Wooden Non-Residential Building Promotion Organization Co.

What Wooden Non-Residential Building Promotion Organization Co. does

Wooden Non-Residential Building Promotion Organization Co. (株式会社木造非住居推進機構), operating under the brand "Craft United" (クラフトユナイテッド), is a Japan-domestic for-profit network operator founded in 2023 and headquartered in Toyonaka City, Osaka Prefecture. The company recruits regional small-to-medium construction companies (工務店) into a nationwide "Craft United Network" that gives them access to non-residential wooden building project opportunities across four primary use cases: warehouses (logistics, materials, agricultural), factories (light-processing, small-scale production), stores (roadside, F&B, retail), and offices (corporate, sales offices, showrooms), with extensions into garage houses and mixed-use buildings.

The company's underlying technology is a web-based, SEO-optimized marketing portal called "Low Cost Koubou" (ローコスト工房) operated from headquarters, which automatically attracts prospective non-residential building customers via organic search and routes qualified leads to member construction companies by territory. The operating model layers four proprietary mechanisms on top of this lead engine: (1) a territory-cap system that limits members per area (urban / semi-urban / rural) to eliminate intra-network competition; (2) a results-based royalty model where fees are charged only when a headquarters-introduced lead converts to a signed contract; (3) a systematized non-residential wooden construction knowledge base for design, structural engineering, and proposal methods, developed through three years of empirical testing; and (4) per-case phone consultations with experienced staff. Member builders retain full autonomy over pricing and operations, positioning Craft United as a "third option" distinct from FC (franchise) and VC (voluntary chain) structures.

The business model is centered on performance-based royalty fees from headquarters-generated leads, with member self-sourced leads royalty-free. Customer acquisition for end users is handled centrally by headquarters; member construction companies serve as the construction execution arm in their assigned regions. The company is privately held, led by Representative Director Fukuhara Masaki (福原昌樹), with no disclosed institutional investors, funding rounds, or revenue figures, and is currently in early-stage ramp toward a stated five-year target of 150 member construction companies across Japan.

Name

Wooden Non-Residential Building Promotion Organization Co.

Legal name

株式会社木造非住居推進機構

Website

https://craft-united.jp

Company type

Private

Founded year

2023

Operating status

Operating

Short description

Wooden Non-Residential Building Promotion Organization Co., operating as "Craft United," is a Japanese network operator that connects regional small-to-medium construction companies with non-residential wooden building projects (warehouses, factories, stores, offices) by centrally generating leads via an SEO-optimized web portal and distributing them to members across Japan under a results-based royalty model.

Ownership category

akta.pro rank

Headquarters

HQ city

Toyonaka

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Performance-Based Royalty Fees: The organization charges royalties only when a contract is signed through a lead provided by headquarters. Member self-generated leads incur no royalty fees. This results-based fee structure eliminates fixed cost risk for member construction companies and aligns incentives between headquarters and member builders.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Wooden Non-Residential Building Promotion Organization Co. operates the Craft United Network, a nationwide membership program that connects regional Japanese construction companies with non-residential wooden construction projects including warehouses, factories, stores, and offices. Headquarters acquires end-customer leads through its SEO-optimized web portal "Low Cost Koubou" (ローコスト工房) and distributes them to member builders by exclusive territory. Members pay performance-based royalties only when a headquarters-introduced lead results in a signed contract, and receive shared non-residential construction expertise, territory exclusivity, and ongoing phone consultation support.

Product overview

Wooden Non-Residential Building Promotion Organization Co. operates a single unified platform called the Craft United Network (クラフトユナイテッド), which is a business network that connects regional construction companies (加盟店) with non-residential wooden building projects. The network is powered by a proprietary web marketing tool called ローコスト工房 (Low Cost Koubou) that generates leads through SEO. The headquarters handles all lead generation and customer acquisition, while member contractors focus solely on construction. The offering is supported by ongoing member support services including remote consultation sessions and individual project-based phone advisory. There is no modular or tiered product architecture — the core value proposition is the centralized matchmaking service combined with area exclusivity and know-how sharing.

Differentiator

Problem solved

Functional benefit

Brands

• ローコスト工房: Web marketing platform operated by the organization to automatically attract prospective customers (warehouses, factories) to member construction companies through SEO optimization.

Products and services

• Craft United Network (クラフトユナイテッド) Membership A nationwide membership program for regional Japanese construction companies, providing exclusive-territory access to non-residential wooden construction project leads (warehouses, factories, stores, offices, garage houses), systematized non-residential construction know-how, results-based royalty terms, and per-case phone consultation support. Members retain full pricing and operational autonomy.
• Online Briefing Sessions (オンライン事業説明会) Free Zoom-based online briefing sessions (approximately 60 minutes, capped at 10 participants per session) for prospective member construction companies, covering the Craft United Network structure, revenue model, headquarter lead generation, and area-based territory availability.
• Low Cost Koubou (ローコスト工房) Lead Generation Service An SEO-optimized web marketing portal operated by Craft United headquarters that automatically attracts prospective customers seeking to build warehouses, factories, stores, and offices, and routes qualified leads to member construction companies within their assigned territories.

Quantifiable outcome

• Target of 150 member construction companies nationwide within 5 years
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• TownLife (Town Life): Japanese lead-generation service for housing renovations and new construction that routes homeowner inquiries to subscribing builders. Directly comparable to Craft United's central marketing/lead-routing model, but focused on the residential segment; serves as a benchmark for SEO-driven central-funnel economics.
• LIFULL: Japanese real-estate and housing marketplace operator (LIFULL HOME'S, LIFULL 介護) that aggregates end-user demand and connects it to advertisers/suppliers. Comparable as a centralized inbound-demand platform applied to real-estate/construction buyers, useful as a benchmark for portal-driven lead economics and ad-to-lead monetization.

Broad incumbents

• Procore Technologies: Global SaaS platform serving construction companies with project-management and collaboration tools. Comparable as a centralized platform serving construction firms, though Procore is workflow software for the construction process itself rather than a lead-generation funnel for end customers.
• Daiwa House Industry: Japan's largest homebuilder with major non-residential and logistics-warehouse operations. Overlaps squarely with Craft United's end markets (warehouses, factories, retail, offices) and could credibly launch a competing partner-network model given its scale, marketing budget, and contractor base.
• Kajima Corporation: Large Japanese general contractor with deep non-residential construction and developer relationships. Useful as context for the scale-up path — the customer segment and project sizes Craft United's network is ultimately trying to access through wooden construction.
• Ryobi Holdings: Japanese holding company with construction-franchise operations and a federated network of regional contractors. Closely comparable to Craft United's franchise/network chassis for construction services, though Ryobi sits in different end-customer categories (printing/franchise services).
• Sekisui House: Major Japanese homebuilder with a growing non-residential and commercial portfolio. Comparable to Craft United's addressable buyers (corporate/enterprise customers of non-residential buildings) and a potential partner or competitor for member builders seeking scale.

Direct peers

• HomePro: Japanese renovation/repair marketplace that connects homeowners with construction contractors through lead matching and central marketing. Operates the same direction of intermediation as Craft United — a central lead funnel routing customers to contractor members — though focused on residential renovation rather than non-residential wood construction.
• Andpad: Japanese construction-tech SaaS platform connecting construction companies with homeowners, suppliers, and project workflow. Closely comparable to Craft United as a centralized platform intermediating between construction firms and customers, though Andpad is positioned as project-management software rather than inbound lead generation for non-residential wood construction.
• HOUSEDO: Japanese franchise network for used-housing resale and renovation. Closely comparable as a membership/franchise model in the SMB construction-services space that recruits local operators and centralizes marketing and operations support — Craft United applies essentially the same chassis but to non-residential wood construction.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wooden Non-Residential Building Promotion Organization Co.