Lost Shore Surf Resort
Lost Shore Surf Resort operates Europe's largest inland wave pool near Edinburgh, UK, combining Wavegarden-powered surfing, on-site accommodation, dining, spa, and events into a single destination resort serving consumers, corporates, schools, and adaptive surfing programs.
- Company typePrivate
- Founded2014
- HeadquartersEdinburgh, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Lost Shore Surf Resort does
Lost Shore Surf Resort, operated by Tartan Leisure Limited, is an inland surf and hospitality destination near Edinburgh, UK. The resort is anchored by Europe's largest wave pool — a 23,000 sqm lagoon powered by Wavegarden Cove technology that generates consistent, customizable waves across multiple configurations (Bay, Reef, Cruiser, Manoeuvres, Barrels, High Performance) suitable for all skill levels. The property was developed with a £60 million capital investment and opened in 2023; it has since attracted over 100,000 visitors and is credited with £18 million of local economic impact.
The resort operates an integrated hospitality model combining surf instruction and session-based revenue, three tiers of on-site accommodation (Waterfront Pods, Waterfront Lodges, Hilltop Lodges), a multi-kitchen food building (Lost Kitchen, Lost Flock, Civerinos), wellness facilities (Spa Studio, Spear Sauna), adaptive surfing programs, a £120/year surf club membership, retail, and a growing events and venue-hire business. Distribution is direct-to-consumer via the Wave7-powered booking platform, with community-led and event-driven acquisition through university surf club partnerships, surf competitions (Hi-Land Fling, Boogfest), and in-school water safety programs.
The company is founder-led (Andy Hadden) with Lee Wood as Managing Director, and recently appointed chef Jason Wright as Head of Food and Beverage (March 2026). Customer segments span individual consumers and families (primary), corporate groups, schools and youth groups, university surf clubs, and adaptive surfers — with a hybrid segmentation approach. The resort has received multiple 2025 industry recognitions (Scottish Property Awards, Scottish Design Awards Gold, CECA Scotland, Surf Park Summit Awards) and earned media coverage in Forbes, National Geographic, BBC, and The Guardian.
Lost Shore Surf Resort firmographics
Firmographics- Name
- Lost Shore Surf Resort
- Legal name
- Tartan Leisure Limited
- Website
- https://lostshore.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Lost Shore Surf Resort operates Europe's largest inland wave pool near Edinburgh, UK, combining Wavegarden-powered surfing, on-site accommodation, dining, spa, and events into a single destination resort serving consumers, corporates, schools, and adaptive surfing programs.
- Ownership category
- akta.pro rank
Lost Shore Surf Resort industry classification
Industry- Product category
- Surf Resort Hospitality
- NAICS
- Marinas (713930)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)
- akta.pro secondary industry
- Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)
Keywords
Where Lost Shore Surf Resort is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Lost Shore Surf Resort business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Surf Lessons and Sessions: Core revenue from surf lessons (beginner to advanced), independent surf sessions, and coaching programs. Pricing varies by skill level and session type. Includes weekend surf camps with coaching.
- Accommodation: Premium accommodation including Waterfront Pods, Waterfront Lodges (Kurv accessible units), and Hilltop Lodges. Dog-friendly options available. All units have fully fitted kitchens.
- Food and Beverage: The food building 'Lost Kitchen' houses three distinct kitchens: Lost Kitchen (main restaurant), Lost Flock, and Civerinos pizza. Open all day from 8AM, primarily walk-in with limited reservations for groups up to 10.
- Wellness Services: Spa Studio offering treatments including massages, facials, and body rituals using ila products. Spear Sauna experience with waterfront views. Booking via Spa Studio Live Bookings.
- Surf Club Membership: Annual membership (£120) providing surf packs with discounted rates, exclusive member sessions, 20% discount on board rentals and Flowstate sessions, 10% off café bar, 10% accommodation discount, and 15% off wellness treatments.
- Events and Venue Hire: Corporate events, private parties, venue hire, and surf competitions. Includes film screenings and team-building experiences like 'High Performance in Motion'.
- Surf Shop: Retail surf shop offering boards, wetsuits, and accessories. Board hire available for sessions.
- Gift Vouchers: Monetary gift vouchers valid for 12 months across all purchases including lessons, accommodation, food, drink, retail, and wellness. Also available as activity-specific passes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Surf lessons from £35 per session/lesson |
| Unit Pricing | Pay-as-you-go | Kids Beginner Surf Camp: £200 for week-long Mon-Fri program |
| Unit Pricing | Pay-as-you-go | Weekend surf camps: £195-£395 depending on skill level and accommodation |
| Unit Pricing | Pay-as-you-go | Surfskate lessons: £15-£22.50 per session |
| Unit Pricing | Pay-as-you-go | Sauna sessions: from £18 for 60-minute open session |
| Unit Pricing | Pay-as-you-go | Spa treatments: £25-£110 depending on treatment type and duration |
| Unit Pricing | Pay-as-you-go | Boogfest Weekend Pack: £150 for individual use |
| Unit Pricing | Pay-as-you-go | Wild Swimming: £12 per 45-minute session |
| Subscription | Annual | Surf Club Membership: £120 annual |
| Unit Pricing | Pay-as-you-go | Splash at the Shore: £20 for 1 adult + 1 child, £10 for person aged 9+ |
| Unit Pricing | Pay-as-you-go | Adaptive Surfing: £50-£60 per session depending on age |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Lost Shore Surf Resort product offering
Product offeringCore offering
Lost Shore operates Europe's largest inland wave pool (23,000 sqm) powered by Wavegarden Cove technology, providing year-round consistent surfing for all skill levels. The resort bundles surf lessons and sessions with premium waterfront accommodation (Pods, Lodges, Hilltop Lodges), a multi-kitchen food building (Lost Kitchen, Lost Flock, Civerinos), a Spa Studio, a wood-fired Spear Sauna, and event hosting for corporate, school, and private groups.
Product overview
Lost Shore Surf Resort is Europe's largest inland surf destination offering a comprehensive resort experience combining world-class surfing through its Wavegarden-powered Cove wave pool with premium accommodation options (Waterfront Pods, Waterfront Lodges, Hilltop Lodges), diverse dining (Lost Kitchen featuring three kitchens: Lost Kitchen, Lost Flock, and Civerinos), and wellness facilities (Spa Studio, Spear Sauna). The core product is the Cove wave pool enabling surfing for all skill levels through lessons, sessions, and weekend packages. Additional offerings include the SurfSkate Academy for land-based training, adaptive surfing programs in partnership with Inclusive Surfing Scotland, a membership club (Lost Shore Surf Club), and extensive groups/events services for corporate retreats, schools, and celebrations. The resort also hosts major surf competitions including the Hi-Land Fling and Boogfest. Booking is managed through a Wave7-powered system.
Differentiator
Problem solved
Functional benefit
Products and services
- Surf Lessons Instruction-led surfing delivered by ISA-qualified instructors for all skill levels, combining on-land theory with in-water coaching in the Wavegarden-powered Cove.
- Surf Sessions Independent surfing sessions in the Cove wave pool for experienced surfers, with selectable wave settings from beginner-friendly bays through to barrels and high-performance waves.
- Surfing Weekends Residential weekend surf camps with coaching, surf theory with video analysis, and two nights' accommodation in luxury hilltop lodges; priced by skill level and inclusion of accommodation.
- Kids Surf Camps Week-long (Monday to Friday) surf camps for children aged 7-16 teaching fundamental skills including board handling, paddling technique, wave catching, and surf stance.
- Adaptive Surfing Accessible surf sessions in the bay for children and adults with disabilities, delivered with Inclusive Surfing Scotland to support beginner adaptive surfers and experienced para-surfers.
- Lost Shore Surf Club Membership Annual £120 membership providing discounted surf packs, exclusive member sessions, and recurring discounts across surf, accommodation, retail, café, and wellness offerings.
- The SurfSkate Academy Land-based surf training using specialized surfskate boards to build muscle memory and surf progression, with kids' sessions, adult beginner and intermediate lessons, private 1-to-1s, and birthday party packages.
- Waterfront Pods Accommodation Budget-friendly accommodation pods with fridges and coffee machines located near the water, targeting surfers seeking convenient overnight stays.
- Waterfront Lodges Accommodation Premium accommodation lodges overlooking the surf pool with fully fitted kitchens, including wheelchair-accessible Kurv Waterfront Lodge units.
- Hilltop Lodges Accommodation Luxury hilltop lodges with fully fitted kitchens offering scenic views and premium amenities, used as part of Surfing Weekends packages and standalone stays.
- Lost Kitchen Food Building All-day dining hub beside the waves featuring three kitchens under one roof — Lost Kitchen, Lost Flock, and Civerinos — open from 8AM with primarily walk-in service and limited group reservations up to 10.
- Spa Studio Treatments Spa offering massages, facials, body rituals and monthly community wellness events using ila products, booked via Spa Studio Live Bookings at £25-£110 per treatment.
- Spear Sauna Experience Wood-fired sauna experience overlooking the wave pool with 30-minute open sessions, 60-minute private group sessions for up to 4, and a larger Spear sauna booked via spearsauna.co.uk.
- Wild Swimming Seasonal 45-minute outdoor swimming sessions in the resort's 23,000 sqm surf lagoon, fully lifeguarded and available on Friday evenings in July for confident swimmers aged 4 and over.
- Splash at the Shore Summer family sessions in the Bay with small, gentle waves designed for families, first-timers, and non-surfers, with boogie boards, floats, inflatables, wetsuits, and boots included.
- Groups and Events Service End-to-end private venue hire and event packages combining accommodation, food and beverage, and activities (surf, surfskate, sauna, wellbeing) for corporate events, retreats, school groups, and private celebrations.
- Vouchers and Bundles Monetary gift vouchers and activity-specific bundles valid for 12 months across surf lessons, sessions, accommodation, food, drink, retail, wellness, and SurfSkate Academy purchases.
- Hi-Land Fling International Surf Competition Annual international surf competition held at Lost Shore's Cove, welcoming professional surfers to a three-day high-performance showcase.
- Boogfest Bodyboarding Festival
Quantifiable outcome
- Over 100,000 visitors attracted since opening
- +1 more outcomes
Companies that use Lost Shore Surf Resort
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Lost Shore Surf Resort technology and API
TechnologyAPI detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature1 record
Lost Shore Surf Resort partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Visit ScotlandcoreOfficial tourism partner promoting Lost Shore as a premier Scottish visitor attraction. Listed on Visit Scotland website as a key destination.
- Wave GardencoreTechnology provider for Wavegarden Cove wave generation system. Critical technology partnership enabling the resort's core product - consistent, high-quality surf waves.
- Scottish Surfing FederationcoreOfficial Scottish surfing governing body partnership supporting surf competitions and promoting surfing in Scotland.
- Napier UniversityminorEducational institution partnership potentially for research, student programs, or academic collaboration.
- Inclusive Surfing ScotlandcoreCharity partnership delivering accessible surf sessions to children and adults with disabilities. Inclusive Surfing Scotland (charity number SC052597) delivers beginner sessions and supports experienced para-surfers.
- The Wave ProjectcoreUK-wide surf therapy charity with a project location at Lost Shore, providing adaptive surf experiences for people with disabilities.
- The SurfSkate AcademycoreAcademy hosted at Lost Shore offering guided surfskate sessions for all levels. Provides curriculum and instruction for surfskate lessons, birthday parties, and corporate events.
- Scottish Tourism AllianceminorIndustry body representing Scottish tourism businesses, providing advocacy and marketing support.
- Association of Scottish Visitor Attractions (ASVA)minorTrade association for visitor attractions in Scotland, networking and marketing support.
- CiverinosminorPizza concept operating within Lost Kitchen food building, one of three distinct kitchens under one roof.
- Spear SaunaminorSauna experience operator offering larger sauna facilities adjacent to Lost Shore's horse box sauna, booked via spearsauna.co.uk.
- Endless SurfcoreBooking system provider licensed to Lost Shore for processing bookings. Appropriate data processing agreements in place per privacy policy.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lost Shore Surf Resort competitors and assessment
Company assessmentDirect peers
- URBNSURF: URBNSURF operates Australia's flagship inland surf parks in Melbourne and Sydney using Wavegarden technology, with surf sessions, lessons, food/beverage, and events. Highly comparable operating model in a different climate market.
- The Wave: The Wave is an inland surf park in Bristol, UK, also using Wavegarden Cove technology. It is the closest direct competitor, offering surf sessions, lessons, and a lakeside food/drink offering to a comparable UK catchment.
- Adventure Parc Snowdonia: Adventure Parc Snowdonia (formerly Surf Snowdonia) in North Wales operates a Wavegarden lagoon with surf lessons, accommodation, and adventure activities. It is a UK-direct inland surf park with comparable business model and target market.
- Waco Surf: Waco Surf in Texas operates a BSR wave pool and cable park alongside accommodation, surf lessons, and lessons at all levels. Comparable US inland surf resort with full hospitality offering.
- Praia da Grama Surf Club: Praia da Grama is a Brazilian inland surf club using Wavegarden technology near São Paulo, offering surf sessions, lessons, and membership tiers. Directly comparable operating model in a different regional market.
- Alaïa Bay: Alaïa Bay in Sion, Switzerland, is a European inland surf park using Wavegarden technology, offering surf lessons, sessions, accommodation, and food/beverage. Closest continental European peer with a near-identical offering structure.
Broad incumbents
- Center Parcs UK: Center Parcs operates UK forest resort villages with accommodation, dining, and a wide activity mix (swimming, cycling, sports). Comparable as a UK short-break family/activity resort destination, though without a surfing anchor.
- Siam Park: Siam Park in Tenerife is one of the world's leading water parks, with wave pools, slides, and a strong hospitality/dining offering. Comparable as a destination water-based leisure venue, though operating in a warmer climate and on a different scale.
- Wavegarden: Wavegarden is the Spanish technology provider behind Lost Shore's Cove and operates its own demonstration surf park. It is the critical technology licensor and a category-defining incumbent whose strategic priorities shape Lost Shore's competitive position.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lost Shore Surf Resort social profiles
Digital presenceLost Shore Surf Resort compliance and trust
Trust signalCompliance2 records
Lost Shore Surf Resort financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lost Shore Surf Resort leadership team
Management profileNumber of profiles
Profiles3 records
Lost Shore Surf Resort funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lost Shore Surf Resort M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lost Shore Surf Resort
What does Lost Shore Surf Resort do?
Lost Shore operates Europe's largest inland wave pool (23,000 sqm) powered by Wavegarden Cove technology, providing year-round consistent surfing for all skill levels. The resort bundles surf lessons and sessions with premium waterfront accommodation (Pods, Lodges, Hilltop Lodges), a multi-kitchen food building (Lost Kitchen, Lost Flock, Civerinos), a Spa Studio, a wood-fired Spear Sauna, and event hosting for corporate, school, and private groups.
Is Lost Shore Surf Resort a public or private company?
Lost Shore Surf Resort is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lost Shore Surf Resort founded?
Lost Shore Surf Resort was founded in 2014. It employs 101 to 250 people.
Where is Lost Shore Surf Resort based?
Lost Shore Surf Resort is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Lost Shore Surf Resort make money?
Eight revenue lines are on record. Surf Lessons and Sessions are the primary driver. The others are accommodation, food and Beverage, wellness Services, surf Club Membership, events and Venue Hire, surf Shop and gift Vouchers.
Who are Lost Shore Surf Resort's main competitors?
Direct peers on record are URBNSURF, The Wave, Adventure Parc Snowdonia, Waco Surf, Praia da Grama Surf Club and Alaïa Bay. Broad incumbents are Center Parcs UK, Siam Park and Wavegarden.
Does Lost Shore Surf Resort have an API?
No public API is recorded for Lost Shore Surf Resort.
What industry is Lost Shore Surf Resort in?
Lost Shore Surf Resort's product category is Surf Resort Hospitality. Its primary akta.pro industry code is THAJAJAJ, Surfing & Kitesurfing Experiences (Lessons, Camps), with a secondary code of THAJAEAL, Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks). Its NAICS code is 713930 and its SIC code is 7997.