Civerinos
Civerinos is a founder-owned Scottish restaurant chain founded in 2014, operating seven pizzerias and slice bars across Edinburgh and Glasgow. It specialises in authentic American pizza styles (New York, New Haven, Detroit, Chicago) and serves local consumers, students, corporate catering clients, and event customers via dine-in, delivery, food truck, and catering channels.
- Company typePrivate
- Founded2014
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Civerinos does
Civerinos (legal entity: CIVS 2014 HOSPITALITY LTD) is a privately held, founder-owned Scottish restaurant chain specialising in authentic East Coast American pizza. Founded in 2014 by Michele Civiera in Edinburgh's Hunter Square after he sold his sneaker collection to fund an oven and lease, the company has grown to seven locations across Edinburgh and Glasgow — four full-service pizzerias (Hunter Square, Stockbridge, Finnieston, Leith) and three walk-in slice bars (Forrest Road, Portobello, Lost Shore). Its core technology is traditional wood-fired and coal-fired pizza craft, including 48-72 hour proved New York-style dough, 96-hour proved New Haven-style dough, and Detroit-style rectangular pan pizzas with Wisconsin brick cheese; the 20-inch pie format and oversized slices are signature differentiators.
The business operates a multi-channel revenue model: dine-in restaurant sales, takeaway and click & collect, Deliveroo delivery, corporate catering under the 'Hot Slice Catering' sub-brand for events of 10-200 people, and a mobile food truck capable of serving up to 500 people per event. Pricing combines standard menu pricing with promotional mechanics — £1 after-school slices, £10 unlimited Monday slices at Forrest Road and Finnieston, 50% click & collect Tuesdays, and last-slice discounts — designed to drive off-peak volume. The company is bootstrapped with no external funding rounds and reported 31 employees, though operational headcount is materially higher given part-time staffing across seven sites and event operations. Recent strategic emphasis has been on brand prestige (Time Out Magazine ranked it 7th Best Pizza in the World, up from 13th), venue-embedded partnerships (Lost Shore Surf Resort), and B2B revenue diversification through catering and food truck.
Civerinos firmographics
Firmographics- Name
- Civerinos
- Legal name
- CIVS 2014 HOSPITALITY LTD
- Website
- https://civerinos.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Civerinos is a founder-owned Scottish restaurant chain founded in 2014, operating seven pizzerias and slice bars across Edinburgh and Glasgow. It specialises in authentic American pizza styles (New York, New Haven, Detroit, Chicago) and serves local consumers, students, corporate catering clients, and event customers via dine-in, delivery, food truck, and catering channels.
- Ownership category
- akta.pro rank
Civerinos industry classification
Industry- Product category
- Pizza Restaurants
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Caterers (722320), Mobile Food Services (72233)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Pizza Fast Casual (THAFABAB)
- akta.pro secondary industries
- Pizza QSR (THAFAAAB), Full-Service Catering (Off-Premise) (HSACAGAA), Catering Coordination & Bar Service Management (Non-restaurant) (HSACAAAH)
Keywords
Where Civerinos is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Civerinos business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dine-in Restaurant Sales: Full-service pizzeria and slice bar locations offering dine-in experiences with table service at select venues, generating revenue from food and beverage sales
- Takeaway and Delivery: Click & collect and delivery services through Deliveroo platform, offering full menu for takeaway orders
- Corporate Catering: Hot Slice Events catering service for corporate events, client meetings, office lunches, and team celebrations, serving 10-200 people with 14" and 20" pizzas
- Food Truck Events: Mobile wood-fired pizza service for private events including weddings, corporate parties, university events, and family gatherings, capable of serving up to 500 people
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | £1 After School Slice at Portobello |
| Transaction based/ take rate | Pay-as-you-go | 50% Off Click & Collect Tuesdays |
| Transaction based/ take rate | Pay-as-you-go | Last Slice Discount |
| One time/ perpetual license | Pay-as-you-go | Unlimited Slice Mondays |
| One time/ perpetual license | Pay-as-you-go | Corporate Catering |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels6 records
Civerinos product offering
Product offeringCore offering
Civerinos operates a multi-location pizza restaurant group serving authentic American-style pizzas (New York, New Haven, Detroit, and Chicago) across seven Edinburgh and Glasgow venues, including four full-service pizzerias and three slice bars. The company complements its dine-in business with takeaway, click & collect, Deliveroo delivery, a corporate catering service (Hot Slice Catering) for 10-200 guests, and a mobile wood-fired food truck for events of up to 500 people.
Product overview
Civerinos is a Scottish pizza restaurant chain operating 7 locations across Edinburgh and Glasgow, comprising 4 full-service pizzerias and 3 slice bars. The company specializes in authentic American pizza styles—New York, New Haven, Detroit, and Chicago deep-dish—serving 20-inch pies and large slices. Beyond dine-in locations, Civerinos operates a food truck for events, a corporate catering service (Hot Slice Catering) for up to 200 people, and an online ordering platform for delivery and click-and-collect. The brand was founded in 2014 by Michele Civiera and was ranked 7th best pizza in the world by Time Out magazine.
Differentiator
Problem solved
Functional benefit
Brands
- Hot Slice Events: Corporate and event pizza catering service bringing Civerinos pizza to office events, client meetings, team celebrations, and private parties up to 500 people.
- Crust with a Cause
Quantifiable outcome
- 7th Best Pizza in the World ranking
- +2 more outcomes
Companies that use Civerinos
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Civerinos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
Civerinos partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Lost Shore Surf ResortcoreCiverinos operates within Lost Shore Surf Resort as a tenant pizzeria, offering signature New York-style slices in a surf haven environment. This partnership represents a unique venue integration within a leisure/hospitality resort.
- LGBT Youth ScotlandcoreProud supporters for 5 years, with £1 from every Pride Slushy sold going directly to LGBT Youth Scotland. Partnership includes year-round support not just during Pride month.
- Lavender MenaceminorProud supporters of Lavender Menace, Edinburgh's queer bookshop, as part of ongoing LGBTQIA+ community support initiatives.
- DeliveroocoreDelivery partner platform offering 7-day-a-week pizza delivery service from multiple Civerinos locations across Edinburgh.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Civerinos competitors and assessment
Company assessmentDirect peers
- Pizza Pilgrims: London-origin craft pizza group operating multiple pizzerias and slice bars across the UK. Directly comparable multi-format (dine-in + slice) craft pizza concept with a similar community-rooted brand identity and growth trajectory that Civerinos is pursuing.
- Franco Manca: UK sourdough pizza chain with 50+ locations. Comparable as a scaled, style-authentic UK pizza brand targeting the same premium-casual diner, though Franco Manca has achieved national scale and broader capital backing that Civerinos is yet to reach.
- Homeslice Pizza: London-based 20-inch pizza-by-the-slice specialist with multiple sites. Closely matches Civerinos's slice-bar concept, 20" pie format, and walk-in casual positioning, though operating primarily in London versus Civerinos's Scottish footprint.
- Rudy's Pizza Napoletana: UK artisan pizza chain founded on craft authenticity (Neapolitan-style) with multiple sites across the UK. Closely comparable to Civerinos in positioning as a premium, style-focused independent pizza brand scaling beyond a single city, with similar target customers seeking quality over chain pizza.
Broad incumbents
- Pizza Express: Long-established UK pizza chain with several hundred locations. Comparable as a major UK pizza brand targeting similar dine-in occasions, though operating in a more mass-market segment than Civerinos's craft positioning.
- ASK Italian: UK full-service Italian restaurant chain. Comparable as a multi-site casual dining operator in the same competitive set as Civerinos's dine-in pizzerias, though broader Italian menu versus Civerinos's pizza specialization.
- Zizzi: UK casual dining chain with Italian-influenced menu including pizza. Comparable as a multi-site UK casual dining competitor targeting similar occasion-based dining, though broader menu and more mass-market positioning.
- Domino's Pizza UK: UK's largest pizza delivery chain. Comparable as a competing delivery pizza brand in Edinburgh/Glasgow (via Deliveroo and direct), though positioned for mass-market convenience rather than craft quality.
Regional players
- Tony Macaroni: Scottish-based casual Italian dining chain with multiple locations. Comparable as a Scottish-headquartered, multi-site casual dining brand competing in the same Edinburgh/Glasgow market, though broader Italian menu versus Civerinos's pizza specialization.
- Nardini's Café & Restaurant: Iconic Scottish ice cream parlour and casual dining operator in St Andrews. Comparable as a regional Scottish hospitality brand with multi-location presence and strong community ties, but operating in a different culinary category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Civerinos social profiles
Digital presenceCiverinos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Civerinos leadership team
Management profileNumber of profiles
Profiles1 record
Civerinos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Civerinos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Civerinos
What does Civerinos do?
Civerinos operates a multi-location pizza restaurant group serving authentic American-style pizzas (New York, New Haven, Detroit, and Chicago) across seven Edinburgh and Glasgow venues, including four full-service pizzerias and three slice bars. The company complements its dine-in business with takeaway, click & collect, Deliveroo delivery, a corporate catering service (Hot Slice Catering) for 10-200 guests, and a mobile wood-fired food truck for events of up to 500 people.
Is Civerinos a public or private company?
Civerinos is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Civerinos founded?
Civerinos was founded in 2014. It employs 11 to 50 people.
Where is Civerinos based?
Civerinos is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Civerinos make money?
Four revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are takeaway and Delivery, corporate Catering and food Truck Events.
Who are Civerinos's main competitors?
Direct peers on record are Pizza Pilgrims, Franco Manca, Homeslice Pizza and Rudy's Pizza Napoletana. Broad incumbents are Pizza Express, ASK Italian, Zizzi and Domino's Pizza UK. Regional players are Tony Macaroni and Nardini's Café & Restaurant.
Does Civerinos have an API?
No public API is recorded for Civerinos.
What industry is Civerinos in?
Civerinos's product category is Pizza Restaurants. Its primary akta.pro industry code is THAFABAB, Pizza Fast Casual, with a secondary code of THAFAAAB, Pizza QSR. Its NAICS code is 722513 and its SIC code is 5812.