PREPARE
PREPARE (Prepare for Parole and Reentry) is a Maryland-based 501(c)(3) nonprofit that helps incarcerated individuals build parole packets and reentry plans through multilingual materials, in-prison workshops, AI-assisted reentry tools, and nationwide Edovo eLearning courses, all at no cost to clients.
- Company typePrivate
- Founded2021
- HeadquartersTowson, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What PREPARE does
PREPARE (Prepare for Parole and Reentry) is a Maryland-based 501(c)(3) nonprofit, headquartered in Towson and founded in 2021, that supports incarcerated individuals in preparing for parole and developing structured reentry plans. The organization operates a four-phase program: PREPARE to Prepare for those more than 18 months from a hearing, PREPARE for Parole for those within 18 months, PREPARE for Home which begins individualized reentry planning seven months before the hearing, and PREPARE for Success which delivers post-release peer coaching. The organization grew out of Second Chance for Women (founded 2009 by Maryjoel Davis) and is co-led by Anne Bocchini Pack (Director of Advocacy) alongside returning-citizen staff including Sara Citroni (Director of Peer Services), Kelli Loos (Reentry Specialist), and Gordon Pack.
PREPARE delivers content across multiple parallel channels: direct in-person advocacy at the Maryland Correctional Institution for Women (MCIW), in-prison workshops across Maryland facilities, monthly virtual Family Empowerment Workshops on Zoom (registration via Eventbrite), hard-copy and downloadable parole-preparation materials (pamphlets, tabbed dividers, workbooks) in English, Spanish, and Arabic, instructional videos on YouTube, and three eLearning courses distributed nationwide via the Edovo prison tablet platform and Thinkific. Its technology stack includes an AI-powered reentry tool used to assist clients in developing reentry plans, the Self-Sufficiency Matrix (SSM) assessment used at intake and quarterly check-ins to gauge and track outcomes, and the Edovo distribution channel which reached 6,277 unique learners across Texas, Maryland, California, Ohio, Alabama, New York, and additional U.S. states with more than 10,000 course starts in its first two months. Materials are also placed in all prison libraries of Maryland facilities from which individuals go up for parole.
PREPARE never charges clients or families for any service or material. Revenue is philanthropic and diversified across individual donations (including a "$5 Friday" grassroots campaign), foundation grants (Abell Foundation, Open Society Institutes Baltimore, Zanvyl Isabelle Krieger Fund, Community Foundation of Eastern Maryland, Baltimore Women's Giving Circle), and state government funding (Maryland Governor's Office of Crime Control and Prevention), with additional in-kind and operational support through the Johns Hopkins University Social Innovation Lab accelerator. Distribution and service delivery rely on a cultivated network of reentry partners — PIVOT, Marian House, Chrysalis House, Vehicles for Change, Penn North, Restore — plus a University of Maryland Law School EaRS partnership and a working relationship with the Maryland Department of Public Safety and Correctional Services (DPSCS). Strategic positioning is reinforced by recent recognition: Johns Hopkins University Social Innovation Lab first prize (2024-2025 cohort), the Howard Wicker Entrepreneurial Advocate Award, and Mayoral Citations from Mayor Brandon Scott.
PREPARE firmographics
Firmographics- Name
- PREPARE
- Legal name
- PREPARE Inc.
- Website
- https://prepare-parole.org
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PREPARE (Prepare for Parole and Reentry) is a Maryland-based 501(c)(3) nonprofit that helps incarcerated individuals build parole packets and reentry plans through multilingual materials, in-prison workshops, AI-assisted reentry tools, and nationwide Edovo eLearning courses, all at no cost to clients.
- Ownership category
- akta.pro rank
PREPARE industry classification
Industry- Product category
- Reentry and Parole Support Services
- NAICS
- Vocational Rehabilitation Services (62431), Parole Offices and Probation Offices (922150)
- akta.pro primary industry
- Community Corrections (Probation, Parole & Reentry) (BPAIAFAE)
- akta.pro secondary industries
- Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management) (BPAKANAH), Correctional Education Programs (Community College-Delivered) (EDAHADAN)
Keywords
Where PREPARE is headquartered
LocationHeadquarters
- HQ city
- Towson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
PREPARE business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Donations and Grants: PREPARE is a 501(c)(3) nonprofit organization funded by donations from individual donors and grants from foundations and government agencies. The organization never charges clients or their families for materials or services.
- Donations: Grassroots $5 Friday fundraising campaign, general donations via the website, and larger donor contributions from foundations and organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | All services are free to clients and families |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
PREPARE product offering
Product offeringCore offering
PREPARE is a Maryland-based 501(c)(3) nonprofit that guides incarcerated individuals and their families through the parole and reentry journey via a structured three-phase program: PREPARE to Prepare (Phase 1) for those with over 18 months before a hearing, PREPARE for Parole (Phase 2) providing direct advocacy and packet-building, and PREPARE for Home (Phase 3) with individualized reentry plans. Post-release peer support is delivered through PREPARE for Success, supplemented by free multilingual materials, instructional videos, and eLearning courses on Edovo prison tablets nationwide.
Product overview
PREPARE (Prepare for Parole and Reentry) is a Maryland-based 501(c)(3) nonprofit organization operating a multi-phase program focused on empowering individuals to make their strongest case for parole and develop effective reentry plans. The organization offers a structured three-phase approach: PREPARE to Prepare (Phase 1) for those with over 18 months until parole, PREPARE for Parole (Phase 2) providing materials and direct advocacy for those with less than 18 months, and PREPARE for Home (Phase 3) offering individualized reentry planning. Post-release support is provided through PREPARE for Success with peer recovery specialists. The organization supplements its direct services with free downloadable parole materials in multiple languages (English, Spanish, Arabic), instructional videos, family empowerment workshops, in-prison workshops, and eLearning courses delivered through the Edovo prison tablet platform. Services are provided at no cost to clients or their families.
Differentiator
Problem solved
Functional benefit
Products and services
- PREPARE for Parole Phase 2 of the PREPARE program that assists incarcerated Marylanders with less than 18 months until a parole hearing in preparing their parole packet, including direct advocacy services and materials for parole hearing preparation.
- PREPARE to Prepare Phase 1 of the PREPARE program providing materials and guidance for incarcerated Marylanders with over 18 months before their first parole hearing, including goal-setting tools and planning guides.
- PREPARE for Home Phase 3 of the PREPARE program offering individualized reentry planning services to incarcerated people starting seven months before their parole hearing, including custom reentry plans and connections to service providers.
- PREPARE for Success Post-release support program providing ongoing reentry coaching through peer recovery specialists, continuous follow-up, and connections to community resources for successful reintegration.
- Parole Materials Self-help materials including pamphlets, tabbed dividers, workbooks, and guides on parole preparation available for free download in English, Spanish, and Arabic.
- Instructional Videos Video content designed to guide individuals and families through every stage of the parole and reentry journey, covering topics such as preparing for parole hearings, building a strong personal case, and planning for successful community reentry.
- Family Empowerment Workshops Free monthly Zoom workshops providing information, guidance, and assistance to family and friends of incarcerated individuals on how to support their loved ones with parole preparation and reentry success.
- In-Prison Workshops Workshops run in Maryland correctional facilities providing basic education on the parole system and instructions on how to present a case for parole.
- Edovo eLearning Courses Three eLearning courses delivered on prison tablets through the Edovo platform, making parole and reentry information accessible to incarcerated individuals nationwide.
- Reentry Coaching Ongoing peer support services provided by trained peer recovery specialists who draw on their own lived experience of incarceration to help clients achieve successful reentry.
Quantifiable outcome
- 6,277 learners engaged with PREPARE courses in first two months on Edovo, generating over 10,000 course starts
- +2 more outcomes
Companies that use PREPARE
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
PREPARE technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
PREPARE partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- EdovocoreEdovo provides the prison tablet platform through which PREPARE delivers three eLearning courses on parole and reentry. The partnership enables nationwide reach, with 6,277 learners engaging with PREPARE courses in the first two months and over 10,000 course starts generated.
- PIVOT ProgramcorePIVOT is a key reentry partner organization. PREPARE staff and board attend PIVOT events, and PIVOT has hosted celebrations for PREPARE team members.
- Marian HousecoreA reentry partner providing services to PREPARE clients, listed among the wonderful reentry partners PREPARE is pleased to partner with.
- Chrysalis HousecoreA reentry partner providing services to PREPARE clients, listed among the wonderful reentry partners PREPARE is pleased to partner with.
- Vehicles for ChangecoreA reentry partner providing services to PREPARE clients including vehicle-related support for reentry, listed among PREPARE's reentry partners.
- Penn NorthcoreA reentry partner providing services to PREPARE clients, listed among the wonderful reentry partners PREPARE is pleased to partner with.
- RestorecoreA reentry partner providing services to PREPARE clients, listed among the wonderful reentry partners PREPARE is pleased to partner with.
- CCG (returnhome.org)minorPartner whose returnhome.org website is recommended for researching reentry providers in Baltimore City and Baltimore County. Developed by PREPARE advisory board member Dawna Cobb.
- Johns Hopkins University Social Innovation LabcoreSix-month accelerator program that PREPARE was accepted into (among 15 of over 100 applicants). PREPARE won first prize voted by the 2024-2025 cohort. The program helped PREPARE learn to operate more effectively, explore growth options, and connect with resources.
- Houpla StudiosminorCreative studio that produced a short documentary celebrating Maryjoel Davis, premiered at PREPARE's October 2025 fundraising dinner 'An Affair for PREPARE'.
- University of Maryland Law SchoolcoreUniversity law school partnered with Second Chance for Women and Anne Bocchini Kirsch to create the EaRS (Empowerment and Recovery Support) program for domestic violence survivors. Anne continued this partnership work in her PREPARE advocacy.
- ThinkificcorePlatform used by PREPARE for hosting its eLearning courses alongside Edovo. Referenced in Instagram posts about PREPARE's use of technology and AI reentry tool.
Scale indicators4 records
Recent moves9 records
Expansion highlights8 records
PREPARE competitors and assessment
Company assessmentOthers
- Council of State Governments Justice Center: National nonprofit providing policy and research on criminal justice reform including parole and reentry systems; comparable in working with state DOCs on parole reform and reentry planning.
- Edovo: EdTech platform delivering educational and self-help content on prison tablets nationwide; comparable as the technology partner that distributes PREPARE's eLearning courses and reaches thousands of incarcerated learners.
Direct peers
- Safer Foundation: Illinois-based nonprofit providing comprehensive reentry services including pre-release preparation, employment, and case management; comparable multi-phase reentry service model.
- The Last Mile: Nonprofit providing in-prison technology and workforce training, particularly coding, on prison tablets; directly comparable in deploying self-help content on Edovo tablets inside correctional facilities.
- Root & Rebound: California-based nonprofit providing legal and reentry support to people facing incarceration or returning home; comparable focus on legal/parole packet preparation and reentry planning.
- Osborne Association: New York-based nonprofit offering reentry, advocacy, and family services for people affected by the criminal justice system; operates similar program tracks for incarcerated individuals, families, and reentry support.
- Center for Employment Opportunities (CEO): National nonprofit providing employment-focused reentry services to people returning from incarceration; directly comparable reentry services model with state-level contracts.
- The Fortune Society: New York-based nonprofit providing comprehensive reentry services including parole preparation, housing, education, and advocacy for currently and formerly incarcerated individuals; directly comparable mission and multi-phase program model to PREPARE.
Emerging players
- Anti-Recidivism Coalition (ARC): California-based reentry nonprofit led by formerly incarcerated leaders providing advocacy, mentorship, and reentry support; comparable in prioritizing lived-experience leadership and policy advocacy.
- Defy Ventures: National nonprofit offering entrepreneurship training and reentry support to currently and formerly incarcerated individuals; comparable in using peer-led, lived-experience coaching model for reentry.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PREPARE social profiles
Digital presencePREPARE financial estimates
Financial estimateRevenue estimate
Valuation estimate
PREPARE leadership team
Management profileNumber of profiles
Profiles5 records
PREPARE funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PREPARE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PREPARE
What does PREPARE do?
PREPARE is a Maryland-based 501(c)(3) nonprofit that guides incarcerated individuals and their families through the parole and reentry journey via a structured three-phase program: PREPARE to Prepare (Phase 1) for those with over 18 months before a hearing, PREPARE for Parole (Phase 2) providing direct advocacy and packet-building, and PREPARE for Home (Phase 3) with individualized reentry plans. Post-release peer support is delivered through PREPARE for Success, supplemented by free multilingual materials, instructional videos, and eLearning courses on Edovo prison tablets nationwide.
Is PREPARE a public or private company?
PREPARE is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was PREPARE founded?
PREPARE was founded in 2021. It employs 11 to 50 people.
Where is PREPARE based?
PREPARE is headquartered in Towson, United States, in the North America region.
How does PREPARE make money?
Two revenue lines are on record. Donations and Grants are the primary driver. The others are donations.
Who are PREPARE's main competitors?
Others on record are Council of State Governments Justice Center and Edovo. Direct peers are Safer Foundation, The Last Mile, Root & Rebound, Osborne Association, Center for Employment Opportunities (CEO) and The Fortune Society. Emerging players are Anti-Recidivism Coalition (ARC) and Defy Ventures.
Does PREPARE have an API?
No public API is recorded for PREPARE.
What industry is PREPARE in?
PREPARE's product category is Reentry and Parole Support Services. Its primary akta.pro industry code is BPAIAFAE, Community Corrections (Probation, Parole & Reentry), with a secondary code of BPAKANAH, Reentry, Rehabilitation & Reintegration Programs (Education, Vocational, Case Management). Its NAICS code is 62431.