Overtime Elite
Overtime Elite is an Atlanta-based, venture-backed basketball development league and media platform that offers elite U.S. high school prospects an alternative path to the NBA through competitive play, off-court training, and multi-platform content distribution.
- Company typePrivate
- Founded2021
- HeadquartersInglewood, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Overtime Elite does
Overtime Elite (OTE), operated by Overtime Sports, Inc., is a private, venture-backed elite basketball development league headquartered in Atlanta, Georgia. The league fields multiple branded teams (Blue Checks, City Reapers, Cold Hearts, Diamond Doves, FaZe, Fear of God Athletics, Jelly Fam, RWE, YNG Dreamerz) that compete in a regular season and playoff structure at OTE Arena, with select playoff games and finals streamed on Amazon Prime Video. OTE targets top-ranked U.S. high school basketball prospects as an alternative path to the NBA Draft outside the traditional college system, and operates the OTE Select program for elite girls basketball. The company is led by Landry Fields as President of League Operations.
OTE generates revenue through a diversified mix: tiered direct-to-consumer ticket sales (Courtside, Fast Pass, General Admission) at OTE Arena, brand sponsorships (Adidas, Gatorade, Metro by T-Mobile, State Farm, Target), media rights and content licensing to YouTube, Twitch, and Amazon Prime Video, and merchandise sales through shop.overtime.tv. The league bundles participation at no entry cost for player programs, covering travel, apparel, footwear, and team rebranding under multiyear agreements. Its underlying technology stack centers on a multi-platform content distribution network (YouTube, Twitch, TikTok, Amazon Prime Video), the OTE Live mobile app, and a proprietary player statistics and tracking system. Core product assets include original documentary programming such as Family Business and the 24 Hrs With series, supported by a heavy TikTok and YouTube Shorts content engine aimed at Gen Z audiences.
Overtime Elite firmographics
Firmographics- Name
- Overtime Elite
- Legal name
- Overtime Sports, Inc.
- Website
- https://overtimeelite.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Overtime Elite is an Atlanta-based, venture-backed basketball development league and media platform that offers elite U.S. high school prospects an alternative path to the NBA through competitive play, off-court training, and multi-platform content distribution.
- Ownership category
- akta.pro rank
Where Overtime Elite is headquartered
LocationHeadquarters
- HQ city
- Inglewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Overtime Elite business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Others
Revenue model
- Ticket Sales: Direct consumer ticket sales for OTE Arena games with tiered pricing: Courtside (premium front-row seating), Fast Pass (early entry), and General Admission
- Sponsorships and Partnerships: Brand partnerships with Adidas, Gatorade, Metro by T-Mobile, State Farm, and Target for arena visibility, content integration, and official sponsor status
- Media Rights and Streaming: Content licensing to YouTube, Twitch, and Amazon Prime Video for game broadcasts and documentary content
- Merchandise Sales: Official OTE merchandise shop selling apparel and merchandise to fans and supporters
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Front row premium seating with priority entry and fast-track access |
| Transaction based/ take rate | Pay-as-you-go | Early entry 45 minutes before tip-off for best seat selection |
| Transaction based/ take rate | Pay-as-you-go | Standard general admission seating in the stands |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Overtime Elite product offering
Product offeringCore offering
Overtime Elite operates a youth basketball development league featuring top-ranked high school prospects competing on branded teams, with off-court programs covering PR, media training, and content creation. The league combines live games at OTE Arena in Atlanta with streaming distribution on YouTube, Twitch, and Amazon Prime Video, plus ticket sales, merchandise, and brand sponsorships as monetization channels. A separate Overtime Select program targets elite girls basketball prospects with a similar development model.
Product overview
Overtime Elite (OTE) is an Atlanta-based basketball development league that operates as a unified platform combining competitive basketball with off-court development programs. The core product is the OTE Basketball League, featuring multiple branded teams (Blue Checks, City Reapers, Cold Hearts, Diamond Doves, FaZe, Fear of God Athletics, Jelly Fam, RWE, YNG Dreamerz) that compete in regular seasons and playoffs. The league differentiates itself by offering content creation opportunities, media training, and streaming content distributed via YouTube, Twitch, and Amazon Prime, positioning itself as a media-forward sports entertainment platform rather than a traditional league.
Differentiator
Problem solved
Functional benefit
Products and services
- OTE Basketball League Elite basketball development league for top-ranked high school prospects, featuring multiple branded teams (Blue Checks, City Reapers, Cold Hearts, Diamond Doves, FaZe, Fear of God Athletics, Jelly Fam, RWE, YNG Dreamerz) competing in structured regular season and playoff games at OTE Arena in Atlanta, with off-court development programs in PR, media training, and content creation.
- Overtime Select (OTE Select) Girls Basketball League Dedicated girls basketball development league offering elite competition, visibility for college recruitment, and off-court PR and media training for top-ranked high school girls prospects.
- OTE Dream Tryout Open tryout program through which aspiring players can apply to be recruited into the Overtime Elite basketball league.
- OTE Arena Live Game Tickets Direct-to-consumer ticket sales for OTE Arena games with tiered pricing including Courtside (premium front-row seating), Fast Pass (early entry 45 minutes before tip-off), and General Admission seating.
- Official OTE Merchandise Official OTE apparel and merchandise sold directly to fans and supporters through the Overtime online shop.
- OTE Live Mobile App Mobile application available on the Apple Store for watching OTE games and accessing league content, statistics, and programming.
Companies that use Overtime Elite
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Overtime Elite technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Overtime Elite partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Southeastern Prep AcademycoreFlorida-based high school basketball program added to OTE league under OTE-controlled brand with new logo, name and colors. Multiyear agreement where OTE covers travel costs and provides apparel and footwear at no entry fee. Brings three top-five Class of 2027 recruits (CJ Rosser No. 2, Obinna Ekezie No. 4, Beckham Black No. 5).
- AdidascoreOfficial athletic wear and footwear sponsor visible in OTE branding and partner section. Provides apparel and footwear to participating teams and programs.
- GatoradecoreOfficial sports drink sponsor of OTE. Visible in content integrations, sponsor tags, and partnership branding across OTE platforms.
- Metro by T-MobileminorWireless carrier partner of OTE, appearing in partner section and sponsor integrations.
- State FarmminorInsurance sponsor appearing in content integrations and sponsor presentations, targeting sports audiences.
- TargetminorRetail partner appearing in OTE partner section, potentially for merchandise or promotional collaborations.
Scale indicators4 records
Recent moves7 records
Expansion highlights5 records
Overtime Elite competitors and assessment
Company assessmentBroad incumbents
- Fan Controlled Football: VC-backed fan-controlled indoor football league with digital-first distribution and interactive fan voting. Comparable as an alternative-format sports league pursuing digitally-native audiences and emerging sports sponsorships.
- Major League Cricket: American professional T20 cricket league backed by tech and VC investors including Microsoft and Satya Nadella. Comparable as a venture-backed emerging-format league pursuing new sports audiences in the U.S. market.
- United Football League (UFL): Merged spring football league (formerly XFL/USFL) operating as an alternative to the NFL with streaming-first media rights. Comparable as a venture-backed alternative league targeting younger fans and competing for sponsor share.
- Premier Lacrosse League: VC-backed alternative professional sports league with media-first distribution (NBC/ESPN+), premium sponsorships, and digital-native fan engagement. Strongest comparable on alternative-league business model, sponsorship economics, and content strategy.
Direct peers
- Athletes Unlimited Basketball: Innovative basketball league with rotating team rosters and individual scoring, targeting elite women's and men's players. Comparable as an alternative-format basketball league leveraging digital content and athlete storytelling to differentiate from NBA/WNBA.
- The Basketball Tournament (TBT): Elite summer basketball tournament featuring high-profile alumni and pro players with a $1M winner-take-all prize. Comparable as a digitally-distributed elite basketball competition monetized via sponsorships and streaming rights.
- NBA G League Ignite: The NBA's now-shuttered developmental team that signed elite high school prospects as an alternative to college basketball. Most direct historical competitor for top prospects, validating OTE's market thesis while demonstrating execution risk.
- BIG3 Basketball League: Ice Cube's 3-on-3 professional basketball league featuring alternative rules and entertainment-focused positioning. Closest comparable as a venture-backed, media-forward alternative basketball league competing for sports sponsor dollars and Gen Z fan attention.
- Nike Elite Youth Basketball League (EYBL): Premier grassroots youth basketball circuit sanctioned by Nike featuring top amateur prospects on the AAU trail. Comparable as the incumbent elite youth basketball development pipeline OTE is disrupting.
Others
- Overtime (Overtime Sports): Parent digital media company behind OTE, operating Overtime.tv, social channels, and merchandise. Relevant as the broader ecosystem through which OTE distributes content, monetizes audiences, and shares operational and sponsorship infrastructure.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights6 records
Customer concentration
Overtime Elite social profiles
Digital presenceOvertime Elite financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overtime Elite leadership team
Management profileNumber of profiles
Profiles1 record
Overtime Elite funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overtime Elite M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overtime Elite
What does Overtime Elite do?
Overtime Elite operates a youth basketball development league featuring top-ranked high school prospects competing on branded teams, with off-court programs covering PR, media training, and content creation. The league combines live games at OTE Arena in Atlanta with streaming distribution on YouTube, Twitch, and Amazon Prime Video, plus ticket sales, merchandise, and brand sponsorships as monetization channels. A separate Overtime Select program targets elite girls basketball prospects with a similar development model.
Is Overtime Elite a public or private company?
Overtime Elite is a private company. It is classified as venture growth investor backed and is currently operating.
When was Overtime Elite founded?
Overtime Elite was founded in 2021. It employs 1 to 10 people.
Where is Overtime Elite based?
Overtime Elite is headquartered in Inglewood, United States, in the North America region.
How does Overtime Elite make money?
Four revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships and Partnerships, media Rights and Streaming and merchandise Sales.
Who are Overtime Elite's main competitors?
Broad incumbents on record are Fan Controlled Football, Major League Cricket, United Football League (UFL) and Premier Lacrosse League. Direct peers are Athletes Unlimited Basketball, The Basketball Tournament (TBT), NBA G League Ignite, BIG3 Basketball League and Nike Elite Youth Basketball League (EYBL). Overtime (Overtime Sports) is listed as an others.
Does Overtime Elite have an API?
No public API is recorded for Overtime Elite.