Business Coach

What Business Coach does

Business Coach Co., Ltd. is a Tokyo-headquartered, Tokyo Stock Exchange Growth Market-listed (ticker 9562) provider of business coaching, leadership development, HR consulting, and assessment services to Japanese enterprises, founded in April 2005. The company delivers two principal service pillars — one-on-one coaching for executives, business leaders, and individual employees, and one-to-many group programs covering 1on1 retention, leadership development, engagement improvement, internal coach cultivation, succession planning, and innovation leadership — alongside HR consulting (HR system reform, job-based evaluation), assessment resales (ProfileXT, CheckPoint360, DiSC, wevox), a Marshall Goldsmith-aligned executive coaching methodology, and a proprietary cloud coaching tool for daily reflection and G-PDCA habit formation.

The technology stack combines (i) a licensed methodology referencing US executive coaching frameworks, adapted for Japanese organizational culture and trained via the firm's internal Business Coach certification program; (ii) a cloud-based behavioral-change platform supporting daily reflection prompts, weekly coach/stakeholder alerts, and remote self-tracking; and (iii) third-party assessment and engagement tools embedded into service delivery. The firm also produces video-based learning content spanning 1on1 facilitation, coaching skills, harassment prevention, and personnel evaluation, used as part of multi-week or multi-year client programs.

Revenue is generated primarily through customized BtoB enterprise engagements with multi-year, quote-based contracts, supplemented by paid seminars and certification courses. The company reaches enterprise clients through direct field sales, website inquiry forms, and seminar-based lead generation, targeting HR departments, executive teams, and middle management of large Japanese corporations. Group structure comprises the parent plus three wholly-owned subsidiaries (Corporate Coach, Executive Coach, B-Connect) that segment the HR development, executive coaching, and media/SaaS support businesses, respectively.

Name

Business Coach

Legal name

ビジネス coach株式会社

Website

https://businesscoach.co.jp

Company type

Public

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Business Coach Co., Ltd. delivers one-on-one and group business coaching, leadership development, HR consulting, and assessment services to Japanese enterprise clients, using Marshall Goldsmith-aligned methodology and a proprietary cloud coaching platform.

Ownership category

akta.pro rank

Product category

Executive Coaching and Leadership Development Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Administrative Management and General Management Consulting Services (541611), Management Consulting Services (54161)

SIC

Services-Educational Services (8200), Services-Management Consulting Services (8742), Services-Management Services (8741)

akta.pro primary industry

Career, Purpose & Executive Wellbeing Coaching (EDABANAI)

akta.pro secondary industries

Organizational Change & Transformation Coaching (EDABANAG), Strategy, Decision-Making & Business Acumen Coaching (EDABANAH), Leadership Transition & Onboarding Coaching (New Role, New Manager, Promotion) (EDABANAB), Corporate/Workplace Wellness Coaching (HSADAGAL)

Keywords

• Executive coaching services
• Leadership development programs
• Human capital consulting
• Organizational coaching
• Talent assessment solutions

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Infrastructure, Technology or R&D

Revenue model

1. Coaching Services (BtoB): The company provides customized coaching and training programs to corporate clients, with services structured around 1-on-1 and group-based programs. Revenue is generated through long-term consulting engagements with enterprise clients, where partner coaches and proprietary coaches deliver programs on a recurring basis. The business model emphasizes follow-up and sustained client engagement.
2. Seminars and Training Programs: The company hosts and sells seminars (有料セミナー), training programs, and certification courses (e.g., ビジネス Coach養成講座). Some seminars are free, while others are fee-based, providing a revenue stream from individual and corporate participants.
3. Video Learning Content: Video-based training content covering topics such as 1on1 meetings, coaching skills, harassment prevention, job crafting, and HR evaluation skills. Sold as part of service packages or as standalone video learning tools for corporate clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Business Coach provides 1-on-1 executive, business leader, and business person coaching, 1-to-n group coaching programs (1on1 retention, leadership development, engagement improvement, internal coach cultivation, innovation leadership), HR consulting (HR system reform, job-based evaluation, personnel evaluation training, succession planning), and survey/assessment services (wevox engagement survey, CheckPoint360, ProfileXT, DiSC) to Japanese corporate clients. The company also delivers video-based training content and operates a cloud-based coaching platform for behavioral change tracking, with a separate talent introduction subsidiary.

Product overview

Business Coach Co., Ltd. offers a comprehensive portfolio of business coaching, human capital consulting, and training services organized around two core pillars: 1-on-1 individual coaching (targeting executives, business leaders, and general business persons) and 1-to-n group coaching (including 1on1 retention programs, leadership development, engagement improvement, internal coach development, and innovation leadership). The company also provides HR consulting services (HR system reform, job-based evaluation, personnel evaluation training, succession planning), survey and assessment tools (wevox engagement survey, CheckPoint360 360-degree survey, ProfileXT talent assessment, DiSC communication style), video-based training content (1on1 skills, coaching skills, harassment prevention, job crafting, personnel evaluation), and a cloud-based coaching platform. Group subsidiaries include Corporate Coach Co., Ltd. (human resources development), Executive Coach Co., Ltd. (executive coaching brand), and B-Connect Co., Ltd. (training, coaching, SaaS support, and Coaching Times media).

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Coaching (エグゼクティブコーチング) One-on-one coaching program for C-suite and top executives focusing on leadership behavior change, strategic thinking, decision-making, and organizational transformation. Utilizes Marshall Goldsmith's coaching methodology with stakeholder feedback and feedforward techniques.
• Business Leader Coaching (ビジネスリーダーコーチング) Online coaching for middle management (department heads and managers), targeting mindset and behavioral change to enable more effective leadership and organizational influence.
• Business Person Coaching (ビジネスパーソンコーチング) Coaching for mid-career, junior, and new employees to develop autonomous thinking and behavior habits, focusing on current work attitudes and career development.
• 1on1 Personal Training (1on1パーソナルトレーニング) Individual dialogue skill training for 1on1 sessions, with a 3-month program including coaching by professional coaches and dialog report analysis.
• 1on1 Retention Support Program (1on1定着支援プログラム) Structured group program for introducing and sustaining 1on1 meetings in organizations, including guidance for managers and subordinates, skill training on coaching/feedback/teaching, and ongoing follow-up support. Delivered to over 60,000 participants.
• Professional Management (プロフェッショナルマネジメント) Leadership development program for managers focused on human capital management, combining leadership and management skills with diversity and inclusion principles for modern management.
• Engagement Improvement Program (エンゲージメント向上プログラム)

Quantifiable outcome

• Over 60,000 participants trained through 1on1 programs
• +2 more outcomes

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Wiley (ProfileXT®)coreTechnology or IntegrationProfileXT® is a strategic talent assessment tool developed by Wiley, used to measure person-job fit across 125+ countries and 40,000+ companies. Business Coach offers this tool as part of its assessment and talent management services for succession planning and talent placement.
• Atrae Inc. (wevox)coreTechnology or Integrationwevox is an employee engagement pulse survey platform developed by Atrae Inc. Business Coach resells and implements this tool as part of its organizational development and engagement improvement programs.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Link and Motivation: Japan's largest listed organizational consulting and engagement firm (TSE Prime), providing motivation surveys, HR consulting, and organizational transformation services to Japanese enterprises — directly overlapping with Business Coach's engagement, HR reform, and executive coaching offerings.
• GLOBIS Corporation: Japan's leading business school and executive education provider (TSE Prime), offering MBA programs, corporate training, and leadership development — directly comparable on the corporate training and management education side of Business Coach's portfolio.
• Coach A: Pioneer of executive coaching in Japan offering 1-on-1 executive coaching, leadership development, and organizational consulting; directly comparable given similar target customers (Japanese enterprise executives) and coaching-led service model.
• Recruit Management Solutions: Subsidiary of Recruit Holdings providing HR training, assessment, and talent management solutions to Japanese enterprises, including engagement surveys and manager development programs — overlapping with Business Coach's HR consulting, assessment, and 1on1 offerings.

Broad incumbents

• DDI (Development Dimensions International): Global leadership development firm offering leadership programs, assessments, and coaching for managers and executives — comparable offering to Business Coach's leadership development and coaching programs, but operating at much larger global scale.
• Mercer Japan: Global HR consulting arm of Marsh & McLennan operating in Japan, providing talent strategy, rewards, and HR transformation services — competes for HR consulting budgets at large Japanese enterprises alongside Business Coach's HR system reform practice.
• Korn Ferry: Global organizational consulting firm with a substantial Japan practice covering executive search, leadership development, and assessment — competes for the same enterprise HR budgets as Business Coach, though as part of a much broader portfolio.

Emerging players

• Center for Creative Leadership (CCL): US-headquartered leadership development and executive coaching provider with Asia-Pacific operations; offers leadership programs and assessment comparable to Business Coach's innovation leader and executive coaching lines, particularly for multinationals.

Others

• wevox (Atrae Inc.): Employee engagement pulse survey SaaS by Atrae, distributed in Japan via Business Coach — at once a product partner and adjacent competitor as enterprises may purchase wevox directly and reduce spend on Business Coach's survey-led consulting engagements.
• Marsh Goldmsith (Marshall Goldsmith): Global executive coaching authority whose methodology Business Coach has adopted and whose techniques (feedforward, stakeholder-centered coaching) are embedded in their services — a direct IP source and ecosystem partner rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Business Coach