Reaplus
Reaplus Inc. is a Tokyo-based private marketing company founded in 2023 that operates the Youth Now! insight marketing platform, combining TikTok video structural analysis with subscription surveys and influencer marketing services for Japanese consumer brands targeting Gen Z and Alpha consumers.
- Company typePrivate
- Founded2023
- HeadquartersSunshine, Australia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Reaplus does
Reaplus Inc. (株式会社Reaplus) is a Tokyo-based private marketing company founded in 2023 that operates across three business segments: an advertising agency, a talent and influencer management operation, and D2C brand operations. Representative Director Shion Matsumoto leads the company, which is headquartered in Shibuya, Tokyo.
In April 2026, Reaplus launched Youth Now! (youthnow.jp), a youth-focused insight marketing platform that combines structured TikTok video analysis with subscription-based survey services for corporations seeking to understand Generation Z and Alpha consumer behavior. The platform applies a five-axis structural analysis framework to short-form video content (composition, format, engagement patterns, trend diffusion by genre and format) to surface why certain videos go viral and which formats perform in which categories. Surveys are delivered through three pricing tiers — Light (¥250,000), Standard (¥500,000), and Custom (from ¥500,000) — and the company markets a 24-hour response-collection turnaround at approximately 1/8 the cost of traditional survey methods, drawing on a proprietary network of thousands of youth SNS communicators.
The revenue model blends subscription/contract survey services (recurring) with professional-service TikTok PR and influencer marketing engagements, supported by a published trend-report content engine distributed via the Youth Now! website and PR Times. The company serves consumer brands in cosmetics, beverages, apparel, and entertainment that target Gen Z and Alpha consumers, with one disclosed named customer (Korean skincare brand MENOKIN) for a 70-micro-influencer UGC campaign. Geographic operations are concentrated in Tokyo/Japan, with no disclosed international expansion, outside funding, or M&A activity.
Reaplus firmographics
Firmographics- Name
- Reaplus
- Legal name
- 株式会社Reaplus
- Website
- https://youthnow.jp
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reaplus Inc. is a Tokyo-based private marketing company founded in 2023 that operates the Youth Now! insight marketing platform, combining TikTok video structural analysis with subscription surveys and influencer marketing services for Japanese consumer brands targeting Gen Z and Alpha consumers.
- Ownership category
- akta.pro rank
Where Reaplus is headquartered
LocationHeadquarters
- HQ city
- Sunshine
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Reaplus business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Youth Now! Survey Services: Subscription-based survey services offering quantitative and qualitative research packages to understand youth consumer behavior and trends. Pricing tiers include Light (¥250,000), Standard (¥500,000), and Custom plans. Includes survey reports, influencer interviews, group interviews, and gifting surveys.
- TikTok PR and Influencer Marketing Services: Comprehensive marketing support including PR strategy development, influencer casting, and advertising management for brands targeting Gen Z and Alpha consumers.
- Trend Analysis Reports: Regular reports on youth trends across industries (cosmetics, beverages, apparel) delivered as part of subscription packages. Additional standalone reports available for download.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Light Plan - ¥250,000 (excluding tax) - Basic survey for first-time users |
| Subscription | Multi-year contract | Standard Plan - ¥500,000 (excluding tax) - Full-scale marketing strategy development |
| Subscription | Multi-year contract | Custom Plan - From ¥500,000 (excluding tax) - Fully customized research plans |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Reaplus product offering
Product offeringCore offering
Reaplus operates the Youth Now! insight marketing platform, delivering youth-focused consumer research, TikTok video trend analysis, influencer casting, and end-to-end marketing campaign execution for corporations targeting Generation Z and Alpha consumers. The offering combines quantitative surveys, qualitative interviews, gifting studies, and one-stop strategy planning across industries such as cosmetics, beverages, and apparel.
Differentiator
Problem solved
Functional benefit
Brands
- Youth Now!: A trend analysis media service that analyzes TikTok video data to help corporations understand viral patterns and optimize marketing strategies for Generation Z and Alpha consumers. Provides structural analysis of viral posts, winning patterns based on engagement metrics, and video search engine optimization (VSEO) insights.
Products and services
- Youth Now! Survey Services Subscription-based research packages (Light, Standard, Custom) that collect authentic voices from thousands of SNS influencers and youth trend respondents within 24 hours, providing quantitative and qualitative insights into Gen Z and Alpha consumer behavior for corporate marketing teams.
- Youth Now! Trend Media (TikTok Video Analysis Platform) A proprietary short-form video analysis database that decomposes TikTok content across five analysis axes, identifies high-performing formats, calculates engagement rates, and visualizes trend diffusion by genre and market to support VSEO and marketing strategy decisions.
- TikTok PR and Influencer Marketing Services Comprehensive marketing support including PR strategy development, influencer casting, and advertising management for brands targeting Gen Z and Alpha consumers on TikTok and other platforms.
- Advertising Agency Services Full-service advertising agency operations supporting corporate clients in planning and executing campaigns aimed at youth audiences.
- Talent and Influencer Agency Operations Representation and management of influencers and talent, supporting relationship development between brands and youth-relevant creators.
- D2C Brand Operations Direct-to-consumer brand operations that provide the company with hands-on youth marketing expertise to inform client research and strategy.
Quantifiable outcome
- Survey response collection in 24 hours from thousands of youth respondents
- +3 more outcomes
Companies that use Reaplus
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Reaplus technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Reaplus partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Reaplus competitors and assessment
Company assessmentDirect peers
- Ypulse: Ypulse is a global youth marketing research firm tracking Gen Z and Millennial consumer behavior with syndicated reports and custom research—the closest international direct peer to Youth Now!'s Gen Z/Alpha insight subscription offering.
- Cross Marketing: Cross Marketing is a Japanese market research firm offering consumer surveys, qualitative interviews, and insights for brand marketing—closely overlapping with Youth Now!'s quantitative survey, group interview, and influencer interview methodologies.
- Macromill: Macromill is a leading Japanese online market research company running large-scale consumer panel surveys. Its quantitative research focus and Japan-centric enterprise customer base make it a close direct peer to Reaplus's survey-driven insight services.
- Intage: Intage is Japan's largest domestic market research firm, providing consumer survey and behavioral insights to enterprises—directly comparable to Youth Now!'s youth-focused survey and trend research subscriptions for Japanese brands.
- Hotto Link (HOPELINK): Hotto Link provides SNS analytics, influencer marketing, and social-data insights in Japan, directly overlapping with Reaplus's Youth Now! Trend Media platform for analyzing TikTok/social content and influencer trends.
Emerging players
- BitStar: BitStar is a Japanese influencer marketing company offering influencer casting and SNS campaigns for brands—an emerging peer directly comparable to Reaplus's TikTok PR strategy and influencer casting service line.
- FIND STUDIO: FIND STUDIO is a Japanese influencer marketing agency focused on SNS-driven brand campaigns with Gen Z creator rosters—an emerging peer that competes with Reaplus on the influencer activation side of the business.
Broad incumbents
- Nielsen Japan: Nielsen is a global market research giant with significant Japan operations offering consumer insights and media measurement across many verticals—an incumbent peer that could extend enterprise research coverage to youth segments.
- GMO Research: GMO Research operates one of Asia's largest online research panels and provides survey technology to enterprises—an incumbent infrastructure peer to the survey backbone of Youth Now!.
- Kantar Japan: Kantar is a global marketing research and insights firm with Japan presence, offering brand tracking, consumer panels, and advertising effectiveness studies—an incumbent overlapping with Reaplus's survey and trend insight offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reaplus financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reaplus leadership team
Management profileNumber of profiles
Profiles1 record
Reaplus funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reaplus M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reaplus
What does Reaplus do?
Reaplus operates the Youth Now! insight marketing platform, delivering youth-focused consumer research, TikTok video trend analysis, influencer casting, and end-to-end marketing campaign execution for corporations targeting Generation Z and Alpha consumers. The offering combines quantitative surveys, qualitative interviews, gifting studies, and one-stop strategy planning across industries such as cosmetics, beverages, and apparel.
Is Reaplus a public or private company?
Reaplus is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reaplus founded?
Reaplus was founded in 2023. It employs 11 to 50 people.
Where is Reaplus based?
Reaplus is headquartered in Sunshine, Australia, in the Oceania region.
How does Reaplus make money?
Three revenue lines are on record. Youth Now! Survey Services are the primary driver. The others are tikTok PR and Influencer Marketing Services and trend Analysis Reports.
Who are Reaplus's main competitors?
Direct peers on record are Ypulse, Cross Marketing, Macromill, Intage and Hotto Link (HOPELINK). Emerging players are BitStar and FIND STUDIO. Broad incumbents are Nielsen Japan, GMO Research and Kantar Japan.
Does Reaplus have an API?
No public API is recorded for Reaplus.