Greenville-Pitt County Convention and Visitors Bureau

What Greenville-Pitt County Convention and Visitors Bureau does

The Greenville-Pitt County Convention and Visitors Bureau (operating under the brands "Visit Greenville, NC" and "Play Greenville, NC Sports") is the official destination marketing organization for Greenville and Pitt County, North Carolina, and the operating arm of the publicly constituted Pitt-Greenville Convention & Visitors Authority founded in 1987. Its core function is to market Eastern North Carolina's largest city (Greenville, population 90,000+, 10th largest in NC) as a destination for leisure travel, meetings and conventions, sports events, weddings, and reunions, while operating a complimentary Convention Services program for event organizers.

The CVB's core products are digital and program-based rather than physical: the visitgreenvillenc.com website (built on the Simpleview CRM/CMS platform), a Visit Greenville, NC destination mobile app distributed on the App Store and Google Play, a monthly e-newsletter, free printed and PDF visitor guides, a Convention Services bundle, and curated experiential sub-brands including the Pitt County Brew & 'Cue Trail (with its PassPork passport), the African American Cultural Trail, the First Friday ArtWalk, the Downtown Greenville Mural Trail, PirateFest, and the Little League Softball hosting program. It actively co-markets and services the Greenville Convention Center Campus — a 32-acre venue with 91,000+ sq. ft. of event space and 400+ on-site hotel rooms — through its Sales & Services division.

The business model is tax-funded rather than transactional: the Authority is funded by a statutory portion of the local hotel/motel occupancy tax, which enables the CVB to deliver convention services at no charge to meeting/event organizers. There is no disclosed revenue, no private equity or venture ownership, and the organization is governed by a publicly appointed board that includes City of Greenville and Pitt County representatives. Customer segments span Leisure Travelers, Meeting & Convention Planners, Sports Event Organizers, Wedding Planners, Retirees & Relocators, Medical Visitors & Patient Families, and Reunion Organizers, with go-to-market distributed across the Downtown Visitors Center, the website, the mobile app, e-newsletter, social media (#visitgreenvillenc), PR/earned media, and industry-affiliation partner referrals.

Name

Greenville-Pitt County Convention and Visitors Bureau

Legal name

Greenville-Pitt County Convention & Visitors Bureau

Website

https://visitgreenvillenc.com

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

The Greenville-Pitt County Convention and Visitors Bureau (Visit Greenville, NC) is the publicly funded destination marketing organization for Greenville and Pitt County, NC, promoting leisure travel, meetings/conventions, and sports events across Eastern North Carolina's largest city.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion Services

NAICS

Convention and Visitors Bureaus (561591), Spectator Sports (7112)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industries

Government & Municipal Event Venues (THAHAAAE), Venue & Facility Sponsorship (Naming Rights, Venue Partners) (MPAKALAC), Conference & Convention Center Catering (THAHAKAB)

Keywords

• Destination marketing
• Convention services
• Tourism promotion
• Sports event recruitment
• Visitor information

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Hotel/Motel Occupancy Tax Funding: The Pitt-Greenville Convention & Visitors Authority (founded 1987) is funded by a portion of the local hotel/motel occupancy tax. This tax revenue funds CVB activities and enables the CVB to offer comprehensive complimentary convention services (accommodations canvassing, name badges, registration assistance, publicity, brochures, tour coordination, mobile app) to meeting/convention/event groups at no additional charge to the host organization.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels9 records

Core offering

The Greenville-Pitt County Convention and Visitors Bureau (operating as Visit Greenville, NC) is the official destination marketing organization for Greenville and Pitt County, NC. It promotes the destination to leisure travelers, meeting/convention planners, and sports event organizers; provides complimentary, full-service Convention Services to meeting and event hosts; and operates the Greenville-Pitt County Sports Commission (Play Greenville, NC Sports). Activities are funded by a portion of the local hotel/motel occupancy tax.

Product overview

The Greenville-Pitt County Convention and Visitors Bureau ("Visit Greenville, NC") operates a single integrated destination-marketing platform anchored by the Visit Greenville, NC website (visitgreenvillenc.com), which serves as the primary digital product unifying all visitor-facing modules: things-to-do, places-to-stay, restaurants, events, the Convention Services program (including a destination mobile app distributed via the App Store and Google Play), the Visit Greenville, NC e-newsletter, and RFP submission flows for meetings and sports. Built on the Simpleview CRM/CMS platform, the website hosts a portfolio of sub-brands and curated experiences that branch out from the core site, including the Pitt County Brew & 'Cue Trail (with its PassPork passport), the Play Greenville, NC Sports division (sports venue directory and event-recruitment RFPs), the African American Cultural Trail, First Friday ArtWalk, Downtown Greenville Mural Trail, PirateFest signature festival, and the Little League Softball hosting program. The Greenville Convention Center Campus (32 acres, 91,000+ sq. ft. of event space with three on-site hotels and indoor sports facilities) functions as a partner-venue product that the CVB markets and services through the Convention Services module. Together these elements form a unified destination-marketing platform-plus-modules architecture rather than separate standalone products.

Differentiator

Problem solved

Functional benefit

Brands

• Play Greenville, NC Sports: Sports event sales, recruitment, and servicing arm of the Greenville-Pitt County Sports Commission, supporting collegiate, youth, and senior sporting events in Greenville and Pitt County.

Products and services

• Visit Greenville, NC Website (visitgreenvillenc.com) Official destination marketing website and digital hub where visitors, meeting planners, sports event organizers, and media can explore things to do, places to stay, restaurants, events, submit RFPs, request visitor guides, and sign up for the e-newsletter.
• Convention Services Program Complimentary full-service program for meeting and convention organizers in Greenville-Pitt County, including accommodations arrangements, attendance promotion, brochures, invitations, name badges, publicity, registration assistance, services liaison, and tour/event coordination.
• Visit Greenville, NC Mobile App Mobile application available on the App Store and Google Play providing event planners and visitors with direct access to lodging, restaurants, attractions, upcoming events, and the Visit Greenville, NC social media networks.
• Play Greenville, NC Sports (Greenville-Pitt County Sports Commission) Sports event recruitment and servicing division providing venue/facility directories across multiple sports, RFP submission, planning resources, and event servicing for youth, collegiate, senior, and amateur sports tournaments.
• Pitt County Brew & 'Cue Trail Curated self-guided tourism trail combining local craft breweries (Pint Stops) and Eastern NC barbecue restaurants (Pit Stops); visitors pick up a PassPork passport, collect stamps at participating locations, and earn trail swag.
• Visit Greenville, NC E-Newsletter Monthly opt-in email newsletter delivering vacation ideas, events, deals, insider travel information, new openings, concert lineups, festival tips, and official Visit Greenville, NC guides to subscribers.
• Greenville Convention Center Campus (Partner Venue Marketing) A 32-acre convention campus with over 91,000 sq. ft. of newly renovated flexible event space, three on-site premier hotels with 400+ guest rooms, two on-campus restaurants, technology infrastructure, and indoor sports facilities; actively marketed by the CVB through the Convention Services program.
• Little League Softball World Series Hosting Program Sports commission coordination, venue support, and visitor services program supporting the hosting of Little League Softball events for participating teams and families.

Quantifiable outcome

• Event organizers save time and money by leveraging complimentary Convention Services funded by occupancy tax.
• +4 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

26 partnerships are on record, tiered flagship, core and minor.

• Destinations InternationalflagshipStrategic or Co-development PartnerIndustry association for destination marketing organizations. The CVB maintains active affiliation as a DMO for benchmarking, professional development, and best-practice sharing.
• Visit North CarolinaflagshipStrategic or Co-development PartnerState DMO. Co-marketing, joint promotion, and statewide destination campaigns featuring Greenville-Pitt County. Linked in CVB site footer.
• Southeast Tourism SocietycoreStrategic or Co-development PartnerRegional tourism trade association for the Southeast United States, providing marketing, education, and advocacy.
• NC Travel Industry AssociationcoreStrategic or Co-development PartnerNorth Carolina travel industry trade group representing tourism interests at the state level.
• MPI-Carolinas Chapter (Meeting Professionals International)coreGTM or Marketing PartnerRegional chapter of Meeting Professionals International serving meeting/event planners across the Carolinas. The CVB partners on meetings/conventions outreach.
• NC Sports AssociationcoreGTM or Marketing PartnerStatewide sports commission for North Carolina supporting sports event recruitment and hosting. The CVB (via its Greenville-Pitt County Sports Commission) is an active member.
• National Council of Youth SportsminorGTM or Marketing PartnerNational youth sports advocacy organization. The CVB maintains affiliation to support youth sports event recruitment.
• Downtown Greenville PartnershipcoreStrategic or Co-development PartnerLocal downtown revitalization organization (downtowngreenville.com). Co-promotes Uptown events, dining, shopping, and festivals alongside the CVB.
• Greater Greenville ChambercoreStrategic or Co-development PartnerLocal chamber of commerce. Co-markets the destination and supports business and tourism development. The CVB board includes Greater Greenville Chamber representation.
• Invest GreenvilleminorStrategic or Co-development PartnerLocal economic development organization driving investment, business recruitment, and economic vitality.
• City of Greenville, NCflagshipStrategic or Co-development PartnerMunicipal government. The CVB works closely with the City on tourism promotion, parks/recreation for sports events, parking, and the Greenville Convention Center campus.
• Pitt County Economic DevelopmentminorStrategic or Co-development PartnerCounty-level economic development entity working alongside the CVB to drive investment and tourism.
• NC Coast HostminorGTM or Marketing PartnerCoastal North Carolina host organization. Co-markets the coastal region and coordinates tourism promotion with inland destinations like Greenville-Pitt County.
• NC East AllianceminorGTM or Marketing PartnerRegional alliance for eastern North Carolina economic development and tourism promotion.
• NC Society of Government Meeting Professionals (NCSGMP)minorGTM or Marketing PartnerNorth Carolina chapter of SGMP focused on government meeting professionals, supporting meetings/conventions outreach.
• Destination Marketing Association of NCcoreStrategic or Co-development PartnerState association of destination marketing organizations. The CVB is a member for peer learning and policy advocacy.
• Association Executives of North CarolinaminorGTM or Marketing PartnerAssociation management trade group. Partnership supports association meeting/convention recruitment in Greenville-Pitt County.
• Pitt County Arts Council at EmergeminorStrategic or Co-development PartnerLocal arts council supporting the cultural scene (First Friday ArtWalk, art galleries).
• ECU Center for Sustainability: Tourism, Natural Resources, and the Built EnvironmentminorStrategic or Co-development PartnerEast Carolina University research center. Academic/research partnership on sustainability in tourism.
• Travel UnityminorGTM or Marketing PartnerNon-profit promoting diversity, equity, and inclusion in travel. The CVB supports inclusive tourism initiatives.
• Greenville Convention CenterflagshipStrategic or Co-development PartnerEastern North Carolina's largest event and meeting center (91,000+ sq. ft., 32 acres, 400+ on-site hotel rooms). The CVB works directly with the Convention Center on event recruitment and servicing.
• East Carolina University (ECU)flagshipStrategic or Co-development Partner4th largest university in NC, the only NC university with schools of dentistry and medicine. Hosts events, athletics, performing arts. The CVB works with ECU on meetings, sports, and leisure promotion.
• Pitt Community CollegecoreStrategic or Co-development PartnerLocal community college. Partner on meetings/conventions and community education.
• ECU Health Medical Center (Vidant)coreStrategic or Co-development Partner5th largest hospital in NC, 974 beds, the only trauma center east of Raleigh. Major medical tourism driver and Medical District anchor.
• SimpleviewcoreTechnology or IntegrationWebsite/CRM platform provider powering visitgreenvillenc.com. Simpleview logo is displayed in the site footer as the website provider, with CRM powering the convention center listing/event detail pages.
• TripadvisorminorGTM or Marketing PartnerThird-party travel review platform. Tripadvisor logo linked in CVB site footer for traveler discovery and review integration.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Greensboro Area Convention & Visitors Bureau: Mid-size NC DMO with similar university-anchored destination profile (multiple colleges, healthcare systems) and occupancy-tax funding. Directly comparable on convention/sports/leisure marketing scope and venue-district operator role.
• Greater Raleigh Convention and Visitors Bureau (Visit Raleigh): North Carolina's capital-city DMO; directly comparable as a CVB funded by occupancy tax that promotes meetings, sports, and leisure travel in a NC metro anchored by universities, healthcare, and a convention center. Larger scale and Triangle-region brand pull make it Greenville's primary in-state competitor for convention RFPs.
• Winston-Salem Convention & Visitors Bureau: NC DMO of comparable scale and operating model, with university and healthcare anchors similar to Greenville's ECU/ECU Health structure. Competitor for regional association meetings and comparable in staff size and digital platform.
• Wilmington and Beaches Convention & Visitors Bureau: Coastal NC DMO with similar occupancy-tax funding model, comparable staff scale, and overlapping leisure/convention scope. Competes with Greenville for Eastern NC leisure share and serves as a co-marketing partner via NC Coast Host.
• Discover Durham (Durham Convention & Visitors Bureau): NC DMO anchored by Duke University and a major medical district, paralleling Greenville's ECU/ECU Health anchor structure. Comparable in occupancy-tax funding, meetings/sports marketing mix, and Simpleview platform use.
• Explore Asheville Convention & Visitors Bureau: NC DMO with comparable staff structure and occupancy-tax funding, but stronger leisure brand pull. Comparable in meetings/sports/leisure marketing mix and Simpleview-based digital platform, with a destination that competes with Greenville for NC traveler mindshare.
• Fayetteville Area Convention & Visitors Bureau: NC DMO of comparable size serving a similarly-sized Eastern NC market with overlapping military/government meeting segment. Comparable staff scale, occupancy-tax funding, and meeting/sports marketing emphasis.

Others

• Simpleview: The CRM/CMS platform provider powering visitgreenvillenc.com and most comparable mid-size CVB websites. Relevant as the shared technology backbone that shapes the digital capabilities and limitations of Greenville-Pitt CVB and its direct peers.
• Destination Marketing Association of NC: State-level association of NC destination marketing organizations that the Greenville CVB is a member of. Relevant as the peer-learning, policy-advocacy, and benchmarking body that shapes how small/mid-size NC DMOs operate and compete.

Broad incumbents

• Visit Charlotte (Charlotte Regional Visitors Authority): Larger NC DMO with a substantially bigger budget, professional sports teams, and air hub. Comparable in occupancy-tax funding and convention/sports/leisure scope, but operates at a different scale and competes with Greenville for major conventions and events.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/visitgreenvillenc
• LinkedInlinkedin.com/company/visit-greenville-nc
• Instagraminstagram.com/visitgreenvillenc
• Xx.com/visitgreenville

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenville-Pitt County Convention and Visitors Bureau