BIX-BG
BIX.BG is Bulgaria's first and largest carrier-neutral Internet Exchange Point, founded in 2009 and headquartered in Sofia, providing Public Peering, Multicast, P2P Private VLAN, and Transparent Ethernet Interconnect services to 139+ ISP, cloud, CDN, content, and broadcast networks across 10+ Sofia data centers.
- Company typePrivate
- Founded2009
- HeadquartersSofia, Bulgaria
- Headcount1–10
- GTM typeB2B
- OfferingServices
What BIX-BG does
BIX.BG Ltd. operates Bulgaria's first and largest carrier-neutral Internet Exchange Point (IXP), founded in mid-2009 and headquartered in Sofia. The company provides a neutral interconnection platform that enables ISPs, international operators, mobile operators, content providers, hosting/cloud providers, broadcasters, and online gaming companies to exchange Internet traffic directly rather than via paid upstream transit. Its core service is Public Peering, supported by Multicast (for efficient one-to-many broadcast distribution), P2P Private VLAN (free, automated private connections between members via the my.BIX.BG portal), and Transparent Ethernet Interconnect (protected 10 Gbps leased-line connectivity between points of presence).
The underlying network uses an EVPN/MPLS redundant architecture across 10+ points of presence in Sofia data centers (Telepoint Sofia Centre, Telepoint Sofia East, Equinix SO1, Equinix SO2), with port speeds ranging from 1 Gbps to 400 Gbps; a May 2025 upgrade deployed five Juniper MX304 routers and 400G backbone links. BIX.BG is ISO/IEC 27001:2022 certified and GDPR compliant, and provides 24/7/365 NOC support. As of late 2025 the exchange carried peak traffic of 1.31 Tbps and connected 139+ public peers with 356 active multicast groups.
The business model is recurring subscription revenue from monthly/annual port and service fees across the four port speed tiers, with cross-connect fees paid separately to data center operators. New members receive a three-month free trial. BIX.BG has sold directly to enterprise network operators since 2009, supplemented since April 2022 by an authorized channel partner (Vestitel BG JSC) for the Greek market, and since March 2026 has operated as a majority-owned subsidiary of DE-CIX Group AG — the world's leading IX operator — which provides access to a global ecosystem of 60+ locations.
BIX-BG firmographics
Firmographics- Name
- BIX-BG
- Legal name
- BIX.BG Ltd.
- Website
- https://bix.bg
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- BIX.BG is Bulgaria's first and largest carrier-neutral Internet Exchange Point, founded in 2009 and headquartered in Sofia, providing Public Peering, Multicast, P2P Private VLAN, and Transparent Ethernet Interconnect services to 139+ ISP, cloud, CDN, content, and broadcast networks across 10+ Sofia data centers.
- Ownership category
- akta.pro rank
BIX-BG industry classification
Industry- Product category
- Internet Exchange Services
- NAICS
- Wired and Wireless Telecommunications Carriers (except Satellite) (51711)
- SIC
- Services-Telephone Interconnect Systems (7385)
- akta.pro primary industry
- Internet Exchange Points (IXPs) & Peering Services (HDABALAC)
- akta.pro secondary industries
- Carrier Interconnection & Peering Exchanges (IXPs, private interconnect, cross-connect) (HDAIAEAG), Network Interconnect & Peering / IX Services for Streaming (MPAHAIAG)
Keywords
Where BIX-BG is headquartered
LocationHeadquarters
- HQ city
- Sofia
- HQ country
- Bulgaria
- HQ region
- Europe
Offices1 record
Markets served
BIX-BG business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Infrastructure, Operations, Personnel, Marketing or Sales
Revenue model
- Port/Connectivity Fees: Members pay for port connections at various speeds (1G, 10G, 100G, 400G) at BIX.BG points of presence. Prices are set per port speed tier. Cross-connect fees are paid separately to data center operators.
- Service Membership: Monthly or annual fees for participation in the IX platform including access to Public Peering, Multicast, and other services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | 1G Port - Entry-level connectivity |
| Subscription | Monthly | 10G Port - Standard connectivity |
| Subscription | Monthly | 100G Port - High-capacity connectivity |
| Subscription | Monthly | 400G Port - Ultra-high-capacity connectivity |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
BIX-BG product offering
Product offeringCore offering
BIX.BG operates Bulgaria's first and largest carrier-neutral Internet Exchange Point (IXP), providing direct interconnection and traffic exchange services between member networks. Its core offering is Public Peering, complemented by Multicast for broadcast content distribution, P2P Private VLAN for cost-free private member connections, and Transparent Ethernet Interconnect for dedicated point-to-point Ethernet. The exchange operates across 10+ data centers in Sofia with port speeds ranging from 1G to 400G and peak traffic of 1.31 Tbps.
Product overview
BIX.BG is Bulgaria's first and largest carrier-neutral Internet Exchange Point (IXP) offering a unified platform of connectivity services. The core offering is Public Peering, which enables optimal network interconnection and traffic exchange between member networks. Supporting services include Multicast for broadcast content delivery, P2P Private VLAN for cost-free private member connections, and Transparent Ethernet Interconnect for dedicated leased-line connectivity. Members access the platform through the my.BIX.BG monitoring portal. The exchange operates across over 10 data centers in Sofia with peak traffic exceeding 1.3 Tbps.
Differentiator
Problem solved
Functional benefit
Products and services
- Public Peering Carrier-neutral Public Peering service providing connectivity optimization and Internet traffic control between member networks, reducing the number of transit points and packet delays through direct bilateral or route-server peering.
- Multicast Technology that allows data from a single source to reach many receivers simultaneously without duplication, enabling efficient broadcast and one-to-many content distribution over the BIX.BG platform.
- P2P Private VLAN
Quantifiable outcome
- Traffic peak of 1.31 Tbps achieved on 11 November 2025
- +2 more outcomes
Companies that use BIX-BG
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles4 records
BIX-BG technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
BIX-BG partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- DE-CIX Group AGcoreDE-CIX, the world's leading Internet Exchange operator, has become the majority stakeholder in BIX.BG, making it a subsidiary of DE-CIX Group AG. This partnership integrates BIX.BG into DE-CIX's global ecosystem spanning over 60 locations worldwide. BIX.BG members gain access to enterprise connectivity products including cloud connectivity and cloud routing. The acquisition strengthens Sofia's role as a regional connectivity hub in Central and Eastern Europe.
- Vestitel BG JSCminorVestitel BG JSC is an authorized partner of BIX.BG for the territory of Greece. Vestitel provides high-quality connectivity services with extensive Nx100G network capacity for Bulgaria, Greece, and the region. They are authorized to resell Public Peering services of BIX.BG to internet-related businesses in Greece.
- Euro-IXminorBIX.BG is a member of Euro-IX, the European Internet Exchange Association, which promotes coordination and cooperation among Internet Exchanges.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
BIX-BG competitors and assessment
Company assessmentBroad incumbents
- AMS-IX (Amsterdam Internet Exchange): AMS-IX operates one of the world's largest IXPs in the Amsterdam metro area with hundreds of connected networks. It is comparable to BIX.BG as a neutral, non-profit-style IXP providing public peering and additional interconnection services across multiple data centers.
- DE-CIX: DE-CIX is the world's leading Internet Exchange operator, running flagship IXPs in Frankfurt and dozens of additional locations globally. It is directly comparable to BIX.BG as both operate carrier-neutral IXPs with public peering and cloud connectivity, and DE-CIX is also now BIX.BG's parent company.
- LINX (London Internet Exchange): LINX is one of the largest neutral IXPs in Europe, serving hundreds of networks from multiple London data centers. It is comparable to BIX.BG as a carrier-neutral, member-driven exchange providing public peering, private VLANs, and route server services.
Direct peers
- SwissIX: SwissIX is a neutral, non-profit IXP in Switzerland offering public peering and private interconnects across multiple Zurich data centers. It is comparable to BIX.BG in operating model and in serving a mix of ISPs, content providers, and enterprise networks.
- NetIX Communications: NetIX is a European Ethernet-based network and IXP platform providing public peering, private VLANs, and content exchange across multiple data centers in the CEE and Balkans region. It is directly comparable to BIX.BG in geography, product set, and customer base.
- NIX.CZ (Czech Neutral Internet Exchange): NIX.CZ is the largest neutral IXP in the Czech Republic, offering public peering, private VLANs, and route servers across multiple Prague data centers. It is comparable to BIX.BG as a mid-sized Central European neutral IXP serving similar customer segments.
- MIX (Milan Internet Exchange): MIX is a neutral Italian IXP providing public peering, private VLANs, and route server services across multiple Milan data centers. It is comparable to BIX.BG in being a mid-sized, neutral European exchange with hyperscaler and ISP members.
- France-IX: France-IX is a neutral, member-based IXP operating across multiple Paris data centers and serving ISPs, content providers, and enterprises. It is directly comparable to BIX.BG in model, product set (public peering, private interconnects, route servers), and customer mix.
Regional players
- InterLAN-IX: InterLAN is a neutral Romanian IXP providing public peering and private interconnects across multiple Bucharest data centers. It is comparable to BIX.BG as a regional CEE neutral IXP with a similar mix of local ISPs and international content providers.
Others
- Euro-IX: Euro-IX is the European Internet Exchange Association, of which BIX.BG is a member. It is relevant as an industry association peer that benchmarks, coordinates, and represents European IXPs like BIX.BG.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
BIX-BG social profiles
Digital presenceBIX-BG compliance and trust
Trust signalCompliance2 records
BIX-BG financial estimates
Financial estimateRevenue estimate
Valuation estimate
BIX-BG leadership team
Management profileNumber of profiles
BIX-BG funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BIX-BG M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BIX-BG
What does BIX-BG do?
BIX.BG operates Bulgaria's first and largest carrier-neutral Internet Exchange Point (IXP), providing direct interconnection and traffic exchange services between member networks. Its core offering is Public Peering, complemented by Multicast for broadcast content distribution, P2P Private VLAN for cost-free private member connections, and Transparent Ethernet Interconnect for dedicated point-to-point Ethernet. The exchange operates across 10+ data centers in Sofia with port speeds ranging from 1G to 400G and peak traffic of 1.31 Tbps.
Is BIX-BG a public or private company?
BIX-BG is a private company. It is classified as corporate owned and is currently operating.
When was BIX-BG founded?
BIX-BG was founded in 2009. It employs 1 to 10 people.
Where is BIX-BG based?
BIX-BG is headquartered in Sofia, Bulgaria, in the Europe region.
How does BIX-BG make money?
Two revenue lines are on record. Port/Connectivity Fees are the primary driver. The others are service Membership.
Who are BIX-BG's main competitors?
Broad incumbents on record are AMS-IX (Amsterdam Internet Exchange), DE-CIX and LINX (London Internet Exchange). Direct peers are SwissIX, NetIX Communications, NIX.CZ (Czech Neutral Internet Exchange), MIX (Milan Internet Exchange) and France-IX. InterLAN-IX is listed as a regional player. Euro-IX is listed as an others.
Does BIX-BG have an API?
No public API is recorded for BIX-BG.
What industry is BIX-BG in?
BIX-BG's product category is Internet Exchange Services. Its primary akta.pro industry code is HDABALAC, Internet Exchange Points (IXPs) & Peering Services, with a secondary code of HDAIAEAG, Carrier Interconnection & Peering Exchanges (IXPs, private interconnect, cross-connect). Its NAICS code is 51711 and its SIC code is 7385.