SVPジャパン

What SVPジャパン does

SVPジャパン (株式会社SVPジャパン / SVP Japan Co., Ltd.) is a Tokyo-headquartered, privately held business information and market research services company that has operated continuously in Japan since its founding on July 1, 1974, originally as a joint venture between Nihon Keizai Shimbun and SVP France (the global SVP network was established in Paris in 1935). The company became independent of Nikkei in 1989 and is currently led by President and Representative Director Hashimoto Masashi, who assumed the role following a 2021 management succession.

SVPジャパン operates a membership-based B2B service model with two principal product lines: Quick Research (クイックリサーチ), which delivers customized research reports within two business days as part of the annual membership fee (basic tier from ¥60,000/month), and Project Research (プロジェクトリサーチ), a custom-engagement service covering broader scope including desk research, overseas web-based research, expert interviews, and primary research, billed additionally and quoted per project. Members also receive SVP Knowledge (SVPナレッジ) content (monthly insights, trend surveys, and twice-monthly market analysis reports) and access to SVP Biz Navi, an original categorized web search tool built on Google's Programmable Search Engine that aggregates searches across government, research, media, industry-association, and international-organization sources. The underlying capability stack combines a network of 1,000+ information consultants across 40 countries with licensed access to 20+ commercial database systems covering 40 million+ companies.

Customer acquisition is direct and enterprise-focused, with the company reporting that approximately 70% of Japan's top-100 corporates by revenue use its services and that roughly 15,000 research investigations are conducted annually. The named-customer base on the public website spans 50+ large Japanese enterprises across chemicals, electronics, automotive, construction, advertising, and life sciences (including artience, Dentsu, Mitsubishi Electric, Ricoh, Teijin, Toyobo, PFU, JTEKT, Obayashi, Mitsui Mining & Smelting, Mitsubishi Gas Chemical, and others). The single most recent strategic shift is the April 2026 partnership with To22 Co., Ltd. to integrate generative AI capabilities with human-consultant delivery, signaling intent to reposition around AI-augmented research services while preserving the traditional membership-based model.

Name

SVPジャパン

Legal name

株式会社SVPジャパン

Website

https://svpjapan.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

SVPジャパン is a Tokyo-based, membership-based B2B market research and business information service, founded in 1974, serving approximately 70% of Japan's top-100 corporates with rapid customized research, licensed database access, and a 40-country consultant network.

Ownership category

akta.pro rank

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Annual Membership Service: SVP Japan operates as a membership-based business information service. Companies pay an annual membership fee to access Quick Research and Project Research services. The basic membership includes Quick Research (fast turnaround research delivered within 2 business days) as part of the annual fee, while Project Research (more extensive custom research) is quoted separately and billed additionally.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels11 records

Core offering

SVP Japan is a membership-based business information service company that provides corporate members with on-demand market and business research delivered by human information consultants. Its core offerings include Quick Research (a basic annual-membership service that delivers customized research reports within 2 business days) and Project Research (a separately quoted, custom-made service covering broader investigation, site visits, and expert interviews). Members also gain access to the proprietary SVP Biz Navi web search tool and original insight content through SVP Knowledge, supported by 20+ commercial databases and the global SVP network.

Product overview

SVP Japan is a membership-based business information service company (monthly fee from 60,000 yen) offering four interconnected service lines: (1) クイックリサーチ (Quick Research) — a rapid turnaround basic research service delivering customized reports within 2 business days; (2) プロジェクトリサーチ (Project Research) — a broader custom research service including site visits and expert interviews for in-depth market analysis; (3) SVPナレッジ (SVP Knowledge) — original content publications covering megatrend insights, consumer trend surveys, and market analysis reports; and (4) SVP Biz Navi — an original web search tool with pre-sourced category searches powered by Google. The company leverages 20 commercial database systems and a global network spanning 40 countries with over 1,000 information consultants, serving approximately 10,000 member companies including 70% of Japan's top 100 revenue companies.

Differentiator

Problem solved

Functional benefit

Brands

• SVP Biz Navi: Original web search tool categorizing business information sources by type (government/public institutions, research/tank/consulting firms, media/directories, industry associations, international organizations) for efficient information gathering.
• Quick Research (クイックリサーチ)
• Project Research (プロジェクトリサーチ)
• SVP Knowledge (SVPナレッジ)

Products and services

• Quick Research (クイックリサーチ) Basic annual-membership service that delivers customized market and business information research reports within approximately 2 business days, with each investigation scoped within a roughly 2-hour research window. Information consultants use multiple commercial databases, open data sources, and direct interviews to respond to member inquiries. Targeted at corporate members needing rapid turnaround on ad-hoc business information requests.
• Project Research (プロジェクトリサーチ) Custom research service covering broader and more detailed information searches than Quick Research, including site visits and expert interviews. Includes Mini Project Research, Desk Research Project, and full Project Research with primary research, serving corporate members needing in-depth market analysis, overseas market reports, or strategic research engagements.
• SVP Knowledge (SVPナレッジ) Original content service providing SVP insights, trend surveys, and market analysis reports on megatrends such as Generation Z, sustainability, and technology evolution. Delivered via monthly email newsletter, monthly SVP Insight reports, monthly SVP Trend Surveys, and bi-monthly SVP Market Analysis reports for corporate members and prospects.
• SVP Biz Navi Proprietary web search tool provided to members, organizing pre-sourced searches across five data source categories (government/public institutions, research institutions and universities, think tanks and consulting firms, media and professional directories, industry associations, and international organizations). Built on Google's Programmable Search Engine to enable efficient business information collection by members.

Quantifiable outcome

• Approximately 70% of Japan's Top 100 companies by sales use SVP Japan services
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

One partnership is on record.

• To22 Co., Ltd. (株式会社To22)coreStrategic or Co-development Partner · 6 April 2026SVP Japan entered into a business partnership with To22 Co., Ltd. to provide a new research and consulting service that integrates generative AI with professional talent. The partnership combines SVP Japan's membership-based market research capabilities with To22's expertise to launch this integrated offering in the Japanese market. The partnership marks the full commencement of this integrated generative AI and professional consulting service.

Scale indicators8 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• Gartner: Large global research and advisory subscription business serving enterprises with IT, marketing and supply chain research. Operates in an adjacent but much broader category than SVP Japan's Japan-centric focus.
• S&P Global Market Intelligence: Enterprise data and research arm of S&P Global covering companies, markets and industries worldwide. Comparable to SVP Japan's commercial database aggregation layer (Orbis, D&B-style coverage) at much greater scale.

Direct peers

• Mintel: Global market research firm selling subscription-based consumer and industry intelligence to enterprises. Closely mirrors SVP Japan's membership model and rapid custom research deliverable.
• Teikoku Databank (TDB): Japan's largest corporate credit and business information provider, offering membership-based reports on Japanese companies. Directly comparable to SVP Japan's business model of paid membership access to curated corporate intelligence.
• Tokyo Shoko Research (TSR): Major Japanese business information and credit research firm serving enterprises with reports on Japanese companies and markets. Closely matches SVP Japan's core service of corporate intelligence for B2B decision-makers.
• Euromonitor International: Global market research firm providing country- and industry-level reports on a subscription basis. Comparable to SVP Japan's cross-border market intelligence delivered via 40-country network.
• Yano Research Institute: Long-established Japanese market research firm producing industry and market reports for corporate subscribers. Directly comparable to SVP Japan's Project Research and SVP Knowledge offerings on Japan-focused industries.
• Fuji Keizai: Japanese market research publisher producing multi-industry market reports for enterprise clients. Highly comparable to SVP Japan's market analysis and insight report business lines.
• Frost & Sullivan: Global research and consulting firm producing industry research, market reports and custom consulting for enterprises. Comparable to SVP Japan on Project Research-style custom engagements.

Regional players

• Nikkei Research: Research subsidiary of Nikkei offering Japan-focused market research and consumer surveys to corporate clients. Regionally comparable to SVP Japan in Japan but with stronger consumer-panel heritage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/svp_japan
• LinkedInlinkedin.com/company/svpjapan

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SVPジャパン