What DEFIANCE.org does

DEFIANCE.org is a U.S.-based nonprofit civic membership organization founded in September 2025 by former Trump administration whistleblower Miles Taylor and civic entrepreneur Xander Schultz, with operations headquartered domestically but content distributed globally via digital channels. Its mission is to convert opposition to the second Trump administration into coordinated, lawful actions, including lawsuits, protests, independent journalism, and rapid-response campaigns, rather than passive commentary. The organization's primary constituencies are pro-democracy American citizens, with secondary engagement from U.S. military veterans and immigration rights advocates.

The underlying technology stack is a no-code composition of third-party platforms: Substack hosts the newsletter and distributes the DEFIANCE Daily podcast to Apple Podcasts, Spotify, and YouTube; Squarespace powers the public website and hosts the e-commerce storefront; Stripe and Democracy Engine process donations; and Printful fulfills merchandise orders. There is no proprietary product surface or developed in-house platform. Programmatic output includes a daily live news program, weekly Wednesday action missions, mobile installations (the Trump-Epstein Memorial Reading Room bookmobile), a documentary co-production with Bronson Park Films and Other Pictures, and recurring advocacy coalitions such as GTFOICE.org, the FAFO prosecutor network, and the 'No More Forever Wars' campaign with Independent Veterans of America.

The business model is donation-funded: recurring monthly memberships at variable self-selected amounts, preset one-time donations ($10-$500 tiers), merchandise sales (t-shirts $24.50-$35, hoodies $39.50-$43, founding-member exclusive hoodie $299), and the organization's stated policy that 100% of contributions flow to its program work. Distribution relies on a community-led go-to-market where celebrity endorsements (notably Robert De Niro at launch in October 2025) and earned media coverage drive awareness into the 125,000+ subscriber base. Notably, contributions are explicitly disclosed as not tax-deductible, which constrains the donor base to members comfortable giving outside 501(c)(3) channels.

Name

DEFIANCE.org

Legal name

DEFIANCE.org

Website

https://defiance.org

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

DEFIANCE.org is a U.S. nonprofit founded in 2025 that mobilizes 125,000+ members into coordinated anti-Trump lawsuits, protests, and journalism. It funds operations through subscriptions, donations, and merchandise distributed via Substack, YouTube, Squarespace, and a celebrity-led launch.

Ownership category

akta.pro rank

Product category

Civic Activism and Political Advocacy Services

NAICS

Social Advocacy Organizations (8133), Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Government Accountability, Ethics & Anti-Corruption Advocacy (BPAGAFAN)

akta.pro secondary industry

Human Rights & Anti-Discrimination Organizations (BPAGAFAB)

Keywords

• Civic activism
• Political advocacy
• Nonprofit organizing
• Grassroots mobilization
• Membership fundraising

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Supply Chain, Others

Revenue model

1. Membership Subscriptions: Monthly donations from members (125,000+ subscribers) that fund real actions against Trump including lawsuits, protests, and independent journalism. Members receive exclusive benefits, VIP engagements, and unlimited news access.
2. Merchandise Sales: Online store selling branded merchandise including t-shirts, hoodies, hats, mugs, and pins. All proceeds go to the pro-democracy fight.
3. One-time Donations: One-time, monthly, quarterly, or annual contributions from supporters without membership requirements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

DEFIANCE.org is a membership-based, U.S. nonprofit civic organization that raises funds from members and donors to support coordinated, lawful opposition actions against the second Trump administration. It delivers a daily news podcast (DEFIANCE Daily), runs weekly Wednesday member action briefings, organizes named campaigns (e.g., GTFOICE.org rapid response network, "No More Forever Wars," "FAFO" prosecutorial accountability, "State of the Swamp" rebuttal event), co-produces documentaries, and sells branded merchandise with all proceeds directed to its pro-democracy work.

Differentiator

Problem solved

Functional benefit

Products and services

• DEFIANCE Daily Podcast Daily live news program and podcast covering opposition to the Trump administration; available to the public via Substack, YouTube, Apple Podcasts, and Spotify, and promoted to the 125,000+ member newsletter base. Ranked top 20 globally among news podcasts by mid-2026.
• DEFIANCE Branded Merchandise E-commerce storefront selling branded apparel and accessories (t-shirts $24.50–$35, hoodies $39.50–$43, hats $25–$26.99, mugs $13–$15.99, stickers $3, pins $16, car magnets $11, posters $20). All proceeds are directed to the pro-democracy fight. Fulfillment is handled by Printful; checkout is processed via Squarespace/Stripe.
• Weekly Mission Briefings Recurring Wednesday action briefings where DEFIANCE members are mobilized to take specific real-life actions against the Trump administration (lawsuits, protests, accountability efforts). First co-anchored by Jim Acosta; framed as the operational heartbeat of the membership.
• UNFIT TOO Documentary Feature-length documentary continuing the 2020 anti-Trump documentary "UNFIT," focused on the authoritarian apparatus surrounding the second Trump administration and systemic corruption. Co-produced with Bronson Park Films and Other Pictures; directed by Dan Partland; planned to premiere on DEFIANCE's YouTube channel ahead of the fall 2026 U.S. midterms.
• Trump-Epstein Memorial Reading Room Bookmobile Tour Mobile museum installation touring U.S. cities and communities with 3.5 million pages of evidence from DOJ's Epstein files, co-created with The Institute for Primary Facts and developed in collaboration with Epstein survivors and advocacy groups.
• GTFOICE.org Rapid Response Network Nationwide rapid-response coalition network organizing protests and local opposition to prevent ICE detention facilities from opening in American communities.
• State of the Swamp Event Live-streamed counter-programming rebuttal event to the State of the Union, headlined by Chicago Mayor Brandon Johnson and Minneapolis Mayor Jacob Frey. Reported 26 million social media views and 300+ million impressions.
• FAFO Program (Feds Are Freaking Out) National coalition of local prosecutors organized to pursue accountability actions against federal agents who break the law; initiated in response to ICE-related incidents in Minneapolis in early 2026.
• No More Forever Wars Campaign Joint advocacy campaign with Independent Veterans of America calling on Congress to reassert constitutional war powers and reduce U.S. military involvement abroad, with an initial focus on Iran.
• DEFIANCE Membership Program Recurring monthly membership program that funds DEFIANCE.org's pro-democracy work. Members receive exclusive benefits including VIP engagements, weekly coffees with founders, members-only chat, weekly mission briefings, and unlimited news access. Donations are variable amount, billed monthly.

Quantifiable outcome

• 26 million views on social media for State of the Swamp counterprogramming event
• +4 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Bronson Park FilmscoreStrategic or Co-development Partner · 25 June 2026Co-produced documentary 'UNFIT TOO: The Hijacking of America for Power and Profit' with Other Pictures, to premiere fall 2026 ahead of midterm elections. Documentary focuses on authoritarian apparatus surrounding second Trump administration and systemic corruption.
• Other PicturescoreStrategic or Co-development Partner · 25 June 2026Co-production partner with Bronson Park Films for 'UNFIT TOO' documentary, co-produced and co-funded with DEFIANCE.org. Documentary directed by multi-Emmy winner Dan Partland.
• The Institute for Primary FactscoreStrategic or Co-development Partner · 21 May 2026Joint campaign to take the Trump-Epstein Memorial Reading Room on the road as a mobile bookmobile, touring cities with 3.5 million pages of evidence from DOJ's Epstein files. DEFIANCE.org committed $100,000 to build the mobile installation, working with Epstein survivors and advocacy groups.
• Save America Movement (SAM)coreStrategic or Co-development Partner · 23 April 2026Launched GTFOICE.org nationwide rapid-response network to block ICE detention facilities. Coalition responding to Trump's nearly $40 billion Department of Homeland Security plan for detention facilities, with nationwide protests organized against ICE facilities.
• Project SaltboxcoreStrategic or Co-development Partner · 23 April 2026Co-founded GTFOICE.org coalition with Save America Movement to mobilize Americans to block ICE detention facilities before they open.
• Independent Veterans of America (IVA)coreStrategic or Co-development Partner · 19 March 2026Joint 'No More Forever Wars' campaign calling on Congress to reassert constitutional war powers and reduce U.S. military involvement in Iran and other countries. Framed as non-partisan effort to end ongoing military conflicts abroad.
• Jim AcostaminorStrategic or Co-development PartnerCo-anchored DEFIANCE's first weekly mission briefing in November 2025, establishing weekly Wednesday action tradition.
• Robert De NirocoreGTM or Marketing PartnerPartnered with DEFIANCE to help launch the organization in October 2025, making national headlines. Featured prominently as celebrity supporter and member.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Common Cause: Nonpartisan government accountability and democracy reform advocacy organization. Comparable in mission (countering government corruption, protecting democratic institutions) but operates as a traditional 501(c)(3) advocacy nonprofit rather than a member-club with celebrity-driven brand.
• Public Citizen: Progressive consumer and government accountability advocacy organization founded by Ralph Nader. Comparable as a membership-funded advocacy nonprofit pursuing accountability against the executive branch, though with a much broader and longer-standing issue portfolio.
• Brennan Center for Justice: Nonpartisan law and policy institute focused on democracy, voting rights, and government accountability. Comparable on the government-accountability axis but operates as a policy/research institution rather than a grassroots membership organization.
• ACLU: Large, established civil liberties advocacy organization that litigates against administration overreach. Comparable in issue area (defending democratic rights, opposing executive actions) but with vastly larger scale, 501(c)(3) tax-deductible status, and a litigation-led rather than membership-club model.

Direct peers

• Pod Save America: Progressive political podcast network and advocacy organization founded by former Obama administration officials. Closely comparable as a content-led civic engagement brand combining top-ranked news podcasts with member-driven political action.
• MoveOn: Long-standing progressive political advocacy nonprofit with a large recurring-membership donor base and rapid-response campaign model. Comparable in mission, member-driven fundraising structure, and use of digital content (petitions, viral campaigns) to drive civic action.
• MeidasTouch: Progressive political media network producing anti-Trump podcasts, videos, and social content that ranks among the top news podcasts. Directly comparable to DEFIANCE.org's combination of political podcast distribution (DEFIANCE Daily) and grassroots mobilization.
• Indivisible: Grassroots progressive advocacy organization that mobilizes members around targeted campaigns against the Trump administration and Republican policies. Directly comparable to DEFIANCE.org's community-led, action-oriented model for civic engagement.
• Stand Up America: Grassroots progressive advocacy organization focused on defending democracy and opposing Trump-era policies through member mobilization. Closely comparable to DEFIANCE.org's member-driven, democracy-defense, anti-authoritarian mission and action-oriented model.
• CREDO Mobile / Working Assets: Progressive activism platform that funds campaigns through recurring donor contributions and mobilizes members for petitions and direct action. Directly comparable in the recurring-membership donation model funding left-leaning civic campaigns.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Defiancedotorg/featured
• Xx.com/defiancedotorg
• LinkedInlinkedin.com/company/defianceorg

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DEFIANCE.org