at scale with significantly larger teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/lindanaiman
• Instagraminstagram.com/lindanaiman.art
• Facebookfacebook.com/linda.naiman.creativity.at.work

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Creativity at Work