What Covenant Partners does

Covenant Partners is a Nashville-based boutique wealth management firm founded in 1997 that served high-net-worth individuals, ultra-high-net-worth individuals, business owners, and institutional clients across the Southeastern United States. Following its April 1, 2026 merger with Cerity Partners, the firm now operates under the Cerity Partners name, with the combined entity managing $156 billion in assets under management. Covenant Partners' core offering was comprehensive wealth management, including investment solutions, capital solutions, estate and gift planning, financial planning, insurance planning and risk management, tax planning and preparation, trust services, and family office services, with specialized offerings for business owners including CFO and accounting services. The firm also provided workplace solutions, retirement plan consulting, and corporate venture capital services to corporate clients.

The firm generated revenue through fees assessed on assets under management as a registered investment advisor, with a tiered subscription-style AUM-based fee structure tailored to individual client circumstances. Pricing was not publicly disclosed. The go-to-market motion centered on direct advisory services delivered by credentialed financial advisors, supplemented by a Concierge Program that matched prospective clients with appropriate advisors through complimentary 30-minute discovery calls. Marketing channels included a content marketing blog with economic and market outlooks, webinars, and email newsletters, while the distribution network comprised financial advisors serving clients across 20+ states post-merger.

Covenant Partners operated as a licensed FINRA and SIPC member and relied on a multi-custodian technology stack integrating third-party platforms Addepar, Orion, Black Diamond, eMoney, MoneyGuide Pro, ShareFile, Box, and Secure Email for portfolio management, reporting, financial planning, file sharing, and client communication. The former standalone firm held 1-10 employees and was recognized by Barron's as a 2025 Mega Award winner. Following the merger, Cerity Partners is the parent entity and Covenant Partners operates as a Tennessee-based location within the larger platform.

Name

Covenant Partners

Legal name

Covenant Partners LLC

Website

https://covenantpartnersllc.com

Company type

Private

Founded year

1997

Operating status

Acquired

Headcount range

1–10 employees

Short description

Covenant Partners is a Nashville-based boutique wealth management firm founded in 1997 that serves high-net-worth individuals, business owners, and institutions. Following its April 2026 merger with Cerity Partners, the combined firm manages $156 billion in AUM and operates across 20+ US states.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Investment Management Advisory (RIA) (FSAEAAAB)

Keywords

• Wealth management services
• Investment advisory
• Financial planning
• Retirement plan consulting
• Family office services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wealth Management AUM Fees: Covenant Partners generates revenue through fees assessed on assets under management (AUM). As a registered investment advisor (RIA) merged with Cerity Partners, the firm manages a combined $156 billion in AUM, with fees typically charged as a percentage of assets managed.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Covenant Partners is a boutique registered investment advisor (RIA) providing comprehensive wealth management services to high-net-worth and ultra-high-net-worth individuals, business owners, corporations, and institutions. Core offerings include investment management, financial planning, estate and gift planning, tax planning and preparation, insurance planning, trust services, and family office services for individuals, complemented by workplace solutions, retirement plan consulting, corporate venture capital for corporations, and OCIO and institutional consulting for institutions.

Product overview

Covenant Partners (now operating under Cerity Partners following their April 2026 merger) offers a unified wealth management platform with comprehensive services for individuals, families, business owners, corporations, and institutions. The core offering is Wealth Management, supported by specialized services including Investment Solutions, Capital Solutions, Estate and Gift Planning, Financial Planning, Tax Planning & Preparation, Insurance Planning & Risk Management, Trust Services, and Wealth for Women. For business owners, the firm provides Business Owner Advisory including CFO & Accounting Services. The firm also serves corporations through Workplace Solutions (executive and beneficiary financial counseling) and Retirement Plan Consulting (defined benefit and defined contribution). Institutions benefit from Cerity Partners OCIO (Outsourced CIO) and Institutional Consulting services. Corporate Venture Capital services are available for corporations and entrepreneurs. The combined firm manages $156 billion in AUM.

Differentiator

Problem solved

Functional benefit

Products and services

• Wealth Management Comprehensive wealth management services for high-net-worth individuals and families, integrating investment management, financial planning, estate and gift planning, tax planning and preparation, insurance planning and risk management, marital financial planning, cross-border services, trust services, and wealth-for-women advisory.
• Family Office Family office services for ultra-high-net-worth families requiring integrated management of complex financial situations, including coordination of investments, tax, estate, and generational wealth transfer.
• Business Owner Advisory Specialized advisory services for business owners and practice owners, including business owner financial planning and CFO and accounting services to address liquidity events, succession planning, and integrated personal/business financial management.
• Workplace Solutions Corporate services including executive financial counseling and beneficiary financial counseling to support employee financial wellness and executive compensation planning.
• Retirement Plan Consulting Retirement plan consulting services for corporations, including advisory and administration for defined benefit plans and defined contribution services.
• Corporate Venture Capital Corporate venture capital services offered to corporations and to entrepreneurs and investors, supporting strategic investment activities.
• Cerity Partners OCIO (Outsourced Chief Investment Officer) Outsourced Chief Investment Officer services for institutions, providing investment management oversight and portfolio management on behalf of internal stakeholders.
• Institutional Consulting Institutional consulting services for non-profit organizations and institutions, supporting endowment, foundation, and institutional portfolio management.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

One partnership is on record.

• Cerity PartnerscoreStrategic or Co-development Partner · 1 April 2026Cerity Partners, a New York-based wealth management firm, announced a merger with Covenant Partners LLC, a boutique wealth management firm based in Nashville, Tennessee. The partnership marks Cerity Partners' entry into the Tennessee market. Following the transaction, Covenant Partners now operates under the Cerity Partners name, while its clients gain access to a broader suite of wealth management and institutional investment services.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Creative Planning: One of the largest independent RIAs in the U.S., offering comprehensive wealth management, financial planning, tax, and estate services to HNW clients nationwide. Directly comparable service model, AUM-based fee structure, and acquisition-led growth strategy.
• Cerity Partners: New York-based wealth management firm that absorbed Covenant Partners via the April 2026 merger. Operates the same RIA-led, fee-based, comprehensive financial planning model and shares the $156B AUM platform — direct acquirer and now parent.
• Bessemer Trust: Privately-held wealth and investment management firm focused exclusively on ultra-high-net-worth families and foundations. Directly comparable in the UHNW specialization, multi-generational planning, and family office service model.
• Aspiriant: Independent, fee-only RIA providing comprehensive wealth management, tax, and financial planning to HNW and UHNW individuals and families. Comparable in the pure fee-only model, planning-led advisory approach, and HNW/UHNW client focus.
• Mariner Wealth Advisors: Large independent RIA providing comprehensive wealth management, tax, estate, and retirement plan services to HNW individuals, business owners, and institutions. Comparable scale, fee structure, and service breadth, and a frequent acquirer of boutique RIA firms.
• Geneva Capital Group: Independent RIA providing comprehensive wealth management, investment management, financial planning, and tax services to HNW individuals, families, and business owners. Comparable mid-sized independent RIA business model with similar client segment focus.

Broad incumbents

• Focus Financial Partners: RIA aggregator and partnership platform supporting hundreds of independent wealth management firms. Comparable as the parent-of-RIAs model that enables boutique firms to retain operating autonomy while gaining scale, technology, and capital markets access.
• Hightower Advisors: Wealth management platform serving HNW and UHNW clients through affiliated advisor firms, with comprehensive planning, investment, and retirement services. Comparable as a multi-advisor RIA platform competing for the same client base and advisor talent.
• Edelman Financial Engines: Large national RIA serving HNW individuals and corporate retirement plan participants with comprehensive wealth management, financial planning, and workplace solutions. Comparable in serving both individual and corporate retirement channels at meaningful scale.

Regional players

• Coldstream Capital: Pacific Northwest-based independent RIA offering wealth management, investment management, and financial planning to HNW individuals and families. Comparable boutique RIA model focused on personalized, planning-led advisory services for affluent clientele.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/covenant-partners-limited

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Covenant Partners