Casino Association of New Jersey

What Casino Association of New Jersey does

The Casino Association of New Jersey (CANJ) is a not-for-profit trade organization founded in 2010 that serves as the collective voice for the Atlantic City casino industry. It represents all nine licensed Atlantic City casino operators — Borgata, Harrah's, Tropicana, Caesars, Bally's, Resorts, Golden Nugget, Hard Rock, and Ocean Casino Resort — and facilitates information exchange between the industry, small businesses, Atlantic City stakeholders, and the general public. CANJ concentrates on government relations, regulatory advocacy, joint marketing, and community initiatives on behalf of its members, and partners with Stockton University's LIGHT Institute to produce annual economic impact reports tracking the industry's performance.

The underlying Atlantic City casino industry that CANJ represents generated $3.29 billion in total net revenue in 2025, employs approximately 22,500 New Jersey residents, contributed a record $661.7 million to the Casino Revenue Fund, and has paid over $4 billion in real estate taxes and more than $1 billion in non-casino development over four decades. Member operators have invested over $1.2 billion in capital improvements over five years and offer both land-based resort gaming and regulated online gaming platforms. CANJ itself does not sell products or services; its operating model is member-funded advocacy, coordinated marketing through partnerships such as Visit Atlantic City, and community programs including the 'Casinos Unite Against Hunger' campaign with the Community FoodBank of New Jersey. Current leadership is President George Goldhoff (Property President of Hard Rock Hotel & Casino Atlantic City), elected by members in 2026.

Name

Casino Association of New Jersey

Legal name

Casino Association of New Jersey

Website

https://casinosnj.org

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

The Casino Association of New Jersey is a not-for-profit trade organization founded in 2010 that represents the nine Atlantic City casino operators, providing collective advocacy, government relations, and joint marketing on behalf of the industry.

Ownership category

akta.pro rank

Headquarters

HQ city

Absecon

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Not a revenue-generating company: The Casino Association of New Jersey is a not-for-profit trade organization that represents casino operators. It does not generate revenue from products or services but advocates for the collective interests of its member casinos.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

The Casino Association of New Jersey is a not-for-profit trade association that provides a collective voice for the Atlantic City casino industry. It facilitates the exchange of information and ideas between the industry, small businesses, Atlantic City stakeholders, and the general public, while advocating for regulatory reform, economic development, government relations, and industry-wide community initiatives on behalf of its nine member casino operators.

Differentiator

Problem solved

Functional benefit

Products and services

• Casino Association of New Jersey (CANJ) Trade Association Membership A not-for-profit trade organization that provides a collective voice for the Atlantic City casino industry, facilitating information exchange between the industry, small businesses, Atlantic City stakeholders, and the general public, and advocating for regulatory reform and economic development on behalf of its nine member casino operators.

Quantifiable outcome

• $3.29 billion in total net revenue generated by Atlantic City casino industry in 2025
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Stockton University (Lloyd D. Levenson Institute of Gaming, Hospitality & Tourism - LIGHT)coreStrategic or Co-development Partner · 1 January 2026Stockton University's LIGHT institute collaborates with CANJ on annual economic impact reports tracking Atlantic City casino industry performance, including revenue figures, employment data, tax contributions, and competitive landscape analysis. The partnership produces the '2025 Impact: Atlantic City Casino Industry' report.
• Community FoodBank of New JerseyminorGTM or Marketing Partner · 1 January 2026CANJ member casinos partner with Community FoodBank of New Jersey through the 'Casinos Unite Against Hunger' campaign, which provided over 1.2 million meals and raised nearly $400,000 through initiatives including turkey donations and volunteer programs.
• American Red CrossminorGTM or Marketing PartnerAtlantic City casinos participate in Red Cross Month initiatives, lighting up properties red to honor the organization's humanitarian mission and volunteer service in communities.
• Sara and Sam Schoffer Holocaust Resource Center at Stockton UniversityminorGTM or Marketing PartnerPartnership to light up Atlantic City yellow for Holocaust Awareness Day and International Holocaust Remembrance Day, promoting awareness and community remembrance.
• Visit Atlantic CitycoreGTM or Marketing PartnerTourism marketing organization working with CANJ to promote Atlantic City as a premier destination resort, hosting 205 conventions and events generating over $362 million in economic impact.

Scale indicators11 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• American Gaming Association: The national trade association for the U.S. casino industry. Direct peer as a trade body representing casino operators, but operates at the federal/national level across all 50 states rather than a single state market like CANJ.
• National Indian Gaming Association: National trade organization representing tribal gaming operators. Similar trade-association function for the casino industry, but focused on sovereign tribal operators rather than commercial Atlantic City licensees.

Others

• Stockton University LIGHT Institute: Academic research partner that co-produces CANJ's annual economic impact reports. Not a peer in the trade-association sense, but a close operating partner providing the data backbone for CANJ's advocacy.

Direct peers

• Pennsylvania Gaming Association: Trade organization representing Pennsylvania's casino industry. Comparable Northeast regional trade body advocating for casino operators competing in a similar drive-to gaming market with overlap in feeder demographics.
• Visit Atlantic City: Official destination marketing organization for Atlantic City and a named core CANJ partner. Performs complementary tourism promotion and convention-sales functions for the same destination and member properties.
• Missouri Gaming Association: State-level casino industry trade group representing Missouri's commercial casino operators. Similar advocacy, public relations, and community-engagement function to CANJ for a regional gaming market.
• Louisiana Casino Association: Trade association for Louisiana's commercial casino operators. Comparable state-level industry body promoting regional casino tourism and lobbying on regulatory and tax matters, similar to CANJ's role in New Jersey.
• Nevada Resort Association: State-level trade association representing Nevada resort and casino operators. Closest functional analog to CANJ — both advocate for land-based integrated casino resort operators in a single state and promote the broader destination brand (Las Vegas vs. Atlantic City).
• Illinois Casino Gaming Association: State trade group representing Illinois riverboat and land-based casino operators. Performs similar advocacy, marketing, and industry-stats function for a regional casino market comparable in scale and structure to Atlantic City.

Regional players

• Connecticut casinos (Mohegan Sun / Foxwoods operators): Major Northeast casino competitors operating integrated resort properties that compete with Atlantic City for the same regional feeder markets in the NY/NJ/CT corridor.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Customer concentration

• Xx.com/casinosnj
• Facebookfacebook.com/CasinosNJ
• LinkedInlinkedin.com/company/casinosnj

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casino Association of New Jersey