Assisted Living Education

What Assisted Living Education does

Assisted Living Education (ALE) is a California-based training and compliance provider serving the Residential Care Facility for the Elderly (RCFE) industry. The company delivers the state-mandated 80-hour RCFE Administrator Certification required to become a licensed California RCFE administrator, along with the 40-hour Continuing Education (CEU) renewal cycles required every two years, staff training subscriptions meeting Title 22 requirements, and a full suite of compliance documentation including Operations Manuals, Emergency Disaster Plans, OSHA Manuals, Dementia Plans, and Employee Handbooks. ALE is a CDSS-approved vendor under multiple California Department of Social Services designations (RCFE Initial, RCFE CEU, ARF CEU) and also holds provider approvals from the Board of Registered Nursing, the National Association of Long Term Care Administrator Boards, and the California Board of Behavioral Sciences.

The company operates a direct-to-consumer e-commerce model primarily through its WooCommerce-powered website, with course delivery via Zoom (live) and Litmos (self-paced online). Pricing spans individual CEU classes at $25-$50, the 80-hour initial certification at $599, 40-hour CEU packages at $159-$299, monthly staff training subscriptions from $60 to $600, compliance documents from $50 to $2,800, and the comprehensive 'RCFE in a Box' bundle starting at $3,700 plus subscription. The technology stack is composed entirely of third-party, off-the-shelf platforms with no proprietary AI, ML, or API layer.

ALE is a founder-owned private company established and led by Jane Van Dyke-Perez, who brings 25+ years of operating experience including senior compliance and training roles at major California owner/operators. The company targets three primary customer segments: individual RCFE administrator candidates seeking initial certification, licensed administrators needing biennial CEU renewal, and RCFE facility owners/operators purchasing staff training subscriptions and compliance documentation. Marketing is conducted through the company's website, email newsletter (Mailchimp), and a presence across Facebook, LinkedIn, Instagram, YouTube, TikTok, X, and Yelp, with customer reviews aggregated on Shopper Approved showing 4.9-5.0 star ratings across 214 reviews.

Name

Assisted Living Education

Legal name

Assisted Living Education

Website

https://assistedlivingeducation.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Assisted Living Education is a California-based, CDSS-approved training provider delivering the state-mandated RCFE Administrator certification, biennial CEU renewal courses, staff training subscriptions, and compliance documentation for California's Residential Care Facility for the Elderly market.

Ownership category

akta.pro rank

Product category

RCFE Administrator Certification & Compliance Training

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)

akta.pro secondary industry

Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• RCFE certification training
• Continuing education CEU
• Staff training compliance
• Compliance documentation
• Assisted living education

Headquarters

HQ city

Calabasas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Initial RCFE Administrator Certification Training: 80-hour initial certification course required to become a California certified RCFE Administrator. One-time purchase per student. Delivered via live Zoom webinars and online self-paced modules.
2. RCFE Continuing Education (CEU) Classes: Ongoing CEU courses for RCFE/ARF certificate renewal (40 hours every two years required). Offered as live Zoom classes, online self-study packages, or combined bundles. Recurring revenue from administrators renewing certifications.
3. Staff Training Subscriptions: Monthly/yearly subscription service for RCFE facility staff training. Provides caregiver, dementia, and medication training for multiple staff members. Tiered pricing based on number of users.
4. RCFE Compliance Documents and Manuals: One-time purchase products including Operations Manual, Emergency Disaster Plan, OSHA Manual, Employee Handbook, Admission Agreement, Plan of Operation, Dementia Plan, Hospice Waiver Request. Revenue from facilities starting or updating operations.
5. RCFE License Application Service: Professional service to complete RCFE license applications (Parts A & B). Includes customized forms, Employee Handbook, Admission Package, House Rules. One-time professional services fee.
6. RCFE in a Box Comprehensive Package: Bundled package combining License Application, Hospice Waiver, Dementia Plan, Operations Manual, Emergency Disaster Plan, OSHA Manual, and 12-month online training subscription. One-time purchase for facilities starting operations.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Assisted Living Education delivers state-approved RCFE (Residential Care Facility for the Elderly) Administrator Certification Training, continuing education (CEU) courses, facility staff training subscriptions, and California DSS compliance documents for the senior living industry. The 80-hour initial certification program and 30+ individual CEU classes are offered via live Zoom, online self-paced, and in-person formats across California. Complementary offerings include a tiered Title 22 staff training subscription, the RCFE in a Box comprehensive package, license application services, and an extensive library of customizable compliance manuals.

Product overview

Assisted Living Education provides a comprehensive portfolio of RCFE (Residential Care Facility for the Elderly) administrator certification training, continuing education, and compliance documentation products for California. The core offering consists of the 80-hour RCFE Administrator Certification Training ($599) for initial certification, paired with multiple CEU renewal options including the 40-hour Live + Online package ($299), 20-hour online packages ($159), live-only classes ($199), and single-day 10-hour classes ($125). The company operates a Complete Staff Training subscription service (starting at $60/month) meeting California Title 22 staff training requirements. A significant product line comprises compliance documentation including the RCFE in a Box comprehensive package ($3,700 base), Operations Manual ($349), Plan of Operation ($549), Admission Agreements ($179) and Packages ($279), Dementia Plan of Operation ($249), Hospice Waiver Request ($249), Emergency Disaster Plan, OSHA Manual ($249), and Employee Handbook ($249)—often bundled as a 3-Pack ($649). Professional services include RCFE License Application Service ($2,800) and Regulation Update Service ($70). The Test Preparation course ($50) provides 200 practice questions for certification exams. All live training is conducted via Zoom; online content is accessible through a dedicated learning management system. The company is an approved DSS vendor with multiple vendor approval numbers for RCFE Initial, RCFE CEU, ARF CEU, RN/LVN, NHA, and LCSW continuing education.

Differentiator

Problem solved

Functional benefit

Products and services

• RCFE Administrator Certification Training State-required 80-hour initial RCFE administrator certification combining 6 live Zoom days with 20 online hours, covering DSS requirements including regulations, resident care, emergency procedures, and facility management. Includes a digital workbook, Title 22 access, and free RCFE Test Preparation course ($50 value). Priced at $599.
• 40-Hour RCFE CEU Package (20 Live + 20 Online) Annual 40-hour CEU package for RCFE and ARF certification renewal, combining 20 hours of live Zoom classes over two days with 20 hours of online self-study accessible within 90 days. Includes required 8 hours of Dementia and 4 hours of DSS Laws, Regulations & Policies. Priced at $299 (reduced from $359).
• 20-Hour Online RCFE CEU Package Preselected 11-class online bundle providing 20 hours of RCFE/ARF continuing education, including required 8 hours in Dementia and 4 hours in DSS Laws, Regulations & Policies. 90-day access. Priced at $159 (reduced from $199).
• 20-Hour Live RCFE CEU Classes Two-day live Zoom classes providing 20 hours of RCFE and ARF continuing education credit; can be combined with the 20-hour online package for full 40-hour renewal. Priced at $199.
• 10-Hour Live RCFE CEU Class (Single Day) Single-day 10-hour live RCFE or ARF continuing education class with flexible date selection. Priced at $125.
• Complete Staff Training & Administrator CEUs Subscription Subscription service meeting California Title 22 (87411) staff training requirements with caregiver, dementia, and medication training for up to 120 staff members. Includes an administrator portal for progress tracking and report generation, and covers 40 hours of DSS-required training. Pricing starts at $60/month for up to 5 users and scales to $600/month for up to 120 users with annual prepay options saving 10%.
• RCFE in a Box with Online Subscription

Quantifiable outcome

• 100% of customers rate RCFE Administrator Certification 4- or 5-stars
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core, supporting and minor.

• California Department of Social Services (CDSS)coreStrategic or Co-development PartnerPrimary regulatory partnership. ALE is an official CDSS-approved vendor for RCFE Administrator Initial Certification (#2000183-740-1), RCFE CEU courses (#2000183-740-2), and ARF CEU courses (#2000183-735-2). All training programs must meet CDSS standards and requirements. CEO Jane Van Dyke-Perez serves on the CDSS Administrators Certification Section Advisory Committee, contributing to certification standard development.
• California Board of Registered Nursing (BRN)coreStrategic or Co-development PartnerBRN approved provider (#15954) allowing nurses to earn CE credits through ALE's RCFE and ARF courses. Many RCFE courses provide both RCFE/ARF CEU credits and RN/LVN continuing education credits.
• Zoom Video CommunicationscoreTechnology or IntegrationTechnology platform for live webinar delivery of RCFE Administrator Certification and CEU classes. Students require free Zoom accounts to attend live streamed classes. Classes require computer with wifi, audio and camera visibility.
• Litmos (Kiteworks)supportingTechnology or IntegrationLearning management system (LMS) platform for online class delivery and student login. Online class login directs to assistedlivingeducation.litmos.com for accessing self-paced courses.
• Mailchimp (Intuit)supportingTechnology or IntegrationEmail marketing platform for newsletter distribution and customer communications. Newsletter signup available on website for free bi-monthly RCFE updates.
• ALFA (Assisted Living Federation of America)minorOthersDisplayed as partner/association logo on website footer. ALFA is the leading trade organization for senior living providers.
• CALA (California Assisted Living Association)minorOthersDisplayed as partner/association logo on website footer. CALA is California's state chapter representing assisted living providers.

Scale indicators2 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• HealthStream: Healthcare workforce development and credentialing platform used by hospitals and senior care operators. Comparable in regulatory-compliant CE delivery and compliance documentation, but at much larger enterprise scale and broader portfolio.
• Relias: Large healthcare workforce training platform serving senior care, behavioral health, and hospital systems. Broader portfolio and deeper enterprise reach than ALE, but overlapping CEU/CE product for assisted living and nursing facilities.

Direct peers

• CareAcademy: Online caregiver training platform serving home care, assisted living, and senior care providers. Closest direct peer: shares the e-commerce CE model, serves facility staff training, and competes for the same caregiver-training wallet with similar subscription pricing.
• Institute for Professional Care Education (IPCed): Online caregiver and assisted living staff training provider offering CE/CPE courses approved by state agencies. Directly comparable in product model (state-approved caregiver certification and CEUs) and target customer (assisted living administrators and staff).

Emerging players

• CEUfast: Online continuing education provider for nurses, including long-term care and geriatrics courses. Comparable audience (RNs/LVNs needing CEUs) and similar self-paced online delivery format to ALE's individual CEU classes.
• Wild Iris Medical Education: Online nursing and healthcare CE provider with state-approved courses for RNs/LVNs and allied health professionals. Overlaps with ALE's BRN-approved nursing CE offerings and the same self-paced online CEU delivery model.

Others

• Alzheimer's Association: National nonprofit providing dementia care training and certification programs (e.g., Dementia Care Training). Competes with ALE's dementia-focused CEU classes and Dementia Plan of Operation as a credentialing authority for California's required dementia training hours.
• California Assisted Living Association (CALA): California state industry association for assisted living providers that also offers training and education resources. Ecosystem partner already displayed on ALE's website; adjacent rather than directly competitive but influences the same customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/assistedlivingE
• YouTubeyoutube.com/@assistedlivingeducation2248
• Facebookfacebook.com/Assisted-Living-Education-110028825726348
• LinkedInlinkedin.com/company/assisted-living-education
• Instagraminstagram.com/assistedlivingeducation
• TikToktiktok.com/@assisted.living.e

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assisted Living Education